Done Deal

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472947185
Total Pages : 257 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Done Deal by : Daniel Geey

Download or read book Done Deal written by Daniel Geey and published by Bloomsbury Publishing. This book was released on 2019-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'If you want to know and understand how football really works, this is the book for you.' Guillem Balagué 'A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.' Raphael Honigstein 'A must-read for football fans.' Freddie Ljungberg Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football. What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder's contract? And which team's players can never wear red boots? Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.

The Transfer Market

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Publisher :
ISBN 13 : 9781785314520
Total Pages : 0 pages
Book Rating : 4.3/5 (145 download)

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Book Synopsis The Transfer Market by : Alan Gernon

Download or read book The Transfer Market written by Alan Gernon and published by . This book was released on 2018-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost as much is written in the soccer media about transfers as about the game itself. Records are smashed and billions spent each transfer window, but how does the transfer market work? How does a transfer come together? How do you become an agent, and what do they actually do? And what are the effects of a move on the main stakeholders? For years, transfer gossip columns have been Alan Gernon's guilty pleasure. Now, he explores how many of these rumors are accurate, planted by agents, or simply made up--and how easy is it to plant a transfer story in the media. Along the way, he discovers how the market works and how a transfer happens; what a move actually means for a typical player in a world where you could buy over 160,000 League Two players for the price of Neymar; and that almost 30% of transferred players worldwide are moved between clubs against their wishes. He also uncovers how to become a soccer agent overnight, and why British players are reluctant to move abroad. He speaks to players about the pressures and real-life effects of a move, and tries to figure out how much the stars of yesteryear would be worth in today's crazy transfer market--where Premier League clubs spent a record £1.4 billion in the summer of 2017 alone.

Football's Secret Trade

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Publisher : John Wiley & Sons
ISBN 13 : 1119145422
Total Pages : 244 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Football's Secret Trade by : Alex Duff

Download or read book Football's Secret Trade written by Alex Duff and published by John Wiley & Sons. This book was released on 2017-05-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-holds-barred exposé on the financial transactions of the world's favourite sport The transfer fees clubs pay to sign top players now top €4 billion a year but much of the money has been flowing out of the game. A small group of wealthy investors including Russian oligarchs, English racehorse owners and a former billionaire gold miner have seized the opportunity to enter this booming market. Some have moved in on the territory of banks and lent money to clubs in exchange for a share in fees generated by Cristiano Ronaldo, Neymar and dozens more of today's stars. Others have acquired obscure teams to get a piece of the pie. Even as the global financial crisis sent fortunes tumbling this select group found a profitable place to park their money. The size of the transfer market has continued to rise –- it increased seven-fold in value the last two decades, more than the FTSE share index. Between them, these wealthy investors have amassed hundreds of millions of euros in profits. At the same time, they have managed to stay out of the spotlight the world’s most popular sport brings. Football’s Secret Trade follows the money along a trail very few know about, from nondescript offices in the U.K. and ramshackle stadiums of South American clubs you have probably never heard of to offshore bank accounts in the Caribbean. Warning – you won’t see a major transfer deal in the same light again.

Winners and Losers

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Publisher :
ISBN 13 : 9780140280944
Total Pages : 407 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Winners and Losers by : Stefan Szymanski

Download or read book Winners and Losers written by Stefan Szymanski and published by . This book was released on 2000 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text uses statistical and documentary evidence to illustrate how football works as a business, and the techniques of business strategy to explain why some clubs are winners and others are not. After a historical description of football's finances, the book moves to a contemporary analysis of the state of the game financially. Embedded in the text are various analyses of the modern English game including a league table of major teams that compares success on the field with that off the field since the war.

Third-Party Ownership Of Football Players

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Publisher : Booktango
ISBN 13 : 1468941798
Total Pages : 71 pages
Book Rating : 4.4/5 (689 download)

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Book Synopsis Third-Party Ownership Of Football Players by : Marcelo Robalinho

Download or read book Third-Party Ownership Of Football Players written by Marcelo Robalinho and published by Booktango. This book was released on 2013-12-16 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast majority of sports have become a billion-dollar businesses. This is reflected in various professional sectors (legal, financial, marketing, media, etc.). Sometimes an outside observer may think that the greatest challenges for those in charge are restricted to the playing field and improving the teams. In fact, the reality of the industry has shown that the greatest challenges—and secrecy—take place far from the fields and sport court. This book discusses one of the most powerful tools used by football clubs to face the increasing financial demands. The author is a lawyer and has participated in hundreds of negotiations worldwide involving economic rights.

