Pow! Right Between the Eyes

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470443847
Total Pages : 245 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Pow! Right Between the Eyes by : Andy Nulman

Download or read book Pow! Right Between the Eyes written by Andy Nulman and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?

Canadian Failures

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Author :
Publisher : Dundurn
ISBN 13 : 1459740459
Total Pages : 232 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Canadian Failures by : Alex Benay

Download or read book Canadian Failures written by Alex Benay and published by Dundurn. This book was released on 2017-10-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hill Times: Best Books of 2017 Successful Canadians write about failure, and how it got them where they are today. What does it mean to fail? To some of the most successful Canadians, it was a rite of passage, a stepping stone to greater things, or even a brilliant source of inspiration. Olympic golds, successful businesses, pioneering medical advances — all came about after a series of missteps and countless attempts. Canadian Failures gathers ten experts from the private, public, and not-for-profit sectors and academia, all of whom have grappled with failures and success throughout their lives. Their powerful argument: that Canada, and Canadians, must be willing to learn from failure if we hope to succeed. With Chapters By ... astronaut Robert Thirsk Olympic gold medalist, wrestler Erica Wiebe Chair of OpenText and of the National Research Council, Tom Jenkins co-founder of the Just for Laughs comedy festival, Andy Nulman ... and others at the top of their fields.

New York Court of Appeals. Records and Briefs.

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Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis New York Court of Appeals. Records and Briefs. by : New York (State).

Download or read book New York Court of Appeals. Records and Briefs. written by New York (State). and published by . This book was released on with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Your Right Job Right Now

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Author :
Publisher : Ambassador International
ISBN 13 : 1620204703
Total Pages : 248 pages
Book Rating : 4.6/5 (22 download)

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Book Synopsis Your Right Job Right Now by : Brian Golter

Download or read book Your Right Job Right Now written by Brian Golter and published by Ambassador International. This book was released on 2015-09-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brian Golter is the owner and CEO of Brian Golter & Associates, a successful placement and recruiting agency located in California’s Silicon Valley. Prior to establishing his own firm, Brian spent 20 years under the mentorship of June Gregory, at Gregory & Leigh. As a recruiter, June trained Brian in her remarkable art of uncovering the very best in an individual, allowing them to find the right job in the shortest possible time. Through his seminars and workshops, Brian brings a hope-filled message of overcoming adversity to find the jobs we want. Brian is a graduate of the University of California, Santa Cruz. He lives in Los Altos, California, with his wife Kim. Read more about Brian at www.bgsource.com.

In the Valley of the Bioroids

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Publisher : Xlibris Corporation
ISBN 13 : 144154819X
Total Pages : 119 pages
Book Rating : 4.4/5 (415 download)

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Book Synopsis In the Valley of the Bioroids by : Timothy Griffin

Download or read book In the Valley of the Bioroids written by Timothy Griffin and published by Xlibris Corporation. This book was released on 2009-07-01 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

And God Still Stops the Rain

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Author :
Publisher : iUniverse
ISBN 13 : 0595180337
Total Pages : 162 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis And God Still Stops the Rain by : Edgar Nazario

Download or read book And God Still Stops the Rain written by Edgar Nazario and published by iUniverse. This book was released on 2001-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conclusion of all man's efforts to describe life, are in the words of Solomon… vain. We can give a description of feeling but the description has no happiness, sadness, or fear. It has no courage, no anger ,and no despair. Our description does not feel at all. Feeling can only grow and live in the heart of man and God. So come with me on a journey that begins in the shadow of my memories and will end in the Son's light. The bits and pieces of my life that together form who I am and what God has designed that I am to be. You may find yourself in many parts of my story, perhaps we have more in common than we know, for God is the same God for me that He is for you. God touched me and wants to touch you…

Sideways

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Publisher : St. Martin's Griffin
ISBN 13 : 1429907878
Total Pages : 372 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Sideways by : Rex Pickett

