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Author : Richard Weiner
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (612 download)
Download or read book Professional's Guide to Publicity written by Richard Weiner and published by . This book was released on 1978 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Weiner
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.X/5 ( download)
Download or read book Professional's Guide to Public Relations Services written by Richard Weiner and published by . This book was released on 1968 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook-cum-directory comprising a guide to publicity methodology in the USA and a list of organisations offering relevant mass media services - covers press cuttings, mailing services, media directories and similar documentation services, photography, publicity services of the printing industry and the film industry, radio and television programmes, advertising research, writing services, language translation services, marketing services, etc.
Author : Ilise Benun
Publisher : HOW Books
ISBN 13 : 144030243X
Total Pages : 240 pages
Book Rating : 4.4/5 (43 download)
Download or read book The Creative Professional's Guide to Money written by Ilise Benun and published by HOW Books. This book was released on 2011-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business. Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses: How to build the financial structure of a creative business from the ground up How to set up and achieve long-term financial goals and plan for a prosperous retirement Common financial mistakes small business owners make and how to avoid them How to handle taxes and insurance How to perform day-to-day accounting tasks How to create a budget and adhere to it What to charge for work and how to determine a profit margin How to talk about money with clients and prospects
Author : Amy S. Jorgensen
Publisher : Atlantic Publishing Company
ISBN 13 : 9780910627139
Total Pages : 148 pages
Book Rating : 4.6/5 (271 download)
Download or read book Restaurant Marketing and Advertising written by Amy S. Jorgensen and published by Atlantic Publishing Company. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory. Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended! Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Tracy Brown Hamilton
Publisher : Rowman & Littlefield
ISBN 13 : 1538144808
Total Pages : 111 pages
Book Rating : 4.5/5 (381 download)
Download or read book Media and Journalism Professionals written by Tracy Brown Hamilton and published by Rowman & Littlefield. This book was released on 2021-03-28 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the media and journalism field! If you are interested in a career in media or journalism, you’ve come to the right book. So what exactly do these people do on the job, day in and day out? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this even the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Media and Journalism Professionals: A Practical Career Guide, which includes interviews with professionals in the field, covers the following areas of this field that have proven to be stable, lucrative, and growing professions. Editor in Chief Editor/Senior Editor Copy Editor Proofreader Reporter Correspondent Broadcast Journalist Photo Journalist
Author : Edward Segal
Publisher : iUniverse
ISBN 13 : 0595425097
Total Pages : 254 pages
Book Rating : 4.5/5 (954 download)
Download or read book Profit by Publicity written by Edward Segal and published by iUniverse. This book was released on 2007-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market. "This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success." Dale Stinton, CEO National Association of REALTORS(R) "In this new up-to-the minute new reference book by communications expert Edward Segal, you'll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success." Colleen Badagliacco, 2007 President of the California Association of REALTORS(R) "Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you'll ever need to help create the publicity you want about your real estate business, activities, or expertise." David Cabot, 2007 President of the San Diego Association of REALTORS(R)
Author : Jane Farley Templeton
Publisher :
ISBN 13 :
Total Pages : 315 pages
Book Rating : 4.:/5 (826 download)
Download or read book Focus Groups written by Jane Farley Templeton and published by . This book was released on 1990 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aaron McDaniel
Publisher : Red Wheel/Weiser
ISBN 13 : 1601635567
Total Pages : 224 pages
Book Rating : 4.6/5 (16 download)
Download or read book The Young Professional's Guide to the Working World written by Aaron McDaniel and published by Red Wheel/Weiser. This book was released on 2012-10-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: College does not teach you how to be successful in the working world. There is no course or textbook that explains how to create the fulfilling careers many aspire to. The Millennial generation is 80 million members strong and each year more than 1.5 million enter the working world with little to no idea of how to succeed. While companies spend millions of dollars scrambling to learn more about Millennials and adapt their work cultures to fit this generation, there are remarkably few resources dedicated to teaching young professionals the traits and techniques that will help them succeed in an ever-changing and always-challenging corporate environment. The Young Professional's Guide to the Working World fills this void, offering relevant advice to young professionals seeking to build a strong career foundation. A fellow Millennial, McDaniel draws on personal experiences from the beginning of his own career to illustrate key lessons. The Young Professional's Guide to the Working World provides important insights on the topics essential to success within the first 5–10 years of any corporate career, including: How to get promoted faster and drive results not matter what your industry or job title The 25 attributes all successful young professionals possess How to avoid being a DOPE (someone who Disses Opportunity, Potential & Earnings) The keys to becoming a STAR in your career (someone who is Savvy, Tenacious, Adaptive & Resourceful) How to create and implement a career blueprint plan, the right way Leveraging mentoring to ensure career success
Author : Jodee Blanco
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Complete Guide to Book Publicity written by Jodee Blanco and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits. - Author has spearheaded the publicity for more than 15 "New York Times" best-selling books - "This book is a lifeline for publishing professionals and writers alike."--Kent Carrol, Carrol Graf - This replaces 1-58115-046-6
Author : Jay Nagdeman
Publisher : John Wiley & Sons
ISBN 13 : 0470467541
Total Pages : 288 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Professional's Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author : David Michaelson
Publisher :
ISBN 13 : 9781786843579
Total Pages : 286 pages
Book Rating : 4.8/5 (435 download)
Download or read book A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition written by David Michaelson and published by . This book was released on 2014 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will act as a guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This outstanding contribution takes a best practices approach--one that focuses on taking the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that focuses on establishing the profession's impact on the client's return on investment in the public relations function, whether that function be aimed at internal or external audiences using standardized measures. By the end of the book, you will understand why and how research is conducted and will be able to apply best practice standards to any research done by supply-side vendors or internal research departments.
