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Product Positioning In A Two Dimensional Vertical Differentiation Model
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Book Synopsis Product Positioning in a Two-Dimensional Vertical Differentiation Model by : Dominique Olie Lauga
Download or read book Product Positioning in a Two-Dimensional Vertical Differentiation Model written by Dominique Olie Lauga and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their differentiation strategies critically depend on how costly it is to provide higher quality. When the cost of providing quality is not too high, firms use only one attribute to differentiate their products: they maximally differentiate on one dimension and minimally differentiate on the other dimension (a Max-Min equilibrium). Furthermore, they always differentiate along the dimension with the greater attribute range. As for the dimension with the smaller range and along which they agglomerate, both firms either choose the highest quality level or the lowest quality level possible, depending on whether the marginal costs of quality provision are low or intermediate, respectively. However, for larger quality provision costs, firms exploit both dimensions to differentiate their products. In particular, we characterize a maximal differentiation equilibrium in which one firm chooses the highest quality level on both attributes, while its rival offers the lowest quality level on both attributes (a Max-Max equilibrium). We discuss the managerial implications of our findings and explain how they enrich and qualify previous results reported in the literature on two-dimensional differentiation models.
Author :Mark B. Vandenbosch Publisher :London : Western Business School, University of Western Ontario ISBN 13 :9780771414244 Total Pages :44 pages Book Rating :4.4/5 (142 download)
Book Synopsis Product and Price Competition in a Two-dimensional Vertical Differentiation Model by : Mark B. Vandenbosch
Download or read book Product and Price Competition in a Two-dimensional Vertical Differentiation Model written by Mark B. Vandenbosch and published by London : Western Business School, University of Western Ontario. This book was released on 1992 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Three Dimensional Vertical Differentiation Model by : Mohammad Zia
Download or read book A Three Dimensional Vertical Differentiation Model written by Mohammad Zia and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many products have different attributes which appeal to the different segments of the market. We investigate how firms should position their products in a multi-attribute product market where consumers are heterogeneous in (1) the product attributes that they care about, and (2) their willingness to pay for product quality. We develop a duopoly model where each firm offers a product which has three attributes. There are two customer segments in the market; each segment values only two attributes of the product but not the third one. We assume that customers are heterogeneous in their willingness to pay for the quality of product attributes. In a two-stage model, where firms first simultaneously set the level of product attributes and then price the product, we find four types of positioning equilibrium, all of which are of Min-Max kind. If the range of common attribute (the attribute that both customer segments appreciate) is high enough, firm only differentiate in this attribute and agglomerate on unique attributes (the attributes that only one segment appreciate). If the range of common attribute is low enough, firms differentiate only on unique attributes. The differentiation is never enough on only one of the unique attributes, and is never necessary on all three attributes. Our results have managerial implication for segmentation, targeting and positioning in a competitive market.
Book Synopsis Game Theory and Business Applications by : Kalyan Chatterjee
Download or read book Game Theory and Business Applications written by Kalyan Chatterjee and published by Springer Science & Business Media. This book was released on 2013-06-26 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.
Book Synopsis Handbook of Research on Distribution Channels by : Charles A. Ingene
Download or read book Handbook of Research on Distribution Channels written by Charles A. Ingene and published by Edward Elgar Publishing. This book was released on 2019 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.
Book Synopsis Handbook of New Product Development Management by : Christoph Loch
Download or read book Handbook of New Product Development Management written by Christoph Loch and published by Routledge. This book was released on 2008 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Download or read book Wine Positioning written by Pierre Mora and published by Springer. This book was released on 2015-11-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models, the book examines local parameters like geology, history and wine growing techniques; compares facts, figures and actors; analyzes the signals that are being sent to the market and presents a range of key factors for success. Similarly, the wine brands models are analyzed on the basis of their respective brand identity and apparent marketing policy. In the book’s final part, it summarizes recent developments in wine marketing, including the growing importance of wine brands as new territories in the global vineyard, and the role of appellations as the essence of cultural diversity.
Book Synopsis Product Positioning in a Two-dimensional Market Space by : Chengxin Qu
Download or read book Product Positioning in a Two-dimensional Market Space written by Chengxin Qu and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Dynamics of Market Positioning by : Sengun Yeniyurt
Download or read book The Dynamics of Market Positioning written by Sengun Yeniyurt and published by . This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Science written by and published by . This book was released on 1995 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand Positioning by : Erik Kostelijk
Download or read book Brand Positioning written by Erik Kostelijk and published by Routledge. This book was released on 2020-01-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Book Synopsis Responsible and Sustainable Operations by : Christopher S. Tang
Download or read book Responsible and Sustainable Operations written by Christopher S. Tang and published by Springer Nature. This book was released on with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Research on E-business Technology and Strategy by : Vasil Khachidze
Download or read book Contemporary Research on E-business Technology and Strategy written by Vasil Khachidze and published by Springer. This book was released on 2012-10-05 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy.
Book Synopsis The Economic Analysis of Universities by : Susanne Warning
Download or read book The Economic Analysis of Universities written by Susanne Warning and published by Edward Elgar Publishing. This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a theoretical and empirical analysis of strategic positioning of public universities. The concept of strategic groups from management theory and a formal equilibrium model of differentiation under strategic interaction are developed to explain heterogeneity and the role of teaching and research quality as the two main strategic variables of universities. Using data for German publicly funded universities, the empirical tests apply Data Envelopment Analysis and econometric methods. The results offer important insights for all countries where publicly funded universities play a role. Recent shifts towards more competitive university systems further increase the relevance of this book.
Book Synopsis Theory of the Firm for Strategic Management by : Manuel Becerra
Download or read book Theory of the Firm for Strategic Management written by Manuel Becerra and published by Cambridge University Press. This book was released on 2009-02-05 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a value-based theory of the firm specifically aimed at strategic decision-making.
Download or read book Indian Economic Review written by and published by . This book was released on 2016 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Systems Analysis and Design for Advanced Modeling Methods: Best Practices by : Bajaj, Akhilesh
Download or read book Systems Analysis and Design for Advanced Modeling Methods: Best Practices written by Bajaj, Akhilesh and published by IGI Global. This book was released on 2009-04-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers research in the area of systems analysis and design practices and methodologies.
