Predicting Market Success

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Predicting Market Success

Author : Robert Passikoff
Publisher : John Wiley & Sons
ISBN 13 : 0470088796
Total Pages : 256 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Predicting Market Success by : Robert Passikoff

Download or read book Predicting Market Success written by Robert Passikoff and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group

Predicting Success

Author : David Lahey
Publisher : John Wiley & Sons
ISBN 13 : 1118985990
Total Pages : 192 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Predicting Success by : David Lahey

Download or read book Predicting Success written by David Lahey and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right hires every time, with an analytical approach to talent Predicting Success is a practical guide to finding the perfect member for your team. By applying the principles and tools of human analytics to the workplace, you'll avoid bad culture fits, mismatched skillsets, entitled workers, and other hiring missteps that drain the team of productivity and morale. This book provides guidance toward implementing tools like the Predictive Index®, behavior analytics, hiring assessments, and other practical resources to build your best team and achieve the best outcomes. Written by a human analytics specialist who applies these principles daily, this book is the manager's guide to aligning people with business strategy to find the exact person your team is missing. An avalanche of research describes an evolving business landscape that will soon be populated by workers in jobs that don't fit. This is bad news for both the workers and the companies, as bad hires affect outcomes on the individual and organizational level, and can potentially hinder progress long after the situation has been rectified. Predicting Success is a guide to avoiding that by integrating analytical tools into the hiring process from the start. Hire without the worry of mismatched expectations Apply practical analytics tools to the hiring process Build the right team and avoid disconnected or dissatisfied workers Stop seeing candidates as "chances," and start seeing them as opportunities Analytics has proved to be integral in the finance, tech, marketing, and banking industries, but when applied to talent acquisition, it can build the team that takes the company to the next level. If the future will be full of unhappy workers in underperforming companies, getting out from under that weight ahead of time would confer a major advantage. Predicting Success provides evidence-based strategies that help you find precisely the talent you need.

Predicting Business Success

Author : Matthew Betts
Publisher : Society for Human Resource Management
ISBN 13 : 9781586445379
Total Pages : 0 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis Predicting Business Success by : Matthew Betts

Download or read book Predicting Business Success written by Matthew Betts and published by Society for Human Resource Management. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We know HR practices have a significant impact on an organization's bottom line, but too often HR leaders fail to demonstrate direct connections to the business metrics that matter most to executives. Predicting Business Success goes beyond the usual slicing and dicing of HR data to show HR professionals how to definitively connect the dots between people data and business outcomes with a straightforward approach for scaling analytics to all leaders and all levels, detailed strategies for collecting key data elements and making talent profiles predictive, and proven guidelines for harnessing data for selection and recruitment, onboarding, employee surveys, training needs, and much more.

Predicting New Product Success with Prediction Markets in Online Communities

Author : Kurt Matzler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Predicting New Product Success with Prediction Markets in Online Communities by : Kurt Matzler

Download or read book Predicting New Product Success with Prediction Markets in Online Communities written by Kurt Matzler and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prediction of new product success is still a challenging task. Traditional market research tools are expensive, time consuming, and error prone. Prediction markets have been introduced as a viable alternative. Utilizing inputs from various participants in game-like environments, they have been shown to produce accurate results by combining dispersed knowledge via market-based aggregation mechanisms. While most previous studies use employees or experts as a sample, we test whether online consumer communities can be used to predict the sale of new skis via prediction markets. Sixty-two users took part in the study. The prediction market was open for 12 days before the main skiing season 2010/2011 began. The outcomes of the prediction markets were compared with the actual sales numbers provided by the ski producers. The mean average errors were between 2.74% and 9.09% in the four markets. Overall, it can be concluded that the prediction markets based on consumer communities produce accurate results.

Outlines and Highlights for Predicting Market Success by Passikoff, Isbn

Author : Cram101 Textbook Reviews
Publisher : Academic Internet Pub Incorporated
ISBN 13 : 9781428866263
Total Pages : 166 pages
Book Rating : 4.8/5 (662 download)

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Book Synopsis Outlines and Highlights for Predicting Market Success by Passikoff, Isbn by : Cram101 Textbook Reviews

Download or read book Outlines and Highlights for Predicting Market Success by Passikoff, Isbn written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2011-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780495006251 .

