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Author : Bruce May
Publisher : Lulu.com
ISBN 13 : 0359541119
Total Pages : 60 pages
Book Rating : 4.3/5 (595 download)
Download or read book Peak Customers: The Smart Way to Grow Your Business written by Bruce May and published by Lulu.com. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Author : Don Peppers
Publisher : Crown Business
ISBN 13 : 0385515235
Total Pages : 316 pages
Book Rating : 4.3/5 (855 download)
Download or read book Return on Customer written by Don Peppers and published by Crown Business. This book was released on 2005-06-21 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be “profitable” as a business. Virtually every manager agrees that a company’s most vital asset is its customer base – the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals. Return on Customer is the first book to focus on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on CustomerSM, a revolutionary business metric focused on a company’s scarcest resource – customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value. Relying on their years of experience working with many of the world’s leading companies, Peppers and Rogers take readers far beyond marketing, sales, and service. Return on Customer will revolutionize how companies think about their basic competitive strategy, product development efforts, and even the issue of business ethics and corporate governance. Return on CustomerSM is a registered service mark of Peppers & Rogers Group, a division of Carlson Marketing Group, Inc. “To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want more of them. Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But striking that balance is necessary if you want to know whether you’re better off investing in customer acquisition, or in product development, or opening new stores, or plant efficiency, or better qualified personnel, or more service, or cost reduction. While you may believe in your heart that a particular decision creates shareholder value, there’s no financial metric currently available to tell you how much shareholder value you actually created, or even whether you created any at all. But Return on Customer can help you. Return on Customer is a breakthrough financial metric that can quantify the actual shareholder value you are creating (or, possibly, destroying) with your various business actions and initiatives.” —from Return on Customer
Author : Edison Guzman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781723536588
Total Pages : 154 pages
Book Rating : 4.5/5 (365 download)
Download or read book How to Attract Customers written by Edison Guzman and published by Createspace Independent Publishing Platform. This book was released on 2018-07-21 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to grow your business faster than your competition? There is only one way to do it, and the answer is written within the pages of this book. Is it amazingly simple? You'll decide after reading the book. When you buy this book, you'll discover one hundred and nineteen ways to attract prospective customers. Twenty five ways to convert them into paying customers. Ten ways to keep your customers happy, and nineteen ways to exponentially grow your business with your customers. By the way, this book also reveals unique ways to identify your perfect customer and the main reasons customers would consider buying your products or services. If you want to know the best colors to use in branding your business, so that customers buy from you, it's in here. Want to know the best words to use in your marketing efforts so that customers will buy what you're selling? That's right, it's in here too. Whether you're an entrepreneur just starting out, or small business owner in the trenches thirty years, you'll discover what it takes to reach the income goals you deserve. We're in a very different time right now. People become customers for different reasons than ever before. When you buy this book you'll discover the psychology of sales. You'll buy into the notion that customers genuinely want to buy from you. How you phrase your message to your target audience is the key. This book will guide you through the four step system that will exponentially grow your business. This will help you reach your revenue goals faster than ever before, even if you know nothing about advertising or marketing.
Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Anthony Edward Johnson
Publisher : iUniverse
ISBN 13 : 0595198317
Total Pages : 230 pages
Book Rating : 4.5/5 (951 download)
Download or read book Maximum Effectiveness written by Anthony Edward Johnson and published by iUniverse. This book was released on 2001 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a professional and personal life of Maximum Effectiveness! Tough times call for top talent, and there is always room at the top for the best! Maximum Effectiveness: Your Guide to Maximum Success in Sales, Management, Customer Service, Marketing and Personal Effectiveness, is a must own for anyone looking to radically increase critical business and life skills. Maximum Effectiveness is an easy to read, dynamic guide that outlines seventy-five powerful suggestions for better personal and professional living. Some of the topics this guide to success outlines include: · How to develop selling skills that will increase your income and professional achievements. · How to brand and position your company for maximum market growth and increased revenue. · How to practice true client satisfaction that will separate you from your competition by quantum leaps. · How to truly live and appreciate the great fortunes we have in our daily lives. Also included in Maximum Effectiveness are great methods on training employees, growing your business by watching what other great companies are doing, and even a method to save literally thousands of dollars over time by asking one simple question. A percentage of the profits generated from the sale of Maximum Effectiveness will be used for cancer research and to develop skills of underprivileged people. Learn more about Tony Johnson and Maximum Effectiveness at www.tonyjohnsononline.com
Author : Chip Conley
Publisher : John Wiley & Sons
ISBN 13 : 1119434947
Total Pages : 257 pages
Book Rating : 4.1/5 (194 download)
Download or read book PEAK written by Chip Conley and published by John Wiley & Sons. This book was released on 2017-10-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.
