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Author : Edwin Charles Greif
Publisher : Reston
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.4/5 (91 download)
Download or read book Personal Salesmanship; New Concepts and Directions written by Edwin Charles Greif and published by Reston. This book was released on 1974 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)
Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author : C. H. Van Heerden
Publisher : Juta and Company Ltd
ISBN 13 : 9780702188602
Total Pages : 340 pages
Book Rating : 4.1/5 (886 download)
Download or read book Personal Selling written by C. H. Van Heerden and published by Juta and Company Ltd. This book was released on 2010-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal selling, the process of person-to-person communication between a salesperson and a prospective customer, is an age-old art. Today it may take place face to face, over the telephone or even through interactive computer links. However, some selling approaches work better than others. In Personal Selling Second Edition, the authors outline the 10 key steps in the selling process that they believe will lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, the book seeks to explain the role and place of personal selling, the impact it has on the economy, and how it ties in with marketing. The importance of communication in the selling task, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included. Key features include: Text boxes with interesting contextual information; Case studies detailing South African examples of selling; General and self-assessment questions to the reader to assist in learning and understanding; Discussion questions at the end of each chapter to encourage debate around the issues presented; A feature from the Direct Selling Association detailing direct selling and member companies which employ direct selling methods; Tables and diagrams to illustrate concepts clearly. Students of personal selling at undergraduate level, as well as practitioners, will benefit from the practical approach taken in this book.
Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Author : Grant Cardone
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)
Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)
Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Author : Hoot Gibson
Publisher :
ISBN 13 : 9780692755150
Total Pages : 204 pages
Book Rating : 4.7/5 (551 download)
Download or read book Hoot's Wisdom Nuggets to Help You Become a Super Salesman written by Hoot Gibson and published by . This book was released on 2016-09-20 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful, Exciting, masterpiece on the "how to" of selling. This book teaches what to do starting from your first day on the job, and every day thereafter. Not only does it teach you how to sell, it teaches how to be the best of the best, a "Super Salesman." You will learn how to LISTEN, not to respond, but to learn. You will also learn how to THINK, and why. In some situations it will even tell you what to do and say and why. In this book are 52 selling ideas called "Wisdom Nuggets." That is one nugget to concentrate on for each week in the year. Mark a number for each week on your calendar starting with 1 through 52. Concentrate on that "Wisdom Nugget" for that week. At the end of your first year, you will know instinctively how to respond and sell without even thinking about it. So as to never forget the fundamentals of selling, you should do this throughout your selling career and beyond. This idea alone will help you to move far ahead of our competitors. Since all of life involves selling, as a bonus, you will learn how to sell yourself in your personal relationships and interactions with others. Because these concepts apply to life in general, you should use this book as a guide throughout your selling career and beyond. If you will learn and use the concepts taught in this book, your success will be far greater than anything you imagined possible. As a result, your life will be richer, fuller and more exciting. Dave Curry worked with Zig Ziglar for ten years. He was his number one salesman in the world. He has given over 3,000 seminars on management, leadership, and sales training. He has trained thousands of people. When he read the manuscript for this book, he said. "I would highly recommend reading this book. Hoot has put together one of the best "how to" books on what you need to do to from day one to become a superstar in the greatest profession of all, the wonderful world of selling. I would recommend no matter where you are in your sales career that you read this book. With all of my experience over these years and reading everything on sales I could, I would rank this book as one of the best." Then he comments that many who attended his seminars really needed this book.
Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119272432
Total Pages : 304 pages
Book Rating : 4.1/5 (192 download)
Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.
