PM Interview Workbook

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Publisher :
ISBN 13 : 9780692768532
Total Pages : 318 pages
Book Rating : 4.7/5 (685 download)

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Book Synopsis PM Interview Workbook by : Lewis Lin

Download or read book PM Interview Workbook written by Lewis Lin and published by . This book was released on 2016-08-04 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is the OLDER 1st edition. The NEWER 2nd edition, re-titled as PM Interview Questions, is available here: http://amzn.to/2crlN1l ----- Over 160 Real PM Interview Workbook from Top Tech Companies The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. The PM Interview Workbook is a resource you don't want to miss. It contains over 160 actual questions from top tech companies including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are some questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? The Perfect Complement to Cracking the PM Interview or Decode and Conquer Many of you enjoyed reading about the PM interview frameworks revealed in Cracking the PM Interview as well as Decode and Conquer, including the CIRCLES(tm), AARM(tm) and DIGS(tm) Methods. The PM Interview Workbook is the perfect complement to both books. With over 160 practice questions, you'll see what the best PM interview responses look and feel like.

The Product Manager Interview

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Author :
Publisher :
ISBN 13 : 9780998120447
Total Pages : 300 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis The Product Manager Interview by : Lewis C. Lin

Download or read book The Product Manager Interview written by Lewis C. Lin and published by . This book was released on 2017-11-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings.

Cracking the PM Interview

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Author :
Publisher :
ISBN 13 : 9780984782819
Total Pages : 0 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Cracking the PM Interview by : Gayle Laakmann McDowell

Download or read book Cracking the PM Interview written by Gayle Laakmann McDowell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

The Product Book: How to Become a Great Product Manager

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Publisher :
ISBN 13 : 9780998973814
Total Pages : 316 pages
Book Rating : 4.9/5 (738 download)

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Book Synopsis The Product Book: How to Become a Great Product Manager by : Product School

Download or read book The Product Book: How to Become a Great Product Manager written by Product School and published by . This book was released on 2017-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!

Cracking the Toughest Project Management Interview Questions

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546324133
Total Pages : 100 pages
Book Rating : 4.3/5 (241 download)

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Book Synopsis Cracking the Toughest Project Management Interview Questions by : Deepa Kalangi

Download or read book Cracking the Toughest Project Management Interview Questions written by Deepa Kalangi and published by Createspace Independent Publishing Platform. This book was released on 2017-05-05 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intent of this book is to prepare someone for a successful interview and securing a project management job. Additionally, there is a section for aspiring PM's that want to build a career in the project management area. This is one ambiguous piece of this world and some light is thrown in this section for those questions. This book is not a comprehensive guide for either doing a PMP/CAPM or any such certification. What you need to know about the author. The author of the book is PMP and Scrum Certified Program Manager that has been in the IT field for about 17 years. She has driven several cross functional, large, complex projects to completion successfully. You can know more from her blog www.careerbuggy.com. What will this book do for you? This book is written with a pure and sole intention of helping the project managers crack the interview successfully. Being a PM is one thing and being successful in every interview is another. As any software professional, one can prove their skills only if they can get past the hump of an interview. This book is written for each and everyone that are looking for a strong knowledge base for a common, yet unique set of hard Project Manager interview questions. What differentiates this book from others in the same subject. This book is written as a guide and guidance to aspiring or experienced Project Managers and is a short, concise, straight forward practical advice with clear examples for each question. With short and clear practical examples, this book is unique in the subject area.

Decode and Conquer

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Author :
Publisher :
ISBN 13 : 9780615930411
Total Pages : 206 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Decode and Conquer by : Lewis C. Lin

Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

Product Management Essentials

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Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Mastering Product Management: A Step-By-Step Guide

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Author :
Publisher : Kevin Brennan
ISBN 13 : 173383902X
Total Pages : 128 pages
Book Rating : 4.7/5 (338 download)

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Book Synopsis Mastering Product Management: A Step-By-Step Guide by : Kevin Brennan

Download or read book Mastering Product Management: A Step-By-Step Guide written by Kevin Brennan and published by Kevin Brennan. This book was released on 2019-10-25 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.

