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Author : Rebecca H. Holman
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (16 download)
Download or read book Perspectives on product-meaning research written by Rebecca H. Holman and published by . This book was released on 1979 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lynn J. Frewer
Publisher : Springer Science & Business Media
ISBN 13 : 3662046016
Total Pages : 467 pages
Book Rating : 4.6/5 (62 download)
Download or read book Food, People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Author : Rebecca Huff Holman
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.0/5 ( download)
Download or read book Perspectives on Product-meaning Research written by Rebecca Huff Holman and published by . This book was released on 1979 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Silva, Arlindo
Publisher : IGI Global
ISBN 13 : 1615206183
Total Pages : 608 pages
Book Rating : 4.6/5 (152 download)
Download or read book Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives written by Silva, Arlindo and published by IGI Global. This book was released on 2010-07-31 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing interest and increasingly recognized importance for industrial competitiveness and economic growth"--Provided by publisher.
Author : Michael Crotty
Publisher : SAGE
ISBN 13 : 1446283135
Total Pages : 257 pages
Book Rating : 4.4/5 (462 download)
Download or read book The Foundations of Social Research written by Michael Crotty and published by SAGE. This book was released on 1998-08-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing a research method can be bewildering. How can you be sure which methodology is appropriate, or whether your chosen combination of methods is consistent with the theoretical perspective you want to take? This book links methodology and theory with great clarity and precision, showing students and researchers how to navigate the maze of conflicting terminology. The major epistemological stances and theoretical perspectives that colour and shape current social research are detailed and the author reveals the philosophical origins of these schools of inquiry and shows how various disciplines contribute to the practice of social research as it is known today.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Barbara Loken
Publisher : Psychology Press
ISBN 13 : 1000946312
Total Pages : 340 pages
Book Rating : 4.0/5 (9 download)
Download or read book Brands and Brand Management written by Barbara Loken and published by Psychology Press. This book was released on 2023-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Author : D. Clarke
Publisher : Springer Science & Business Media
ISBN 13 : 0306472287
Total Pages : 361 pages
Book Rating : 4.3/5 (64 download)
Download or read book Perspectives on Practice and Meaning in Mathematics and Science Classrooms written by D. Clarke and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a variegated picture of science and mathematics classrooms that challenges a research tradition that converges on the truth. The reader is surrounded with different images of the classroom and will find his beliefs confirmed or challenged. The book is for educational researchers, research students, and practitioners with an interest in optimizing the effectiveness of classrooms as environments for learning.
Author : Hendrik N. J. Schifferstein
Publisher : Elsevier
ISBN 13 : 0080556787
Total Pages : 687 pages
Book Rating : 4.0/5 (85 download)
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field
Author : National Research Council (U.S.). Committee on Analysis of Research Directions and Needs in U.S. Manufacturing
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.1/5 (65 download)
Download or read book The Competitive Edge written by National Research Council (U.S.). Committee on Analysis of Research Directions and Needs in U.S. Manufacturing and published by . This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation An analysis of new research directions that will lead to higher standards of product quality, responsiveness to customers, and process flexibility. a panel of experts from industry and academia evaluates current barriers to US competitiveness and examines how to improve flexibility, build up the technology base, and update performance measures. Annotation copyrighted by Book News, Inc., Portland, OR.
Author : Gaston Ares
Publisher : Woodhead Publishing
ISBN 13 : 0081017448
Total Pages : 498 pages
Book Rating : 4.0/5 (81 download)
Download or read book Methods in Consumer Research, Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards Incorporating Consumers' Product Hazard Perception Into Product Liability Prevention Programs written by Arno J. Rethans and published by . This book was released on 1980 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.0/5 ( download)
Download or read book Representation of Product Hazards in Consumer Memory written by Arno J. Rethans and published by . This book was released on 1981 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolas G. Papadopoulos
Publisher : Routledge
ISBN 13 : 9781560242376
Total Pages : 0 pages
Book Rating : 4.2/5 (423 download)
Download or read book Product-country Images written by Nicolas G. Papadopoulos and published by Routledge. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A current and comprehensive treatment of the role of product-country images in international marketing strategy and consumer behavior, for academic and applied researchers, decision makers and policy makers, and students. The 18 contributed (and refereed) chapters are arranged in five sections: the meaning of product and country images, an overview of research, methodological and behavioral perspectives, countries as "products" in the global arena, and influences on product and country images. Paper edition (unseen), $43.95. Annotation copyright by Book News, Inc., Portland, OR
Author : Larry J. Marks
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Floriana Popescu
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144381556X
Total Pages : 220 pages
Book Rating : 4.4/5 (438 download)
Download or read book Perspectives in Translation Studies written by Floriana Popescu and published by Cambridge Scholars Publishing. This book was released on 2009-10-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a great deal of recent research performed by academics investigating works translated from/into English, this book provides fresh perspectives to the field of translation studies. It combines theoretical and practical aspects of the translation process with a comprehensive set of thoroughly commented examples. Perspectives in Translation Studies is a structurally complex volume which: • Is especially designed to cover insights into a wide range of British and American literary products (novels, short stories and poetry) • Comparatively examines patterns of language use in English and other languages, referring both to pairs of verbs and phraseological constructions (collocations and idioms, pre-fabricated or ready-made phrases and proverbs) • Explores some of the globalization challenges in the translation of national films into English It is ideal for every person with an interest not only in the art or the making of a translation but also in the result of the translation process.
