Persuasion In Tourism Discourse

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Persuasion in Tourism Discourse

Author : Elena Manca
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443855588
Total Pages : 196 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Persuasion in Tourism Discourse by : Elena Manca

Download or read book Persuasion in Tourism Discourse written by Elena Manca and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original approach to the study of tourism discourse by combining several methodologies and models: Halliday’s systemic functional grammar; Kress and van Leeuwen’s visual grammar; the AIDA model; the corpus linguistics approach; Hall and Hofstede’s models; and the theories of the universals of translation. The result of this new and complex methodological approach is a detailed linguistic and socio-cultural overview of the most common strategies of persuasion adopted in the tourism discourses of countries such as Italy, Great Britain and Australia. This book will be useful for academics working in the field of multimodal analysis, corpus linguistics, cross-cultural marketing, and cross-cultural studies, and for students of tourism, communication, and marketing studies.

Innovative Perspectives on Tourism Discourse

Author : Bielenia-Grajewska, Magdalena
Publisher : IGI Global
ISBN 13 : 1522529314
Total Pages : 379 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Innovative Perspectives on Tourism Discourse by : Bielenia-Grajewska, Magdalena

Download or read book Innovative Perspectives on Tourism Discourse written by Bielenia-Grajewska, Magdalena and published by IGI Global. This book was released on 2017-08-10 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Persuasion Across Genres

Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)

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Book Synopsis Persuasion Across Genres by : Helena Halmari

Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.

English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism

Author : Stefania M. Maci
Publisher :
ISBN 13 : 9788820399429
Total Pages : 288 pages
Book Rating : 4.3/5 (994 download)

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Book Synopsis English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism by : Stefania M. Maci

Download or read book English Tourism Discourse. Insights Into the Professional, Promotional and Digital Language of Tourism written by Stefania M. Maci and published by . This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis

Author : Seda Evirgen
Publisher : GRIN Verlag
ISBN 13 : 3346400603
Total Pages : 76 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis by : Seda Evirgen

Download or read book The Language of Persuasion in Advertising. A Corpus-based Critical Discourse Analysis written by Seda Evirgen and published by GRIN Verlag. This book was released on 2021-05-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.

Persuasion in Public Discourse

Author : Jana Pelclová
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263590
Total Pages : 342 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Persuasion in Public Discourse by : Jana Pelclová

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Handbook of the Language Industry

Author : Gary Massey
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110716119
Total Pages : 392 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Handbook of the Language Industry by : Gary Massey

Download or read book Handbook of the Language Industry written by Gary Massey and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-07-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting. This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that condition and support them. It traces the industry's evolution, maps its current state and considers key aspects of its workplaces, actors and practices. In an age when artificial intelligence is challenging traditionally held views of human performance, it addresses the issue of where and how human agents add value to the industry's processes and products, with a detailed, research-based consideration of the activities, competences, roles, responsibilities and tools that characterize the language industry of today and the near future.

Tourism Discourse Professional, Promotional and Digital Voices

Author : Stefania Maria Maci
Publisher :
ISBN 13 : 9788875442880
Total Pages : 356 pages
Book Rating : 4.4/5 (428 download)

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Book Synopsis Tourism Discourse Professional, Promotional and Digital Voices by : Stefania Maria Maci

Download or read book Tourism Discourse Professional, Promotional and Digital Voices written by Stefania Maria Maci and published by . This book was released on 2013 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Perspectives in Media Translation

Author : Loukia Kostopoulou
Publisher : Springer Nature
ISBN 13 : 3031628322
Total Pages : 333 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis New Perspectives in Media Translation by : Loukia Kostopoulou

Download or read book New Perspectives in Media Translation written by Loukia Kostopoulou and published by Springer Nature. This book was released on with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:

English for cultural tourism management and interpretation

Author : Raffaella Picello
Publisher : libreriauniversitaria.it Edizioni
ISBN 13 : 8862929102
Total Pages : 242 pages
Book Rating : 4.8/5 (629 download)

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Book Synopsis English for cultural tourism management and interpretation by : Raffaella Picello

Download or read book English for cultural tourism management and interpretation written by Raffaella Picello and published by libreriauniversitaria.it Edizioni. This book was released on 2017-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Political Persuasion: Linguistic and Rhetorical Analysis

Author : Douglas Mark Ponton
Publisher : Vernon Press
ISBN 13 : 1622738772
Total Pages : 241 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Understanding Political Persuasion: Linguistic and Rhetorical Analysis by : Douglas Mark Ponton

Download or read book Understanding Political Persuasion: Linguistic and Rhetorical Analysis written by Douglas Mark Ponton and published by Vernon Press. This book was released on 2020-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.

