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Author : Dr. P.Y. Mishra
Publisher : Lulu.com
ISBN 13 : 1387141619
Total Pages : 162 pages
Book Rating : 4.3/5 (871 download)
Download or read book PRINCIPLES OF INTERNATIONAL MARKETING [PIM] written by Dr. P.Y. Mishra and published by Lulu.com. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (552 download)
Download or read book Principles of International Marketing written by Michael R. Czinkota and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781864371109
Total Pages : pages
Book Rating : 4.3/5 (711 download)
Download or read book Principles of International Marketing written by and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Majaro
Publisher : Routledge
ISBN 13 : 0415643368
Total Pages : 314 pages
Book Rating : 4.4/5 (156 download)
Download or read book International Marketing written by Simon Majaro and published by Routledge. This book was released on 2012-11-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.
Author : Michael R. Czinkota
Publisher :
ISBN 13 : 9789814416382
Total Pages : 796 pages
Book Rating : 4.4/5 (163 download)
Download or read book International Marketing Principles written by Michael R. Czinkota and published by . This book was released on 2012 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer
ISBN 13 : 9783642072581
Total Pages : 0 pages
Book Rating : 4.0/5 (725 download)
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer. This book was released on 2010-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135387109
Total Pages : 531 pages
Book Rating : 4.1/5 (353 download)
Download or read book International Marketing written by Stanley Paliwoda and published by Routledge. This book was released on 2013-11-05 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Author : Len Groves
Publisher : Wiley-Blackwell
ISBN 13 : 9780631193555
Total Pages : 156 pages
Book Rating : 4.1/5 (935 download)
Download or read book Principles of International Marketing Research written by Len Groves and published by Wiley-Blackwell. This book was released on 1994-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
Author : Sak Onkvisit
Publisher : Psychology Press
ISBN 13 : 0415311322
Total Pages : 619 pages
Book Rating : 4.4/5 (153 download)
Download or read book International Marketing written by Sak Onkvisit and published by Psychology Press. This book was released on 2004 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : Rajendra Nargundkar
Publisher : Excel Books India
ISBN 13 : 9788174466280
Total Pages : 284 pages
Book Rating : 4.4/5 (662 download)
Download or read book International Marketing written by Rajendra Nargundkar and published by Excel Books India. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
Author : Warren J. Keegan
Publisher :
ISBN 13 : 9780136066828
Total Pages : 421 pages
Book Rating : 4.0/5 (668 download)
Download or read book Principles of Global Marketing written by Warren J. Keegan and published by . This book was released on 1997 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for undergraduates, this text provides an introduction to the field of global marketing. The authors integrate relevant real-world cases, vignettes and boxed features. A supplements package accompanies the text.
Author : Robert Dow Buzzell
Publisher :
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.:/5 (115 download)
Download or read book The PIMS Principles written by Robert Dow Buzzell and published by . This book was released on 1987 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
Author : Keegan
Publisher : Prentice Hall
ISBN 13 : 9780132675925
Total Pages : pages
Book Rating : 4.6/5 (759 download)
Download or read book Principles of Global Marketing written by Keegan and published by Prentice Hall. This book was released on 1996-12-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Pierre Jeannet
Publisher :
ISBN 13 : 9780395356753
Total Pages : 900 pages
Book Rating : 4.3/5 (567 download)
Download or read book International Marketing Management written by Jean-Pierre Jeannet and published by . This book was released on 1988 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johann Brazda
Publisher : LIT Verlag Münster
ISBN 13 : 364390973X
Total Pages : 1050 pages
Book Rating : 4.6/5 (439 download)
Download or read book The Development of the Mutuality Principle in the Insurance Business written by Johann Brazda and published by LIT Verlag Münster. This book was released on 2018-09 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im Mittelpunkt steht die Entwicklung und Gewichtung des Gegenseitigkeitsprinzips bei Versicherungsvereinen auf Gegenseitigkeit (VVaG) in Österreich. Beginnend mit den ersten Gründungen von VVaG führen die Forschungen bis in die Gegenwart und stellen die jeweiligen Entwicklungsphasen der Gegenseitigkeit dar. Die dabei erkennbare schrittweise Verdünnung des Gegenseitigkeitsprinzips in den VVaG bzw. die phasenweise Modifizierung des Gegenseitigkeitsgedankens werden sowohl für Österreich als auch mittels internationaler Beispiele in Form von Länderstudien präsentiert.
Author : Michael Bridge
Publisher : Oxford University Press
ISBN 13 : 0192882449
Total Pages : 1410 pages
Book Rating : 4.1/5 (928 download)
Download or read book The International Sale of Goods 5e written by Michael Bridge and published by Oxford University Press. This book was released on 2023-08-30 with total page 1410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this leading authority continues to provide comprehensive analysis of the law and practice of sale of goods under English and international law. The unique dual coverage of contracts under English law and the UN Convention on the International Sale of Goods (CISG) is of great value to those interested in all types of sale of goods contracts, including the sale of commodities. The detailed commentary provides analysis on decided cases as well as on standard form contracts that represent evolving trade practice. This edition offers updated and essential analysis of the rapidly-evolving law related to the CISG, including an assessment of how specific issues - such as no oral modification clauses - might be addressed under the Convention. In addition, it provides expanded coverage of standard form contracts beyond the dry trades, including developments in electronic documentation and further treatment of notices of appropriation and force majeure. Further, there is a discussion of Incoterms 2020, and an expanded and updated treatment of contractual estoppel, good faith and contractual discretion, contractual termination and damages. As ever, the law is explored in the context of commercial practice making the book an ideal reference source for practitioners, scholars, and postgraduate students.
Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (91 download)
Download or read book Safeguarding U.S. Agriculture in the Global Environment written by and published by . This book was released on 2001 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