The Product Manager Interview, 4th Ed

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Publisher :
ISBN 13 : 9780998120485
Total Pages : pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis The Product Manager Interview, 4th Ed by : Lewis Lin

Download or read book The Product Manager Interview, 4th Ed written by Lewis Lin and published by . This book was released on 2019-06-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Secrets of the Product Manager Interview

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Publisher :
ISBN 13 : 9780998120423
Total Pages : 208 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Secrets of the Product Manager Interview by : Lewis C. Lin

Download or read book Secrets of the Product Manager Interview written by Lewis C. Lin and published by . This book was released on 2017-02-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Google Interviewer Reveals How to Get Multiple Job Offers Have an upcoming product manager interview? Perhaps for Google, Facebook, Amazon, or Uber? If so, find out secrets to getting multiple job offers with the world's #1 author on product management interviews: Lewis C. Lin. Secrets of the Product Manager Interview shares what to expect in your product management interviews and how to prepare. Collecting 10+ years of questions from his readers, clients, and workshop attendees, the author answers and reveals his interview secrets in a single book. The Ideal Companion to Decode and Conquer as well as PM Interview Questions Many of you enjoyed reading about the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. And others enjoyed Product Manager Interview Questions for the 160+ practice questions. Secrets of the Product Manager Interview takes a different approach. It's not focused on frameworks or practice questions. Instead, it's everything you need to know about product manager interviews. You'll get his secrets on: What to expect at the interview The best way to prepare How to get the first PM job How to interpret interviewer feedback And more...

Basic Skills Caucasian Americans Workbook

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Publisher : PM Press
ISBN 13 : 1604868651
Total Pages : 157 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Basic Skills Caucasian Americans Workbook by : Beverly Hope Slapin

Download or read book Basic Skills Caucasian Americans Workbook written by Beverly Hope Slapin and published by PM Press. This book was released on 2013-07-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of the Caucasian Americans comes alive through history lessons, puzzles, and word games for all ages. The history, material culture, mores, and lifeways of the people now collectively known as the “Caucasian Americans” have often been discussed but rarely comprehended. Until now. This revised edition of Basic Skills Caucasian Americans Workbook provides young readers with accurate accounts of the lives of the Caucasian Americans, who long ago roamed our land. Caucasians are as much a part of American life as they were one hundred years ago. Even in times past, Caucasians were not all the same. Not all of them lived in gated communities or drove SUVs. They were not all techie geeks or power-hungry bankers. Some were hostile, but many were friendly. It is important for young people to study our Caucasian American forebears in order to learn how they enriched the heritage and history of the world. We hope that the youngsters who read these pages will realize the role that Caucasian Americans played in shaping the United States, and in making the world the remarkable place that it is today.

INSPIRED

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Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Cracking the Project Management Interview

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501505920
Total Pages : 340 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Cracking the Project Management Interview by : Jim Keogh

Download or read book Cracking the Project Management Interview written by Jim Keogh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cracking the Project Manager Interview is designed to help you land your ideal project management job. The book's unique two-part organization helps you through the job application process, the interviewing process, job training, and everything in between! In Part I you will learn the ins and outs of the interviewing process: how to get your application noticed, how to prepare for the interview, how to uncover hints in an interviewer's questions, and more. Part II is an extensive review of what you need to know in order to ensure success in your interview. This section includes an overview of fundamental of project management and techniques, providing a quick review for those about to go into an interview, and for those considering project management as a profession, it is a great resource to know what you will need to learn. The book provides practice interview questions and solutions, so readers can go into their interviews confidently. In addition to interview tips and tricks, readers will learn how to sell their value and determine if they fit within a specific organization. Project managers will be given an overview of the hiring process, a detailed walk-through of the various project manager careers available to them, and all the information necessary to identify and pursue their ideal career.

