Producing and Consuming the Craft Beer Movement

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000857654
Total Pages : 145 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Producing and Consuming the Craft Beer Movement by : Wesley Shumar

Download or read book Producing and Consuming the Craft Beer Movement written by Wesley Shumar and published by Taylor & Francis. This book was released on 2023-03-31 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Economic Perspectives on Craft Beer

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Author :
Publisher : Springer
ISBN 13 : 3319582356
Total Pages : 513 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Economic Perspectives on Craft Beer by : Christian Garavaglia

Download or read book Economic Perspectives on Craft Beer written by Christian Garavaglia and published by Springer. This book was released on 2017-12-19 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

Beer and Racism

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Author :
Publisher : Bristol University Press
ISBN 13 : 1529201799
Total Pages : 228 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Beer and Racism by : Chapman, Nathaniel

Download or read book Beer and Racism written by Chapman, Nathaniel and published by Bristol University Press. This book was released on 2020-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.

Untapped

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Publisher :
ISBN 13 : 9781943665679
Total Pages : 0 pages
Book Rating : 4.6/5 (656 download)

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Book Synopsis Untapped by : Nathaniel G. Chapman

Download or read book Untapped written by Nathaniel G. Chapman and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?

The Geography of Beer

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Author :
Publisher : Springer Nature
ISBN 13 : 3031390083
Total Pages : 428 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Geography of Beer by : Mark W. Patterson

Download or read book The Geography of Beer written by Mark W. Patterson and published by Springer Nature. This book was released on 2023-12-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the geography of beer in the contexts of policies, perceptions, and place. Chapters examine topics such as government policies (e.g., taxation, legislation, regulations), how beer and beerscapes are presented and perceived (e.g., marketing, neolocalism, roles of women, use of media), and the importance of place (e.g., terroir of ingredients, social and economic impacts of beer, beer clubs). Collectively, the chapters underscore political, cultural, urban, and human-environmental geographies that underlie beer, brewing, and the beer industry.

Craft Breweries and Cities

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Publisher : Taylor & Francis
ISBN 13 : 1000926567
Total Pages : 138 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Craft Breweries and Cities by : Julie Wartell

Download or read book Craft Breweries and Cities written by Julie Wartell and published by Taylor & Francis. This book was released on 2023-05-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways. It provides a deeper understanding of the important issues facing neighborhoods, city government, and breweries, such as economic development, race and equity, crime, and sustainability. It demonstrates how craft breweries are meaningful contributors and participants in addressing these critical challenges. Written in an accessible style, this book contains contributions from a diverse array of research and professional backgrounds and personal perspectives. It allows readers to increase the dialogue across disciplines and build an evidence base regarding the interaction between communities and craft breweries. This book appeals to undergraduate and graduate students as well as policy makers and industry professionals, working in urban studies, planning, public policy, business administration, economic development, and the craft brewery industry.

The Spaces and Places of Canadian Popular Culture

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Publisher : Canadian Scholars’ Press
ISBN 13 : 1773381423
Total Pages : 391 pages
Book Rating : 4.7/5 (733 download)

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Book Synopsis The Spaces and Places of Canadian Popular Culture by : Victoria Kannen

Download or read book The Spaces and Places of Canadian Popular Culture written by Victoria Kannen and published by Canadian Scholars’ Press. This book was released on 2019-08-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exclusively Canadian textbook, this collection investigates the relationships between identity, geography, and popular culture that are produced and consumed in this sprawling country. Expanding beyond the clichés of friendliness and snow, this text provides a fresh perspective on what it means to be Canadian, both nationally and transnationally. Scholars look at historical subjects like Québécois identity and Indigenous self-representation and explore issues in contemporary media, including music, film, television, comic books, video games, and social media. From Drake to the Tragically Hip, Trailer Park Boys to The Amazing Race Canada, and poutine to maple syrup, mainstream icons and trends are studied in the interdisciplinary context of race, gender, sexuality, politics, and patriotism. Contributing to the location of Canadian popular culture, this unique resource will engage students and scholars of communication studies, cultural studies, and Canadian studies. FEATURES - Includes key concepts and theories and a glossary - Engages students with relatable historical and contemporary examples of Canadiana through a breadth of media, including television shows, websites, journals, celebrities, newspapers, literature, comic books, video games, music, and films - Ensures equal representation of a national and transnational Canada, which includes examples of race, gender, sexuality, and ethnicity, with particular attention to geographical intricacies that contain all provinces and territories

