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Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.3/5 ( download)
Download or read book Product Marketing and Cosmetic & Fragrance Retailing written by and published by . This book was released on 1983 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section: Cosmetic & fragrance retailing, a "magazine-within-a-magazine."
Author : Nithda Horoszko
Publisher : Routledge
ISBN 13 : 0429016352
Total Pages : 188 pages
Book Rating : 4.4/5 (29 download)
Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.
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ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.:/5 (319 download)
Download or read book Product Marketing for Beauty Industry Retailers & Manufacturers written by and published by . This book was released on 1987 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)
Download or read book Product Marketing for Beauty Industry Retailers & Manufacturers written by and published by . This book was released on 1987 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Benjamin
Publisher :
ISBN 13 :
Total Pages : 670 pages
Book Rating : 4.0/5 ( download)
Download or read book Directory of Industry Data Sources written by William A. Benjamin and published by . This book was released on 1982 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The United States of America and Canada"; beginning with 1983, Western Europe also covered, in vols. 4-5;
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ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.:/5 (321 download)
Download or read book Guide to Industry Special Issues written by and published by . This book was released on 1984 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert E. Weems
Publisher : NYU Press
ISBN 13 : 0814793274
Total Pages : 206 pages
Book Rating : 4.8/5 (147 download)
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century. The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
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ISBN 13 :
Total Pages : 1784 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Serial Titles written by and published by . This book was released on 1985 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arvarh E. Strickland
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313065004
Total Pages : 455 pages
Book Rating : 4.3/5 (13 download)
Download or read book The African American Experience written by Arvarh E. Strickland and published by Bloomsbury Publishing USA. This book was released on 2000-11-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compared to the early decades of the 20th century, when scholarly writing on African Americans was limited to a few titles on slavery, Reconstruction, and African American migration, the last thirty years have witnessed an explosion of works on the African American experience. With the Civil Rights and Black Power movements of the 1960s came an increasing demand for the study and teaching of African American history followed by the publication of increasing numbers of titles on African American life and history. This volume provides a comprehensive bibliographical and analytical guide to this growing body of literature as well as an analysis of how the study of African Americans has changed.
Author : Michele M. Granger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628923415
Total Pages : 497 pages
Book Rating : 4.6/5 (289 download)
Download or read book The Fashion Industry and Its Careers written by Michele M. Granger and published by Bloomsbury Publishing USA. This book was released on 2015-03-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised editon of: Fashion: the industry and its careers / Michele M. Granger. 2012
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ISBN 13 :
Total Pages : 1416 pages
Book Rating : 4.F/5 ( download)
Download or read book Guide to Microforms in Print written by and published by . This book was released on 2009 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Baker Library
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.:/5 ( download)
Download or read book Current Periodical Publications in Baker Library written by Baker Library and published by . This book was released on 1988 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines, journals, newspapers, bulletins, statistical annuals, loose leaf business services, governmental agency annual reports, directories, proceedings of annual conferences, yearbooks.
Author : Indiana University. Libraries
Publisher :
ISBN 13 :
Total Pages : 1200 pages
Book Rating : 4.3/5 ( download)
Download or read book Indiana University Libraries, Bloomington Serials Holdings, 1985 written by Indiana University. Libraries and published by . This book was released on 1985 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vinay Kothari
Publisher : Springer
ISBN 13 : 3319169467
Total Pages : 644 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference written by Vinay Kothari and published by Springer. This book was released on 2015-05-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Statistical Reference Index written by and published by . This book was released on 1985 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920954
Total Pages : 718 pages
Book Rating : 4.5/5 (939 download)
Download or read book The Almanac of American Employers 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-10 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes information, such as benefit plans, stock plans, salaries, hiring and recruiting plans, training and corporate culture, growth, facilities, research and development, fax numbers, toll-free numbers and Internet addresses of companies that hire in America. This almanac provides a job market trends analysis.
Author : North Suburban Library System (Wheeling, Ill.)
Publisher :
ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.3/5 (555 download)
Download or read book Union List of Periodicals written by North Suburban Library System (Wheeling, Ill.) and published by . This book was released on 1999 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
