Pop Up Retail

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Pop-Up Retail

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Pop-Up Retail by : Ghalia Boustani

Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

PopUp Republic

Author : Jeremy Baras
Publisher : John Wiley & Sons
ISBN 13 : 1119145910
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis PopUp Republic by : Jeremy Baras

Download or read book PopUp Republic written by Jeremy Baras and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--

PopUp Republic

Author : Jeremy Baras
Publisher : John Wiley & Sons
ISBN 13 : 1119147484
Total Pages : 224 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis PopUp Republic by : Jeremy Baras

Download or read book PopUp Republic written by Jeremy Baras and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how to get in on the booming pop-up scene PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant is your comprehensive guide to the new world of pop-ups. This fresh text dives into the details of the pop-up industry, offering you a first-hand glimpse at pop-up success through stories, examples, anecdotes, and case studies. Additionally, if you have the entrepreneurial spirit and want to embark on your own pop-up journey, this forward-thinking resource features a guide to launching your own pop-up. Based upon a wealth of experience and knowledge, this book shines a spotlight on the differences between the pop-up industry in the United States and Europe, discusses the tools you need to create a successful pop-up, defines what, exactly, a pop-up is, the costs and benefits of the pop-up business model, the permits, insurance, and licenses that are needed to run a pop-up, and more. A $50-billion industry, pop-ups have become key features of the business landscape in cities around the world. From retail shops to restaurants, a wide range of customer-facing enterprises are embracing the pop-up trend. Follow the launch and operation of a successful pop-up, and learn from the experiences of other entrepreneurs Analyze case studies that shed light on the successes and challenges that pop-ups have faced Leverage expert guidance in building your own pop-up business model Identify how the pop-up industry is changing retail, dining, and entertainment industries on a global level PopUp Republic: How to Start Your Own Successful Pop-Up Space, Shop, or Restaurant takes a close look at the emerging pop-up industry—and at the ways in which this industry is disrupting traditional business models to make room for innovative entrepreneurs.

Ephemeral Retailing

Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 116 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Ephemeral Retailing by : Ghalia Boustani

Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Pop Up Funk

Author : Rosston Meyer
Publisher :
ISBN 13 : 9780997785579
Total Pages : pages
Book Rating : 4.7/5 (855 download)

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Book Synopsis Pop Up Funk by : Rosston Meyer

Download or read book Pop Up Funk written by Rosston Meyer and published by . This book was released on 2020-07-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop Up Funk is a three dimensional explosion of art from Jim Mahfood, the dark master of psychedelic groove.The standard edition of Jim Mahfood's Pop Up Funk comes in a beautiful full color casewrap with six pop up spreads: Funky Beats, Sir?, Grrl Scouts, Pure Gonzo, Everybody Loves Tank Girl, Pop Life and Thrilling. This release was originally available funded on Kickstarter in February 2020.Each pop up spread opens to 11" x 17"Also includes four additional pieces of art in the front and rear endleaves.

The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age

Author : Melissa Gonzalez
Publisher : Lioncrest Publishing
ISBN 13 : 9781619613027
Total Pages : 166 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by : Melissa Gonzalez

Download or read book The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age written by Melissa Gonzalez and published by Lioncrest Publishing. This book was released on 2014-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.

Pop-Up Business For Dummies

Author : Dan Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1118443470
Total Pages : 197 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Pop-Up Business For Dummies by : Dan Thompson

Download or read book Pop-Up Business For Dummies written by Dan Thompson and published by John Wiley & Sons. This book was released on 2012-09-27 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re just starting out and want to test the viability of your business, or you’re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you’ll find: Planning your pop-up venture - whether it’s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Elements Of Pop Up

Author : James Diaz
Publisher : Little Simon
ISBN 13 : 9780689822247
Total Pages : 18 pages
Book Rating : 4.8/5 (222 download)

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Book Synopsis Elements Of Pop Up by : James Diaz

Download or read book Elements Of Pop Up written by James Diaz and published by Little Simon. This book was released on 1999-10-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here at last is the definitive book on how to make a pop-up. Every aspect of the creation of a pop-up, known as paper engineering, is clearly and thoroughly covered. All types of parallel folds, angle folds, wheels, and pull tabs are accurately detailed verbally and visually, flat and in dimension. Also included is a history of pop-ups and a step-by-step photographic essay on how a pop-up is made from start to finish. This guided tour is perfect for aspiring pop-up creators, paper engineers, students, and appreciators of this unique art form.

Investments in Pop-up Stores

Author : Alessia Breda
Publisher : Springer Nature
ISBN 13 : 3658428341
Total Pages : 136 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Investments in Pop-up Stores by : Alessia Breda

Download or read book Investments in Pop-up Stores written by Alessia Breda and published by Springer Nature. This book was released on 2023-12-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.

