Ignite the Fire

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505787610
Total Pages : 0 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis Ignite the Fire by : Jonathan Goodman

Download or read book Ignite the Fire written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers Worldwide. Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. --

Athletic Body in Balance

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Publisher : Human Kinetics
ISBN 13 : 1492583774
Total Pages : 333 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Athletic Body in Balance by : Gray Cook

Download or read book Athletic Body in Balance written by Gray Cook and published by Human Kinetics. This book was released on 2003-05-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great athletes make difficult moves look effortless with a combination of skill, strength, and balance. Traditional conditioning builds a fitness base, but modern sports training takes into account athletic movement patterns. Athletic Body in Balance is the first guide of its kind to show you how to train for smooth, fluid movement and prevent muscle imbalances, mobility restrictions, stability problems, and injuries. Physical therapist and sports conditioning expert Gray Cook has proven the effectiveness of his approach through the performances of athletes in the NFL, NBA, NHL, WNBA, and Reebok® University's sports training system. Cook's methods will help you identify functional weaknesses; correct imbalances; explore your potential; and refine sport-specific movement skills such as jumping, kicking, cutting, and turning. You will see where conditioning is breaking down and how to get your body back on track. Whereas other books concentrate on maximizing your strengths, Athletic Body in Balance focuses on exposing and overcoming your weaknesses to form a foundation for long-term training gains. Learn how to maintain what you gain and build on your improvements. Make this comprehensive assessment tool your training guide. Prepare and repair your body for ultimate athletic performance with Athletic Body in Balance.

The Everything Guide To Being A Personal Trainer

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Author :
Publisher : Simon and Schuster
ISBN 13 : 160550274X
Total Pages : 362 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Guide To Being A Personal Trainer by : Kate Kenworthy

Download or read book The Everything Guide To Being A Personal Trainer written by Kate Kenworthy and published by Simon and Schuster. This book was released on 2007-03-13 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you love fitness and you're looking for an alternative to the typical 9-5 office job, The Everything Guide to Being a Personal Trainer will help you turn your passion into a career. Opportunities for professional fitness trainers are everywhere-fitness clubs, college athletic programs, even professional sports teams. The Everything Guide to Being a Personal Trainer is a step-by-step guide that will take you from gym rat to fitness guru in no time. This easy-to-follow book progresses from training to certification with tips to help you: Choose a work environment Set up a business plan Find, motivate, and keep clients Learn about marketing and networking Written by two personal-training professionals, The Everything Guide to Being a Personal Trainer is all you need to get started in the exciting, growing field of fitness.

Sweat Swear Smile

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Publisher :
ISBN 13 : 9781925452310
Total Pages : 220 pages
Book Rating : 4.4/5 (523 download)

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Book Synopsis Sweat Swear Smile by : Fred Liberatore

Download or read book Sweat Swear Smile written by Fred Liberatore and published by . This book was released on 2020-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERYONE HAS THE POTENTIAL FOR A GREAT BODY AND A GREAT MINDSET (SERIOUSLY!) Are you unhealthy, bloated and out of shape? I teach people how to lose weight and gain lean muscle - guaranteed. Are you struggling with motivation? I educate and empower people how to make smart decisions by teaching them why motivation is short-lived and the secret sauce to lasting success. Sick of always being tired? I keep people accountable and get them off the merry-go-round of exhaustion so they can have new found energy. Want to live an awesome life? YOU CAN! My lean muscle system teaches you that and lots more! By combining this holistic approach of mind, body and nutrition, you will transform into the athlete you were always meant to be, once and for all! "Over the time Fred's been training me ... he'll always make you smile. Perhaps not from his textbook lines of "Dad joke" humour ... but just from the warmth and concern that he shows to everyone who comes into his gym to train. There's no doubt if it wasn't fun training with Fred I would have given up a long time ago." - Matt Preston, Food writer and TV & radio presenter "It's refreshing to see someone of Fred's calibre put out great content; this book is packed with that." - Amelia Phillips, Fitness & Nutrition Expert & TV presenter Sweat Swear Smile is over 200 pages backed by more than four decades of experience, research and evidence, and 100% geared towards helping you be the athlete you were born to be. leanmuscle.com

