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Author : Sergio Brasini
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (848 download)
Download or read book Problemi e metodi di segmentazione dei mercati di consumo written by Sergio Brasini and published by . This book was released on 1988 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 387 pages
Book Rating : 4.:/5 (661 download)
Download or read book Segmentazione del mercato written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-01-24 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cos'è la segmentazione del mercato Nel campo del marketing, la segmentazione del mercato si riferisce alla pratica di dividere un grande mercato consumer o aziendale in sottogruppi di consumatori sulla base di criteri simili. Questi sottogruppi di consumatori includono in genere sia i clienti attuali che quelli futuri. Come trarrai vantaggio (I) Approfondimenti e convalide sui seguenti argomenti: Capitolo 1: Segmentazione del mercato Capitolo 2: Marketing Capitolo 3: Ricerche di mercato Capitolo 4: Posizionamento (marketing) Capitolo 5: Mappatura percettiva Capitolo 6: Comportamento dei consumatori Capitolo 7: Psicografia Capitolo 8: Segmentazione-targeting-posizionamento Capitolo 9: Pubblico target Capitolo 10: Segmentazione del mercato industriale Capitolo 11: Informazioni di mercato Capitolo 12: Analisi dei clienti Capitolo 13: Micromarketing Capitolo 14: Microsegmento Capitolo 15: Mercato target Capitolo 16: Firmografia Capitolo 17: Marketing di precisione Capitolo 18: Marketing e intelligenza artificiale Capitolo 19: Targeting demografico Capitolo 20: Targeting attitudinale Capitolo 21: Segmentazione psicografica (II) Rispondere alle principali domande del pubblico sulla segmentazione del mercato. (III) Esempi reali dell'utilizzo della segmentazione del mercato in molti campi. A chi è rivolto questo libro Professionisti, studenti universitari e laureati, appassionati, hobbisti e coloro che desiderano andare oltre le conoscenze o le informazioni di base per qualsiasi tipo di mercato Segmentazione.
Author : Francesco Termite
Publisher :
ISBN 13 : 9781704096773
Total Pages : 200 pages
Book Rating : 4.0/5 (967 download)
Download or read book Basta Ipotesi! written by Francesco Termite and published by . This book was released on 2019-11-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ti sei mai chiesto perché i tuoi potenziali clienti dovrebbero acquistare da te invece che dalla concorrenza? Sii onesto, te lo sei mai chiesto? E seppure te lo fossi chiesto, hai poi svolto uno studio preciso che ti ha chiarito le idee sul perché i tuoi clienti dovrebbero acquistare i tuoi prodotti? La verità è che senza clienti la tua azienda non ha alcuna possibilità di sopravvivere. E la maggior parte delle persone che vogliono "più clienti e più vendite" non ha ben chiara la propria idea differenziante e quali sono i reali bisogni del mercato da mettere in leva nel proprio marketing. Questo manuale può essere definito come una vera e propria mappa del tesoro, in cui trovare il percorso scientifico e testato per acquisire informazioni sui reali problemi e desideri del tuo mercato e smettere di sprecare tempo, denaro, energia e fiducia. Francesco Termite è laureato alla Magistrale in Marketing Intelligence per le Decisioni Aziendali. Dopo essere stato l'Head of Seo di una delle principali agenzie Seo italiane ed aver ricoperto il ruolo di docente presso il Master Seo Training, ha creato "Indagalo" il primo servizio in Italia per analizzare e segmentare il mercato in maniera scientifica. In questo libro scoprirai: Come delineare una mappa realistica dei bisogni del mercato, individuare la tua idea differenziante e attirare clienti davvero motivati ad acquistare i tuoi prodotti. Come segmentare il mercato in 5 Step e mettere gli steroidi al tuo marketing e aumentare di conseguenza le tue percentuali di vendite e l'autorevolezza. Come analizzare la concorrenza andando a fondo per delineare un quadro preciso del mercato ed individuare la corretta strategia di posizionamento. Bonus! Fogli di Lavoro, Matrici e Checklist per velocizzare il tuo lavoro di analisi e segmentazione del mercato. Compra questo libro ORA per differenziarti rispetto alla concorrenza e massimizzare senza rischi ogni centesimo che metti nel tuo marketing. "Anche se sono molto impegnato, dedico sempre il giusto tempo all'analisi del mercato perché la reputo una delle fasi fondamentali nel processo di marketing per avere successo. Grazie all'aiuto di Francesco, mi si è aperto un mondo per quanto riguarda l'analisi di mercato e devo dire che sta facendo un lavoro che non ha mai fatto nessuno in Italia. Attraverso il suo metodo ho potuto accelerare tutto il processo di creazione del sondaggio rivolto alla mia audience. Mi ha fornito un foglio di lavoro per ordinare i dati raccolti ed individuare i segmenti in modo semplice e chiaro." Joe Di Siena. Digital Marketer, Advertiser e Primo 2CommaClub Italiano ed Europeo "Ho iniziato la mia attività online 3 anni fa e non capivo perché non ottenevo risultati rilevanti e ignoravo il fatto che la mia comunicazione fosse troppo generica e poco impattante. Se in un anno ero riuscita a generare solo 1400 iscritti, dopo l'analisi e la segmentazione del mio mercato con il metodo di Francesco, ho ottenuto più di 1000 iscritti solo il primo mese e nei due successivi ho duplicato l'intera lista. La vera differenza l'ha fatta la segmentazione perché mi ha dato la possibilità di comunicare in modo specifico, creando maggiore empatia e dimostrandogli che so quello che vogliono." Valentina Motteran. Founder presso ioconme.com "Fare l'analisi di mercato era per me la cosa più noiosa di tutta la campagna marketing. Poi ho applicato il metodo descritto da Francesco nel libro. Dalla ricerca, sono emerse problematiche che non immaginavo e grazie all'analisi ho potuto personalizzare il mio servizio, rendendolo su misura per il mio tipo di clientela. [...] Questo mi ha permesso di aumentare le prenotazioni dei miei casali di lusso del 30%." Daniela Bucci. Founder presso Your Holidays in Umbria
