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Author : John L. Palshaw
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (21 download)
Download or read book Practical Methods of Measuring Advertising Effectiveness written by John L. Palshaw and published by . This book was released on 1975 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779517
Total Pages : 419 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : Darrell Blaine Lucas
Publisher : Facsimiles-Garl
ISBN 13 :
Total Pages : 432 pages
Book Rating : 4.3/5 (9 download)
Download or read book Measuring Advertising Effectiveness written by Darrell Blaine Lucas and published by Facsimiles-Garl. This book was released on 1985 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pullaiah Moparthy
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.:/5 (154 download)
Download or read book Methods of Measuring Advertising Effectiveness written by Pullaiah Moparthy and published by . This book was released on 1964 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roland Moeller
Publisher : GRIN Verlag
ISBN 13 : 3346359204
Total Pages : 23 pages
Book Rating : 4.3/5 (463 download)
Download or read book Measures of Advertisement Effectiveness. Principles and Practice written by Roland Moeller and published by GRIN Verlag. This book was released on 2021-03-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.
Author : Harold Heinle Pritchett
Publisher :
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4.:/5 (668 download)
Download or read book A Survey and Analysis of Prominent Methods of Measuring Advertising Effectiveness written by Harold Heinle Pritchett and published by . This book was released on 1973 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John L. Palshaw
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (16 download)
Download or read book Practival Methods of measuring advertising effectiveness written by John L. Palshaw and published by . This book was released on 1971 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael H. Halbert
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (66 download)
Download or read book A Practical and Proven Measure of Advertising Effectiveness written by Michael H. Halbert and published by . This book was released on 1960 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Ann Neshevich
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Various Techniques for Measuring Advertising Effectiveness written by Mary Ann Neshevich and published by . This book was released on 1984 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Psychology Press
ISBN 13 : 1317779509
Total Pages : 424 pages
Book Rating : 4.3/5 (177 download)
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Author : Russell H. Colley
Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (911 download)
Download or read book Practical Guides and Modern Practices for Better Advertising Management written by Russell H. Colley and published by . This book was released on 1959 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Measurement and Decision Making written by and published by . This book was released on 1968 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Warren Meredith
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (828 download)
Download or read book Measuring Advertising's Effectiveness written by Larry Warren Meredith and published by . This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gupta Ruchi
Publisher : S. Chand Publishing
ISBN 13 : 812194001X
Total Pages : 414 pages
Book Rating : 4.1/5 (219 download)
Download or read book Advertising Principles and Practice written by Gupta Ruchi and published by S. Chand Publishing. This book was released on 2012 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author : Advertising Research Unit. J Walter Thompson Co
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (499 download)
Download or read book Measuring Advertising Effectiveness written by Advertising Research Unit. J Walter Thompson Co and published by . This book was released on 1967 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederic A. C. Wardenburg
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (5 download)
Download or read book One Company's Approach to Measuring Advertising Effectiveness written by Frederic A. C. Wardenburg and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Anthony Mindak
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (663 download)
Download or read book Measuring Advertising Effectiveness from a Communications Point of View written by William Anthony Mindak and published by . This book was released on 1955 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