Markets

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Publisher : Heinemann
ISBN 13 : 9780435332235
Total Pages : 132 pages
Book Rating : 4.3/5 (322 download)

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Book Synopsis Markets by : Colin Grahame Bamford

Download or read book Markets written by Colin Grahame Bamford and published by Heinemann. This book was released on 2002 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of a series which aims to reflect the changing face of the economic climate and business world. The books contain the latest information and thinking in their areas and are specifically focused to the needs of AS, A level and first year undergraduate students.

Handbook on the Economics of Professional Football

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1781003173
Total Pages : 468 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook on the Economics of Professional Football by : John Goddard

Download or read book Handbook on the Economics of Professional Football written by John Goddard and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive Handbook, John Goddard and Peter Sloane present a collection of analytical contributions by internationally regarded scholars in the field, which extensively examine the many economic challenges facing the world's most popular

Handbook on the Economics of Sport

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204074
Total Pages : 849 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook on the Economics of Sport by : Wladimir Andreff

Download or read book Handbook on the Economics of Sport written by Wladimir Andreff and published by Edward Elgar Publishing. This book was released on 2006 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the

The Blizzard - The Football Quarterly: Issue Seven

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Author :
Publisher : Blizzard Media Ltd
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Blizzard - The Football Quarterly: Issue Seven by : Jonathan Wilson

Download or read book The Blizzard - The Football Quarterly: Issue Seven written by Jonathan Wilson and published by Blizzard Media Ltd. This book was released on 2012-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blizzard is a quarterly football publication, put together by a cooperative of journalists and authors, its main aim to provide a platform for top-class writers from across the globe to enjoy the space and the freedom to write what they like about the football stories that matter to them. Issue Seven Contents ---------------- El Dorado ---------------- * The Ball and the Gun, by Carl Worswick—After a political rival was murdered, the Colombian government set up the world's richest league * The Blond Giant, by Stany Sirutis—Among the influx of foreign players to El Dorado was the Lithuanian goalkeeper Vytausas Krisciunas ---------------- Interview ---------------- * Ivica Osim — The great Bosnian coach reflects on the war, Japan and Alan Mullery's lack of fair play ----------------------------- The Victorian Age ----------------------------- * The First Columnist, by Paul Brown—How an early journalist for the Northern Echo helped shape the modern game * Stiffy the Goalkeeper, by John Harding—Lazy, drunken and corruptible, the first footballing hero of the stage could hardly have been less heroic * Out with a League Team, by Henry Leach—A journalist, writing in 1900, describes his experiences travelling the country reporting on Notts County ------------ Theory ------------ * Don Leo's Odyssey, by Joachim Barbier—From Amsterdam to Madrid to Gaudalajara to Budapest, Leo Beenhakker has never stopped learning * The English Spaniard, by Philippe Auclair—Roberto Martínez discusses his conception of football and the difficulties of addapting to the dark nights of Lancashire ------------------------ The Vanishing ------------------------ * The Strange Disappearing of Leslie Goldberg, by Anthony Clavane—How the right back who became Les Gaunt encapsulated the experiences of many 1930s Jewish footballers * Ten Past Ten and Ten Pastis, by Gunnar Persson—Gunnar Andersson's journey from Marseille legend to homeless alcoholic * End of the Road, by Richard Winton—Gretna's rise was a romantic fairy tale, their collapse provides grimly real lessons for all of Scottish football * Safe as Houses, by Paolo Bandini—Espen Baardsen was a Norway international but at 25 he gave up football to work in finance ---------------- Polemics ---------------- * Breaking the Mould, by Zac Lee Rigg—Last year Johnny Saelua became the first transgender person to play in World Cup qualifying * In Arsene We Trust, by Zach Slaton—However frustrating this season, the numbers suggest Arsenal would be worse off without Arsene Wenger * Dictionary of Received Ideas, by Brian Phillips—A guide to what pundits really mean when they use certain terms * Follow the Money, by Elliot Turner—How Nicaragua's national stadium highlights the problems with Fifa's Goal project * The Third Party, by Sergio Levinsky—A tax avoidance scandal in Argentina could have ramifications across the globe ------------- Fiction ------------- * The Limping God, part 2, by David Ashton—His football career ended by injury, John Brodie's life is going nowhere until he is sucked into the world of crime --------------------------- Greatest Games --------------------------- * Lazio 4-2 Ipswich Town", by Dominic Bliss—Uefa Cup, second round, second leg, Stadio Olimpico, Rome, 7 November 1973 --------------------- Seven Bells --------------------- * Fouls and Fisticuffs, by Scott Murray—A selection of unsavoury incidents we're supposed to condemn

