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Percorsi Evolutivi Del Marketing Marketing Internazionale Marketing Relazionale Media New Media E Marketing Comunicazione Business To Business
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Book Synopsis Percorsi evolutivi del marketing. Marketing internazionale. Marketing relazionale. Media, new media e marketing. Comunicazione business-to-business by : Carolina Guerini
Download or read book Percorsi evolutivi del marketing. Marketing internazionale. Marketing relazionale. Media, new media e marketing. Comunicazione business-to-business written by Carolina Guerini and published by . This book was released on 2004 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Mix by : Sergio Silvestrelli
Download or read book International Marketing Mix written by Sergio Silvestrelli and published by Società Editrice Esculapio. This book was released on 2008-09-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: La globalizzazione dei mercati e della concorrenza impone alle imprese industriali analisi competitive sempre più approfondite e riferite ad aziende concorrenti, operanti con impianti di produzione e strutture commerciali, localizzati sia nei Paesi industrializzati, sia nei Paesi in via di sviluppo. Ai fini del successo aziendale, le imprese, di qualsiasi dimensione e di qualsivoglia settore industriale, sono indotte ad impegnarsi sempre più significativamente nelle principali decisioni del "marketing mix" a livello internazionale, oltre che nella pianificazione delle attività per andare ad operare in un nuovo mercato-Paese. La strategia di entrata in un mercato estero, la politica di prodotto, la politica di prezzo, la politica di distribuzione e la politica di comunicazione fanno parte di un processo decisionale, nel quale "le interdipendenze" e "la coerenza" tra le varie decisioni sono un dato di fatto e costituiscono una sfida strategica per le imprese. In questo testo vengono analizzate tali problematiche, facendo riferimento anche ai risultati di ricerche, compiute da qualificati autori stranieri ed italiani; il lavoro viene svolto con un approccio rigoroso e sistemico, tipico dell'Economia d'Impresa.
Book Synopsis Marketing contestuale by : Michelangelo Barbera
Download or read book Marketing contestuale written by Michelangelo Barbera and published by FrancoAngeli. This book was released on 2017-02-14T00:00:00+01:00 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066.4
Book Synopsis Marketing Business to Business by : Philippe Malaval
Download or read book Marketing Business to Business written by Philippe Malaval and published by Pearson Education France. This book was released on 2013-06-14 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage de référence, illustré de nombreux exemples et cas, fait un panorama complet de tous les types de marketing B-to-B. Cette 5e édition, très orientée web et réseaux sociaux, propose un chapitre dédié à la e-communication.
Book Synopsis Marketing cube by : Sergio Cherubini
Download or read book Marketing cube written by Sergio Cherubini and published by EGEA spa. This book was released on 2012-10-15T00:00:00+02:00 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La principale sfida che oggi il marketing ha di fronte saper gestire efficacemente la complessit dei mercati in cui si deve competere con elevata specializzazione e anche coordinamento. Il libro illustra il potenziamento progressivo del marketing attraverso nuove dimensioni, nuovi strumenti (geomarketing, marketing non convenzionale, virale, tribale, mobile e digitale) e nuove applicazioni (dai prodotti ai servizi anche pubblici, al territorio, al tempo libero e allŐentertainment): nel Çmarketing al cuboČ, elementi apparentemente contrapposti come la fredda elettronica e la calda emozione convergono nellŐofferta di unŐesperienza significativa e convincente, capace di generare la fidelizzazione della clientela come dei diversi stakeholder e lŐaltrettanto indispensabile company satisfaction.