Author : Lorri Mon
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.5/5 (381 download)
Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Author : John Shaw
Publisher : Amphoto
ISBN 13 : 9780817440503
Total Pages : 144 pages
Book Rating : 4.4/5 (45 download)
Download or read book John Shaw's Business of Nature Photography written by John Shaw and published by Amphoto. This book was released on 1996 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information on starting a career in photographing nature
Author : Tom Crone
Publisher :
ISBN 13 : 9780240516295
Total Pages : 207 pages
Book Rating : 4.5/5 (162 download)
Download or read book Law and the Media written by Tom Crone and published by . This book was released on 1989 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin Lewis
Publisher : Larstan Pub
ISBN 13 : 9780978918217
Total Pages : 186 pages
Book Rating : 4.9/5 (182 download)
Download or read book Perfecting the Pitch written by Benjamin Lewis and published by Larstan Pub. This book was released on 2007 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to gaining media exposure, whether for a person or product, is through developing friendships with journalists. Just like in everyday life, these relationships are based on mutual respect, understanding, candor, and communication. Once the rapport is established, pitching a successful story idea becomes much easier. But where does one start? How are these relationships developed? Perfecting the Pitch is the professional’s guide to building rapport with journalists. It examines every aspect of working with the media, from understanding beats, deadlines, and communication preferences to crafting the perfect pitch. Public relations expert Benjamin Lewis surveyed hundreds of respected journalists from across the country and across all forms of media to find out what they look for in sources and stories. Through their responses, readers gain valuable insight into how the media operates — insight that creates the foundation on which healthy media relationships are built.
Author : Edwin Field
Publisher :
ISBN 13 : 9780735103344
Total Pages : 0 pages
Book Rating : 4.1/5 (33 download)
Download or read book Publicity Manual for Law Enforcement Agencies written by Edwin Field and published by . This book was released on 2000-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas L. Harris
Publisher : Wiley
ISBN 13 : 9780471579625
Total Pages : 0 pages
Book Rating : 4.5/5 (796 download)
Download or read book The Marketer's Guide to Public Relations written by Thomas L. Harris and published by Wiley. This book was released on 1993-01-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer’s Guide to Public Relations How Today’s Top Companies Are Using the New PR to Gain a Competitive Edge "Tom Harris has done more than anyone else to explain how public relations should be an important element in the marketing process. Every marketer should read this book." —Joe Cappo, Vice President/Publisher Advertising Age "Tom Harris might well be consumer marketing management’s next folk hero. His book provides a wealth of information that will be useful to consumer marketing executives and public relations professionals alike." —Harold Burson, Chairman Burson Marsteller "Tom Harris illustrates how companies can gain competitive advantages in the vicious marketing climate of the 1990s while reducing costs. This book will be must reading at business schools like Chicago, Stanford, and Harvard." —Robert L. Dilenschneider, President The Dilenschneider Group "It’s all here: what to do and what not to do, checklists and case histories, even crisis management and minority marketing. Best of all, it’s projected through the experience of a true professional in marketing PR. All you need is this book and a client." —John O’Toole, President American Association of Advertising Agencies "I just could’t stop reading Tom’s book. It’s right on the money and demonstrates clearly, comprehensively, and scientifically the critical role that public relations plays in marketing consumer products—and shows why it’s going to be increasingly important in the future." —Daniel J. Edelman, Chairman and CEO Daniel J. Edelman, Inc.
