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Persistent Product Innovation And Market Oriented Behavior
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Book Synopsis Market Oriented Product Innovation by : Knut Holt
Download or read book Market Oriented Product Innovation written by Knut Holt and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Book Synopsis Market Orientation by : Martin Hingley
Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Book Synopsis Behavioral Marketing: Concepts and Applications by :
Download or read book Behavioral Marketing: Concepts and Applications written by and published by Cybellium . This book was released on 2024-10-26 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Book Synopsis Organization Development by : Baisham Chatterjee
Download or read book Organization Development written by Baisham Chatterjee and published by iUniverse. This book was released on 2011-06-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at understanding how to correlate these created resources in a sequence, so that any modern highly creative business with around 100-1500 or more employees understand how they should grow and profit from it. The market exists in a highly competitive environment and so I used ideas like competitive benchmarking, vision, modern analysis of core competence, best practices, transformation and few other ideas that fit together to reduce any organizational gap. I included ideas which people didnt think of earlier in the organization development perspective and created a sequence of highly interesting ideas and modern developments with which I suggest modern research and developments have to offer for the best results of a business. This book is more of a book on innovation bringing together a lot of research ideas on analytic hierarchy, balanced scorecard and benchmarking, and consists of 16 chapters where data has been collected from journals at MCB university press. It is a very good book for understanding how to make the internal processes more advanced for a business and understand utilizing other resources which were not co-related to organization development earlier thus making it an integral part of organization development.
Download or read book CONSUMER BEHAVIOUR written by Dr. Poonam and published by Archers & Elevators Publishing House. This book was released on with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Open Innovation in the Financial Services by : Daniel Fasnacht
Download or read book Open Innovation in the Financial Services written by Daniel Fasnacht and published by Springer Science & Business Media. This book was released on 2009-02-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation means gathering new ideas from sources beyond organizational boundaries. It occurs when solutions to address clients’ needs are developed in collaboration and the resulting products and services are distributed through a flexible network of partners. Daniel Fasnacht’s book, the first of its kind, discusses open business models in the context of the financial services industry. He elaborates the drivers for strategic change such as increasingly sophisticated clients or demanding shareholders among other trends, including the recent global financial crisis, and explains why the transition from a closed model of operation to open innovation is vital. Various case studies illustrate how to integrate the client into the firm's innovation process and emphasize the importance of smart client segmentation and a holistic advisory model to serve clients around the globe. Leaders must develop a set of new management practices to be able to invest in multiple strategic directions. They are responsible for giving clients a remarkable experience and for creating social relationship capital based upon an open innovation culture. Open Innovation in the Financial Services provides a much-needed framework for helping to understand industry dynamics in banking and to make the most of organizational energy by using open innovation to sustain profitable growth. The book comes at the right time and offers a new mindset for business – not only for expansion strategies in general, but especially during turbulent times.
Book Synopsis Market-Oriented Technology Management by : Fred Y. Phillips
Download or read book Market-Oriented Technology Management written by Fred Y. Phillips and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Book Synopsis Entrepreneurial Orientation in Academia by : Jan Boehm
Download or read book Entrepreneurial Orientation in Academia written by Jan Boehm and published by Springer Science & Business Media. This book was released on 2008-08-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the concept of entrepreneurial orientation, Jan Boehm elaborates on the relationship between dimensions of entrepreneurial orientation – such as autonomy, innovativeness, proactiveness, competitiveness, risk-taking, and interdisciplinarity – and technology transfer performance of U.S. universities.
Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Measuring Consumer Behavior in Hospitality for Enhanced Decision Making by : Ramos, Célia M.Q.
Download or read book Measuring Consumer Behavior in Hospitality for Enhanced Decision Making written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2023-04-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers’ and prospects’ journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing, hospitality, and tourism disciplines, thus gaining a holistic view of the current consumption during the COVID-19 context, which led to structural changes during the digital customer journey touchpoints. Covering topics such as e-commerce websites, price-setting strategies, and intellectual capital, this premier reference source is ideal for entrepreneurs, executives, managers, business leaders, government officials, marketers, students and educators of higher education, librarians, researchers, and academicians.