Alcohol in Popular Culture

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 031338049X
Total Pages : 260 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Alcohol in Popular Culture by : Rachel Black

Download or read book Alcohol in Popular Culture written by Rachel Black and published by Bloomsbury Publishing USA. This book was released on 2010-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia presents the many sides of America's ongoing relationship with alcohol, examining the political history, pivotal events, popular culture, and advances in technology that have affected its consumption. From the constant advertising messages from beer, wine and liquor manufacturers to parties, weddings, and other social gatherings where alcohol is served to after-work happy hours with coworkers, the influence and presence of alcohol are inescapable in the United States. According to a government source, 50 percent of American adults identified themselves as "regular drinkers" (having at least 12 drinks in the past year). This encyclopedia presents an overview of the entire history of alcohol in America from the first colonies to present day, focusing on the often-marginalized and pop culture aspects of alcohol use and misuse. Entries illuminate topics such as the favorite alcoholic beverages in America; how they are manufactured; the role of alcohol in everyday life, special events, and across history; the impacts of alcohol consumption on society and health; and much more. Connections and influences from outside the United States are also considered for some topics.

Agritourism, Wine Tourism, and Craft Beer Tourism

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Author :
Publisher : Routledge
ISBN 13 : 0429874634
Total Pages : 287 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Agritourism, Wine Tourism, and Craft Beer Tourism by : Maria Giulia Pezzi

Download or read book Agritourism, Wine Tourism, and Craft Beer Tourism written by Maria Giulia Pezzi and published by Routledge. This book was released on 2020-07-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the development opportunities for peripheral areas explored through the emerging practices of agritourism, wine tourism, and craft beer tourism. It celebrates the entrepreneurial spirit of people living in peri-urban regions. Peripheral areas tend to be far from urban hubs, providing essential services but also typically suffering from marginalisation and remoteness, despite the access to environmental, cultural, and social resources. In this sense, this book investigates the linkages between local agency and tourism in peripheral areas, the role of existing policies, and the evolving bottom-up practices in fostering local development. The basic aim is to disestablish the dichotomies that often emerge when dealing with issues of rural–urban and/or centre–periphery relationships; innovation vs tradition; authenticity vs mise en scène; agency vs inertia; and social, cultural, economic mobility vs immobility; etc. With focused attention on the possible compliance or conflicting strategies of local actors with the existing policies, the book considers how local actors and communities respond to the implications of peripherality in areas often impacted by marginalising processes. Drawing upon case studies from North America and Europe, this book presents this connection as a global phenomenon which will be of interest to community and economic development planners and entrepreneurs.

Mikkeller's Book of Beer

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Author :
Publisher : Jacqui Small
ISBN 13 : 1910254401
Total Pages : 277 pages
Book Rating : 4.9/5 (12 download)

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Book Synopsis Mikkeller's Book of Beer by : Mikkel Borg Bjergso

Download or read book Mikkeller's Book of Beer written by Mikkel Borg Bjergso and published by Jacqui Small. This book was released on 2015-04-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The man behind Mikkeller brewery offers his guide to the best beers. Discover how he got started in the business, and learn about the ever-growing Nordic beer revolution with its fascinating origins. Then find out everything you have ever wanted to know about this highly versatile drink with an in-depth look at various beer types and the intrinsic differences between them. Drawing on his years of experimenting with tastes, textures and techniques in the art of beer brewing, Mikkel offers you his own extraordinary insights into the processes behind your favourite beers. Starting with the basics, discover how to make beer at home with easy-to-follow recipes that cover many of the sought-after brews that Mikkeller and his friends have become known for. In addition to this, learn about how to taste beer and understand its flavours. With a chapter dedicated to food, Mikkel offers an alternative to wine with meals and teaches us which beers work best with what foods, as well as providing us with a few tasty recipes of his own.

