Politicas De Comunicacion En Espana Y Latinoamerica

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The Handbook of Global Media Research

Author : Ingrid Volkmer
Publisher : John Wiley & Sons
ISBN 13 : 1119061121
Total Pages : 582 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Handbook of Global Media Research by : Ingrid Volkmer

Download or read book The Handbook of Global Media Research written by Ingrid Volkmer and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Strategic Communication in a Global Crisis

Author : Ralph Tench
Publisher : Taylor & Francis
ISBN 13 : 1000698645
Total Pages : 391 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Strategic Communication in a Global Crisis by : Ralph Tench

Download or read book Strategic Communication in a Global Crisis written by Ralph Tench and published by Taylor & Francis. This book was released on 2022-10-20 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

Big data

Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Introducción a la sociolingüística hispánica

Author : Manuel Diaz-Campos
Publisher : John Wiley & Sons
ISBN 13 : 1118587839
Total Pages : 294 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Introducción a la sociolingüística hispánica by : Manuel Diaz-Campos

Download or read book Introducción a la sociolingüística hispánica written by Manuel Diaz-Campos and published by John Wiley & Sons. This book was released on 2013-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducción a la Sociolingüística Hispánica es un libro de texto imprescindible para los estudiantes de pregrado que cursan sociolingüística hispánica. Cada capítulo está redactado en un lenguaje sencillo y accesible. Sobre la base de un enfoque pedagógico, cada capítulo incluye una introducción, una lista de los temas a ser discutidos, el desarrollo de tales temas, un resumen, una lista de términos claves, un glosario de la terminología clave, una sección de ejercicios y preguntas de comprensión al final de cada sección temática de cada capítulo. Provee una introducción actualizada sobre los temas más relevantes de la versátil sociolingüística española contemporánea tales como la variación fonológica, el bilingüismo, la lengua y las leyes, las actitudes lingüísticas, entre otros Incluye una variedad de actividades para apoyar y extender el aprendizaje de los estudiantes Ofrece un enfoque pedagógico único que incluye ejercicios de análisis de datos. Estas actividades estimulan la investigación por parte de los estudiantes a través del uso de las bases de datos, la música popular y otros recursos audiovisuales El libro incluye ejemplos de las variedades de español habladas en el mundo hispanohablante con secciones especiales dedicadas a las variedades habladas en los EEUU Introducción a la Sociolingüística Hispánica is a much-needed undergraduate introduction to the study of sociolinguistics in the Spanish-speaking world. Written in accessible Spanish, each chapter includes an overview, a review of topics, a section of key terms, exercises and questions. Provides up-to-date coverage of the main topics of sociolinguistics – such as phonological variation, bilingualism, and language attitudes – in relation to the Hispanic world Incorporates a variety of activities to support and extend student’s learning Offers a unique pedagogical approach, in which data analysis exercises encourage students to conduct research by using electronic databases, popular music, and audiovisual material Features examples that apply to Spanish varieties spoken around the world, with special sections dedicated to the Spanish varieties of the US

Communication: Innovation & Quality

Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Comunicación latinoamericana

Author : José Marques de Melo
Publisher :
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Comunicación latinoamericana by : José Marques de Melo

Download or read book Comunicación latinoamericana written by José Marques de Melo and published by . This book was released on 1992 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Literature of Crisis

Author : Olga Bezhanova
Publisher : Bucknell University Press
ISBN 13 : 1611488370
Total Pages : 219 pages
Book Rating : 4.6/5 (114 download)

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Book Synopsis Literature of Crisis by : Olga Bezhanova