NASM Essentials of Personal Fitness Training

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781782913
Total Pages : 598 pages
Book Rating : 4.7/5 (829 download)

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Book Synopsis NASM Essentials of Personal Fitness Training by :

Download or read book NASM Essentials of Personal Fitness Training written by and published by Lippincott Williams & Wilkins. This book was released on 2008 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed by the National Academy of Sports Medicine (NASM), this book is designed to help people prepare for the NASM Certified Personal Trainer (CPT) Certification exam or learn the basic principles of personal training using NASM's Optimum Performance Training (OPT) model. The OPT model presents NASM's protocols for building stabilization, strength, and power. More than 600 full-color illustrations and photographs demonstrate concepts and techniques. Exercise color coding maps each exercise movement to a specific phase on the OPT model. Exercise boxes demonstrate core exercises and detail the necessary preparation and movement. Other features include research notes, memory joggers, safety tips, and review questions.

Personal Trainer as Your Job

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Author :
Publisher : AuthorHouse
ISBN 13 : 1491851228
Total Pages : 123 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Personal Trainer as Your Job by : Lexi Harris

Download or read book Personal Trainer as Your Job written by Lexi Harris and published by AuthorHouse. This book was released on 2014-01-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Training As Your Job is a step by step guide that gives you the tools to become a personal trainer, find employment that fits your goals, and kick start your success as a professional. The skills and habits outlined in this book will last throughout your entire career.

Becoming a Personal Trainer For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118054024
Total Pages : 397 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Becoming a Personal Trainer For Dummies by : Melyssa St. Michael

Download or read book Becoming a Personal Trainer For Dummies written by Melyssa St. Michael and published by John Wiley & Sons. This book was released on 2011-03-08 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love helping other people improve their physical fitness? Become a certified trainer, start your own business, and grow your client base with this user-friendly and practical guide Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in Becoming a Personal Trainer For Dummies. If you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to grow your existing practice—you’re in the right place. This practical guide has a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services A user-friendly guide with unique coverage of personal trainer certification programs, Becoming a Personal Trainer For Dummies includes tips on selecting the right program and meeting the requirements. You’ll learn to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. Inside you’ll discover how to: Choose the right fitness equipment, for you and your clients Create a business plan, a record-keeping system, and a marketing campaign Perform fitness assessments Develop individualized exercise programs Advance your clients to the next fitness level Manage legal issues and tax planning Train clients with special needs Complete with ten ideas to expand your services (such as adding workshops or selling equipment or apparel) and a list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to be the best personal trainer you can be. Grab your own copy to get the most out of this fun, fabulous career.

Advanced Personal Training

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Author :
Publisher : Routledge
ISBN 13 : 1000450406
Total Pages : 364 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advanced Personal Training by : Paul Hough

Download or read book Advanced Personal Training written by Paul Hough and published by Routledge. This book was released on 2021-11-22 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective fitness instruction and training programme design require an exercise specialist trainer to combine professional experience with strategies underpinned by scientific evidence. This book allows readers to develop their understanding of the scientific rationale behind important components of personal training, such as monitoring fitness and training programme design. Each chapter synthesizes the findings of cutting-edge scientific research to identify optimum training methods and dispel some myths that are prevalent in the fitness industry. The chapters within this new edition have been written by internationally renowned experts from several disciplines, including strength and conditioning, physiology, psychology, and nutrition. Contributions have also been made from esteemed academics who have conducted some of the scientific studies discussed within the book. The authors have interpreted and summarised the scientific evidence and produced evidence-based recommendations, allowing readers to explore the latest concepts and research findings and apply them in practice. The book includes several new chapters, such as evidenced based practice (EBP), and designing training programmes female clients. This second edition remains the essential text for fitness instructors, personal trainers and sport and exercise students. The book provides an invaluable resource for fitness courses, exercise science degree programmes and continued professional development for exercise professionals.