Eating Fandom

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Publisher : Routledge
ISBN 13 : 1000207005
Total Pages : 167 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Eating Fandom by : CarrieLynn D. Reinhard

Download or read book Eating Fandom written by CarrieLynn D. Reinhard and published by Routledge. This book was released on 2020-10-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the practices and techniques fans utilize to interact with different aspects and elements of food cultures. With attention to food cultures across nations, societies, cultures, and historical periods, the collected essays consider the rituals and values of fan communities as reflections of their food culture, whether in relation to particular foods or types of food, those who produce them, or representations of them. Presenting various theoretical and methodological approaches, the anthology brings together a series of empirical studies to examine the intersection of two fields of cultural practice and will appeal to sociologists, geographers and scholars of cultural studies with interests in fan studies and food cultures.

The American Craft Beer Cookbook

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Publisher : Storey Publishing, LLC
ISBN 13 : 160342864X
Total Pages : 354 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The American Craft Beer Cookbook by : John Holl

Download or read book The American Craft Beer Cookbook written by John Holl and published by Storey Publishing, LLC. This book was released on 2013-09-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open a cold one and get cooking! Showcasing the diverse ways that beer can be used to enhance a meal, either as an ingredient or by pairing, John Holl’s collection of 155 tasty recipes are designed for the beer-loving foodie. From twists on traditional favorites like American Wheat Bear Steamed Clams to unexpected surprises like Chocolate Jefferson Stout Cupcakes, you’ll soon be amazing your friends with the culinary versatility of your favorite beverage.

The U.S. Brewing Industry

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Publisher : MIT Press
ISBN 13 : 9780262201513
Total Pages : 406 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis The U.S. Brewing Industry by : Victor J. Tremblay

Download or read book The U.S. Brewing Industry written by Victor J. Tremblay and published by MIT Press. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

Contemporary Consumption, Consumers and Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1000318400
Total Pages : 217 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Contemporary Consumption, Consumers and Marketing by : Brendan Canavan

Download or read book Contemporary Consumption, Consumers and Marketing written by Brendan Canavan and published by Routledge. This book was released on 2020-12-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.

Beer Places

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Publisher : University of Arkansas Press
ISBN 13 : 1610757882
Total Pages : 421 pages
Book Rating : 4.6/5 (17 download)

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Book Synopsis Beer Places by : Daina Cheyenne Harvey

Download or read book Beer Places written by Daina Cheyenne Harvey and published by University of Arkansas Press. This book was released on 2023-03-06 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer Places is, most essentially, a road map for craft beer, taking readers to various locales to discover the beverage’s deep connections to place. At another level, Beer Places is an academic analysis of these geographical ties. Collected into sections that address authenticity and revitalization, politics and economics, and collectivity and collaboration, this book blends new research with a series of “postcards”: informal conversations and first-person dispatches from the field that transport readers to the spots where pints are shared, networks forged, and spaces defined. With insight from social scientists, beer bloggers, travel writers, and food entrepreneurs who recount their experiences of taprooms, breweries, and bottle shops from North Carolina to Zimbabwe, Beer Places reveals differences in the craft beer scene across multiple geographies. Situating craft beer as an emerging and important component of food studies, the essays in this volume attest to the singular power of craft beer to connect people and places.

Beeronomics

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Publisher : Oxford University Press
ISBN 13 : 0198808305
Total Pages : 204 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Beeronomics by : Johan F. M. Swinnen

Download or read book Beeronomics written by Johan F. M. Swinnen and published by Oxford University Press. This book was released on 2017 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought, and how its strategic taxation and regulation helped shape the world.

American Breweries II

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Author :
Publisher :
ISBN 13 : 9780964616707
Total Pages : 427 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis American Breweries II by : Dale Philip Van Wieren

Download or read book American Breweries II written by Dale Philip Van Wieren and published by . This book was released on 1995 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: