Party People Or Policy Uncovering The Impact Of Advertisement In Ballot Initiative And Candidate Centered Campaigns

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Party, People, Or Policy? Uncovering the Impact of Advertisement in Ballot Initiative and Candidate-Centered Campaigns

Author : Rafael Jacob
Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Party, People, Or Policy? Uncovering the Impact of Advertisement in Ballot Initiative and Candidate-Centered Campaigns by : Rafael Jacob

Download or read book Party, People, Or Policy? Uncovering the Impact of Advertisement in Ballot Initiative and Candidate-Centered Campaigns written by Rafael Jacob and published by . This book was released on 2017 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have acquired, over the last several decades, a fairly rich understanding of the impact on voter behavior of political communication in general and of political advertising specifically. Yet much of this knowledge pertains to "traditional," candidate-centered elections; comparatively very little is known with regards to ballot initiative races. In principle, these contests pit not people, but proposed policies, against each other. In practice, however, they not only feature ads discussing policy, but also frequently comprise ads highlighting a measure's supporters and opponents, be they individuals, non-profit groups, media outlets, industries, or political parties. This, in turn, leads to a basic query: what types of advertising message carry the greatest weight with voters in initiative contests - and how do they differ (if at all) from the effects they have in similar ads run in candidate-centered elections? Through an original experiment, this dissertation aims to break new ground in the voter behavior, media effects, and direct democracy literature by tackling this question.

Crowded Airwaves

Author : James A. Thurber
Publisher : Rowman & Littlefield
ISBN 13 : 0815798954
Total Pages : 196 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Crowded Airwaves by : James A. Thurber

Download or read book Crowded Airwaves written by James A. Thurber and published by Rowman & Littlefield. This book was released on 2001-09-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.

Truth in Advertising?

Author : Barbara Allen
Publisher : Rowman & Littlefield
ISBN 13 : 1498531601
Total Pages : 475 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Truth in Advertising? by : Barbara Allen

Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Winning Elections with Political Marketing

Author : Philip Davies
Publisher : Psychology Press
ISBN 13 : 9780789033703
Total Pages : 268 pages
Book Rating : 4.0/5 (337 download)

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Book Synopsis Winning Elections with Political Marketing by : Philip Davies

Download or read book Winning Elections with Political Marketing written by Philip Davies and published by Psychology Press. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. The leading political researchers present a cross-section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy.

Taking Aim at Attack Advertising

Author : Kim Fridkin
Publisher : Oxford University Press
ISBN 13 : 0190947594
Total Pages : pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Taking Aim at Attack Advertising by : Kim Fridkin

Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

The Persuasive Power of Campaign Advertising

Author : Travis N. Ridout
Publisher : Temple University Press
ISBN 13 : 1439903336
Total Pages : 200 pages
Book Rating : 4.4/5 (399 download)

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Book Synopsis The Persuasive Power of Campaign Advertising by : Travis N. Ridout

Download or read book The Persuasive Power of Campaign Advertising written by Travis N. Ridout and published by Temple University Press. This book was released on 2011-03-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Get Out the Vote

Author : Donald P. Green
Publisher : Brookings Institution Press
ISBN 13 : 081573266X
Total Pages : 239 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Get Out the Vote by : Donald P. Green

Download or read book Get Out the Vote written by Donald P. Green and published by Brookings Institution Press. This book was released on 2008-09-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal

The Rise of Candidate-Centered Politics

Author : Martin P. Wattenberg
Publisher :
ISBN 13 : 9780674865709
Total Pages : 198 pages
Book Rating : 4.8/5 (657 download)

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Book Synopsis The Rise of Candidate-Centered Politics by : Martin P. Wattenberg

Download or read book The Rise of Candidate-Centered Politics written by Martin P. Wattenberg and published by . This book was released on 2013-10-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every presidential election since 1964 has been won by the candidate backed by the most united party; yet as party unity has become more important to voting decisions, it has also become increasingly difficult to achieve. In his latest book, Martin Wattenberg offers an in-depth interpretation of the presidential elections of the 1980s, illuminating current theories of political behavior and how they operate in today's candidate-centered politics. Wattenberg investigates the impact that political parties' declining relevance has had on presidential politics. As the parties' ability to polarize opinion weakened and voters were set politically adrift, the candidates themselves had to fill the power vacuum. Interestingly, as the candidates have become more prominent, their popularity has spiraled downward. Wattenberg's national survey data debunks the notion of Reagan as the "teflon president;' demonstrating that many negative judgments stuck to Reagan's public image throughout the 1980s, particularly the criticisms of his conservative policies. The author's intricate analysis shows that many people were torn between candidates whose policies they preferred and those who they thought would produce the best results, and these contradictory attitudes were primarily resolved in favor of Reagan and Bush. This book is not only the successor volume to the author's widely used book on American parties, it is also a controversial and thought-provoking commentary on American parties, politics, and representative government.