Interview Questions and Answers

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Author :
Publisher : How2Become Ltd
ISBN 13 : 1907558748
Total Pages : 161 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Interview Questions and Answers by : Richard McMunn

Download or read book Interview Questions and Answers written by Richard McMunn and published by How2Become Ltd. This book was released on 2013-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personal Trainer Pocketbook

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505839791
Total Pages : 0 pages
Book Rating : 4.8/5 (397 download)

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Book Synopsis Personal Trainer Pocketbook by : Jonathan Goodman

Download or read book Personal Trainer Pocketbook written by Jonathan Goodman and published by Createspace Independent Publishing Platform. This book was released on 2015-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the author of the highly acclaimed, Ignite the Fire: The Secrets to Building a Successful Personal Training Career comes a handy reference guide that answers all of your questions about personal training."--Amazon.com.

Everybody Needs Training

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Publisher :
ISBN 13 : 9780938045731
Total Pages : 0 pages
Book Rating : 4.0/5 (457 download)

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Book Synopsis Everybody Needs Training by : Danny Kavadlo

Download or read book Everybody Needs Training written by Danny Kavadlo and published by . This book was released on 2014-01-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Anyone Else Want to Be a Highly Successful Personal Trainer-And Truly Live Your Dream? Most folk who embark on a career as a trainer, do so initially out of a personal passion for fitness and a strong desire to help other achieve results. Be it weight loss, conditioning, strength gains, flexibility or enhanced performance. But a passion for working out and an earnest desire to help others-alone-does not a successful personal trainer make. The sad fact is that the turn over rate for personal trainers after one year is over 80%. Why? It''s almost always because the trainer didn''t have a proper understanding of the BUSINESS of being a fitness professional. The bottom line is that without the appropriate success blueprint, the most skilled and knowledgeable personal trainer is usually doomed to failure. Unfortunately, until now, there has been no such battle-tested blueprint available either to the novice trainer or the professional struggling to stay alive. Now, however that''s all changed, thanks to Danny Kavadlo''s Everybody Needs Training. Follow the hard-earned wisdom within these pages and failure will no longer be an option. Danny Kavadlo''s training helped me to discover strengths I never knew I had, and I can take those lessons with me wherever I go, for the rest of my life. The wisdom and insight contained in Everybody Needs Training not only relates to being a successful fitness trainer, but can be applied for peace and success in many of life''s ventures. Danny is the best!-ELIZABETH GILBERT, #1 New York Times Best Selling Author, Eat, Pray, Love. One of TIME Magazine''s 100 Most Influential People in the World Everybody Needs Training is quite ''something.'' I don''t think I have ever seen this kind of depth in the field. It''s both obvious and ''wow'' as you read it. Amazing stuff. It fills a gap in the community that, frankly, surprises me no one has really filled.-DAN JOHN, author, Never Let Go Christmas wishes DO come true.Danny Kavadlo has written a training book! Imagine if you could squeeze all the hard-earned wisdom, secrets and tactics of one of the world''s hottest personal trainers between the covers of a beautifully illustrated tell-all manual, and you have imagined Everybody Needs Training. Like Danny himself, this groundbreaking book is incredibly smart, brutally honest, laugh-out-loud funny, and totally out of left fieldif you train others (casually or professionally), want a career training others, or if you just love the now-famous Kavadlo approach to getting in shape, you owe it to yourself to grab a copy of this masterpiece. I cannot recommend it highly enough.-PAUL WADE, author of Convict Conditioning Danny Kavadlo strikes the right tone: if you are built for it, personal training is one hell-of-a-satisfying career: do it right and you are literally transforming people''s bodies and lives. So if you think you''re built for it and considering jumping into the shark tank of personal training, Everybody Needs Training will be invaluable. And the tattooed Gonzo vibe is priceless.-MARTY GALLAGHER, author of The Purposeful Primitive, 3-time World Masters Powerlifting Champion Danny Kavadlo has personally helped me become a more successful trainer and coach. I cannot recommend Everybody Needs Training enough. It''s the best book I''ve ever seen on the subject of being a professional trainer.-ADEL GABER, World Class Trainer & 3-Time Olympic Wrestling Coach Everybody Needs Training is a must-read for every personal trainer wanting to take it to the next level, and everyone who has ever dreamed of becoming a personal trainer. This book allows you to get inside the genius PT mind of Danny Kavadlo, a master of his craft, speaking off the cuff to you about training-priceless!-ERRICK MCADAMS, Personal Trainer, Model, Fitness Personality A solid collection of tried-and-true best practices that can help personal trainers on any level reach their full potential in their chosen field. -ROLANDO GARCIA, RKC II, CK-FMS