Download or read book Sideways written by Rex Pickett and published by St. Martin's Griffin. This book was released on 2010-04-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A raucous and surprising novel filled with wonderful details about wine, Rex Pickett's Sideways is also a thought-provoking and funny book about men, women, and human relationships. The basis for the 2004 comedy-drama road movie of the same name starring Paul Giamatti and Thomas Haden Church. Sideways is the story of two friends-Miles and Jack-going away together for the last time to steep themselves in everything that makes it good to be young and single: pinot, putting, and prowling bars. In the week before Jack plans to marry, the pair heads out from Los Angeles to the Santa Ynez wine country. For Jack, the tasting tour is Seven Days to D-Day, his final stretch of freedom. For Miles--who has divorced his wife, is facing an uncertain career and has lost his passion for living-the trip is a week long opportunity to evaluate his past, his future and himself.

How to Write a Damn Good Thriller

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Publisher : St. Martin's Press
ISBN 13 : 9781429913638
Total Pages : 306 pages
Book Rating : 4.9/5 (136 download)

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Book Synopsis How to Write a Damn Good Thriller by : James N. Frey

Download or read book How to Write a Damn Good Thriller written by James N. Frey and published by St. Martin's Press. This book was released on 2010-03-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quick look at any fiction bestseller list reveals that thrillers make up most of the titles at the top. HOW TO WRITE A DAMN GOOD THRILLER will help the aspiring novelist or screenwriter to design, draft, write, and polish a thriller that is sure to grab readers. Frey uses examples from both books and movies and addresses the following hot topics: *Germinal ideas *Breathing life into great thriller characters *Crafting a gripping opening *Maintaining tension *Creating obstacles and conflicts *Writing a mean, lean thriller scene *Adding surprise twists *Building a smashing climax and many more. In his trademark approachable and humorous style, Frey illuminates the building blocks of great thrillers and gives the reader the tools to write his or her own.

Suddenly the Storm

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Publisher : NYU Press
ISBN 13 : 1776146409
Total Pages : 116 pages
Book Rating : 4.7/5 (761 download)

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Book Synopsis Suddenly the Storm by : Paul Slabolepszy

Download or read book Suddenly the Storm written by Paul Slabolepszy and published by NYU Press. This book was released on 2017-06-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smouldering dark comedy that suddenly leads to startling revelations, rage and recrimination. Combative, volatile, constantly on the verge of exploding, Dwayne and Shanell Combrink are two halves of a white South African working-class couple, living an uneasy truce as they struggle with the day-to-day trials of scraping together a living and dreaming competing dreams. But beneath Dwayne's angry, violent exterior lies the heartbreak that governs his attitude to life. Dwayne is a man in mourning. Shanell believes his current level of despair was sparked by the death of his childhood friend and recent work partner, Jonas, but the source of his mourning and anger lies much further back. When the elegant and self-contained Namhla Gumede, born on 16 June 1976, arrives on their doorstep seeking answers to questions that have remained buried for 40 years, Dwayne and Shanell finally find out the truth. What starts as a smouldering dark comedy suddenly turns into a roller-coaster ride of startling revelations, rage and recrimination, before the storm finally breaks.

Maverick Startup

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Publisher : Entrepreneur Press
ISBN 13 : 1613081723
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Maverick Startup by : Yanik Silver

Download or read book Maverick Startup written by Yanik Silver and published by Entrepreneur Press. This book was released on 2012-04-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intangibles. The X-Factors. 1. The Big Idea 2. Your Vision 3. High Margins and Premium Prices 4. Get It Out The Door 5. Test and Improve 6. Listen and Shift 7. Create Zealots 8. What's Next? 9. Tap Your Mastermind 10. Create the Fun 11. Create the Impact Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan. We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success. The MAVERICK philosophy: Set your own rules Make more money Have more fun Experience a rich life And give more to make a difference

Smart Marketing

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Publisher : Lulu.com
ISBN 13 : 145833077X
Total Pages : 179 pages
Book Rating : 4.4/5 (583 download)

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Book Synopsis Smart Marketing by : Ryan Barton

Download or read book Smart Marketing written by Ryan Barton and published by Lulu.com. This book was released on 2011 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:

This is Not Your City

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Author :
Publisher : Sarabande Books
ISBN 13 : 1932511911
Total Pages : 186 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis This is Not Your City by : Caitlin Horrocks

Download or read book This is Not Your City written by Caitlin Horrocks and published by Sarabande Books. This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eleven women confront dramas both every-day and outlandish in stories as darkly comic as they are unflinching.

