Pharmaceutical Promotion And Gp Prescription Behaviour

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Pharmaceutical Promotion and Gp Prescription Behaviour

Author : Frank Windmeijer
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Pharmaceutical Promotion and Gp Prescription Behaviour by : Frank Windmeijer

Download or read book Pharmaceutical Promotion and Gp Prescription Behaviour written by Frank Windmeijer and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price sensitivity of doctors and it merely is a means of maintaining market share, even when cheaper, therapeutically equivalent drugs are available. A model is estimated that includes interactions of promotion expenditures and prices and that explicitly exploits the panel structure of the data, allowing for drug specific effects and dynamic adjustments, or habit persistence. The data used are aggregate monthly GP prescriptions per drug together with monthly outlays on drug promotion for the period 1994-1999 for 11 therapeutic markets, covering more than half of the total prescription drug market in the Netherlands. Identification of price effects is obtained by the introduction of the Pharmaceutical Prices Act, which established that Dutch drugs prices became a weighted average of the prices in surrounding countries after June 1996. We conclude that GP drug price sensitivity is small, but adversely affected by promotion.

Pharmaceutical Promotion and GP Prescription Behaviour

Author : Frank A. G. Windmeijer
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Pharmaceutical Promotion and GP Prescription Behaviour by : Frank A. G. Windmeijer

Download or read book Pharmaceutical Promotion and GP Prescription Behaviour written by Frank A. G. Windmeijer and published by . This book was released on 2004 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Identification of price effects is obtained by the introduction of the Pharmaceutical Prices Act, which established that Dutch drugs prices became a weighted average of the prices in surrounding countries after June 1996. We conclude that, on average, GP drug price sensitivity is small, but adversely affected by promotion."--Editor.

How Does Pharmaceutical Marketing Influence Doctors' Prescribing Behaviour?

Author : Eric Laat
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis How Does Pharmaceutical Marketing Influence Doctors' Prescribing Behaviour? by : Eric Laat

Download or read book How Does Pharmaceutical Marketing Influence Doctors' Prescribing Behaviour? written by Eric Laat and published by . This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Promotion of Pharmaceuticals

Author : Julie A Fisher
Publisher : CRC Press
ISBN 13 : 9781560243830
Total Pages : 180 pages
Book Rating : 4.2/5 (438 download)

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Book Synopsis Promotion of Pharmaceuticals by : Julie A Fisher

Download or read book Promotion of Pharmaceuticals written by Julie A Fisher and published by CRC Press. This book was released on 1993-05-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including: Is pharmaceutical promotion excessive? Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion? What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals. Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.

Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns

Author : Cino Pertoldi
Publisher : MDPI
ISBN 13 : 3039360566
Total Pages : 108 pages
Book Rating : 4.0/5 (393 download)

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Book Synopsis Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns by : Cino Pertoldi

Download or read book Asymmetry Indexes, Behavioural Instability and the Characterization of Behavioural Patterns written by Cino Pertoldi and published by MDPI. This book was released on 2020-06-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The structure of sequential behavior and its patterns have attracted the attention of researchers from various disciplines, such as game theory, human and animal behavior, evolutionary ecology, psychology, behavioral economy, and cognitive sciences. Sequential behavior seems to be involved in the processes of sequential learning, decision-making processes, and exploratory behavior. There are, however, competing hypotheses regarding the mechanisms involved in the complexity of the behavioral responses of organisms when exposed to changing environments. The behavioral response to different environmental conditions is often utilized in behavioral ecology studies, where the changes in behavior are quantified in terms of probability of dispersal, distance, and speed of movements or time budget, where the time spent on different activities (foraging, resting, explore, etc.) is registered and analyzed in terms of cost–benefit. This book represents a series of articles covering a broad spectrum of organisms and proposes the analysis of sequential behavior utilizing indices commonly applied in the estimation of developmental instability (fluctuating asymmetry, directional asymmetry, and antisymmetry) toward estimating the degree of “Behavioral Instability”. Deviations from symmetry will be interpreted in ecological and evolutionary terms, where the cost and benefits of changes of the degree of behavioral instability will be analyzed in terms of overall costs and benefits and its evolutionary significance. Presented in this collection are multidisciplinary studies (theoretical and computational as well as experimental and empirical approaches) that validate the proposed approach and pave the way for future investigation in the novel field of what is best described as behavioral instability.

Ethical Criteria for Medicinal Drug Promotion

Author : World Health Organization
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Ethical Criteria for Medicinal Drug Promotion by : World Health Organization

Download or read book Ethical Criteria for Medicinal Drug Promotion written by World Health Organization and published by . This book was released on 1988 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Resolution WHA41.17 adopted by the Forty-first World Health Assembly, 13 May 1988" -- p.1.

