Profit Hacking

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Profit Hacking

Author : Steven Daar
Publisher : CreateSpace
ISBN 13 : 9781505403787
Total Pages : 130 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis Profit Hacking by : Steven Daar

Download or read book Profit Hacking written by Steven Daar and published by CreateSpace. This book was released on 2014-12-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you been frustrated by ineffective tactics for marketing & growing your business? Do you ever feel like you've wasted your money (or even worse, your time) pursuing a strategy that failed to bear fruit in the form of increased profits? You're not alone. In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to 'hack' and subsequently scale each of those 3 Pillars. You will also discover the leverage points "hidden" in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you're a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: The 'Secret' To Significant Traffic Increases...and it almost certainly isn't what you're thinking Tips for Massive Scale & Growth in your business The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles."

The House Hacking Strategy

Author : Craig Curelop
Publisher : Biggerpockets Publishing, LLC
ISBN 13 : 9781947200159
Total Pages : 200 pages
Book Rating : 4.2/5 (1 download)

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Book Synopsis The House Hacking Strategy by : Craig Curelop

Download or read book The House Hacking Strategy written by Craig Curelop and published by Biggerpockets Publishing, LLC. This book was released on 2019-10-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't pay for your home--hack it and live for free! Savvy investors have been using a little-known, but clever strategy in real estate for decades--and now, you will learn exactly how to perfect this trade secret! When mastered, house hacking can save you thousands of dollars in monthly expenses, build tens of thousands of dollars in equity each year, and provide the financial means to retire early. In fact, the average house hacker can turn a single-family home or small multifamily property into a cash-flowing investment. You can collect rent that completely covers your living expenses--and then some! In this book, serial house hacker Craig Curelop lays out the in-depth details so you can make your first (or next) house hack a huge success. Inside, you will learn: What house hacking is, and why it's one of the best methods for building wealth The different types of house-hacking strategies you can use--no one size fits all here! The incredible connection between house hacking, wealth building, and early retirement How to get started house hacking--even with low income or low savings Strategies to house hack with a family, spouse, or independently How to find the ideal house hack property--even in a competitive or expensive market Stories from real estate investors all over the country on their house-hacking triumphs, mishaps, and their purpose behind house hacking. Property-management strategies to make ownership a breeze House hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking--and learn from a frugality expert who has "hacked" his way toward financial freedom!

Profit First

Author : Mike Michalowicz
Publisher : Penguin
ISBN 13 : 073521414X
Total Pages : 225 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Profit First by : Mike Michalowicz

Download or read book Profit First written by Mike Michalowicz and published by Penguin. This book was released on 2017-02-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The Everything Guide to House Hacking

Author : Robert Leonard
Publisher : Simon and Schuster
ISBN 13 : 1507217196
Total Pages : 256 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Everything Guide to House Hacking by : Robert Leonard

Download or read book The Everything Guide to House Hacking written by Robert Leonard and published by Simon and Schuster. This book was released on 2022-09-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For most people, rent or a mortgage takes up the largest chunk of their income. But with house hacking, that piece can come down to virtually zero-and it's easier than you'd think! In its simplest form, house hacking is the real estate investment strategy where you buy a multifamily house and rent it out to cover your costs and live for free. But this can come in all shapes and sizes, whether it be inviting in roommates, owning multiple properties, live-in flips, vacation rentals, or even participating in Airbnb. In The Everything Guide to House Hacking, you will learn: the pros and cons of house hacking; the minimum you need to get started; whether renovating is worth it; how to be a responsible landlord; and more! Discover everything you want to know about homeownership and how you can build wealth from your investment properties. The path to financial freedom starts here"--

Financial Hacking: Evaluate Risks, Price Derivatives, Structure Trades, And Build Your Intuition Quickly And Easily

Author : Philip Z Maymin
Publisher : World Scientific Publishing Company
ISBN 13 : 9814440663
Total Pages : 198 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Financial Hacking: Evaluate Risks, Price Derivatives, Structure Trades, And Build Your Intuition Quickly And Easily by : Philip Z Maymin

