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Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (555 download)
Download or read book Promotion Allowances and Co-op Advertising written by and published by . This book was released on 1976 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward C. Crimmins
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Management Guide to Cooperative Advertising written by Edward C. Crimmins and published by . This book was released on 1970 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising Allowances written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1964 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines antitrust implications of cooperative advertising by several independent retailers or by retailers and wholesalers.
Author : United States. Congress. House. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Allowances, Hearing Before ... 88-1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers, September 11, 1963 written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1964 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.0/5 (22 download)
Download or read book Advertising Allowances, 1964 written by United States. Congress. Senate. Committee on Small Business and published by . This book was released on 1964 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers antitrust problems of manufacturers' contributions to large retailers' advertising costs.
Author : United States. Congress. House. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising Allowances -- 1964, Hearing Before ... 88-2 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertisingallowances Given to Retailers by Manufacturers and Wholesalers (concluding Hearing Begun September 11, 1963). written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1964 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leverett Samuel Lyon
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.:/5 (3 download)
Download or read book Advertising Allowances written by Leverett Samuel Lyon and published by . This book was released on 1932 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 ( download)
Download or read book Guides for Advertising Allowances and Other Merchandising Payments and Services written by United States. Federal Trade Commission and published by . This book was released on 1972 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pankhuri Bhagat
Publisher : SBPD Publishing House
ISBN 13 : 9350472333
Total Pages : 170 pages
Book Rating : 4.3/5 (54 download)
Download or read book Advertising and Sales Promotion written by Pankhuri Bhagat and published by SBPD Publishing House. This book was released on 2020-06-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945
Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)
Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394162723
Total Pages : 418 pages
Book Rating : 4.3/5 (941 download)
Download or read book written by and published by John Wiley & Sons. This book was released on with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Joseph Feldman
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.3/5 (512 download)
Download or read book Robinson-Patman Act written by George Joseph Feldman and published by . This book was released on 1948 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rona Ostrow
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628927259
Total Pages : 482 pages
Book Rating : 4.6/5 (289 download)
Download or read book The Fairchild Dictionary of Retailing 2nd Edition written by Rona Ostrow and published by Bloomsbury Publishing USA. This book was released on 2008-07-23 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 1644 pages
Book Rating : 4.:/5 (29 download)
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1969 with total page 1644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702151651
Total Pages : 140 pages
Book Rating : 4.1/5 (516 download)
Download or read book Introduction to Retailing written by and published by Juta and Company Ltd. This book was released on 2005 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
Author : Fred E. Hahn
Publisher : John Wiley & Sons
ISBN 13 : 0471446475
Total Pages : 358 pages
Book Rating : 4.4/5 (714 download)
Download or read book Do-It-Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!