Machine Learning and Data Mining for Sports Analytics

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Author :
Publisher : Springer
ISBN 13 : 3030172740
Total Pages : 182 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Machine Learning and Data Mining for Sports Analytics by : Ulf Brefeld

Download or read book Machine Learning and Data Mining for Sports Analytics written by Ulf Brefeld and published by Springer. This book was released on 2019-04-06 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 5th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2018, colocated with ECML/PKDD 2018, in Dublin, Ireland, in September 2018. The 12 full papers presented together with 4 challenge papers were carefully reviewed and selected from 24 submissions. The papers present a variety of topics, covering the team sports American football, basketball, ice hockey, and soccer, as well as the individual sports cycling and martial arts. In addition, four challenge papers are included, reporting on how to predict pass receivers in soccer.

Soccernomics

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Publisher : Bold Type Books
ISBN 13 : 1568588860
Total Pages : 338 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Soccernomics by : Simon Kuper

Download or read book Soccernomics written by Simon Kuper and published by Bold Type Books. This book was released on 2018-04-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do England lose? Why does Scotland suck? Why doesn't America dominate the sport internationally...and why do the Germans play with such an efficient but robotic style? These are questions every soccer aficionado has asked. Soccernomics answers them. Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccernomics reveals the often surprisingly counterintuitive truths about soccer. An essential guide for the 2010 World Cup, Soccernomics is a new way of looking at the world's most popular game.

The Psychology of Price

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Publisher : Jaico Publishing House
ISBN 13 : 8184957688
Total Pages : 170 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

The Price of Democracy

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Publisher : Harvard University Press
ISBN 13 : 067424611X
Total Pages : 465 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Price of Democracy by : Julia Cagé

Download or read book The Price of Democracy written by Julia Cagé and published by Harvard University Press. This book was released on 2020-03-31 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why and how systems of political financing and representation in Europe and North America give outsized influence to the wealthy and undermine democracy, and what we can do about it. One person, one vote. In theory, everyone in a democracy has equal power to decide elections. But it’s hardly news that, in reality, political outcomes are heavily determined by the logic of one dollar, one vote. We take the political power of money for granted. But does it have to be this way? In The Price of Democracy, Julia Cagé combines economic and historical analysis with political theory to show how profoundly our systems in North America and Europe, from think tanks and the media to election campaigns, are shaped by money. She proposes fundamental reforms to bring democracy back into line with its egalitarian promise. Cagé shows how different countries have tried to develop legislation to curb the power of private money and to develop public systems to fund campaigns and parties. But these attempts have been incoherent and unsystematic. She demonstrates that it is possible to learn from these experiments in the United States, Europe, and elsewhere to design a better system that would increase political participation and trust. This would involve setting a strict cap on private donations and creating a public voucher system to give each voter an equal amount to spend in support of political parties. More radically, Cagé argues that a significant fraction of seats in parliamentary assemblies should be set aside for representatives from disadvantaged socioeconomic groups. At a time of widespread political disenchantment, The Price of Democracy is a bracing reminder of the problems we face and an inspirational guide to the potential for reform.

Making Strategy

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Publisher : SAGE
ISBN 13 : 1446250016
Total Pages : 377 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Making Strategy by : Fran Ackermann

Download or read book Making Strategy written by Fran Ackermann and published by SAGE. This book was released on 2011-08-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Demystifies strategy making while at the same time deepening our understanding of what the process entails. Their work is a marvellous guide for those striving to make sense of complexity′ - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology, University of Michigan ′This book is at the very cutting edge of strategic management theory and yet also of immense practical use. It is truly a rare and stunning achievement′ - John M Bryson, McKnight Presidential Professor of Planning and Public Affairs, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota ′Using this book enabled me to facilitate a multicultural team of seven managers so that they very quickly got to grips with the challenges and opportunities facing the organization and developed a realistic workable strategy, whilst at the same time building a real sense of team cohesion and the feeling that individuals had been listened to′ - Alison Devine, Director, British Council, Taipai This lucid and highly-accessible text addresses the challenges of how to build a robust and implementable strategy. Strategy making is seen as something relevant to managers of departments, divisions, SME′s, as well as the top management teams of public and for-profit organizations. Four key routes to creating a strategy are discussed. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and comprise: strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. The designs have been used extensively, in a wide range of countries, by management teams in all types of organisations.

Football Economics and Policy

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Author :
Publisher : Springer
ISBN 13 : 0230274269
Total Pages : 271 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Football Economics and Policy by : S. Szymanski

Download or read book Football Economics and Policy written by S. Szymanski and published by Springer. This book was released on 2010-03-31 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with the competitive structure of football. It examines the relationship between sporting success and economic variables, the structure of European competitions, financial problems in football, their origins and options for reform, racial discrimination in English football, and the economic impact of the World Cup.

Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668303320
Total Pages : 90 pages
Book Rating : 4.6/5 (683 download)

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Book Synopsis Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs by : Alexander Rings

Download or read book Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs written by Alexander Rings and published by GRIN Verlag. This book was released on 2016-09-21 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, Cologne Business School Köln, course: Preispolitik, language: English, abstract: For hundreds of years people have been highly affine to any kind of sports. Thousands of people regularly watch sports events online and offline and in society the topic of a team‟s or an individual‟s performance is always passionately discussed. Taking a look at Europe the most popular sport is football. Mughai (2016, p. 13) elaborates that football – or sometimes called soccer to avoid interchanging with American football – is globally ranked first in terms of popularity. Supporters that are very passionate about their team are visiting the huge football stadiums week by week. As the capacity of a stadium is limited sometimes fans are even purchasing their entrance tickets weeks or months ahead of the event itself. Especially the German Bundesliga has been facing an enormous interest growth within the last years resulting in an average of 42.609 visitors per match day making the league the most visited one in Europe. (DFL, 2015, p. 22f) Similar to the ever-growing popularity of sports, the costs are rising. This is caused by mounting player salaries, increased transfer fees and other operational expenses. (Drayer, Lee & Shapiro, 2012, p. 184; Breuer & Kemper, 2015, p. 142) Sport clubs therefore need to steadily open up and augment their sources of revenue: match day revenues, advertising, broadcasting, transfer fees and merchandising. (DFL, 2015, p. 26f) Some of these revenue streams can be actively influenced by the Bundesliga clubs whilst others are hard to affect. One of the determinants that can be modified is ticket pricing. The objective of this Master Thesis is to explain the prevailing pricing strategy in the German Bundesliga and to present innovative, value-based pricing approaches which can be tested. Creating an understanding of the fans‟ willingness to pay and factors having impact on the purchase decision making process, a gap in research is supposed to be filled. In this Master Thesis the author aims to find sufficient, relevant, reliable and empirically proven answers to the following research questions: 1) Why have innovative value-based pricing strategies like dynamic pricing not yet been implemented in the German Bundesliga? 2) To what extant are fans willing to pay different prices depending on dynamic factors? 3) What determinants need to be taken care of when changing the prevailing pricing strategies of Bundesliga clubs?

Managing Football

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Author :
Publisher : Routledge
ISBN 13 : 1136437622
Total Pages : 497 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Managing Football by : Simon Chadwick

Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.