Book Synopsis MARKETISING (forward to the past) by : Geo Ceccarelli
Download or read book MARKETISING (forward to the past) written by Geo Ceccarelli and published by Break_Fast. This book was released on 2021-07-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: La trasformazione digitale ha cambiato radicalmente il mondo del marketing e dell'advertising negli ultimi anni. Ma i big data sono davvero così rilevanti in questo nuovo scenario? Mentre cercavo di capirlo ho scoperto che la prima trasformazione digitale è avvenuta nel 1959, proprio in Italia grazie ai calcolatori di Adriano Olivetti. Così come la nascita del marketing, teorizzato dal Professor Giancarlo Pallavicini che in seguito all 'introduzione dei calcolatori ha iniziato l’era delle ricerche di mercato e del marketing aziendale. Un viaggio in questa disciplina che muove miliardi di eurodollari e che sta vivendo una forte rivoluzione, per scoprire che...
Book Synopsis International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences by : Francesca Bradaschia
Download or read book International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences written by Francesca Bradaschia and published by GRIN Verlag. This book was released on 2021-05-18 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.
Book Synopsis Marketing innovation by : Chiara Cantù
Download or read book Marketing innovation written by Chiara Cantù and published by FrancoAngeli. This book was released on 2022-02-01T00:00:00+01:00 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066.6
Book Synopsis Understanding Business Markets by : Industrial Marketing & Purchasing Group
Download or read book Understanding Business Markets written by Industrial Marketing & Purchasing Group and published by . This book was released on 1990 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual sobre las operaciones de marketing donde se analizan los conceptos básicos, el desarrollo de estrategias, el marketing internacional, la interacción y las redes entre las actividades de negocios de compra y venta y las relaciones de mercado en un contexto internacional.
Book Synopsis Business Marketing by : H. Michael Hayes
Download or read book Business Marketing written by H. Michael Hayes and published by McGraw-Hill/Irwin. This book was released on 1996 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing moving by : Giulia Ceriani
Download or read book Marketing moving written by Giulia Ceriani and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Media Marketing Approach on Latin American Multinationals: Analyzing the Integration of Culture-Sensitive Designs by : Mareike Muller
Download or read book Online Media Marketing Approach on Latin American Multinationals: Analyzing the Integration of Culture-Sensitive Designs written by Mareike Muller and published by . This book was released on 2015-12-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Arts Management by : William J. Byrnes
Download or read book The Routledge Companion to Arts Management written by William J. Byrnes and published by Routledge. This book was released on 2019-09-24 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Arts Management contains perspectives from international scholars, educators, consultants, and practitioners sharing opinions, exploring important questions, and raising concerns about the field. The book will stimulate conversations, foster curiosity, and open pathways to different cultural, philosophical, ideological, political, national, and generational insights. Four broad thematic areas are used to organize current topics in the field of arts and culture management. Part I introduces a mixture of perspectives about the history and evolution of the practice and study of arts management, the role of arts managers, and how arts management is being impacted by the digital age. Part II focuses on the dynamics of entrepreneurship, change processes, and leadership practices. Part III includes globally focused topics on cultural policy, cultural rights, and community building. Part IV examines a sampling of topics related to functional activities that are common to arts and culture organizations around the world such as marketing, planning, increasing diversity, hiring, fundraising, and sustainability. This book builds a comprehensive understanding of what arts management can mean in an international context creating an essential resource for students, scholars and reflective practitioners involved at the intersection of business and the arts.
Book Synopsis Qualitative Research in the Study of Leadership by : Karin Klenke
Download or read book Qualitative Research in the Study of Leadership written by Karin Klenke and published by Emerald Group Publishing. This book was released on 2016-01-06 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers comprehensive coverage of the design and use of qualitative methods in leadership research. The book equips leadership researchers at all levels with the knowledge to make informed choices of research strategies. The second edition features 50% new research and includes new developments in qualitative research methods.
Book Synopsis Predictive Analytics for Human Resources by : Jac Fitz-enz
Download or read book Predictive Analytics for Human Resources written by Jac Fitz-enz and published by John Wiley & Sons. This book was released on 2014-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
Book Synopsis Food Practices in Transition by : Gert Spaargaren
Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.
Book Synopsis Starting Up in Business Networks by : Lise Aaboen
Download or read book Starting Up in Business Networks written by Lise Aaboen and published by Springer. This book was released on 2016-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.