Author : Walter A. FRIEDMAN
Publisher : Harvard University Press
ISBN 13 : 0674037340
Total Pages : 367 pages
Book Rating : 4.6/5 (74 download)
Download or read book Birth of a Salesman written by Walter A. FRIEDMAN and published by Harvard University Press. This book was released on 2009-06-30 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America. Reviews of this book: The history Friedman weaves is engrossing and the book hits stride with entertaining chapters on Mark Twain's marketing of the memoirs of Ulysses S. Grant (apparently Twain was as talented a businessman as a writer) and on the shift from the drummer--the middleman between wholesalers and regional shopkeepers--to the department store...In Birth of a Salesman, Friedman has crafted a history of an 'inherently unlikable process' with depth, affection and intelligent analysis. --Carlo Wolff, Boston Globe I very much enjoyed reading this book. It is well written, well argued, and thoroughly researched. Salesmen, Friedman argues, helped distribute the products of America's increasingly bountiful manufacturing industries, invented new forms of managerial hierarchies, investigated the psychology of desire, and were in the vanguard of America's transformation from a producer to a consumer society. He powerfully shows that the rise of modern business practices and the emergence of a particularly American culture of consumption can only be fully understood if we examine the history of selling. --Sven Beckert, author of The Monied Metropolis Walter Friedman's Birth of a Salesman: The Transformation of Selling in America is an important book. The modern industrial economy, created in the United States and Europe between the 1880s and the 1930s, required the integration of large-scale production and marketing. The evolution of mass production is a well-known story, but Friedman is the first to fill in the crucial marketing side of that industrial revolution. --Alfred D. Chandler, Jr., author of The Visible Hand and Scale and Scope With wit and verve, Walter Friedman gives us a cast of memorable characters who turned salesmanship from ballyhoo to behaviorism, from silliness to science. Informed by prodigious research, Birth of a Salesman also clarifies the birth of modern marketing--from an angle that humanizes its subject through wry, ironic, but serious analysis. This is a pioneering work on a subject crucial to American social, cultural, and business history. --Thomas K. McCraw, author of Creating Modern Capitalism
Author : Gerald L. Manning
Publisher : Allyn & Bacon
ISBN 13 : 9780205114771
Total Pages : 568 pages
Book Rating : 4.1/5 (147 download)
Download or read book Selling Today written by Gerald L. Manning and published by Allyn & Bacon. This book was released on 1987 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anderson Et Al
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781465238726
Total Pages : 0 pages
Book Rating : 4.2/5 (387 download)
Download or read book Personal Selling written by Anderson Et Al and published by Kendall/Hunt Publishing Company. This book was released on 2014-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know nearly twenty percent of all college graduates, regardless of major, will start their careers in professional sales? Now is an especially exciting and challenging time to study professional selling. Personal Selling: Building Customer Relationships and Partnerships uses a pragmatic, up-to-date, realistic, upbeat, and professional approach to the study of personal selling (specifically business to business). The text, written in a conversational style, creates diverse "real-world" experiences for students through experiential learning such as Internet exercises, role plays, case studies, and self-assessment tools. To help the reader relate more realistically to a new career in the business-to-business sales field, the publication includes "On the Frontlines: The Life of a Salesperson" vignettes. These features throughout the publication follow the "real-world" personal selling experiences of a recent college graduate. Personal Selling: Building Customer Relationships and Partnerships: Presents considerable theoretical material and depicts practical application of the theory Gives many "real world" company examples that allow students to further enhance their understanding of the concepts. Addresses the increased importance of ethics and legal issues in personal selling and business Describes the use of high-tech tools and the advantages (and a few disadvantages from excessive use) to sell more efficiently and effectively. Embeds "Inside Personal Selling" profiles in each chapter. These profiles present salespeople from diverse backgrounds who sell diverse products for various types of organizations. Features several personal assessment tools for the reader to assess his/her strengths and weaknesses. Topics include those on ethics and communication styles.
Author : Gerald L. Manning
Publisher :
ISBN 13 : 9780697082800
Total Pages : 129 pages
Book Rating : 4.0/5 (828 download)
Download or read book Selling Today written by Gerald L. Manning and published by . This book was released on 1984 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bert Rosenbloom
Publisher : Routledge
ISBN 13 : 1136586067
Total Pages : 129 pages
Book Rating : 4.1/5 (365 download)
Download or read book Direct Selling Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2013-04-03 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling.This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively.Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: the salient issues facing direct selling today research findings on consumers’attitudes toward direct selling methods the reasons why people become direct salespeople innovative concepts such as trust-based relationship selling the relationship between sex-role self concept and sales performance how to identify international markets for new products sold through direct selling channels
Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101446080
Total Pages : 422 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Personal MBA written by Josh Kaufman and published by Penguin. This book was released on 2010-12-30 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author : George A. Smith, Jr.
Publisher :
ISBN 13 : 9780977375202
Total Pages : 22 pages
Book Rating : 4.3/5 (752 download)
Download or read book Systematic Selling Process Map Portfolio written by George A. Smith, Jr. and published by . This book was released on 2002-01-01 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have seen the front and back quick reference cards covering many business topics, sold in book stores and office supply stores. Now there is a comprehensive quick reference aid for sales and marketing. Both rookies and veteran road warriors will find the Systematic Selling® Process Map Portfolio indispensable. The Systematic Selling® Process Map Portfolio is a great job aid and idea generator, compressing 1000s of pages of best practice literature into a brief, handy quick reference flowchart format. 101 uses! Salespeople can use it to find quick tips, prepare for sales calls, and get great ideas about what to do at each step of the sales process. Sales managers and coaches can use the handy checklists to reinforce training on the job. Trainers can use it to outline a complete sales training curriculum. Process improvement teams and executives will love it, because it clarifies critical sales and marketing tasks in a format that can cut months off Six Sigma or Lean consulting engagements and save thousands of dollars in fees.More than just a front and back card, the Systematic Selling® Process Map Portfolio contains 11 charts and 11 reminder checklists: an overview flowchart, plus one for each step of a fully professional 10-step sales and marketing program. Best yet, its coil bound format is compact, slim enough to take anywhere.