Smarter Workouts

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Publisher : Human Kinetics
ISBN 13 : 1492567884
Total Pages : 312 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Smarter Workouts by : McCall, Pete

Download or read book Smarter Workouts written by McCall, Pete and published by Human Kinetics. This book was released on 2019 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smarter Workouts: The Science of Exercise Made Simple gives you the solution you need with efficient and effective workout programs that use only one piece of equipment. You can work out in a short period of time without spending a lot of money on expensive equipment or gym memberships—all while targeting your personal goals.

Essentials of Strength Training and Conditioning

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Publisher : Human Kinetics
ISBN 13 : 9780736058032
Total Pages : 660 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Essentials of Strength Training and Conditioning by : Thomas R. Baechle

Download or read book Essentials of Strength Training and Conditioning written by Thomas R. Baechle and published by Human Kinetics. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Essentials of Strength Training and Conditioningis the most comprehensive reference available for strength and conditioning professionals. In this text, 30 expert contributors explore the scientific principles, concepts, and theories of strength training and conditioning as well as their applications to athletic performance. Essentials of Strength Training and Conditioningis the most-preferred preparation text for the Certified Strength and Conditioning Specialist (CSCS) exam. The research-based approach, extensive exercise technique section, and unbeatable accuracy of Essentials of Strength Training and Conditioningmake it the text readers have come to rely on for CSCS exam preparation. The third edition presents the most current strength training and conditioning research and applications in a logical format designed for increased retention of key concepts. The text is organized into five sections. The first three sections provide a theoretical framework for application in section 4, the program design portion of the book. The final section offers practical strategies for administration and management of strength and conditioning facilities. -Section 1 (chapters 1 through 10) presents key topics and current research in exercise physiology, biochemistry, anatomy, biomechanics, endocrinology, sport nutrition, and sport psychology and discusses applications for the design of safe and effective strength and conditioning programs. -Section 2 (chapters 11 and 12) discusses testing and evaluation, including the principles of test selection and administration as well as the scoring and interpretation of results. -Section 3 (chapters 13 and 14) provides techniques for warm-up, stretching, and resistance training exercises. For each exercise, accompanying photos and instructions guide readers in the correct execution and teaching of stretching and resistance training exercises. This section also includes a set of eight new dynamic stretching exercises. -Section 4 examines the design of strength training and conditioning programs. The information is divided into three parts: anaerobic exercise prescription (chapters 15 through 17), aerobic endurance exercise prescription (chapter 18), and periodization and rehabilitation (chapters 19 and 20). Step-by-step guidelines for designing resistance, plyometric, speed, agility, and aerobic endurance training programs are shared. Section 4 also includes detailed descriptions of how principles of program design and periodization can be applied to athletes of various sports and experience levels. Within the text, special sidebars illustrate how program design variables can be applied to help athletes attain specific training goals. -Section 5 (chapters 21 and 22) addresses organization and administration concerns of the strength training and conditioning facility manager, including facility design, scheduling, policies and procedures, maintenance, and risk management. Chapter objectives, key points, key terms, and self-study questions provide a structure to help readers organize and conceptualize the information. Unique application sidebars demonstrate how scientific facts can be translated into principles that assist athletes in their strength training and conditioning goals. Essentials of Strength Training and Conditioningalso offers new lecture preparation materials. A product specific Web site includes new student lab activities that instructors can assign to students. Students can visit this Web site to print the forms and charts for completing lab activities, or they can complete the activities electronically and email their results to the instructor. The instructor guide provides a course description and schedule, chapter objectives and outlines, chapter-specific Web sites and additional resources, definitions of primary key terms, application questions with recommended answers, and links to the lab activities. The presentation package and image bank, delivered in Microsoft PowerPoint, offers instructors a presentation package containing over 1,000 slides to help augment lectures and class discussions. In addition to outlines and key points, the resource also contains over 450 figures, tables, and photos from the textbook, which can be used as an image bank by instructors who need to customize their own presentations. Easy-to-follow instructions help guide instructors on how to reuse the images within their own PowerPoint templates. These tools can be downloaded online and are free to instructors who adopt the text for use in their courses. Essentials of Strength Training and Conditioning, Third Edition,provides the latest and most comprehensive information on the structure and function of body systems, training adaptations, testing and evaluation, exercise techniques, program design, and organization and administration of facilities. Its accuracy and reliability make it not only the leading preparation resource for the CSCS exam but also the definitive reference that strength and conditioning professionals and sports medicine specialists depend on to fine-tune their practice.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Tactical Barbell 2