The Laurels of Lake Constance

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Publisher : Dalkey Archive Press
ISBN 13 : 1564787230
Total Pages : 265 pages
Book Rating : 4.5/5 (647 download)

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Book Synopsis The Laurels of Lake Constance by : Marie Chaix

Download or read book The Laurels of Lake Constance written by Marie Chaix and published by Dalkey Archive Press. This book was released on 2012-07-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marie Chaix loves her father Albert, who was one of the first French citizens to join the Fascist party in 1936 and became a collaborator with the Germans, but must come to terms with his catastrophic political career.

Turn the Other Chick

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Publisher : Baen Publishing Enterprises
ISBN 13 : 1618244566
Total Pages : 304 pages
Book Rating : 4.6/5 (182 download)

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Book Synopsis Turn the Other Chick by : Esther Friesner

Download or read book Turn the Other Chick written by Esther Friesner and published by Baen Publishing Enterprises. This book was released on 2004-11-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: THOSE RAMBUNCTIOUS CHICKS IN CHAINMAIL ARE BACK¾AND BOTH THEIR WIT AND THEIR SWORDS ARE AS SHARP AS EVER! One good turn deserves another and those unpredictable amazons are in action again, swords sharpened, chainmail polished, and makeup in place, ready to fight the good fight on the field of battle. And if you think they're just male wish-fulfillment fantasies, you'd better say it under your breath and out of their earshot, because these barbarian babes were born to battle. All new adventures of fearless women warriors by Eric Flint, author of 1632; Nebula-winning author Harry Turtledove; Jody Lynn Nye, co-author of the national best seller The Ship Who Won; Campbell Award-winner Wen Spencer, and many more, including the inimitable Esther Friesner herself, as fantasy adventure takes a turn for the lighter side. At the publisher's request, this title is sold without DRM (Digital Rights Management).

Cut Throat Commitee: A Street Novel

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Author :
Publisher : Page Publishing Inc
ISBN 13 : 1683483030
Total Pages : pages
Book Rating : 4.6/5 (834 download)

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Book Synopsis Cut Throat Commitee: A Street Novel by : Lamont Berry

Download or read book Cut Throat Commitee: A Street Novel written by Lamont Berry and published by Page Publishing Inc. This book was released on 2016-06-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Back Cover Summary We wanted it all— money, power, and respect— we did what we had to do. By any means, even it meant taking it, so I started the Cut-throat Committee. Big Munch, was my muscle, Mayham, my right-hand and shooter, Grimmy, the hustler/stick up kid. Livewire, the youngest of the committee and our explosive expert, then Finnesse, a pimp/stick up kid, I'm Cino, the one who started the Cut-throat Committee, don't get it twisted. We are not a gang we are an organization.

Dark Of The Moon

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Publisher : Bell Bridge Books
ISBN 13 : 1611941571
Total Pages : 230 pages
Book Rating : 4.6/5 (119 download)

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Book Synopsis Dark Of The Moon by : Janice Daugharty

