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Author : Sally Vince
Publisher : Elsevier
ISBN 13 : 1483135357
Total Pages : 120 pages
Book Rating : 4.4/5 (831 download)
Download or read book Professional Telephone Selling written by Sally Vince and published by Elsevier. This book was released on 2016-06-06 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Telephone Selling
Author : Mark Hunter, CSP
Publisher : AMACOM
ISBN 13 : 0814437796
Total Pages : 227 pages
Book Rating : 4.8/5 (144 download)
Download or read book High-Profit Prospecting written by Mark Hunter, CSP and published by AMACOM. This book was released on 2016-09-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects. In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices that unfortunately many have given up (much to their demise), this must-have resource for salespeople in every industry will help you: Find better leads and qualify them quickly Trade cold calling for informed calling Tailor your timing and message Leave a great voicemail and craft a compelling email Use social media effectively Leverage referrals Get past gatekeepers and open new doors Top producers are still prospecting. However, buyers have evolved, therefore your prospecting needs to as well. For the salesperson, prospecting is still king. Take back control of your pipeline for success!
Author : Renee P. Walkup
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814414834
Total Pages : 226 pages
Book Rating : 4.8/5 (144 download)
Download or read book Selling to Anyone Over the Phone written by Renee P. Walkup and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more organizations scale back on their in-the-field sales operations, sales pros have had to focus their energy and skills on closing deals over the phone--and doing it faster than ever before. Authors Renee P. Walkup and Sandra McKee's easy-to-follow guide for salespeople trying to generate product excitement over the phone provides quick strategies to help you boost your success rate. Selling to Anyone Over the Phone does this by teaching readers how to ensure callbacks, build trust, partner with decision makers, and use personality-matching techniques to build connections with and relate to people they can't see face-to-face. The fully updated second edition includes new chapters on using advanced technology (e.g., webinars and teleconferencing) and selling to customers from other cultures and countries. Complete with an invaluable appendix on handling customer complaints and new sample call dialogs, Selling to Anyone Ove the Phone simplifies an increasingly important facet of the sales role so you can get back to doing what you do best--providing excellent products and services to your customers and exceeding your sales goals.
Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)
Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International
Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 111981460X
Total Pages : 343 pages
Book Rating : 4.1/5 (198 download)
Download or read book Pick Up The Phone and Sell written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2021-09-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don’t know, this timely and important book includes: A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com Direction on how to use text messaging as an adjunct to phone sales Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call. Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.
Author : Kerry Johnson
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722522763
Total Pages : 166 pages
Book Rating : 4.7/5 (225 download)
Download or read book Phone Sales written by Kerry Johnson and published by Gildan Media LLC aka G&D Media. This book was released on 2019-09-17 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you get through gate-keepers? How can you get calls returned? How can you reach more prospects instead of their voicemails? Phone Sales will make your phone a profit center. This book includes actual phone sales calls from top producers. Some of the skills you'll learn are: • The 3 best closes to use on the phone • How to book appointments • What to say when someone says, "I'm not interested" • How to avoid telephone tag • How to get your calls returned • How to beat "call reluctance" Dr. Kerry L. Johnson is a best selling author and speaker. He speaks to audiences around the world at least 8 times a month ranging from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, Dr. Johnson presents such topics as “How to Read Your Customers Mind,” “The Trust Connection” and Peak Performance: How to Increase Business by 80% in 8 weeks.” In addition to speaking, Kerry heads Peak Performance Coaching. Professionals around the world use Dr. Johnson and his coaches to increase business often by 300%. Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him, “The Nation’s Business Psychologist.” He is also the author of nine best-selling books including: MASTERING THE GAME, PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS, and WILLPOWER: THE SECRETS OF SELF-DISCIPLINE. Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the worlds top tennis players. Kerry was also recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.