Download or read book Financial Hacking: Evaluate Risks, Price Derivatives, Structure Trades, And Build Your Intuition Quickly And Easily written by Philip Z Maymin and published by World Scientific Publishing Company. This book was released on 2012-10-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches financial engineering in an innovative way: by providing tools and a point of view to quickly and easily solve real front-office problems. Projects and simulations are not just exercises in this book, but its heart and soul. You will not only learn how to do state-of-the-art simulations and build exotic derivatives valuation models, you will also learn how to quickly make reasonable inferences based on incomplete information. This book will give you the expertise to make significant progress in understanding brand new derivatives given only a preliminary term sheet, thus making you extraordinarily valuable to banks, brokerage houses, trading floors, and hedge funds.Financial Hacking is not about long, detailed mathematical proofs or brief summaries of conventional financial theories; it is about engineering specific, useable answers to imprecise but important questions. It is an essential book both for students and for practitioners of financial engineering.MBAs in finance learn case-method and standard finance mainly by talking. Mathematical finance students learn the elegance and beauty of formulas mainly by manipulating symbols. But financial engineers need to learn how to build useful tools, and the best way to do that is to actually build them in a test environment, with only hypothetical profits or losses at stake. That's what this book does. It is like a trading desk sandbox that prepares graduate students or others looking to move closer to trading operations.

Hacker States

Author : Luca Follis
Publisher : MIT Press
ISBN 13 : 0262043602
Total Pages : 263 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Hacker States by : Luca Follis

Download or read book Hacker States written by Luca Follis and published by MIT Press. This book was released on 2020-04-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How hackers and hacking moved from being a target of the state to a key resource for the expression and deployment of state power. In this book, Luca Follis and Adam Fish examine the entanglements between hackers and the state, showing how hackers and hacking moved from being a target of state law enforcement to a key resource for the expression and deployment of state power. Follis and Fish trace government efforts to control the power of the internet; the prosecution of hackers and leakers (including such well-known cases as Chelsea Manning, Edward Snowden, and Anonymous); and the eventual rehabilitation of hackers who undertake “ethical hacking” for the state. Analyzing the evolution of the state's relationship to hacking, they argue that state-sponsored hacking ultimately corrodes the rule of law and offers unchecked advantage to those in power, clearing the way for more authoritarian rule. Follis and Fish draw on a range of methodologies and disciplines, including ethnographic and digital archive methods from fields as diverse as anthropology, STS, and criminology. They propose a novel “boundary work” theoretical framework to articulate the relational approach to understanding state and hacker interactions advanced by the book. In the context of Russian bot armies, the rise of fake news, and algorithmic opacity, they describe the political impact of leaks and hacks, hacker partnerships with journalists in pursuit of transparency and accountability, the increasingly prominent use of extradition in hacking-related cases, and the privatization of hackers for hire.

Where's the Moolah? Financial Growth Hacking for Business Profitability

Author : Sangeeta Shankaran Sumesh
Publisher : Westland Business
ISBN 13 : 9357765581
Total Pages : 212 pages
Book Rating : 4.3/5 (577 download)

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Book Synopsis Where's the Moolah? Financial Growth Hacking for Business Profitability by : Sangeeta Shankaran Sumesh

Download or read book Where's the Moolah? Financial Growth Hacking for Business Profitability written by Sangeeta Shankaran Sumesh and published by Westland Business. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur or business leader, are you feeling anxious about: How to grow your business further? How to be more profitable? What actions need to be taken for better financial performance? Worry no more! Where’s the Moolah? will help you grow your profits and manage your cash flow better. It tells you how to pivot for high financial performance, and how the different functions of a business can contribute to overall financial growth. You will find takeaways in the form of tools to capitalize on various aspects of the business for enhancing financial growth, maximizing efficiencies, dos and don’ts, and scorecards.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Hacking Leadership

Author : Mike Myatt
Publisher : John Wiley & Sons
ISBN 13 : 1118817354
Total Pages : 212 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Hacking Leadership by : Mike Myatt

Download or read book Hacking Leadership written by Mike Myatt and published by John Wiley & Sons. This book was released on 2013-11-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

Hacking the Holy Grail

Author : Doc Severson
Publisher :
ISBN 13 : 9780692521014
Total Pages : 168 pages
Book Rating : 4.5/5 (21 download)

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Book Synopsis Hacking the Holy Grail by : Doc Severson

Download or read book Hacking the Holy Grail written by Doc Severson and published by . This book was released on 2015-10-21 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A question that's asked again and again from traders around the globe is "What is the BEST trading strategy? I want to make money consistently, but I want to do so in a SAFE manner because I can't afford to take any losses." Well, it's what investors the world over are looking for, right? And this is why professional traders refer to this commonly-sought, yet elusive trading strategy as "The Holy Grail." Like Sir Percival in King Arthur's Court or Indiana Jones from the film series, traders are forever in search of the Holy Grail....the strategy that risks little capital while it consistently grows their account balance. Trading students search for the Grail by going to one vendor after another, looking for the right mentor that will finally unlock these secrets of freedom. And it's no surprise that this quest is analogous to the search for the mythical Holy Grail, in that it leads to one dead end after another. In Doc Severson's book, "Hacking the Holy Grail: The Trader's Guide to Cracking the Code of Profitability," he offers an alternative solution to finding the "Grail" strategy. The Grail that traders seek might be in a place they never thought to look in the first place - inside of them.