The Pop Up Art Book

Author : Rosston Meyer
Publisher :
ISBN 13 : 9780692274583
Total Pages : 8 pages
Book Rating : 4.2/5 (745 download)

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Book Synopsis The Pop Up Art Book by : Rosston Meyer

Download or read book The Pop Up Art Book written by Rosston Meyer and published by . This book was released on 2015-06-15 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Pop Up Book featuring 3-D Versions of Comic, Pop & Street Art from 6 Acclaimed Artists

Pop Up For Beginners - How to be a success in shopping malls

Author : Stephen Brooks - The Pop Up Expert
Publisher : The Pop Up Expert
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

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Book Synopsis Pop Up For Beginners - How to be a success in shopping malls by : Stephen Brooks - The Pop Up Expert

Download or read book Pop Up For Beginners - How to be a success in shopping malls written by Stephen Brooks - The Pop Up Expert and published by The Pop Up Expert. This book was released on with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking of opening a pop up shop then this is the book for you, a how to guide on where to start with your first Pop Up Shop

Pop-up Retailing

Author : Gary Warnaby
Publisher : Springer
ISBN 13 : 3319713744
Total Pages : 99 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Pop-up Retailing by : Gary Warnaby

Download or read book Pop-up Retailing written by Gary Warnaby and published by Springer. This book was released on 2017-12-28 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

The Pop-Up Guide: Space

Author : Sophie Dussaussois
Publisher : Twirl
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 (363 download)

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Book Synopsis The Pop-Up Guide: Space by : Sophie Dussaussois

Download or read book The Pop-Up Guide: Space written by Sophie Dussaussois and published by Twirl. This book was released on 2021-03-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's out in space? Can we travel to other planets? What do astronauts do? Children can find out the answers to these questions and more in this accessible and interactive guide. The multilayered 3-D scenes leap off every page, allowing young readers to experience space in a unique way. * 10 big multilayered pop-ups, one on every spread! * Descriptive text and labeled illustrations for quick and easy learning * Built-in elastic bands that allow readers to display their favorite scenes on a bookcase or desk * Sturdy construction that's perfect for at-home or on-the-go From exploring the planets and landing on the moon to planning future space missions, this first title in the new Pop-Up Guide(tm) series brings to life dramatic settings that capture children's imagination and encourage them to find out more. * Great family read-aloud book * Books for 3-5 years old * Books for preschool and kindergarten students

Lonely Planet Kids Pop-Up New York 1

Author : Andy Mansfield
Publisher : Lonely Planet Kids
ISBN 13 : 9781760343378
Total Pages : 0 pages
Book Rating : 4.3/5 (433 download)

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Book Synopsis Lonely Planet Kids Pop-Up New York 1 by : Andy Mansfield

Download or read book Lonely Planet Kids Pop-Up New York 1 written by Andy Mansfield and published by Lonely Planet Kids. This book was released on 2016-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York will come alive with this beautiful, colourful pop-up book from Lonely Planet Kids. The perfect introduction to the magic of New York for any age, this beautifully illustrated, stylish look at the city's iconic landmarks will kickstart the travel bug in young explorers! Includes pop-ups of Brooklyn Bridge, the Statue of Liberty and more.

Sandra Chevrier's Cages

Author : Rosston Meyer
Publisher :
ISBN 13 : 9780997785586
Total Pages : pages
Book Rating : 4.7/5 (855 download)

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Book Synopsis Sandra Chevrier's Cages by : Rosston Meyer

Download or read book Sandra Chevrier's Cages written by Rosston Meyer and published by . This book was released on 2021-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A 3-d pop up book featuring the work of artist Sandra Chevrier

What a Mess!

Author : Keith Allen
Publisher :
ISBN 13 : 9780692810576
Total Pages : 7 pages
Book Rating : 4.8/5 (15 download)

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Book Synopsis What a Mess! by : Keith Allen

Download or read book What a Mess! written by Keith Allen and published by . This book was released on 2017-06-01 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: What a Mess! follows two siblings on a misadventure of epic proportions after the mess in their room becomes completely out-of-control! The cluttered chaos begins to explode from their doorway, sends them to the top of a toymountain, spins them around in a dust-nado, and much more! Every page turn has dazzling and complex paper pop-ups -that will surely delight and amaze.

The Amazing Pull-out Pop-up Body in a Book

Author : David Hawcock
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780789420527
Total Pages : 0 pages
Book Rating : 4.4/5 (25 download)

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Book Synopsis The Amazing Pull-out Pop-up Body in a Book by : David Hawcock

Download or read book The Amazing Pull-out Pop-up Body in a Book written by David Hawcock and published by DK Publishing (Dorling Kindersley). This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about the organs, muscles, bones, and other parts of the human body. Includes fold-out spreads, flaps, and a paper sculpture of a skeleton that unfolds to a height of five feet.