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Author : Adilson Tostes Drubscky
Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.:/5 (816 download)
Download or read book Planejamento e marketing para a gestão social written by Adilson Tostes Drubscky and published by . This book was released on 2001 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Panagiotis Fotaris
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1917204000
Total Pages : 412 pages
Book Rating : 4.9/5 (172 download)
Download or read book 11th European Conference on Social Media written by Dr Panagiotis Fotaris and published by Academic Conferences and publishing limited. This book was released on 2024-05-30 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 11th European Conference on Social Media (ECSM 2024), hosted by the University of Brighton, UK on 30-31 May 2024. The Conference and Programme Chair is Dr Panagiotis Fotaris from the University of Brighton. ECSM is now a well-established event on the academic research calendar and now in its 11th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
Author : Gercimar Martins
Publisher : Clube de Autores (managed)
ISBN 13 : 8592114675
Total Pages : 280 pages
Book Rating : 4.5/5 (921 download)
Download or read book Livro written by Gercimar Martins and published by Clube de Autores (managed). This book was released on 2017-07-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro traz para você a oportunidade de se tornar um autor independente. Nosso objetivo é mostrar dicas práticas de como você consegue de maneira simples e sem complicações, escrever, preparar e publicar seu conhecimento. E ainda, como gerar conteúdos extras, garantindo maior credibilidade para sua marca pessoal e fortalecimento de seu livro.
Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Author : Álvarez-García, José
Publisher : IGI Global
ISBN 13 : 1522557318
Total Pages : 485 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage written by Álvarez-García, José and published by IGI Global. This book was released on 2018-08-31 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it. The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.
Author : Augustinho Paludo
Publisher : Elsevier
ISBN 13 : 8535252738
Total Pages : 543 pages
Book Rating : 4.5/5 (352 download)
Download or read book Administra ‹o Pœblica written by Augustinho Paludo and published by Elsevier. This book was released on 2012 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)
Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
Author : Maria da Gl—ria Vitorio Guimar‹es
Publisher : Lulu.com
ISBN 13 : 1365845915
Total Pages : 409 pages
Book Rating : 4.3/5 (658 download)
Download or read book An‡lise de Fatores Subjetivos nas Organiza�›es Colet‰nea de Escritos Cient’ficos written by Maria da Gl—ria Vitorio Guimar‹es and published by Lulu.com. This book was released on 2017-03-24 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: O estresse começou a ser estudado no início do século XX, todavia foi demorado o processo de percepção da influência do cotidiano e do ambiente de trabalho na saúde do indivíduo, os novos processos, tecnologias de informação, aceleração da produção e o dia a dia das metrópoles têm contribuído para o aparecimento de determinados desequilíbrios orgânicos e psíquicos (SOUSA, OLIVEIRA, DAMASCENO, SILVA, 2012).
Author : Ajay K. Manrai
Publisher : Springer
ISBN 13 : 3319173561
Total Pages : 538 pages
Book Rating : 4.3/5 (191 download)
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Andreas Hinterhuber
Publisher : Edward Elgar Publishing
ISBN 13 : 1035307316
Total Pages : 373 pages
Book Rating : 4.0/5 (353 download)
Download or read book Elgar Encyclopedia of Pricing written by Andreas Hinterhuber and published by Edward Elgar Publishing. This book was released on 2024-07-05 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Author : Samuel Idowu
Publisher : Springer Nature
ISBN 13 : 303125984X
Total Pages : 4043 pages
Book Rating : 4.0/5 (312 download)
Download or read book Encyclopedia of Sustainable Management written by Samuel Idowu and published by Springer Nature. This book was released on 2023-11-21 with total page 4043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia is the most comprehensive and up-to-date source of reference for sustainability in business and management. It covers both traditional and emerging concepts and terms and is fully international in its scope. More than 700 contributions of internationally renowned experts provide a definitive access to the knowledge in the area of sustainable and responsible management. All actors in the field will find reliable and up to date definitions and explanations of the key terms and concepts of management in this reference work. The Encyclopedia of Sustainable Management represents all aspects of management and business conduct. It takes sustainability as a management concept that gives due credit to the complexity and diverging constraints in which businesses and corporations act today, and it emphasizes and focuses approaches that help ensure that today's management decisions and actions will be the basis for tomorrow's prosperity.
Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (693 download)
Download or read book Marketing Innovation Strategies and Consumer Behavior written by Barbosa, Belem and published by IGI Global. This book was released on 2024-04-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Author : David Crowther
Publisher : Springer Nature
ISBN 13 : 9811563667
Total Pages : 285 pages
Book Rating : 4.8/5 (115 download)
Download or read book CSR and Sustainability in the Public Sector written by David Crowther and published by Springer Nature. This book was released on 2020-08-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on CSR in the public sector, in all its manifestations around the world, in order to consider its application in practice and its connections to sustainable objectives. This book is unique in that all chapters were written by members of the Social Responsibility Research Network. Their ideas have been tested and refined through the feedback given after they were presented at the 16th International Conference. The approach used in this book is based on the tradition of the Social Responsibility Research Network – a worldwide body of scholars that, over its 20-year history, has sought to broaden the discourse and to treat all research as inter-related and business-relevant. The book examines diverse aspects of how CSR and sustainability apply to, and are applied by, a variety of public bodies in a variety of ways. Thus, the authors focus on the priorities of these organisations, in order to consider the extent to which the focus has changed so much that we need to think about new approaches to our understanding of CSR and sustainability and differing effects in practice. The international mix of authors makes this an original contribution, sharing some of the best ideas from around the world
Author : Alan R. Andreasen
Publisher : SAGE
ISBN 13 : 9781412916349
Total Pages : 284 pages
Book Rating : 4.9/5 (163 download)
Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)
Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Author : Ronaldo Vieira
Publisher : Interciência
ISBN 13 : 6589367957
Total Pages : 274 pages
Book Rating : 4.5/5 (893 download)
Download or read book Introdução à teoria geral da biblioteconomia written by Ronaldo Vieira and published by Interciência. This book was released on 2024-01-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este livro que já se tornou uma referência no contexto da Biblioteconomia e da Ciência da Informação no Brasil, Ronaldo Vieira, nesta segunda edição, amplia o foco e traz um livro ainda mais abrangente e cuidadosamente estudado sobre a sua área de formação. Assim como aconteceu na primeira edição, Ronaldo Vieira mais uma vez dá um passo à frente e atualiza as reflexões sobre o contexto de pesquisa e trabalho dos bibliotecários na sociedade. Apresenta temas que estão na pauta dos estudiosos da área e também dentro das bibliotecas espalhadas pelo país. O papel da acessibilidade, a bibliologia, mediação de leitura literária assim como o papel fundamental das bibliotecas comunitárias no contexto da formação de leitores são alguns dos pontos fundamentais de discussão nesta nova edição. Um livro para todos os leitores. Vale o destaque humanista apresentado pelo autor sobre a área e a possibilidade de conhecer os debates em torno de questões de máxima urgência no contexto da sociedade da informação e do conhecimento. Sem dúvida, uma leitura obrigatória para aqueles que pretendem enveredar pelo campo da Biblioteconomia, conhecer um pouco mais essa ciência que se renova e acompanha as transformações tecnológicas e científicas do mundo.
Author : Maria José Sousa
Publisher : CRC Press
ISBN 13 : 1000873234
Total Pages : 291 pages
Book Rating : 4.0/5 (8 download)
Download or read book Future Health Scenarios written by Maria José Sousa and published by CRC Press. This book was released on 2023-05-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies is a major emerging area to invest and research in new models of health management. Future health scenarios are constituted by technologies in health and clinical decision-making systems. This book provides a unique multidisciplinary approach for exploring the potential contribution of AI and digital technologies in enabling global healthcare systems to respond to urgent twenty-first-century challenges. Deep analysis has been made regarding telemedicine using big data, deep learning, robotics, mobile and remote applications. Features: Focuses on prospective scenarios in health to predict possible futures. Addresses the urgent needs of the key population, socio-technical and health themes. Covers health innovative practices as 3D models for surgeries, big data to treat rare diseases, and AI robot for heart treatments. Explores telemedicine using big data, deep learning, robotics, mobile and remote applications. Reviews public health based on predictive analytics and disease trends. This book is aimed at researchers, professionals, and graduate students in computer science, artificial intelligence, decision support, healthcare technology management, biomedical engineering, and robotics.