Hacking the Case Interview

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Author :
Publisher :
ISBN 13 : 9781545261828
Total Pages : 0 pages
Book Rating : 4.2/5 (618 download)

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Book Synopsis Hacking the Case Interview by : Taylor Warfield

Download or read book Hacking the Case Interview written by Taylor Warfield and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To land a management consulting job at any of the top firms, including McKinsey, BCG, Bain, Deloitte, L.E.K., Oliver Wyman and Accenture, you must get through several rounds of case interviews. Whether your interview is in a few weeks or even tomorrow, this book is written to get you the maximum amount of knowledge in the least amount of time. I cut out all of the filler material that some other consulting books have, and tell you everything that you need to know in a clear and direct way. With this shortcut guide, you will: Understand and become proficient at the nine different parts of a case interview, and know exactly what to say and do in each step Learn the only framework strategy that you need to memorize to craft unique and tailored frameworks for every possible case scenario Gain knowledge of basic business terms and principles so that you can develop an astute business intuition Acquire the skills to solve any market sizing or other quantitative problem Uncover how to differentiate yourself from the thousands of other candidates who are fighting to get the same job you are Practice your case interview skills with included practice cases and sample answers Also visit HackingTheCaseInterview.com for a one-week online crash course to pass your upcoming interview.

PM Interview Questions

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Publisher :
ISBN 13 : 9780998120409
Total Pages : 318 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis PM Interview Questions by : Lewis Lin

Download or read book PM Interview Questions written by Lewis Lin and published by . This book was released on 2016-09-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is the NEWER 2nd edition for the book formerly titled PM Interview Workbook. ------ Over 160 Real PM Interview Questions from Top Tech Companies The PM Interview Questions is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers over 160 practice questions to gain product management (PM) proficiency and master the PM interview. It contains 160+ real interview questions from top tech companies including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are some questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? The Perfect Complement to Cracking the PM Interview or Decode and Conquer Many of you enjoyed reading about the PM interview frameworks revealed in Cracking the PM Interview as well as Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The PM Interview Questions is the perfect complement to both books. With over 160 practice questions, you'll see what the best PM interview responses look and feel like.

Cracking the PM Career

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Author :
Publisher :
ISBN 13 : 9781637543740
Total Pages : pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Cracking the PM Career by : Jackie Bavaro

Download or read book Cracking the PM Career written by Jackie Bavaro and published by . This book was released on 2022-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management is a big role, and this is a big book. This comprehensive guide teaches new PMs and experienced PMs the skills, frameworks, and practices to become great product managers. ?Product skills: Drive better product decisions by conducting user research, performing data analysis, prototyping, writing product docs, and understanding technology.?Execution skills: Run your team well and deliver your projects quickly, smoothly, and effectively with project management, incremental development, launch processes, and good time management.?Strategic skills: Set a better direction for your team and optimize for long-term impact with vision, strategy, roadmapping, and team goals. Learn what it means to be "more strategic".?Leadership skills: Lead more effectively by developing your personal mindset, collaboration, communication, inspiration, and mentorship skills.?People management: Learn leadership skills for managers, including coaching, recruiting, interviewing, and creating organizational structures.?Careers: Navigate your career by understanding the career ladder, setting goals, and translating your accomplishments into advancement.

Every Product Manager's First 90 Days

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Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.6/5 (945 download)

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Book Synopsis Every Product Manager's First 90 Days by : John Franck

Download or read book Every Product Manager's First 90 Days written by John Franck and published by . This book was released on 2020-10-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: You just got hired! Congrats! Now what? It takes most new product managers six to eight months to reach full productivity. Most companies and managers don't have onboarding training designed specifically for product managers. This means you would spend half of your first year haphazardly gathering the bits of information you need to be an effective product manager. Every Product Manager's First 90 Days is the solution to this problem. With over 40 interactive exercises and 90 questions, you will systematically work your way through your company discovering the knowledge necessary to be successful. Know Your Role - Learn your responsibilities and what others expect of you. Know Your Team - Learn who does what and what strengths they bring to the organization. Know Your Stakeholders - Learn which people you need input from on each aspect of the protect and who to ignore. Know Your Customer - Learn who uses your product and how they use it. Know Your Competition - Learn who you are up against and what makes your product unique in the marketplace. Know Your History - Learn how the product has evolved and how that impacts the future. Know Your Product - Learn your product inside and out. Know Your Numbers - Learn what metrics are critical to focus on. Know Your Marketing - Learn what channels work and how your product is portrayed. Know Your Sales - Learn what closes a sale and what is being promised to customers. Know Your Future Product - Learn how you approach product management and what that means for where the product is headed.