Global Pharmaceutical Marketing

Author : Judith Grice
Publisher :
ISBN 13 : 9780853697176
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis Global Pharmaceutical Marketing by : Judith Grice

Download or read book Global Pharmaceutical Marketing written by Judith Grice and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries

Encyclopedia of Pharmacy Practice and Clinical Pharmacy

Author :
Publisher : Academic Press
ISBN 13 : 0128127368
Total Pages : 2370 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Encyclopedia of Pharmacy Practice and Clinical Pharmacy by :

Download or read book Encyclopedia of Pharmacy Practice and Clinical Pharmacy written by and published by Academic Press. This book was released on 2019-06-28 with total page 2370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encyclopedia of Pharmacy Practice and Clinical Pharmacy, Three Volume Set covers definitions, concepts, methods, theories and applications of clinical pharmacy and pharmacy practice. It highlights why and how this field has a significant impact on healthcare. The work brings baseline knowledge, along with the latest, most cutting-edge research. In addition, new treatments, algorithms, standard treatment guidelines, and pharmacotherapies regarding diseases and disorders are also covered. The book's main focus lies on the pharmacy practice side, covering pharmacy practice research, pharmacovigilance, pharmacoeconomics, social and administrative pharmacy, public health pharmacy, pharmaceutical systems research, the future of pharmacy, and new interventional models of pharmaceutical care. By providing concise expositions on a broad range of topics, this book is an excellent resource for those seeking information beyond their specific areas of expertise. This outstanding reference is essential for anyone involved in the study of pharmacy practice. Provides a ‘one-stop’ resource for access to information written by world-leading scholars in the field Meticulously organized, with articles split into three clear sections, it is the ideal resource for students, researchers and professionals to find relevant information Contains concise and accessible chapters that are ideal as an authoritative introduction for non-specialists and readers from the undergraduate level upwards Includes multimedia options, such as hyperlinked references and further readings, cross-references and videos

Medicine Price Surveys, Analyses and Comparisons

Author : Sabine Vogler
Publisher : Academic Press
ISBN 13 : 0128132124
Total Pages : 488 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Medicine Price Surveys, Analyses and Comparisons by : Sabine Vogler

Download or read book Medicine Price Surveys, Analyses and Comparisons written by Sabine Vogler and published by Academic Press. This book was released on 2018-10-23 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicine Price Surveys, Analyses and Comparisons establishes guidelines for the study and implementation of pharmaceutical price surveys, analyses, and comparisons. Its contributors evaluate price survey literature, discuss the accessibility and reliability of data sources, and provide a checklist and training kit on conducting price surveys, analyses, and comparisons. Their investigations survey price studies while accounting for the effects of methodologies and explaining regional differences in medicine prices. They also consider policy objectives such as affordable access to medicines and cost-containment as well as options for improving the effectiveness of policies. Provides guidance for planning and implementing pharmaceutical pricing policies and systems Reviews external price referencing systems Explains common baselines for interpreting price surveys Defines pharmaceutical price terminology and nomenclature

Global Pharmaceutical Policy

Author : Zaheer-Ud-Din Babar
Publisher : Springer Nature
ISBN 13 : 9811527245
Total Pages : 376 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Global Pharmaceutical Policy by : Zaheer-Ud-Din Babar

Download or read book Global Pharmaceutical Policy written by Zaheer-Ud-Din Babar and published by Springer Nature. This book was released on 2020-06-15 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicines are vital in improving patient health outcomes and pharmaceutical policy is a fundamental component of any health system. However, the global pharmaceutical policy is ever-evolving and data and quality ‘research-based information’ in this field are scarce. This book fills this gap and provides up-to-date empirical information and evidence-based synthesis. It focuses on pertinent key issues in global pharmaceutical policy including medicines safety, generic medicines, pharmaceutical supply chain, medicines financing, access and affordability of medicines, rational use of medicines, pharmacy health services research and access to vaccines and biological products. Featuring policy case studies from varied countries such as Mexico, Russia, China, Kyrgyzstan, and Pakistan, this book comprises a valuable and comprehensive resource for students, funders, policymakers, academics, and researchers interested in this field.

Pharmaceutical Markets and Insurance Worldwide

Author : Michael Grossman
Publisher : Emerald Group Publishing
ISBN 13 : 1849507163
Total Pages : 367 pages
Book Rating : 4.8/5 (495 download)

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Book Synopsis Pharmaceutical Markets and Insurance Worldwide by : Michael Grossman

Download or read book Pharmaceutical Markets and Insurance Worldwide written by Michael Grossman and published by Emerald Group Publishing. This book was released on 2010-03-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of pharmaceutical economics and health economics/policy are reaching a point of convergence. This is due to both the widespread availability of pharmaceutical treatments, accompanied by broader insurance coverage, and the regulation of prescription drugs in both private and government plans. This book bridges the gap.