The Politics Industry

Author : Katherine M. Gehl
Publisher : Harvard Business Press
ISBN 13 : 1633699242
Total Pages : 316 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Politics Industry by : Katherine M. Gehl

Download or read book The Politics Industry written by Katherine M. Gehl and published by Harvard Business Press. This book was released on 2020-06-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.

Super PACs

Author : Louise I. Gerdes
Publisher : Greenhaven Publishing LLC
ISBN 13 : 0737776552
Total Pages : 113 pages
Book Rating : 4.7/5 (377 download)

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Book Synopsis Super PACs by : Louise I. Gerdes

Download or read book Super PACs written by Louise I. Gerdes and published by Greenhaven Publishing LLC. This book was released on 2014-05-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Political Advertising in the United States

Author : Erika Franklin Fowler
Publisher : Routledge
ISBN 13 : 0429977905
Total Pages : 241 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Campaign Guide for Political Party Committees

Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Campaign Guide for Political Party Committees by :

Download or read book Campaign Guide for Political Party Committees written by and published by . This book was released on 1984 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Campaign Guide for Congressional Candidates and Committees

Author : United States. Federal Election Commission
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Campaign Guide for Congressional Candidates and Committees by : United States. Federal Election Commission

Download or read book Campaign Guide for Congressional Candidates and Committees written by United States. Federal Election Commission and published by . This book was released on 1980 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Electoral Persuasion

Author : Elizabeth Suhay
Publisher : Oxford University Press
ISBN 13 : 0190860839
Total Pages : 912 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Electoral Persuasion by : Elizabeth Suhay

Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Capturing Campaign Effects

Author : Henry E. Brady
Publisher : University of Michigan Press
ISBN 13 : 0472023039
Total Pages : 406 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Capturing Campaign Effects by : Henry E. Brady

Download or read book Capturing Campaign Effects written by Henry E. Brady and published by University of Michigan Press. This book was released on 2009-09-23 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.

Social Emotions and Their Influences

Author : Huiyan Lin
Publisher : Frontiers Media SA
ISBN 13 : 2889768198
Total Pages : 134 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Social Emotions and Their Influences by : Huiyan Lin

Download or read book Social Emotions and Their Influences written by Huiyan Lin and published by Frontiers Media SA. This book was released on 2023-06-06 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The common dimensional model of emotion has emphasized that emotional information is generally processed from two dimensions: valence (from negative to positive) and arousal (from low to high). Recently, several theories have proposed that emotions also vary along a sociality dimension, ranging from non-social emotions (i.e., basic biological drives) to social emotions (i.e., complex social interactions). Specifically, non-social emotions (e.g., fear) are derived from incentives or aversive emotions that have direct physiological relevance, whereas social emotions (e.g., guilt) are elicited within the context of social information processing or social cognition. Multiple empirical studies have investigated the processing of non-social emotions and the influences of these emotions on other cognitive processes. However, questions regarding social emotion processes and their influences are still open. For example, little is known about psychological and neural mechanisms underlying different social emotions processes (e.g., guilt, shame, love, envy and pride), the development and individual differences of social emotions, or the influences of social emotions on social behaviors and decision-making. Therefore, this Research Topic aims to gain a deeper understanding of how different social emotions are processed among different populations and how these social emotions influence other cognitive processes. We aim to have a collection of studies which extend the theoretical, technical and empirical knowledge about psychological and neural mechanisms underlying social emotions processes as well as the influences of these processes on other cognitive processes, in particular on social decision making. We encourage studies from different domains (e.g., emotion, behavioural economics and decision making), implemented by different techniques (e.g., behaviour, electrophysiology, neuroimaging and brain stimulations), among different populations (e.g., healthy adults, children and elderly, persons with psychological traits and personalities, and psychiatric patients).