Download or read book Literature of Crisis written by Olga Bezhanova and published by Bucknell University Press. This book was released on 2017-07-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores novels, essays and poetry published by Spanish writers in response to the global economic crisis that began in 2008. Spain has been experiencing the crisis in a particularly painful way, and the artistic response to these traumatic events has been powerful and abundant. The literature of the crisis is pointing to the probability that the crisis is not a temporary problem that will be resolved once and for all if correct economic measures are taken. To the contrary, there is every reason to believe that the losses in long-term employment, the growing precariousness of work, the increased economic insecurity, the citizens' disillusionment with the capacity of democratic governments to withstand the pressures of global capital, the erosion of the welfare state, and the explosive growth in inequality that we associate with the crisis are not likely to be reversed. Spanish artists are exploring the reasons behind Spain's particularly painful experience of the crisis and, at the same time, are placing the suffering that the crisis is causing in Spain within the context of global developments that are ensuring its durability. Essays by Antonio Muñoz Molina and Lucía Etxebarria, novels by Rafael Chirbes, Luis García Montero, Benjamín Prado, and Belén Gopegui, and poetry by the artists who contributed to the collections titled En legítima defensa. Poetas en tiempos de crisis and Marca(da) España. Retrato poético de una sociedad en crisis point to the necessity of expanding our vision of the crisis from the purely financial to a broader definition that will include the changes the crisis augurs for the areas of human existence that lie outside the strictly economic realm.

En Activo: Practical Business Spanish

Author : Esther Santamaria Iglesias
Publisher : Routledge
ISBN 13 : 1134132190
Total Pages : 409 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis En Activo: Practical Business Spanish by : Esther Santamaria Iglesias

Download or read book En Activo: Practical Business Spanish written by Esther Santamaria Iglesias and published by Routledge. This book was released on 2008-06-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: En Activo is a contemporary course which provides students with a structured development of written and spoken business language skills, focusing on real business people and situations from all over the Spanish-speaking world. The book consists of twenty chapters that incorporate contextual information on the business environment of Spain and Latin America, role-plays, illustrative dialogues, dedicated written exercises, relevant grammar instruction, practical communicative exercises, up-to-date practical advice, model items of written and spoken business protocol, and links to numerous carefully-selected and integrated websites. Each chapter is structured as follows: -Le Presento a...: introduction of the central individual and their working life -Escuche, por favor: extensive listening exercises and accompanying activities -Recuerde que...: grammar revision and communicative exercises -Para saber más: deepens knowledge about Spanish and Latin-American business culture and etiquette -Así se hace: hands-on section practising business situations and day-to-day tasks -¿Sabe navegar?: practices web research and web etiquette. Each fifth chapter is a revision chapter, which puts the acquired knowledge in practice via discussion groups, presentations and debates. An audio CD containing all interviews and listening comprehension exercises is available separately. At the end of this course the student will have a sound knowledge of the Spanish speaking business world and the language skills required to put this knowledge in practice.

Lengua, nación e identidad

Author : Kirsten Süselbeck
Publisher : Iberoamericana Editorial
ISBN 13 : 9788484893707
Total Pages : 424 pages
Book Rating : 4.8/5 (937 download)

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Book Synopsis Lengua, nación e identidad by : Kirsten Süselbeck

Download or read book Lengua, nación e identidad written by Kirsten Süselbeck and published by Iberoamericana Editorial. This book was released on 2008 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the "Coloquio Internacional Relaciones entre Lengua, Naciâon, Indentidad y Poder en Espaäna, Hispanoamâerica y Estados Unidos", held June 2-4, 2005, in Berlin.

Made in Spain

Author : Sílvia Martinez
Publisher : Routledge
ISBN 13 : 1136460055
Total Pages : 344 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Made in Spain by : Sílvia Martinez

Download or read book Made in Spain written by Sílvia Martinez and published by Routledge. This book was released on 2013-07-18 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Spain: Studies in Popular Music will serve as a comprehensive and rigorous introduction to the history, sociology and musicology of 20th century Spanish popular music. The volume will consist of 16 essays by leading scholars of Spanish music and will cover the major figures, styles and social contexts of pop music in Spain. Although all the contributors are Spanish, the essays will be expressly written for an international English-speaking audience. No knowledge of Spanish music or culture will be assumed. Each section will feature a brief introduction by the volume editors, while each essay will provide adequate context so readers understand why the figure or genre under discussion is of lasting significance to Spanish popular music. The book first presents a general description of the history and background of popular music, followed by essays organized into thematic sections.