Book Synopsis Behavioral Competencies for Innovation by : Sara Bonesso
Download or read book Behavioral Competencies for Innovation written by Sara Bonesso and published by Springer Nature. This book was released on 2020-05-20 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context. Offering emerging insights into the human side of innovation. This book highlights how it has become strategically important for firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral competencies for innovation and provides empirical evidence collected through the application of the competency-based methodology to a sample of entrepreneurs and new product development teams. This book provides practical policy and managerial implications on how to develop and evaluate behavioral competencies in the higher education and organizational settings in order to foster individual innovation capacity.
Book Synopsis A Text Book Of Consumer Behaviour by : Dr. R. Magesh
Download or read book A Text Book Of Consumer Behaviour written by Dr. R. Magesh and published by AG Publishing House. This book was released on with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting is one of the important tools for modern managers, providing quantitative information, primarily of financial nature, necessary for making vital economic decisions. The book “Accounting for Management” covers all the areas required to gain a firm foundation in the subject. The book has several distinctive features. The subject matter has been divided into convenient chapters, unit-wise, as required by the course curriculum. It is written in simple and straight style. The book provides Learning Objectives at the beginning of each chapter to tell the students what they will learn after studying the chapter. At the end of each chapter, there are exercises like self-assessment and Questions Further Readings. These are more demanding and extensive questions, mostly computational, and should further reinforce your knowledge and understanding. The book is written in an ‘open learning’ style, which has been adopted because we believe that readers will find it to be more ‘user-friendly’ than the traditional approach.
Book Synopsis Longitudinal Models in the Behavioral and Related Sciences by : Kees van Montfort
Download or read book Longitudinal Models in the Behavioral and Related Sciences written by Kees van Montfort and published by Routledge. This book was released on 2017-09-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reviews longitudinal models and analysis procedures for use in the behavioral and social sciences. Written by distinguished experts in the field, the book presents the most current approaches and theories, and the technical problems that may be encountered along the way. Readers will find new ideas about the use of longitudinal analysis in solving problems that arise due to the specific nature of the research design and the data available. Longitudinal Models in the Behavioral and Related Sciences opens with the latest theoretical developments. In particular, the book addresses situations that arise due to the categorical nature of the data, issues related to state space modeling, and potential problems that may arise from network analysis and/or growth-curve data. The focus of part two is on the application of longitudinal modeling in a variety of disciplines. The book features applications such as heterogeneity on the patterns of a firm’s profit, on house prices, and on delinquent behavior; non-linearity in growth in assessing cognitive aging; measurement error issues in longitudinal research; and distance association for the analysis of change. Part two clearly demonstrates the caution that should be taken when applying longitudinal modeling as well as in the interpretation of the results. This new volume is ideal for advanced students and researchers in psychology, sociology, education, economics, management, medicine, and neuroscience.
Book Synopsis Consumer Behavior 8/ed by : Leon G. Schiffman
Download or read book Consumer Behavior 8/ed written by Leon G. Schiffman and published by . This book was released on 2004 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research Anthology on Business Law, Policy, and Social Responsibility by : Management Association, Information Resources
Download or read book Research Anthology on Business Law, Policy, and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.
Book Synopsis Enhancing Halal Sustainability by : Nur Nafhatun Md Shariff
Download or read book Enhancing Halal Sustainability written by Nur Nafhatun Md Shariff and published by Springer Nature. This book was released on 2021-05-10 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global halal industry is likely to grow to between three and four trillion US dollars in the next five years, from the current estimated two trillion, backed by a continued demand from both Muslims and non-Muslims for halal products. Realising the importance of the halal industry to the global community, the Academy of Contemporary Islamic Studies (ACIS), the Universiti Teknologi MARA Malaysia (UiTM) and Sultan Sharif Ali Islamic University (UNISSA) Brunei have organised the 4th International Halal Conference (INHAC) 2019 under the theme “Enhancing Halal Sustainability'. This book contains selected papers presented at INHAC 2019. It addresses halal-related issues that are applicable to various industries and explores a variety of contemporary and emerging issues. It covers aspects of halal food safety, related services such as tourism and hospitality, the halal industry - including aspects of business ethics, policies and practices, quality assurance, compliance and Shariah governance Issues, as well as halal research and educational development. Highlighting findings from both scientific and social research studies, it enhances the discussion on the halal industry (both in Malaysia and internationally), and serves as an invitation to engage in more advanced research on the global halal industry.
