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Patterns Of Buyer Behavior And Brand Metrics In A High Loyalty Category
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Book Synopsis Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category by : John Dawes
Download or read book Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category written by John Dawes and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines behavioral brand loyalty in a product category that, based on industry evidence, is expected to exhibit high loyalty: liquor (distilled spirits). The motivation for the study is to extend knowledge of the factors that underlie behavioral loyalty, including brand characteristics of price level and promotion incidence; and buyer characteristics of age and income levels. The analysis confirms that liquor is indeed a high loyalty category in the context of consumer goods, with brands exhibiting an average share of requirements of 41-45% (average share of occasions & volume; compared to an average of 25-29% respectively in grocery categories from published studies). The study also identifies that liquor brands follow the double jeopardy pattern, whereby larger-share brands enjoy slightly higher loyalty, and that exceptions - brands with unusually high or low volume loyalty for their size - are related to high purchase volume per occasion. In turn, there is a strong negative association between brand price and high average volume per occasion (i.e. cheaper brands are bought in larger quantity or volume than expensive ones). The study also finds brands with a low price tend to be particularly attractive to low-income households, and that in turn, low-income households exhibit higher brand loyalty.
Book Synopsis Cigarette Brand Loyalty and Purchase Patterns by : John Dawes
Download or read book Cigarette Brand Loyalty and Purchase Patterns written by John Dawes and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes data on cigarette purchasing, using the IRI academic dataset. Major findings are: cigarette purchasing in this market exhibits a reverse-J, or 'NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers, although this pattern may be influenced by a low coverage of purchases made at convenience stores; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand 'share of requirements' of approximately 60%; A 'Double Jeopardy' pattern of large brands enjoying more loyalty is found, but the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty, there is 'cross purchasing' of competing cigarette brands by these consumers, and it follows a predicable pattern: buyers of a given brand are on average more likely to purchase another large cigarette brand than another small brand; several brand partitions are identified, one of these partitions appears to be based on low price; there is evidence of certain brands enjoying particular appeal among specific demographic groups, for example, the brands Misty and Virginia Slims are overwhelmingly bought by female smokers. This finding contrasts to the general lack of association found between demographics and consumer brand usage in numerous categories.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Brand Relationships by : M. Fetscherin
Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.
Book Synopsis The Television Audience by : Gerald Joseph Goodhardt
Download or read book The Television Audience written by Gerald Joseph Goodhardt and published by Gower Publishing Company, Limited. This book was released on 1987 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2021-09-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.
Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Book Synopsis Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit by : Joseph Daniel Cangelosi
Download or read book Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product by : John Douglas McConnell
Download or read book A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product written by John Douglas McConnell and published by . This book was released on 1967 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Contemporary Brand Management by : Francesca Dall'Olmo Riley
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Author :Adamantios Diamantopoulos Publisher :Springer Science & Business Media ISBN 13 :3834937223 Total Pages :604 pages Book Rating :4.8/5 (349 download)
Book Synopsis Quantitative Marketing and Marketing Management by : Adamantios Diamantopoulos
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Private Label Strategy by : Nirmalya Kumar
Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.
Book Synopsis SPSS for Windows Step by Step by : Darren George
Download or read book SPSS for Windows Step by Step written by Darren George and published by Allyn & Bacon. This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers all major SPSS procedures for version 11.0 and earlier versions. Each analysis chapter is organized according to a structured, identical format, with step-by-step instructions.
Book Synopsis Survey Errors and Survey Costs by : Robert M. Groves
Download or read book Survey Errors and Survey Costs written by Robert M. Groves and published by John Wiley & Sons. This book was released on 2005-01-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations of statisticians, mathematicians, and scientists. "Survey Errors and Survey Costs is a well-written, well-presented, and highly readable text that should be on every error-conscious statistician’s bookshelf. Any courses that cover the theory and design of surveys should certainly have Survey Errors and Survey Costs on their reading lists." –Phil Edwards MEL, Aston University Science Park, UK Review in The Statistician, Vol. 40, No. 3, 1991 "This volume is an extremely valuable contribution to survey methodology. It has many virtues: First, it provides a framework in which survey errors can be segregated by sources. Second, Groves has skillfully synthesized existing knowledge, bringing together in an easily accessible form empirical knowledge from a variety of sources. Third, he has managed to integrate into a common framework the contributions of several disciplines. For example, the work of psychometricians and cognitive psychologists is made relevant to the research of econometricians as well as the field experience of sociologists. Finally, but not least, Groves has managed to present all this in a style that is accessible to a wide variety of readers ranging from survey specialists to policymakers." –Peter H. Rossi University of Massachusetts at Amherst Review in Journal of Official Statistics, January 1991
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