Latino Issues

Author : Rogelio Sáenz
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Latino Issues by : Rogelio Sáenz

Download or read book Latino Issues written by Rogelio Sáenz and published by Bloomsbury Publishing USA. This book was released on 2011-06-16 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a lively understanding of the growing Latina/o population in the United States, highlights the problems that confront this ethnic group, and discusses proposed solutions to these issues. The groups that comprise the Latina/o population differ with respect to histories, length of residence in the United States, mode in which they originally came to this country, and trajectory of integration. Latinos in America: A Reference Handbook provides a comprehensive overview of Latina/o experiences in the United States from historical and contemporary perspectives, illustrating the diversity of this disparate population. The handbook covers numerous aspects of Latino life in the United States, engaging readers in current problems and controversies involving the Latino population and suggesting solutions. Profiles of prominent Latina/os are included, as is information on legal/illegal immigration, bilingual education, affirmative action, dual citizenship, and assimilation—all of which will prove invaluable to students, as well as to policymakers, educators, and other community leaders interested in improving the lives of Latinos within our borders.

World Editors

Author : Gustavo Guerrero
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311071311X
Total Pages : 375 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis World Editors by : Gustavo Guerrero

Download or read book World Editors written by Gustavo Guerrero and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-12-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The existence of World Literature depends on specific processes, institutions, and actors involved in the global circulation of literary works. The contributions of this volume aim to pay attention to these multiple material dimensions of Latin American 20th and 21st century literatures. From perspectives informed by materialism, sociology, book studies, and digital humanities, the articles of this volume analyze the role of publishing houses, politics of translation, mediators and gatekeepers, allowing insights into the processes that enable books to cross borders and to be transformed into globally circulating commodities. The book focusses both on material (re)sources of literary archives, key actors in literary and cultural markets, prizes and book fairs, as well as on recent dimension of the digital age. Statements of some of the leading representatives of the global publishing world complement these analyses of the operations of selection and aggregation of value to literary texts.

Somos estrategas

Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher : Editorial GEDISA
ISBN 13 : 8497849752
Total Pages : 210 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)

Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge Handbook of Public Diplomacy

Author : Nancy Snow
Publisher : Routledge
ISBN 13 : 0429878958
Total Pages : 529 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of Public Diplomacy by : Nancy Snow

Download or read book Routledge Handbook of Public Diplomacy written by Nancy Snow and published by Routledge. This book was released on 2020-01-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1–4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noopolitik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

El bilingüismo en el mundo hispanohablante

Author : Silvina Montrul
Publisher : John Wiley & Sons
ISBN 13 : 1118291662
Total Pages : 358 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis El bilingüismo en el mundo hispanohablante by : Silvina Montrul

Download or read book El bilingüismo en el mundo hispanohablante written by Silvina Montrul and published by John Wiley & Sons. This book was released on 2013-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta amplia introducción al bilingüismo en español abarca los contextos sociales, políticos y culturales del español en EEUU, España y Hispanoamérica. Escrito para estudiantes no nativos de español, es el primer libro de texto de estas características para los estudiantes de lingüística hispánica. Este libro de texto en español presenta los temas fundamentales en el estudio del bilingüismo a estudiantes y profesionales Explora comunidades bilingües en Estados Unidos, Hispanoamérica y España Crea conciencia crítica sobre la complejidad del bilingüismo como un fenómeno sociopolítico y cultural Se organiza en tres secciones principales centradas en la sociedad y el individuo: el bilingüismo y la sociedad; el bilingüismo y el individuo; y la política y la educación Incluye mapas, recuadros de resumen del capítulo, vocabulario y conceptos clave y preguntas de comprensión, así como preguntas para reflexionar, investigar y comentar al final de cada capítulo This wide-ranging introduction to Spanish bilingualism covers the social, political, and cultural contexts of Spanish in the US, Spain, and Hispanoamérica. Written for non-native Spanish learners, it offers the first textbook of its kind for students of Hispanic linguistics. This Spanish-language textbook introduces students and professionals to the fundamental issues in the study of bilingualism Explores bilingual communities in the United States, Hispanoamérica, and Spain Raises critical awareness of the complexity of bilingualism as a sociopolitical and cultural phenomenon Organized in three main sections which focus on both society and the individual: bilingualism and society; bilingualism and the individual; and politics and education Includes maps, chapter summary boxes, key terms and concepts, and comprehension questions, as well as questions for reflection, research and discussion at the end of each chapter