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Pratique Du Merchandising 3e Edition
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Book Synopsis Pratique du merchandising - 3e édition by : Dominique Mouton
Download or read book Pratique du merchandising - 3e édition written by Dominique Mouton and published by Dunod. This book was released on 2012-02-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résolument opérationnel, cet ouvrage aborde tous les aspects du merchandising en s’appuyant sur des méthodes concrètes et des solutions adaptées à vos besoins. Il vous aidera à : - Élaborer une stratégie - Concevoir un point de vente de A à Z - Optimiser l’allocation d’espace entre différentes catégories - Analyser et construire des assortiments - Améliorer la communication sur lieu de vente (CLV) - Appréhender des dossiers merchandising industriels et distributeurs Illustrée de témoignages d’experts et de nombreux cas d’entreprises dans des secteurs très variés, cette 3e édition est enrichie d’un nouveau chapitre sur la stratégie. Elle s’adresse à tous les professionnels du domaine (merchandising, marketing, category management et commercial), tant du coté des industriels que des distributeurs.
Book Synopsis Pratique du merchandising by : Dominique Mouton
Download or read book Pratique du merchandising written by Dominique Mouton and published by . This book was released on 2012-02-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage résolument opérationnel propose des méthodes concrètes et des solutions adaptées pour : concevoir un point de vente ou un univers de A à Z ; construire des assortiments ; optimiser la communication de rayon ; élaborer des dossiers merchandising industriel et distributeur ; appréhender le géomerchandising. Cette 3e édition mise à jour est enrichie d'un chapitre sur la stratégie merchandising. Elle s'adresse à tous les professionnels du domaine, tant du côté des industriels que des distributeurs.
Book Synopsis Pratique du merchandising - 4e éd. by : Dominique Mouton
Download or read book Pratique du merchandising - 4e éd. written by Dominique Mouton and published by Dunod. This book was released on 2019-04-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vous cherchez des méthodes concrètes ? Je dois élaborer une stratégie et concevoir un point de vente de A à Z. Je veux analyser et construire des assortiments. Je veux optimiser la communication sur le lieu de vente. Je me demande comment appréhender les dossiers merchandising industriels et distributeurs. Vous avez coché au moins une de ces propositions ? Ce livre est fait pour vous ! Résolument opérationnel, cet ouvrage présente les solutions adaptées à tous les aspects du merchandising, tant pour les industriels que les distributeurs. Illustrée de témoignages d’experts, de nombreux cas d’entreprise et de schémas techniques, cette 4e édition s’adresse à tous ceux concernés par le merchandising, du marketing au category management et au commercial.
Book Synopsis La pratique du merchandising by : Jean Saint-Cricq
Download or read book La pratique du merchandising written by Jean Saint-Cricq and published by . This book was released on 1973 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pratique du merchandising by : Dominique Mouton
Download or read book Pratique du merchandising written by Dominique Mouton and published by . This book was released on 2019 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : "Résolument opérationnel, cet ouvrage présente les solutions adaptées à tous les aspects du merchandising, tant pour les industriels que les distributeurs. Illustrée de témoignages d'experts, de nombreux cas d'entreprise et de schémas techniques, cette 4e édition s'adresse à tous ceux concernés par le merchandising, du marketing au category management et au commercial."
Book Synopsis Advertising and Marketing Law in Canada by : Brenda L. Pritchard
Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pratique du merchandising by : Dominique Mouton
Download or read book Pratique du merchandising written by Dominique Mouton and published by . This book was released on 2007 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résolument opérationnel, cet ouvrage propose des méthodes concrètes et des solutions adaptées à vos besoins pour vous permettre de : Concevoir un point de vente ou un univers de A à Z. Construire des assortiments. Optimiser la communication de rayon (CLV). Elaborer des dossiers merchandising industriel et distributeur. Cette 2e édition s'enrichit de deux nouveaux chapitres sur l'allocation de surface et de linéaire par catégorie et sur le merchandising design. Enrichi de témoignages d'experts et de cas d'entreprises, cet ouvrage présente des schémas d'implantation de magasins, des modèles de dossiers merchandising et des méthodes de calcul de ratios. Il s'adresse à tous les professionnels du domaine (merchandising, marketing, commercial), tant du côté des industriels que des distributeurs.
