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Author : Gerald Bertram Wadsworth
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.:/5 (9 download)
Download or read book Principles and Practice of Advertising written by Gerald Bertram Wadsworth and published by . This book was released on 1911 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Daniel Starch
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Monle Lee
Publisher : Routledge
ISBN 13 : 0789022990
Total Pages : 452 pages
Book Rating : 4.7/5 (89 download)
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100192
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)
Download or read book The Untold Story of Advertising - Masters of Marketing Secrets: Origins of American Marketing Revealed... written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Author : George Presbury Rowell
Publisher : Routledge
ISBN 13 : 0429655843
Total Pages : 309 pages
Book Rating : 4.4/5 (296 download)
Download or read book Forty Years an Advertising Agent written by George Presbury Rowell and published by Routledge. This book was released on 2019-05-29 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.
Author : David Jobber
Publisher :
ISBN 13 : 9780077114152
Total Pages : 1022 pages
Book Rating : 4.1/5 (141 download)
Download or read book Principles and Practice of Marketing written by David Jobber and published by . This book was released on 2007 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.5/5 (53 download)
Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Author : Samuel Kernell
Publisher : SAGE
ISBN 13 : 1452226288
Total Pages : 753 pages
Book Rating : 4.4/5 (522 download)
Download or read book Principles and Practice of American Politics: Classic and Contemporary Readings, 5th Edition written by Samuel Kernell and published by SAGE. This book was released on 2013 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection examines the strategic behavior of key players in American politics from the Founding Fathers to the Super PACs, by showing that political actors, though motivated by their own interests, are governed by the Constitution, the law, and institutional rules, as well as influenced by the strategies of others.
Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)
Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e
Author : Frank G. Jackson
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (1 download)
Download or read book Theory and Practice of Design, and Advanced Text-book on Decorative Art written by Frank G. Jackson and published by . This book was released on 1894 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard L. Golden
Publisher : Norman Publishing
ISBN 13 : 9780930405007
Total Pages : 252 pages
Book Rating : 4.4/5 (5 download)
Download or read book Sir William Osler written by Richard L. Golden and published by Norman Publishing. This book was released on 1988 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brent Green
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697350
Total Pages : 356 pages
Book Rating : 4.6/5 (973 download)
Download or read book Marketing to Leading-edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)
Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.
Author : Sandra Ernst Moriarty
Publisher :
ISBN 13 : 9781292017396
Total Pages : 669 pages
Book Rating : 4.0/5 (173 download)
Download or read book Advertising & IMC written by Sandra Ernst Moriarty and published by . This book was released on 2014-04-03 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Author :
Publisher :
ISBN 13 :
Total Pages : 1482 pages
Book Rating : 4.3/5 (243 download)
Download or read book Editor & Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.