Oracles

Author : Donald N. Thompson
Publisher : Harvard Business Press
ISBN 13 : 1422183173
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Oracles by : Donald N. Thompson

Download or read book Oracles written by Donald N. Thompson and published by Harvard Business Press. This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Don Thompson explains how firms use prediction markets to make better decisions, describing what could be the origins of a social revolution -- Publisher description.

Predictive Marketing

Author : Omer Artun
Publisher : John Wiley & Sons
ISBN 13 : 1119037336
Total Pages : 217 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Predictive Marketing by : Omer Artun

Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Trend Forecasting with Intermarket Analysis

Author : Louis B. Mendelsohn
Publisher : John Wiley & Sons
ISBN 13 : 111853865X
Total Pages : 171 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Trend Forecasting with Intermarket Analysis by : Louis B. Mendelsohn

Download or read book Trend Forecasting with Intermarket Analysis written by Louis B. Mendelsohn and published by John Wiley & Sons. This book was released on 2012-10-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking new edition, Mendelsohn gives you the weapon to conquer the limitations of traditional technical trading-intermarket analysis. To compete in today's rapidly changing economy, you need a method that can identify reoccurring patterns within individual financial markets and between related global markets. You need tools that lead, not lag. Step by step, Mendelsohn shows how combining technical, fundamental, and intermarket analysis into one powerful framework can give you an early edge to accurately forecasting trends. Inside, you'll discover: Precise trading strategies that can be used by both day traders and position traders. The limitations of traditional technical analysis methods-and how to overcome them. How neural network computational modeling can create leading, not lagging, moving averages for more accurate forecasting. Innovative, quantitative trend forecasting indicators at the cutting edge of market analysis. PLUS-an introduction to VantagePoint Software, which makes Mendelsohn's "new economy" trading methods work simply-and effectively. This software applies the pattern recognition capabilities of advanced neural networks to analyze intermarket data on literally hundreds of global financial markets each day.

Strategy development for new product introductions

Author : Edgar A. Pessemier
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (643 download)

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Book Synopsis Strategy development for new product introductions by : Edgar A. Pessemier

Download or read book Strategy development for new product introductions written by Edgar A. Pessemier and published by . This book was released on 1980 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forecasting Financial Markets

Author : Tony Plummer
Publisher : Kogan Page Publishers
ISBN 13 : 9780749439392
Total Pages : 408 pages
Book Rating : 4.4/5 (393 download)

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Book Synopsis Forecasting Financial Markets by : Tony Plummer

Download or read book Forecasting Financial Markets written by Tony Plummer and published by Kogan Page Publishers. This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to make money in financial markets depends most critically on an individual's ability to make decisions independent of the crowd, argues Plummer. He shows how to recognise crowd-influenced patterns and over-ride them.

Predicting New Product Success and Failure

Author : Erik J. Hultink
Publisher :
ISBN 13 : 9789050861663
Total Pages : 25 pages
Book Rating : 4.8/5 (616 download)

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Book Synopsis Predicting New Product Success and Failure by : Erik J. Hultink

Download or read book Predicting New Product Success and Failure written by Erik J. Hultink and published by . This book was released on 1994 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Predictive Analytics

Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1119153654
Total Pages : 368 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Predictive Analytics by : Eric Siegel

Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2016-01-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a

Predictocracy

Author : Michael Abramowicz
Publisher : Yale University Press
ISBN 13 : 0300144954
Total Pages : 364 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Predictocracy by : Michael Abramowicz

Download or read book Predictocracy written by Michael Abramowicz and published by Yale University Press. This book was released on 2008-10-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predicting the future is serious business for virtually all public and private institutions, for they must often make important decisions based upon such predictions. This text explores how institutions might improve their predictions and arrive at better decisions by means of prediction markets.

Predicting Movie Success at the Box Office

Author : Barrie Gunter
Publisher : Springer
ISBN 13 : 3319718037
Total Pages : 270 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Predicting Movie Success at the Box Office by : Barrie Gunter

Download or read book Predicting Movie Success at the Box Office written by Barrie Gunter and published by Springer. This book was released on 2018-02-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.