Download or read book Dark Of The Moon written by Janice Daugharty and published by Bell Bridge Books. This book was released on 2012-07-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Janice Daugharty is a natural-born writer." - Pat Conroy She held him prisoner. He set her free. A moonshiner's downtrodden wife. A federal agent in search of illegal stills. A love neither expected. A situation about to explode. When her cruel husband, Hamp, kidnaps Mac, an FBI agent working undercover as a whiskey revenuer, Merdie Lee is given the job of caring for him. Against all common sense, Mac and Merdie Lee, a midwife and aspiring country-western singer, fall in love. Mac becomes determined to rescue her from her dangerous, abusive situation. Tensions boil out of control after a blackmailing sheriff pushes Hamp over the edge. No one may come out of the pine woods of South Georgia alive. "Filled with tension and drama."--Publishers Weekly "Nothing is as it first appears in this odd but engaging love story."--Library Journal "Sensuous, swift, full of sparkling twists, [Daugharty's] is a voice so rich that a single page can be thrilling."--The New York Times Book Review Janice Daugharty's 1997 novel, EARL IN THE YELLOW SHIRT, (HarperCollins), was nominated for a Pulitzer Prize. She is the author of seven acclaimed novels and two short story collections. She serves as writer-in-residence at Abraham Baldwin Agricultural College, in Tifton, Georgia. Visit the author at www.janicedaugharty.com

When Last on the Mountain

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Author :
Publisher : Holy Cow! Press
ISBN 13 : 0982354584
Total Pages : 394 pages
Book Rating : 4.9/5 (823 download)

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Book Synopsis When Last on the Mountain by : Vicky Lettmann

Download or read book When Last on the Mountain written by Vicky Lettmann and published by Holy Cow! Press. This book was released on 2011-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Last on the Mountain is an open look at the many and astonishing ways our bodies bear both curses and blessing and is a testament to our abiding need to address in language and image the body's sure and swift betrayals. From a vantage point of life after fifty, with grace and humor these writers peer soberly at the future while maintaining their gaze on the past."—Gina Ochsner, author of The Russian Dreambook of Color and Flight "A fun and varied read. Insightful, witty, and sometimes heartbreaking selections, but all with an underlying fire for life."—Will Weaver, author of Sweet Land: New & Selected Stories "Who better to bear witness to the slings and arrows of outrageous fortune than writers over 50? The voices of experience collected by Lettmann and Roan are generous in their honest specificity. Prospective readers can be assured of a good and meaningful time with these stories, essays and poems."—Sam Hodges, reporter for The Dallas Morning News and author of B-Four "When Last on the Mountain is a book full of treasures. From these writers comes work of substance, surprise, and death-defying candor. To read these pieces is to be inside an art that sifts through comedy, irony, and hard facts to offer the intensely interesting (yes) exhilarations of the long view."—Joan Silber, author of Ideas of Heaven: A Ring of Stories and The Size of the World "One day I will write my last downhill run, not on snow, but on paper. Not today. No. I dance, stop, dance, stop, dance, dance, dance down the mountain."—Kaye Bache-Snyder What sets these writers apart? Until we reach fifty, how we live and write is colored by our futures: those we expect to have and those we imagine. The perspective of the over-fifty writer takes on the hues of both past and future, tinted by memories of first loves, stained by memories of war and loss, and made more poignant by the knowledge that this spring's blooms or this morning's cup of coffee with a beloved husband may be the last and must be savored fully. These essays, stories, and poems were chosen from more than two thousand submissions of previously unpublished work. Some of the contributors—a poet laureate, a Pulitzer Prize nominee, a former foreign correspondent—have long literary histories; others—a social worker, a civil service employee, a clergywoman—began to write later in life. All of them were inspired by a call that asked for fresh and honest writing from the fullness of their lives. Vicky Lettmann, who writes fiction, essays, and poetry, served as an editor for the literary/arts magazines Speakeasy (the Loft Literary Center) and Under Construction (North Hennepin Community College). She received an MFA in fiction writing from Warren Wilson College. Her work has appeared in Twenty-Six Minnesota Writers (Nodin Press) and in Beloved on the Earth: 150 Poems of Grief and Gratitude (Holy Cow! Press). Carol Roan teaches voice and stage presence in Winston-Salem, North Carolina. She is the author of Clues to American Dance (Starrhill Press) and Speak Easy: A Guide to Successful Performances, Presentations, Speeches, and Lectures (Starrhill Press), and she writes a column on the "art of performance" for an online 'zine. She won a fellowship to Summer Literary Seminars, Russia, in 2006.