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537710440
Total Pages : 178 pages
Book Rating : 4.7/5 (14 download)

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Book Synopsis Tactical Barbell 2 by : K. Black

Download or read book Tactical Barbell 2 written by K. Black and published by Createspace Independent Publishing Platform. This book was released on 2016-10-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have something very valuable in your hands. A lifetime's worth of training knowledge, drawn from the world's most extreme arenas. Lessons learned and best practices from military operators, tactical law enforcement, combat athletes, and others that rely on their physical abilities to survive and thrive in very harsh and unforgiving environments. Where there's more at stake than winning a medal, or getting a bruised ego. It's great having a 600lb squat and 400lb bench press. However, as an operational athlete, if you can't move, work, or thrive for long periods of time in a multitude of energy demanding environments, you are ineffective. Your big bench is useless; your big squat is useless. Tactical Barbell proposes you work towards being a different kind of athlete. The kind that's not only extremely strong, but also highly conditioned. If you look carefully, you'll see these people all around you. That guy on your Emergency Response Team with the 350lb bench press and a sub 9 minute 1.5 mile run. The old Marine Sergeant that can run 6 miles in under 40 minutes followed by 30 dead-hang pull-ups. So how do you get there? It's not what you think. Popular 'bootcamp' style approaches that throw a lot of push-ups and running at you in a haphazard fashion don't work for long. Sure, you'll break a sweat and release some endorphins. You might even lose a pound or two. But take a good hard look at your progress. For all your effort, are you really that far ahead? To make real progress, you have to look to the approaches used by professionals. Train each attribute you're trying to improve in a progressive manner, using the most effective tools for that particular fitness domain. In TB2, you'll find the structured, three-pronged approach to conditioning we take with tactical athletes. It consists of Base Building, followed by a transition to a more specific continuation protocol. Periodic maintenance of lower-priority domains complete the model. TB2 is the premier training manual for tactical law enforcement candidates, soldiers, and other operational athletes. You will be hard pressed to find a more thorough and effective conditioning program. If you're a results-oriented individual looking for concrete, actionable programming based on cutting edge practices, this book is for you.

Business and Sales

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539982869
Total Pages : 120 pages
Book Rating : 4.9/5 (828 download)

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Book Synopsis Business and Sales by : Eddie Lester

Download or read book Business and Sales written by Eddie Lester and published by Createspace Independent Publishing Platform. This book was released on 2016-12-29 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eddie Lester has helped more than four thousand personal trainers reach their financial goals and grow their businesses. Now, he wants to help you do the same in this new guide to professional success. In Business and Sales: The Guide to Success as a Personal Trainer, Lester takes you through every step needed to secure the sale and net a new client. Like your own journey, the guide starts with one of the most important steps: attaining certification. Passion isn't enough to be a personal trainer; you need to show your clients that you are knowledgeable and trustworthy. The next chapters reveal how to create a personal brand, define your niche, target your most important demographic, hone your selling personality and sales pitch, make an amazing first impression, follow up with each client, and calculate a pricing structure. Lester also outlines business checkpoints to help you gauge your progress. His "Power Questions" can uncover a client's true motivations and empower you to make the sale. The most important concept Lester wants you to learn is discipline. Use the same drive that makes you a successful personal trainer to become just as successful as a business owner.

Two-brain Business 2.0

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515241171
Total Pages : 256 pages
Book Rating : 4.2/5 (411 download)

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Book Synopsis Two-brain Business 2.0 by : Chris Cooper

Download or read book Two-brain Business 2.0 written by Chris Cooper and published by Createspace Independent Publishing Platform. This book was released on 2015-07-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com