Game Hacking

Author : Nick Cano
Publisher : No Starch Press
ISBN 13 : 1593276699
Total Pages : 305 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Game Hacking by : Nick Cano

Download or read book Game Hacking written by Nick Cano and published by No Starch Press. This book was released on 2016-07-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t need to be a wizard to transform a game you like into a game you love. Imagine if you could give your favorite PC game a more informative heads-up display or instantly collect all that loot from your latest epic battle. Bring your knowledge of Windows-based development and memory management, and Game Hacking will teach you what you need to become a true game hacker. Learn the basics, like reverse engineering, assembly code analysis, programmatic memory manipulation, and code injection, and hone your new skills with hands-on example code and practice binaries. Level up as you learn how to: –Scan and modify memory with Cheat Engine –Explore program structure and execution flow with OllyDbg –Log processes and pinpoint useful data files with Process Monitor –Manipulate control flow through NOPing, hooking, and more –Locate and dissect common game memory structures You’ll even discover the secrets behind common game bots, including: –Extrasensory perception hacks, such as wallhacks and heads-up displays –Responsive hacks, such as autohealers and combo bots –Bots with artificial intelligence, such as cave walkers and automatic looters Game hacking might seem like black magic, but it doesn’t have to be. Once you understand how bots are made, you’ll be better positioned to defend against them in your own games. Journey through the inner workings of PC games with Game Hacking, and leave with a deeper understanding of both game design and computer security.

Online Investing Hacks

Author : Bonnie Biafore
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596006772
Total Pages : 504 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Online Investing Hacks by : Bonnie Biafore

Download or read book Online Investing Hacks written by Bonnie Biafore and published by "O'Reilly Media, Inc.". This book was released on 2004 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To streamline the amount of time it takes to research, analyze, and manage an online portfolio for better results, this unique collection of tips shows experienced investors how to find existing software tools that work--and build their own.

The Future of Money

Author : Eswar S. Prasad
Publisher : Harvard University Press
ISBN 13 : 0674270088
Total Pages : 497 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Future of Money by : Eswar S. Prasad

Download or read book The Future of Money written by Eswar S. Prasad and published by Harvard University Press. This book was released on 2021-09-21 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Best Book of the Year A Financial Times Best Book of the Year A Foreign Affairs Best Book of the Year A ProMarket Best Political Economy Book of the Year One of The Week’s Ten Best Business Books of the Year A cutting-edge look at how accelerating financial change, from the end of cash to the rise of cryptocurrencies, will transform economies for better and worse. We think we’ve seen financial innovation. We bank from laptops and buy coffee with the wave of a phone. But these are minor miracles compared with the dizzying experiments now underway around the globe, as businesses and governments alike embrace the possibilities of new financial technologies. As Eswar Prasad explains, the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force won’t be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies. Meanwhile, cryptocurrencies themselves will evolve unpredictably as global corporations like Meta and Amazon join the game. The changes will be accompanied by snowballing innovations that are reshaping finance and have already begun to revolutionize how we invest, trade, insure, and manage risk. Prasad shows how these and other changes will redefine the very concept of money, unbundling its traditional functions as a unit of account, medium of exchange, and store of value. The promise lies in greater efficiency and flexibility, increased sensitivity to the needs of diverse consumers, and improved market access for the unbanked. The risk is instability, lack of accountability, and erosion of privacy. A lucid, visionary work, The Future of Money shows how to maximize the best and guard against the worst of what is to come.