Health Promotion for Pharmacists

Author : Alison Blenkinsopp
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Health Promotion for Pharmacists by : Alison Blenkinsopp

Download or read book Health Promotion for Pharmacists written by Alison Blenkinsopp and published by Oxford University Press, USA. This book was released on 1991 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, the importance of health promotion has been increasingly recognized. Pharmacists, particularly those working in the community, are ideally placed to offer advice on a healthy lifestyle. This book aims to inform pharmacists about major health topics, using a practical approach and incorporating case studies. The major risk factors and the prevention of coronary heart disease, and cancer, are presented in detail and the role of risk factors such as smoking, alcohol consumption, diet, and exercise are summarized. Also included are sections on family planning, drug misuse, baby and child health, and the rapidly growing field of screening and diagnostic testing in the pharmacy. The authors show what pharmacists can achieve in health promotion. Key chapters focus on inequality of health care, problems in achieving behavioral change, and the importance of good communication.

A Behavioural Approach to Pharmacy Practice

Author : Paul Gard
Publisher : Wiley-Blackwell
ISBN 13 : 9780632051380
Total Pages : 169 pages
Book Rating : 4.0/5 (513 download)

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Book Synopsis A Behavioural Approach to Pharmacy Practice by : Paul Gard

Download or read book A Behavioural Approach to Pharmacy Practice written by Paul Gard and published by Wiley-Blackwell. This book was released on 2000-04-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional emphasis on the chemistry, legal and professional aspects of pharmacy is vital for the education of a competent pharmacist. However, that knowledge alone is unlikely to guarantee effective performance in the primary health care environment. There is a wealth of social, behavioral and psychological knowledge that pharmacy students must be aware of in their training. This book is the first supporting text for the social and behavioral studies part of the pharmacy curriculum. It introduces the reader to personal skills, social skills, sociology and health psychology that are relevant to the practice of pharmacy. The importance of effective communication, both verbal and non-verbal, with different ethnic groups, the multidisciplinary health care team and in the provision of health promotion is dealt with in detail. Patient/client relationships and the use of psychology in pharmacy are examined with case material and supportive data to help students tackle unfamiliar behavioral and psychological perspectives.

Modeling Markets

Author : Peter S.H. Leeflang
Publisher : Springer
ISBN 13 : 1493920863
Total Pages : 417 pages
Book Rating : 4.4/5 (939 download)

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Book Synopsis Modeling Markets by : Peter S.H. Leeflang

Download or read book Modeling Markets written by Peter S.H. Leeflang and published by Springer. This book was released on 2014-11-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Evidence-biased Antidepressant Prescription

Author : Michael P. Hengartner
Publisher : Springer Nature
ISBN 13 : 3030825876
Total Pages : 355 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Evidence-biased Antidepressant Prescription by : Michael P. Hengartner

Download or read book Evidence-biased Antidepressant Prescription written by Michael P. Hengartner and published by Springer Nature. This book was released on 2021-12-09 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the over-prescribing of antidepressants in people with mostly mild and subthreshold depression. It outlines the steep increase in antidepressant prescription and critically examines the current scientific evidence on the efficacy and safety of antidepressants in depression. The book is not only concerned with the conflicting views as to whether antidepressants are useful or ineffective in various forms of depression, but also aims at detailing how flaws in the conduct and reporting of antidepressant trials have led to an overestimation of benefits and underestimation of harms. The transformation of the diagnostic concept of depression from a rare but serious disorder to an over-inclusive, highly prevalent but predominantly mild and self-limiting disorder is central to the books argument. It maintains that biological reductionism in psychiatry and pharmaceutical marketing reframed depression as a brain disorder, corroborating the overemphasis on drug treatment in both research and practice. Finally, the author goes on to explore how pharmaceutical companies have distorted the scientific literature on the efficacy and safety of antidepressants and how patient advocacy groups, leading academics, and medical organisations with pervasive financial ties to the industry helped to promote systematically biased benefit-harm evaluations, affecting public attitudes towards antidepressants as well as medical education, training, and practice.

Social and Behavioral Aspects of Pharmaceutical Care

Author : Nathaniel M. Rickles
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449618316
Total Pages : 514 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Social and Behavioral Aspects of Pharmaceutical Care by : Nathaniel M. Rickles

Download or read book Social and Behavioral Aspects of Pharmaceutical Care written by Nathaniel M. Rickles and published by Jones & Bartlett Publishers. This book was released on 2010-11-15 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition of Social and Behavioral Aspects of Pharmaceutical Care offers a comprehensive overview of the social-economic aspects of pharmaceutical care. This new edition provides both the pharmacy student and practitioner with established principles from the social and behavioral sciences, along with current findings and examples of cases and reports of applications of these principles. Theoretical models and practical examples are included to elaborate the pharmacist's role in identifying patients' non-compliant behavior and managing drug-related problems. This valuable text includes clinical, economic, and humanistic considerations that are essential to pharmacy students and practicing pharmacists. This essential text also features a special focus on public health and the involvement of caregivers in facilitating behavioral change. Social and Behavioral Aspects of Pharmaceutical Care, Second Edition will help readers consider how organizations and social systems impact patient experiences with medications, contributing to an improved system of pharmaceutical practice and care.