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Author : Academy of Marketing Science
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (498 download)
Download or read book Proceedings of the Tenth Biennial World Marketing Congress written by Academy of Marketing Science and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ken Grant
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (37 download)
Download or read book Proceedings of the Seventh Bi-annual World Marketing Congress, Melbourne, Australia, July 6-1-, [i.e. 6-10] 1995 written by Ken Grant and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Anja Hallikainen
Publisher : Nordic Council of Ministers
ISBN 13 : 9789289308762
Total Pages : 158 pages
Book Rating : 4.3/5 (87 download)
Download or read book Proceedings from a Nordic Seminar written by Anja Hallikainen and published by Nordic Council of Ministers. This book was released on 2003 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yhteenveto. - Resumé. - Samantekt.
Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Abbie J. Shipp
Publisher : Psychology Press
ISBN 13 : 1317756347
Total Pages : 229 pages
Book Rating : 4.3/5 (177 download)
Download or read book Time and Work, Volume 2 written by Abbie J. Shipp and published by Psychology Press. This book was released on 2014-02-18 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of time is a crucial filter through which we understand any events or phenomena; nothing exists outside of time. It conditions not only the question of ‘when’, but also influences the ‘what, how and why’of our ideas about management. And yet management scholars have rarely considered this ‘temporal lens’ in understanding how time affects employees at work, or the organizations for which they work. This 2-volume set provides a fresh, temporal perspective on some of the most important and thriving areas in management research today. Volume 1 considers how time impacts the individual, and includes chapters on identity, emotion, motivation, stress and creativity. Volume 2 considers time in context with the organization, exploring a temporal understanding of leadership, HRM, entrepreneurship, teams and cross-cultural issues. There is an overall concern with the practical implications of understanding individuals and organizations within the most relevant timeframes, while the two volumes provide an actionable research agenda for the future. This is a highly significant contribution to management theory and research, and will be important reading for all students and researchers of Organizational Behavior, Organizational Psychology, Occupational Psychology, Business and Management and HRM.
Author : Gavriel Salvendy
Publisher : John Wiley & Sons
ISBN 13 : 1118129083
Total Pages : 1754 pages
Book Rating : 4.1/5 (181 download)
Download or read book Handbook of Human Factors and Ergonomics written by Gavriel Salvendy and published by John Wiley & Sons. This book was released on 2012-05-24 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the Handbook of Human Factors and Ergonomics has been completely revised and updated. This includes all existing third edition chapters plus new chapters written to cover new areas. These include the following subjects: Managing low-back disorder risk in the workplace Online interactivity Neuroergonomics Office ergonomics Social networking HF&E in motor vehicle transportation User requirements Human factors and ergonomics in aviation Human factors in ambient intelligent environments As with the earlier editions, the main purpose of this handbook is to serve the needs of the human factors and ergonomics researchers, practitioners, and graduate students. Each chapter has a strong theory and scientific base, but is heavily focused on real world applications. As such, a significant number of case studies, examples, figures, and tables are included to aid in the understanding and application of the material covered.
Author : Kyriaki Kaplanidou
Publisher : Taylor & Francis
ISBN 13 : 1040110762
Total Pages : 211 pages
Book Rating : 4.0/5 (41 download)
Download or read book Sport Events and Community Development written by Kyriaki Kaplanidou and published by Taylor & Francis. This book was released on 2024-09-02 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationships between sport event hosting and community development goals. With sport events proliferating around the world, from major events to local events, the book explains how community goals can be embedded into sports event planning, and how events at all levels can be most effectively leveraged to achieve positive outcomes and legacies for local communities. Featuring real-world case studies and the perspective of industry practitioners in every chapter, the book explores the commercial, social, and political contexts in which events take place and what is meant by "legacy" and "impact." It introduces the key stakeholders, from residents and local government to NGOs, as well as the spectrum of goals that might be in play, and looks at partnerships working for the best effect. The book also explains the sports event management process, from bidding to planning to venue management to monitoring and evaluation, and considers how community development goals can, and should, be incorporated at every stage. With a practical focus, and full of useful features for learning and understanding, this is essential reading for any student or practitioner with an interest in sports events, community sport, sport development, event management, or sustainable business.
Author : Artur Lugmayr
Publisher : Springer
ISBN 13 : 3642544878
Total Pages : 468 pages
Book Rating : 4.6/5 (425 download)
Download or read book Media Convergence Handbook - Vol. 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Author : K. Grant
Publisher : Springer
ISBN 13 : 9783319386928
Total Pages : 0 pages
Book Rating : 4.3/5 (869 download)
Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2016-10-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Association of Asian Social Science Research Councils. Conference
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.3/5 (91 download)
Download or read book Proceedings of the Tenth Biennial Conference written by Association of Asian Social Science Research Councils. Conference and published by . This book was released on 1997 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaafar Pyeman
Publisher : Springer
ISBN 13 : 9812874267
Total Pages : 633 pages
Book Rating : 4.8/5 (128 download)
Download or read book Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) written by Jaafar Pyeman and published by Springer. This book was released on 2015-07-30 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference’s three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Pei-Luen Patrick Rau
Publisher : CRC Press
ISBN 13 : 1439838739
Total Pages : 267 pages
Book Rating : 4.4/5 (398 download)
Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Patrick Rau and published by CRC Press. This book was released on 2012-12-04 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.
Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.3/5 (91 download)
Download or read book Proceedings of the Tenth Biennial Conference of the Association of Asian Social Science Research Councils and the Joint UNESCO-AASSREC Regional Symposium on Human Resource Development written by and published by . This book was released on 1991 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K. Grant
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Academy of Marketing Science Staff
Publisher :
ISBN 13 : 9780608051109
Total Pages : 566 pages
Book Rating : 4.0/5 (511 download)
Download or read book World Marketing Congress written by Academy of Marketing Science Staff and published by . This book was released on 1995-01-01 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