How to Hack Like a God: Master the Secrets of Hacking Through Real Life Scenarios

Author : Sparc Flow
Publisher : Hack the Planet
ISBN 13 : 9781521232682
Total Pages : 122 pages
Book Rating : 4.2/5 (326 download)

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Book Synopsis How to Hack Like a God: Master the Secrets of Hacking Through Real Life Scenarios by : Sparc Flow

Download or read book How to Hack Like a God: Master the Secrets of Hacking Through Real Life Scenarios written by Sparc Flow and published by Hack the Planet. This book was released on 2017-04-17 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow me on a step-by-step hacking journey where we pwn a high-profile fashion company. From zero initial access to remotely recording board meetings, we will detail every custom script and technique used in this attack, drawn from real-life findings, to paint the most realistic picture possible. Whether you are a wannabe pentester dreaming about real-life hacking experiences or an experienced ethical hacker tired of countless Metasploit tutorials, you will find unique gems in this book for you to try: -Playing with Kerberos -Bypassing Citrix & Applocker -Mainframe hacking -Fileless WMI persistence -NoSQL injections -Wiegand protocol -Exfiltration techniques -Antivirus evasion tricks -And much more advanced hacking techniques I have documented almost every tool and custom script used in this book. I strongly encourage you to test them out yourself and master their capabilities (and limitations) in an environment you own and control. Hack (safely) the Planet! (Previously published as How to Hack a Fashion Brand)

Cybercrime

Author : Gráinne Kirwan
Publisher : Cambridge University Press
ISBN 13 : 110727642X
Total Pages : 281 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Cybercrime by : Gráinne Kirwan

Download or read book Cybercrime written by Gráinne Kirwan and published by Cambridge University Press. This book was released on 2013-08-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybercrime is a growing problem in the modern world. Despite the many advantages of computers, they have spawned a number of crimes, such as hacking and virus writing, and made other crimes more prevalent and easier to commit, including music piracy, identity theft and child sex offences. Understanding the psychology behind these crimes helps to determine what motivates and characterises offenders and how such crimes can be prevented. This textbook on the psychology of the cybercriminal is the first written for undergraduate and postgraduate students of psychology, criminology, law, forensic science and computer science. It requires no specific background knowledge and covers legal issues, offenders, effects on victims, punishment and preventative measures for a wide range of cybercrimes. Introductory chapters on forensic psychology and the legal issues of cybercrime ease students into the subject, and many pedagogical features in the book and online provide support for the student.

Law and Economics in India

Author : Bimal N. Patel
Publisher : Taylor & Francis
ISBN 13 : 1134863616
Total Pages : 270 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Law and Economics in India by : Bimal N. Patel

Download or read book Law and Economics in India written by Bimal N. Patel and published by Taylor & Francis. This book was released on 2016-07-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first volumes that uses economic tools to analyse and evaluate law and policy in India. Applying economic theories such as incentive analysis, cost–benefit studies, and game theory, the essays in the volume negotiate contentious issues in law including property, contracts, torts, nuclear liability regime, bankruptcy law, criminal law and procedure, constitutional law, administrative law, environmental law, and family law. A radical take on commercial and socio-legal issues in India, this book will greatly interest scholars and researchers of law, political economy, and public policy.

Cyberbullies, Cyberactivists, Cyberpredators

Author : Lauren Rosewarne
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440834415
Total Pages : 432 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Cyberbullies, Cyberactivists, Cyberpredators by : Lauren Rosewarne

Download or read book Cyberbullies, Cyberactivists, Cyberpredators written by Lauren Rosewarne and published by Bloomsbury Publishing USA. This book was released on 2016-01-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert in media, popular culture, gender, and sexuality, this book surveys the common archetypes of Internet users—from geeks, nerds, and gamers to hackers, scammers, and predators—and assesses what these stereotypes reveal about our culture's attitudes regarding gender, technology, intimacy, and identity. The Internet has enabled an exponentially larger number of people—individuals who are members of numerous and vastly different subgroups—to be exposed to one other. As a result, instead of the simple "jocks versus geeks" paradigm of previous eras, our society now has more detailed stereotypes of the undesirable, the under-the-radar, and the ostracized: cyberpervs, neckbeards, goths, tech nerds, and anyone with a non-heterosexual identity. Each chapter of this book explores a different stereotype of the Internet user, with key themes—such as gender, technophobia, and sexuality—explored with regard to that specific characterization of online users. Author Lauren Rosewarne, PhD, supplies a highly interdisciplinary perspective that draws on research and theories from a range of fields—psychology, sociology, and communications studies as well as feminist theory, film theory, political science, and philosophy—to analyze what these stereotypes mean in the context of broader social and cultural issues. From cyberbullies to chronically masturbating porn addicts to desperate online-daters, readers will see the paradox in popular culture's message: that while Internet use is universal, actual Internet users are somehow subpar—less desirable, less cool, less friendly—than everybody else.