Persuasion in Specialised Discourses

Author : Olga Dontcheva-Navratilova
Publisher : Springer Nature
ISBN 13 : 3030581632
Total Pages : 366 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Persuasion in Specialised Discourses by : Olga Dontcheva-Navratilova

Download or read book Persuasion in Specialised Discourses written by Olga Dontcheva-Navratilova and published by Springer Nature. This book was released on 2020-12-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.

Routledge Encyclopedia of Translation Studies

Author : Mona Baker
Publisher : Routledge
ISBN 13 : 131739173X
Total Pages : 1137 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Routledge Encyclopedia of Translation Studies by : Mona Baker

Download or read book Routledge Encyclopedia of Translation Studies written by Mona Baker and published by Routledge. This book was released on 2019-09-20 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Encyclopedia of Translation Studies remains the most authoritative reference work for students and scholars interested in engaging with the phenomenon of translation in all its modes and in relation to a wide range of theoretical and methodological traditions. This new edition provides a considerably expanded and updated revision of what appeared as Part I in the first and second editions. Featuring 132 as opposed to the 75 entries in Part I of the second edition, it offers authoritative, critical overviews of additional topics such as authorship, canonization, conquest, cosmopolitanism, crowdsourced translation, dubbing, fan audiovisual translation, genetic criticism, healthcare interpreting, hybridity, intersectionality, legal interpreting, media interpreting, memory, multimodality, nonprofessional interpreting, note-taking, orientalism, paratexts, thick translation, war and world literature. Each entry ends with a set of annotated references for further reading. Entries no longer appearing in this edition, including historical overviews that previously appeared as Part II, are now available online via the Routledge Translation Studies Portal. Designed to support critical reflection, teaching and research within as well as beyond the field of translation studies, this is an invaluable resource for students and scholars of translation, interpreting, literary theory and social theory, among other disciplines.

The Language of Tourism

Author : Graham Dann
Publisher : Cabi
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Language of Tourism by : Graham Dann

Download or read book The Language of Tourism written by Graham Dann and published by Cabi. This book was released on 1996 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The text draws on both semiotic analyses of tourism and on the content of promotional material produce

Words for working

Author : Rosa Giménez Moreno
Publisher : Universitat de València
ISBN 13 : 8437085861
Total Pages : 403 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis Words for working by : Rosa Giménez Moreno

Download or read book Words for working written by Rosa Giménez Moreno and published by Universitat de València. This book was released on 2011-11-28 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Words for Working ofereix una revisió actualitzada de conceptes, competències, habilitats comunicatives i recursos essencials per a l'aprenentatge i ús efectiu de l'anglès professional i acadèmic a l'entorn de l'economia i l'empresa internacional. El volum facilita als lectors el coneixement i el domini de la variació lingüística existent dins del llenguatge especialitzat (variació intercultural, geogràfica, textual, etc.), així com del seu funcionament en àrees de comunicació professional fonamentals en aquest àmbit (anglès empresarial, econòmic, financer, jurídic, etc.). El seu contingut inclou estratègies comunicatives i activitats didàctiques pràctiques tant per a la llavor professional com per a l'estudi i la investigació en anglès dins d'aquestes disciplines en el nou Espai Europeu d'Educació Superior.

Translation and Tourism

Author : M. Zain Sulaiman
Publisher : Springer
ISBN 13 : 9811363439
Total Pages : 233 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Translation and Tourism by : M. Zain Sulaiman

Download or read book Translation and Tourism written by M. Zain Sulaiman and published by Springer. This book was released on 2019-03-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Discourse, Communication, and Tourism

Author : Adam Jaworski
Publisher : Channel View Publications
ISBN 13 : 9781845410209
Total Pages : 270 pages
Book Rating : 4.4/5 (12 download)

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Book Synopsis Discourse, Communication, and Tourism by : Adam Jaworski

Download or read book Discourse, Communication, and Tourism written by Adam Jaworski and published by Channel View Publications. This book was released on 2005-01-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.