Author : Francesco Casarin
Publisher :
ISBN 13 : 9788813172602
Total Pages : 228 pages
Book Rating : 4.1/5 (726 download)
Download or read book La segmentazione del mercato dei beni di consumo written by Francesco Casarin and published by . This book was released on 1990 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1014 pages
Book Rating : 4.X/5 (2 download)
Download or read book Economia internazionale written by and published by . This book was released on 1992 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464813566
Total Pages : 201 pages
Book Rating : 4.4/5 (648 download)
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Author : Daniel Tarullo
Publisher : Columbia University Press
ISBN 13 : 0881324914
Total Pages : 327 pages
Book Rating : 4.8/5 (813 download)
Download or read book Banking On Basel written by Daniel Tarullo and published by Columbia University Press. This book was released on 2008-11-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The turmoil in financial markets that resulted from the 2007 subprime mortgage crisis in the United States indicates the need to dramatically transform regulation and supervision of financial institutions. Would these institutions have been sounder if the 2004 Revised Framework on International Convergence of Capital Measurement and Capital Standards (Basel II accord)—negotiated between 1999 and 2004—had already been fully implemented? Basel II represents a dramatic change in capital regulation of large banks in the countries represented on the Basel Committee on Banking Supervision: Its internal ratings–based approaches to capital regulation will allow large banks to use their own credit risk models to set minimum capital requirements. The Basel Committee itself implicitly acknowledged in spring 2008 that the revised framework would not have been adequate to contain the risks exposed by the subprime crisis and needed strengthening. This crisis has highlighted two more basic questions about Basel II: One, is the method of capital regulation incorporated in the revised framework fundamentally misguided? Two, even if the basic Basel II approach has promise as a paradigm for domestic regulation, is the effort at extensive international harmonization of capital rules and supervisory practice useful and appropriate? This book provides the answers. It evaluates Basel II as a bank regulatory paradigm and as an international arrangement, considers some possible alternatives, and recommends significant changes in the arrangement.
Author : Girolamo De Simone
Publisher : Girolamo F. De Simone
ISBN 13 : 8896055008
Total Pages : 383 pages
Book Rating : 4.8/5 (96 download)
Download or read book Apolline Project Vol. 1 written by Girolamo De Simone and published by Girolamo F. De Simone. This book was released on 2009 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4.:/5 (327 download)
Download or read book History of the Eighties written by and published by . This book was released on 1997 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 926455954X
Total Pages : 218 pages
Book Rating : 4.2/5 (645 download)
Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Author : Jan C. J. Bart
Publisher : Firenze University Press
ISBN 13 : 8884533791
Total Pages : 393 pages
Book Rating : 4.8/5 (845 download)
Download or read book Polymer Additive Analytics written by Jan C. J. Bart and published by Firenze University Press. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison L. Booth
Publisher : Cambridge University Press
ISBN 13 : 9780521468398
Total Pages : 316 pages
Book Rating : 4.4/5 (683 download)
Download or read book The Economics of the Trade Union written by Alison L. Booth and published by Cambridge University Press. This book was released on 1995 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the crucial features of unionised labour markets. The models in the book refer to labour contracts between unions and management, but the method of analysis is also applicable to non-union labour markets where workers have some market power. In this book, Alison Booth, a researcher in the field, emphasises the connection between theoretical and empirical approaches to studying unionised labour markets. She also highlights the importance of taking into account institutional differences between countries and sectors when constructing models of the unionised labour market. While the focus of the book is on the US and British unionised labour markets, the models and analytical methods are applicable to other industrialised countries with appropriate modifications.
