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Predatory Thinking
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Download or read book Predatory Thinking written by Dave Trott and published by Pan Macmillan. This book was released on 2013-05-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Download or read book Predatory Thinking written by Dave Trott and published by Macmillan. This book was released on 2013-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. You're crazy, you'll never out-run a tiger, says the other explorer. I don't have to out-run the tiger, he replies. I just have to out-run you. Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
Book Synopsis One Plus One Equals Three by : Dave Trott
Download or read book One Plus One Equals Three written by Dave Trott and published by Pan Macmillan. This book was released on 2015-06-04 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Book Synopsis CREATIVE BLINDNESS (AND HOW TO CURE IT) by : Dave Trott
Download or read book CREATIVE BLINDNESS (AND HOW TO CURE IT) written by Dave Trott and published by Harriman House Limited. This book was released on 2019-02-04 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
Book Synopsis The Power of Ignorance by : Dave Trott
Download or read book The Power of Ignorance written by Dave Trott and published by Harriman House Limited. This book was released on 2021-02-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Download or read book Creative Mischief written by Dave Trott and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bullspotting written by Loren Collins and published by Prometheus Books. This book was released on 2012-10-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entertaining and educational book applies the tools of critical thinking to identify the common features and trends among misinformation campaigns. With illustrations drawn from conspiracy theorists and deniers of every stripe, the author teaches readers how rumors are started, and the rhetorical techniques and logical fallacies often found in misleading or outright false claims. What distinguishes real conspiracies from conspiracy theories, real science from pseudoscience, and actual history from bogus accounts purporting to be history? How does one evaluate the credibility of rumors and quotes or judge the soundness of legal arguments advanced by tax deniers? Readers will learn how to make these critical distinctions and also how to spot "evidence" that has been manufactured or manipulated in some way to create a false impression. At a time when average citizens are bombarded with false information every day, this entertaining book will prove to be not only a great read but also an indispensable resource.
Book Synopsis Predatory Game by : Christine Feehan
Download or read book Predatory Game written by Christine Feehan and published by Penguin. This book was released on 2008-02-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of #1 New York Times bestselling author Christine Feehan’s GhostWalker series, there are men and women who are invisible to their enemies, yet unprotected from the passions that could be their downfall.... Saber Winter is running from her past when she meets Jess Calhoun, an ex-Navy SEAL, physically and emotionally compromised by his own mysterious and violent history as a Ghostwalker. What Jess senses in Saber is a kindred spirit, a lost soul desperate for sanctuary. He offers her a home, a job, and a haven where she can safely reveal the secrets that shadow her. But danger follows her, too. Now, the riddles of both their pasts are about to collide, shattering the promise of their future with the ultimate betrayal.
Download or read book The Idea of You written by Robinne Lee and published by St. Martin's Griffin. This book was released on 2017-06-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now an original movie on Prime Video starring Anne Hathaway and Nicholas Galitzine! When Solène Marchand, the thirty-nine-year-old owner of a prestigious art gallery in Los Angeles, takes her daughter, Isabelle, to meet her favorite boy band, she does so reluctantly and at her ex-husband’s request. The last thing she expects is to make a connection with one of the members of the world-famous August Moon. But Hayes Campbell is clever, winning, confident, and posh, and the attraction is immediate. That he is all of twenty years old further complicates things. What begins as a series of clandestine trysts quickly evolves into a passionate relationship. It is a journey that spans continents as Solène and Hayes navigate each other’s disparate worlds: from stadium tours to international art fairs to secluded hideaways in Paris and Miami. And for Solène, it is as much a reclaiming of self, as it is a rediscovery of happiness and love. When their romance becomes a viral sensation, and both she and her daughter become the target of rabid fans and an insatiable media, Solène must face how her new status has impacted not only her life, but the lives of those closest to her.
Book Synopsis Predatory Value Extraction by : William Lazonick
Download or read book Predatory Value Extraction written by William Lazonick and published by Oxford University Press. This book was released on 2019-12-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predatory Value Extraction explains how an ideology of corporate resource allocation known as 'maximizing shareholder value' (MSV) that emerged in the 1980s came to dominate strategic thinking in business schools and corporate boardrooms in the United States. Undermining the social foundations of sustainable prosperity, it resulted in employment instability, income inequity, and slow productivity growth. In explaining what happened to sustainable prosperity, William Lazonick and Jang-Sup Shin focus on the growing imbalance between value creation and value extraction in the U.S. economy, and the corporate-governance institutions that determine this balance in the nation's major business corporations. The imbalance has become so extreme that predatory value extraction is now a central economic activity, to the point at which the U.S. economy as a whole can be aptly described as a value-extracting economy. Balancing the contributions of economic actors to value creation with their power to extract value provides the foundation for stable and equitable economic growth. When certain economic actors are able to assert their power to extract far more value than they contribute to the value-creation process, an imbalance occurs which, when extreme, leads to dire economic, political, and social consequences. This book not only explores these consequences, but also sets out an agenda for restoring sustainable prosperity.
Book Synopsis The Professor Is In by : Karen Kelsky
Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.