Author : GERARD ASSEY
Publisher : Gerard Assey
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book Professional Tele-Marketing Skills-The Master Guide to Selling on Phone written by GERARD ASSEY and published by Gerard Assey. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Tele-Marketing Skills-The Master Guide to Selling on Phone has been uniquely designed, to help transform you into a Master Tele-Marketer by helping you discover the secrets that drive the world’s top tele-sales professionals. It will help you or your team create the habits and lasting changes by enabling you replace current unacceptable patterns that are costing your company sales with new ones, that will now help you achieve your sales goals faster and more consistently. Written at a time when the COVID pandemic has undoubtedly pushed organizations into rethinking ways and means to continue to operate their businesses especially with the restrictions on safe distancing. The world over is adjusting to COVID, with social distancing orders having compelled people to find alternatives to face-to-face meetings, by working from homes or remote locations. As a result, telemarketing solutions have never been more popular than this time, as in order to conduct business without disruption, professionals and businesses have now turned more than ever before to tele-calling to stay connected with their team members and customers. The entire book has been split into several step by step, easy and digestible modules, to help you take back and put to practice each step into a real life situation. That way these skills that you will learn will stay with you, enabling you to become more professional and successful in a sales role using the phone, that will help ‘win and keep customers for life’! You will be able to: · Derive the benefits from the effectiveness of consultative selling and how different it is from the traditional sales approach · Learn how to guide prospects through the buying process · Proven behaviors that make you stand out as a telesales professional · A thorough understanding of the attributes and activities of a professional telesales person · Effectively prepare for any telesales call · Make cold calls in a professional manner, right from handling gate-keepers and getting through to the right decision-makers · Be able to manage your data and lists much better · Build rapport and trust with a customer right during the approaching stage itself. · Effectively uncover a customer’s needs, problems and opportunities and be able to demonstrate how your product features can help a customer meet a need/solve a problem (proving value). · Overcome objections, cope with turn-downs, rejection or call reluctance · Be able to recommend an appropriate solution (recommending) and close business deals effectively after showing a customer how specific business objectives can be met and benefit by using your recommended product or service (closing) · Effectively and professionally sell to B2B/ Key Accounts using a structured approach · Implement the entire consultative selling process into your daily work · And…most importantly, in every chapter or topic that is covered, there are several exercises for you to work on and put the new skills to immediate use. With no gimmicks, no jargon, just emphasis on relationship building, I believe that this is a well structured course on 100% building value and long lasting partnerships with your customer!
Author : Ellen Bendremer
Publisher :
ISBN 13 : 9781422353110
Total Pages : 253 pages
Book Rating : 4.3/5 (531 download)
Download or read book Top Telemarketing Techniques written by Ellen Bendremer and published by . This book was released on 2006-07-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers expert insight & proven strategies for utilizing the telephone as a powerful & effective sales tool. Gives you the valuable info. you need to develop, improve upon, & fully utilize your telephone sales skills, allowing you to close more sales over the telephone & generate higher revenues. Contents: the power of telesales; making money as a telemarketer; the right sales message is critical; your attitude is everything; using your voice as a sales tool; closing the sale; perfecting your skills; telemarketing (TM) scripts; sales techniques & TM tools; common mistakes to avoid; prepare to kick off your TM efforts; know the laws; don't get caught up in TM fraud; & make sure your legitimate pitch doesn't sound like a scam.
Author : Jerry Hocutt
Publisher : Cold Calling for Cowards
ISBN 13 : 0615138756
Total Pages : 301 pages
Book Rating : 4.6/5 (151 download)
Download or read book Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money written by Jerry Hocutt and published by Cold Calling for Cowards. This book was released on 2007-01-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. - Create the courage to call by being a coward - semper fi. - Make 3,800 cold calls this year spending 6 minutes per day. - Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times
Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119742714
Total Pages : 407 pages
Book Rating : 4.1/5 (197 download)
Download or read book Virtual Selling written by Jeb Blount and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Author : Pat Cochrane
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566080890
Total Pages : 204 pages
Book Rating : 4.0/5 (88 download)
Download or read book Outbound Telephone Selling written by Pat Cochrane and published by Gower Publishing, Ltd.. This book was released on 1999 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will enable you to set up an outbound telephone selling operation either 'from scratch' or by retraining customer service staff in the skills of professional selling over the phone. Straightforward and practical throughout, Pat Cochrane will take you step-by-step through the management issues that need to be addressed. With case studies showing successful best practice from companies like BT, Girobank and Doctor Solomon, this book will show you how to be proactive in selling your company, products and services over the phone.
Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)
Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Author : Josiane Feigon
Publisher : AMACOM
ISBN 13 : 0814414664
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)
Download or read book Smart Selling on the Phone and Online written by Josiane Feigon and published by AMACOM. This book was released on 2021-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of telesales and digital selling, this award-winning business book pinpoints the ten skills essential to high-efficiency, high-success sales performance based on the author’s TeleSmart 10 System for Power Selling. Bestselling author and TeleSmart Communications president Josiane Feigon equips salespeople with the powerful tools they need to open stronger, build trust faster, handle objections better, and close more sales when dealing with customers they can’t see face-to-face. In Smart Selling on the Phone and Online, you’ll learn how to: overcome ten different forms of “paralysis” and reestablish momentum; sell in sound bites, not long-winded speeches; ask the right questions to reveal customer needs; navigate around obstacles to get to the power buyer; and prioritize and manage your time so that more of it is spent actually selling. The world of selling keeps changing, and sales professionals are on the front line of innovation to keep profits flowing. Combining an accessible text with clear graphics and step-by-step processes, Smart Selling on the Phone and Online will help any rep master the world of sales 2.0 and become a true sales warrior.
Author : Stephan Schiffman
Publisher : Simon and Schuster
ISBN 13 : 1440500797
Total Pages : 165 pages
Book Rating : 4.4/5 (45 download)
Download or read book Stephan Schiffman's Telesales written by Stephan Schiffman and published by Simon and Schuster. This book was released on 2003-01-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve got ten minutes a day, you can make a telesales breakthrough! By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman’s Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after a mere twenty-one. Stephan Schiffman has coached thousands of sales teams across the country to improve their telesales performance. He knows exactly what works and doesn’t, and in this completely revised second edition, he shares with you all of his insider’s secrets, including how to: Master the five ways you can increase your income Track your numbers . . . and use them to your advantage Evaluate your performance effectively . . . so you hit your own goals Gain control of the call Leave effective phone messages Use "how" and "why" questions to your advantage Learn what’s going on in the prospect’s world Understand the four types of negative responses . . . and find out how to get past each one Turn small adjustments in your performance into large income gains By spending just minutes a day with this one clear, concise book, you can learn everything from creating a script; to recognizing when not calling a prospect can increase your sales productivity, to practicing the ten traits of world class salespeople. In this highly competitive world where the obstacles against telemarketers continue to become increasingly daunting, you can’t afford not to have these tools in your sales arsenal!
Author : Mike Brooks
Publisher : John Wiley & Sons
ISBN 13 : 1119418070
Total Pages : 310 pages
Book Rating : 4.1/5 (194 download)
Download or read book Power Phone Scripts written by Mike Brooks and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be. Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I’m going to need to think about it” “I need to talk to the boss or committee” and so many others... More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.
Author : George W. Dudley
Publisher : Behavioral Sciences Research Press
ISBN 13 : 9780935907018
Total Pages : 212 pages
Book Rating : 4.9/5 (7 download)
Download or read book The Psychology of Call Reluctance written by George W. Dudley and published by Behavioral Sciences Research Press. This book was released on 1986 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : B. Robert Anderson
Publisher : iUniverse
ISBN 13 : 059510083X
Total Pages : 470 pages
Book Rating : 4.5/5 (951 download)
Download or read book Professional Selling written by B. Robert Anderson and published by iUniverse. This book was released on 2000-07-25 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: TEXT FOR AUTHOR BIO: B. Robert Anderson is a Professional Salesperson who revels in the work. Toward that end he has incorporated 50 years of experience and knowledge into eminently usable form. Among other things he has served as editor of a trade publication, owner of a distribution company, head of ANDERSON ASSOCIATES, a management consulting firm, and author of over 800 articles and books. TEXT FOR BOOK DESCRIPTION: Selling is a learned profession. When the techniques of seling are applied creatively, the principles lead to success. Four editions strong, Professonal Selling continues to meet the challenges of selling head-on. Author B. Robert Anderson leads readers through a complete, non-sexist survey of basic skills that dissects every phase of the sale while focusing on how to put together a complete sales plan. You'll find all the ingredients necessary to understand each individual segment of the sale. Anderson provides real problems drawn from the field, hands-on exercises, a glossary, and end-of-chapter questions and discussioons with actual salespeople.