Prediction Markets

Author : Leighton Vaughan Williams
Publisher : Routledge
ISBN 13 : 113671569X
Total Pages : 289 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Prediction Markets by : Leighton Vaughan Williams

Download or read book Prediction Markets written by Leighton Vaughan Williams and published by Routledge. This book was released on 2011-06-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one effectively aggregate disparate pieces of information that are spread among many different individuals? In other words, how does one best access the ‘wisdom of the crowd’? Prediction markets, which are essentially speculative markets created for the purpose of aggregating information and making predictions, offer the answer to this question. The effective use of these markets has the potential not only to help forecast future events on a national and international level, but also to assist companies, for example, in providing improved estimates of the potential market size for a new product idea or the launch date of new products and services. The markets have already been used to forecast uncertain outcomes ranging from influenza to the spread of infectious diseases, to the demand for hospital services, to the box office success of movies, climate change, vote shares and election outcomes, to the probability of meeting project deadlines. The insights gained also have many potentially valuable applications for public policy more generally. These markets offer substantial promise as a tool of information aggregation as well as forecasting, whether alone or as a supplement to other mechanisms like opinion surveys, group deliberations, panels of experts and focus groups. Moreover, they can be applied at a macroeconomic and microeconomic level to yield information that is valuable for government and commercial policy-makers and which can be used for a number of social purposes. This volume of original readings, contributed by many of the leading experts in the field, marks a significant addition to the base of knowledge about this fascinating subject area. The book should be of interest to anyone looking at monetary economics, economic forecasting and microeconomics.

Truth of the Stock Tape: How to Predict Movements in Stock and Commodity Prices, and Trade on the Markets with Success (Hardcover)

Author : William D. Gann
Publisher : Lulu.com
ISBN 13 : 9780359046447
Total Pages : 128 pages
Book Rating : 4.0/5 (464 download)

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Book Synopsis Truth of the Stock Tape: How to Predict Movements in Stock and Commodity Prices, and Trade on the Markets with Success (Hardcover) by : William D. Gann

Download or read book Truth of the Stock Tape: How to Predict Movements in Stock and Commodity Prices, and Trade on the Markets with Success (Hardcover) written by William D. Gann and published by Lulu.com. This book was released on 2018-08-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Gann, a stocks and commodities trader with ample experience, shares advice to those new to trading on the stock market. As an early work of Gann's, the Truth of the Stock Tape advises the reader on how to anticipate and react to various movements in the stock market. The methodology Gann employed in his earlier career is more concerned with the psychology of the market. Gann begins by noting how traders with patience and nerve - backed up by sound evidence that a company is or imminently will perform well - tend to win out versus the impatient, nervous and flighty investors. Later in life, Gann became famous for supplementing his investment strategies with the use of astrology. He believed that the alignments of the planets influenced how investors behaved on a trading day, and created many courses to demonstrate the effectiveness of his strategy and predictive charts. Gann's charting strategy attracted a following which exists to this day, with computer software mimicking his methods.

Predicting Successful Hospital Mergers and Acquisitions

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136372288
Total Pages : 141 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Predicting Successful Hospital Mergers and Acquisitions by : William Winston

Download or read book Predicting Successful Hospital Mergers and Acquisitions written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: As managed care continues to increase in the United States, hospital and system executives consider mergers and acquisitions more frequently for both aggressive and defensive reasons. Predicting Successful Hospital Mergers and Acquisitions can help you learn to analyze data to determine which hospitals are potential candidates for merger and which are risky business ventures. You will learn to take into account not only the marketing and financial elements of mergers and acquisitions, but also the operational factors crucial for success. You will also acquire a set of guidelines and financial analytical approaches that prepare you for forecasting the results of proposed mergers or acquisitions between acute units.Because few new markets are available for hospitals and competition is increasing, performing mergers and acquisitions may be the only route available for organizations wishing to grow. Predicting Successful Hospital Mergers and Acquisitions teaches hospital, system, and other health service industry executives how to keep abreast of their market positions to remain competitive and efficient in the current, intense managed care environment.As you read Predicting Successful Hospital Mergers and Acquisitions, you learn to identify significant financial variables in the market that will differentiate between merger candidates and non-targeted hospitals. The book’s coverage of the following topics is important to your understanding of the health care market and the options available: market penetration product development market development diversification significant variables one year prior to merger use of accounting numbers to predict takeovers managed care staffing issuesPredicting Successful Hospital Mergers and Acquisitions gives you a practical, proven model for predicting the outcome of merger and acquisition maneuvers. This model is developed from accurate, consistent, and complete data from California, a trendsetting market in health care delivery, during the years 1984 to 1992. It can be applied not only to hospital mergers and acquisitions, but also to skilled nursing facilities, psychiatric care centers, and rehabilitation facilities seeking growth. Educators and program directors in health care administration programs and executives and boards of imaging centers, surgi-centers, and home health agencies can also employ this model to stimulate growth and expansion.