Download or read book Elastic written by Leonard Mlodinow and published by Vintage. This book was released on 2018-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Subliminal and The Drunkard’s Walk teaches you how to tap into the hidden power of your brain. “Elastic is a book that will help you survive the whirlwind.” —Daniel H. Pink, author of When and A Whole New Mind Named to the 800-CEO-READ Business Book Awards Longlist In this startling and provocative look at how the human mind deals with change, Leonard Mlodinow shows us to unleash the natural abilities we all possess so we can thrive in dynamic and troubled times. Truly original minds capitalize when everyone else struggles. And most of us assume that these abilities are innate, reserved for a select few. But Mlodinow reveals that we all possess them, that we all have encoded in our brains a skill he terms elastic thinking—and he guides us in how to harness it. Drawing on groundbreaking research, Mlodinow outlines how we can learn to let go of comfortable ideas and become accustomed to ambiguity and contradiction; how we can rise above conventional mindsets and reframe the questions we ask; and how we can improve our ability to solve problems and generate new ideas—critical skills for achieving professional and personal success in our quickly morphing world.
Book Synopsis Dangerous Thinking in the Age of the New Authoritarianism by : Henry A. Giroux
Download or read book Dangerous Thinking in the Age of the New Authoritarianism written by Henry A. Giroux and published by Routledge. This book was released on 2015-11-17 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giroux probes the depth and range of forces pushing the United States into a new form of authoritarianism, one that connects the Orwellian surveillance state with the forms of ideological control made famous by Aldous Huxley. Addressing how neoliberalism, or the new market fundamentalism, is shaping a range of registers from language and memory to youth and higher education, Giroux explores how education in a variety of spheres is transformed into a type of miseducation perpetuated through what he calls a "disimagination machine"-one that reproduces the present by either distorting or erasing the past. But Giroux is not content to focus on how matters of politics, subjectivity, power, and desire are colonized through forms of miseducation; he is also concerned with the educative nature of politics as the practice of freedom and how the emphasis on critique must be matched by a politics and discourse of resistance, hope, and possibility. This becomes particularly evident in his chapters on Noam Chomsky and Howard Zinn. Thinking Dangerously makes clear that at the heart of the struggle for a radical democracy is the reviving of the radical imagination as the basis for new forms of political and collective struggle. Probing these issues through a series of interrelated essays and important interviews, Giroux provides an accessible, layered, and sustained example of how thinking dangerously is central to and connected with the struggle over the radical imagination and the fight to fulfill the promise of a radical democracy.
Book Synopsis The Predator State by : James Galbraith
Download or read book The Predator State written by James Galbraith and published by Simon and Schuster. This book was released on 2008-08-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A progressive economist challenges popular conservative-minded economic practices, in a scathing critique of Reagan-Bush policies that contends that the political right is misrepresenting the consequences of free-market and free-trade ideals. 50,000 first printing.
Book Synopsis American Nightmare by : Richard Lord
Download or read book American Nightmare written by Richard Lord and published by . This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homeowners who can't borrow from banks have long turned to the subprime lending industry for mortgages. Increasingly, that industry has turned on them by charging outrageous fees and usurious interest, and then taking their homes through foreclosure. Richard Lord explores the spread of predatory lending practices. And it tells the stories of borrowers who've been taken, contractors and brokers who've been co-opted, lenders who've cheated--and the world's biggest financial titans, who've cashed in. A battle is taking shape that could determine whether home ownership for working people will be an achievable dream or an American nightmare. Richard Lord is a writer for the "Pittsburgh City Paper" whose work on subprime lending has won numerous awards.
Book Synopsis Predatory Marketing by : C. Britt Beemer
Download or read book Predatory Marketing written by C. Britt Beemer and published by Crown Business. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Predatory Marketing" is based on one powerful principle: find out what competitors do best and convince their customers that you can do it better. Applying this prescription to all aspects of marketing, this book reveals proven methods for winning customer satisfaction and loyalty. Includes special nationwide Consumer Mind Reader surveys conducted exclusively for this book.
Book Synopsis Great Minds Don’t Think Alike by : Marcelo Gleiser
Download or read book Great Minds Don’t Think Alike written by Marcelo Gleiser and published by Columbia University Press. This book was released on 2022-02-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does technology change who we are, and if so, in what ways? Can humanity transcend physical bodies and spaces? Will AI and genetic engineering help us reach new heights or will they unleash dystopias? How do we face mortality, our own and that of our warming planet? Questions like these—which are only growing more urgent—can be answered only by drawing on different kinds of knowledge and ways of knowing. They challenge us to bridge the divide between the sciences and the humanities and bring together perspectives that are too often kept apart. Great Minds Don’t Think Alike presents conversations among leading scientists, philosophers, historians, and public intellectuals that exemplify openness to diverse viewpoints and the productive exchange of ideas. Pulitzer and Templeton Prize winners, MacArthur “genius” grant awardees, and other acclaimed writers and thinkers debate the big questions: who we are, the nature of reality, science and religion, consciousness and materialism, and the mysteries of time. In so doing, they also inquire into how uniting experts from different areas of study to consider these topics might help us address the existential risks we face today. Convened and moderated by the physicist and author Marcelo Gleiser, these public dialogues model constructive engagement between the sciences and the humanities—and show why intellectual cooperation is necessary to shape our collective future. Contributors include David Chalmers and Antonio Damasio; Sean Carroll and B. Alan Wallace; Patricia Churchland and Jill Tarter; Rebecca Goldstein and Alan Lightman; Jimena Canales and Paul Davies; Ed Boyden and Mark O’Connell; Elizabeth Kolbert and Siddhartha Mukherjee; Jeremy DeSilva, David Grinspoon, and Tasneem Zehra Husain.
