Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251356718
Total Pages : 90 pages
Book Rating : 4.2/5 (513 download)
Book Synopsis Positioning strategy for Jordanian dates products by : Food and Agriculture Organization of the United Nations
Download or read book Positioning strategy for Jordanian dates products written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-04-14 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dates sector is an important business sector for Jordan because of its potential to contribute to Jordan's economic growth, to increase livelihoods for farmers and workers including women and to adhere to water efficient practices. It is important that Jordan positions this sector competitively among global direct and non-direct competitors. In this book, the reader will learn about the study to establish a market positioning strategy for Jordanian date products through conducting market, competition and trade analysis, identifying Jordan’s competitive advantage and unique selling propositions (USPs) in the date’s sector, performing demographic, geographic and behavioural segmentation of the date’s sector in Jordan, and establishing targeting, and positioning strategy for the sector.