Author : Herbert Hovenkamp
Publisher : Harvard University Press
ISBN 13 : 9780674038837
Total Pages : 470 pages
Book Rating : 4.0/5 (388 download)
Download or read book Enterprise and American Law, 1836-1937 written by Herbert Hovenkamp and published by Harvard University Press. This book was released on 2009-06-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this integration of law and economic ideas, Herbert Hovenkamp charts the evolution of the legal framework that regulated American business enterprise from the time of Andrew Jackson through the first New Deal. He reveals the interdependent relationship between economic theory and law that existed in these decades of headlong growth and examines how this relationship shaped both the modern business corporation and substantive due process. Classical economic theory--the cluster of ideas about free markets--became the guiding model for the structure and function of both private and public law. Hovenkamp explores the relationship of classical economic ideas to law in six broad areas related to enterprise in the nineteenth and early twentieth centuries. He traces the development of the early business corporation and maps the rise of regulated industry from the first charterbased utilities to the railroads. He argues that free market political economy provided the intellectual background for constitutional theory and helped define the limits of state and federal regulation of business behavior. The book also illustrates the unique American perspective on political economy reflected in the famous doctrine of substantive due process. Finally, Hovenkamp demonstrates the influence of economic theory on labor law and gives us a reexamination of the antitrust movement, the most explicit intersection of law and economics before the New Deal. Legal, economic, and intellectual historians and political scientists will welcome these trenchant insights on an influential period in American constitutional and corporate history.
Author : C. Morgan Babst
Publisher : Algonquin Books
ISBN 13 : 1616207639
Total Pages : 368 pages
Book Rating : 4.6/5 (162 download)
Download or read book The Floating World written by C. Morgan Babst and published by Algonquin Books. This book was released on 2017-10-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Set in New Orleans, this important and powerful novel follows the Boisdoré family . . . in the months after Katrina. A profound, moving and authentically detailed picture of the storm’s emotional impact on those who lived through it.” —People In this dazzling debut about family, home, and grief, C. Morgan Babst takes readers into the heart of Hurricane Katrina and the life of a great city. As the storm is fast approaching the Louisiana coast, Cora Boisdoré refuses to leave the city. Her parents, Joe Boisdoré, an artist descended from freed slaves who became the city’s preeminent furniture makers, and his white “Uptown” wife, Dr. Tess Eshleman, are forced to evacuate without her, setting off a chain of events that leaves their marriage in shambles and Cora catatonic—the victim or perpetrator of some violence mysterious even to herself. This mystery is at the center of Babst’s haunting and profound novel. Cora’s sister, Del, returns to New Orleans from the successful life she built in New York City to find her hometown in ruins and her family deeply alienated from one another. As Del attempts to figure out what happened to her sister, she must also reckon with the racial history of the city and the trauma of a disaster that was not, in fact, some random act of God but an avoidable tragedy visited on New Orleans’s most vulnerable citizens. Separately and together, each member of the Boisdoré clan must find the strength to remake home in a city forever changed. The Floating World is the Katrina story that needed to be told—one with a piercing, unforgettable loveliness and a vivid, intimate understanding of this particular place and its tangled past.
Author : Francesco Ricciardelli
Publisher : Firenze University Press
ISBN 13 : 886453167X
Total Pages : 156 pages
Book Rating : 4.8/5 (645 download)
Download or read book Performance of Wind Exposed Structures. Results of the PERBACCO project written by Francesco Ricciardelli and published by Firenze University Press. This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERBACCO (a free Italian acronym for Life-cycle Performance, Innovation and Design Criteria for Structures and Infrastructures Facing Æolian and Other Natural Hazards) is a research project partly funded by the Italian Ministry for University (MIUR) in the PRIN (Progetti di Ricerca di Interesse Nazionale) framework, for the years 2004-05.Within the project, a first attempt has been made to integrate different disciplines aiming at an overall optimization of the performance of a wide range of wind exposed structures and infrastructures, with consequent benefi cial impact on the society.The overall objectives were (a) to provide unifi ed concepts for "expected performance" and "risks induced by æolian and other natural hazards", to be applied to structures and infrastructures over their whole life-cycle, such to be acceptable to stakeholders in the construction process (i.e. from the owner to the end-user), (b) to provide models and methodologies for dynamic monitoring of the performance of structures and infrastructures, to be integrated in appropriately designed procedures, and (c) to collect, refi ne, fi le and disseminate the knowledge available on a European basis, concerning the performance of wind-exposed structures and facilities, in a way such to be of use to Construction Industry. This volume summarises the main results obtained during the Project, with each Section addressing a different class of problems, to which many research Units have contributed. A list of papers containing the main results of the research activities carried out within the Project is also provided in each Section.
Author : Gert Spaargaren
Publisher : Routledge
ISBN 13 : 1136485430
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)
Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.
Author : Gianluigi Guido
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783034321037
Total Pages : 0 pages
Book Rating : 4.3/5 (21 download)
Download or read book Beyond Ethical Consumption written by Gianluigi Guido and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines what happens when consumption - originally based on ethical issues - become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.