Author : Mark Thompson
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416977
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)
Download or read book Now, Build a Great Business! written by Mark Thompson and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revolutionary book, bestselling business authority Mark Thompson and international success expert Brian Tracy join forces to show readers how great leadership, great people, and great products are the key to building a phenomenally successful business, inspiring customer loyalty--and experiencing tremendous growth. Now, Build a Great Business! does this by revealing a series of seven principles guaranteed to improve any business in any industry. You'll learn how to inspire superior results from everyone around you; attract and keep great people; develop a business plan that maximizes your resources; identify market demands; deliver superior customer service; craft a standout marketing plan; and motivate customers to buy again and again. With real-world examples from wildly successful businesses and accessible, all-encompassing strategies to guide you through the most important facets of any profitable venture--including leadership, sales, and marketing--Now, Build a Great Business! will transform your business and help you deliver extraordinary results.
Author : Jamie Turner
Publisher : Pearson Education
ISBN 13 : 0133888339
Total Pages : 239 pages
Book Rating : 4.1/5 (338 download)
Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Author : Chris Adlard
Publisher : John Wiley & Sons
ISBN 13 : 1119575060
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Customer Catalyst written by Chris Adlard and published by John Wiley & Sons. This book was released on 2019-10-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.
Author : Jay Baer
Publisher : John Wiley & Sons
ISBN 13 : 047092327X
Total Pages : 224 pages
Book Rating : 4.4/5 (79 download)
Download or read book The NOW Revolution written by Jay Baer and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1647821169
Total Pages : 132 pages
Book Rating : 4.6/5 (478 download)
Download or read book Smart Growth written by Whitney Johnson and published by Harvard Business Press. This book was released on 2022-01-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller Named one of 10 Best New Management Books for 2022 by Thinkers50 Creating a culture of learning and growth. Growth is the goal. Helping people develop their potential—enabling them to articulate and become the self they want to be, are capable of being, and that best serves them and others in the short and long term—is what we as individuals and leaders strive toward. But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson dives more deeply than ever into the S Curve of Learning so that you can envision how growth happens and direct yourself and others in your organization to create a culture that fosters it. The growth and learning journey comes in three phases: the Launch Point, the Sweet Spot, and Mastery. Compelling examples of successful people will show you when and why growth is slow, how to keep going, what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another. As individuals grow, so do organizations and societies. Growth is learning put into action—action that betters the world as we better ourselves and our small niches, both personal and professional, within it. Growth occurs when learning is internalized—when we try something new and invest the effort to move it from being something we do to something we are.
Author : Anna Kennedy
Publisher : John Wiley & Sons
ISBN 13 : 1118962710
Total Pages : 439 pages
Book Rating : 4.1/5 (189 download)
Download or read book Business Development For Dummies written by Anna Kennedy and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
Author : Dan Sherman
Publisher : McGraw Hill Professional
ISBN 13 : 0071812342
Total Pages : 272 pages
Book Rating : 4.0/5 (718 download)
Download or read book Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams written by Dan Sherman and published by McGraw Hill Professional. This book was released on 2013-02-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the power of the world's largest professional network for all your business purposes Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to: Find customers, partners, investors, or advisors Hire qualified employees Build a personal brand to draw customers and recruiters Attract opportunities for more work, media exposure, lucrative partnerships Increase your network with thousands of contacts with one simple technique Find and land the perfect job Develop business relationships The book includes access to online resources for regular updates. Dan Sherman is a full-time LinkedIn consultant, trainer, and speaker, who works with companies and individuals to help them maximize the potential of the world’s largest professional network. He has more than twenty years of corporate marketing management experience at successful firms, ranging from Silicon Valley Internet startups to Fortune 500 companies.
Author :
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.:/5 (334 download)
Download or read book Central Station written by and published by . This book was released on 1911 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Electric Light Association
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.:/5 (29 download)
Download or read book Proceedings written by National Electric Light Association and published by . This book was released on 1906 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Electric Light Association
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (91 download)
Download or read book Proceedings at the Convention: Gen'l written by National Electric Light Association and published by . This book was released on 1906 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