Download or read book Canadiana written by and published by . This book was released on 1987 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis French books in print, anglais by : Electre
Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Artist–Enterprise in the Digital Age by : Xavier Greffe
Download or read book The Artist–Enterprise in the Digital Age written by Xavier Greffe and published by Springer. This book was released on 2016-06-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a monograph of cultural economics of a new concept, artist–enterprises. It explores various dimensions that artists embody, i.e., aesthetic, critical, messianic, and economic ones, and screens the multiple challenges faced by the artist–enterprises in terms of pricing, funding, and networking in the Digital Age. It shows how these artist–enterprises are at the core of the contemporary creative industries. Even when they are on their own, artists have to demonstrate or manage a variety of skills, sign contracts both in the early and later stages of their activities, and also maintain relationships and networks that enable them to attain their artistic and economic goals. They are no longer simply entrepreneurs managing their own skills but are the enterprises themselves. The artist–enterprises thus find themselves at the confluence of two dynamics of production—artistic and economic: artistic because they invent new expressions and meanings; and economic because these expressions must be supported by monetary values on the market. The artistic dynamic is part of a long process of artistic enhancement and only an artist can say whether it has reached the point of presentation or equilibrium. The economic dynamic is dependent on the constant endorsement of artists' works by the market to ensure their survival as artist–enterprises. The tension created by this disparity is further aggravated by another tension: the need to overcome a number of risks so that artist–enterprises can progress. This book will be of special interest to artists, managers, students, professionals, and researchers in the fields of the arts, creativity, economics, and development. The author is Emeritus Professor at the University Paris I Panthéon-Sorbonne.
Book Synopsis Catalogue of Old and Modern Books on Commerce and Finances by : Martinus Nijhoff Publishers
Download or read book Catalogue of Old and Modern Books on Commerce and Finances written by Martinus Nijhoff Publishers and published by Springer. This book was released on 2013-11-21 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Data Webhouse Toolkit by : Ralph Kimball
Download or read book The Data Webhouse Toolkit written by Ralph Kimball and published by Wiley. This book was released on 2000-02-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.
Book Synopsis History of Fermented Tofu - A Healthy Nondairy / Vegan Cheese (1610-2011) by : William Shurtleff
Download or read book History of Fermented Tofu - A Healthy Nondairy / Vegan Cheese (1610-2011) written by William Shurtleff and published by Soyinfo Center. This book was released on 2011 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The African Film Industry by : UNESCO
Download or read book The African Film Industry written by UNESCO and published by UNESCO Publishing. This book was released on 2021-10-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production and distribution of film and audiovisual works is one of the most dynamic growth sectors in the world. Thanks to digital technologies, production has been growing rapidly in Africa in recent years. For the first time, a complete mapping of the film and audiovisual industry in 54 States of the African continent is available, including quantitative and qualitative data and an analysis of their strengths and weaknesses at the continental and regional levels.The report proposes strategic recommendations for the development of the film and audiovisual sectors in Africa and invites policymakers, professional organizations, firms, filmmakers and artists to implement them in a concerted manner.
Author :Robert D. Tamilia Publisher :École des hautes études commerciales, Chaire de commerce Omer DeSerres ISBN 13 : Total Pages :128 pages Book Rating :4.F/5 ( download)
Book Synopsis The Wonderful World of the Department Store in Historical Perspective by : Robert D. Tamilia
Download or read book The Wonderful World of the Department Store in Historical Perspective written by Robert D. Tamilia and published by École des hautes études commerciales, Chaire de commerce Omer DeSerres. This book was released on 2002 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
