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Author : EPM Communications
Publisher :
ISBN 13 : 9781935521310
Total Pages : 241 pages
Book Rating : 4.5/5 (213 download)
Download or read book Partnership Marketing Brand, Media and Entertainment Directory written by EPM Communications and published by . This book was released on 2014-03-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ron Kunitzky
Publisher : John Wiley & Sons
ISBN 13 : 0470678712
Total Pages : 268 pages
Book Rating : 4.4/5 (76 download)
Download or read book Partnership Marketing written by Ron Kunitzky and published by John Wiley & Sons. This book was released on 2010-12-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920423
Total Pages : 480 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Advertising & Branding Industry Almanac 2006: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920512
Total Pages : 581 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.
Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133092305
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by FT Press. This book was released on 2013-07-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author : Laurie Pasiuk
Publisher : Vault Inc.
ISBN 13 : 1581313373
Total Pages : 317 pages
Book Rating : 4.5/5 (813 download)
Download or read book Vault Guide to the Top Media & Entertainment Employers written by Laurie Pasiuk and published by Vault Inc.. This book was released on 2005-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this new Guide created for the many job seekers drawn to the glamorous and exciting world of media and entertainment.
Author : Al Lieberman
Publisher : Pearson Education
ISBN 13 : 0133092089
Total Pages : 305 pages
Book Rating : 4.1/5 (33 download)
Download or read book The Definitive Guide to Entertainment Marketing written by Al Lieberman and published by Pearson Education. This book was released on 2013 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author : Executive Grapevine International Limited
Publisher : Executive Grapevine Int. Ltd.
ISBN 13 : 1903550319
Total Pages : 379 pages
Book Rating : 4.9/5 (35 download)
Download or read book UK Directory of Executive Recruitment written by Executive Grapevine International Limited and published by Executive Grapevine Int. Ltd.. This book was released on 2004-07 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UK Directory of Executive Recruitment is a comprehensive source of information on the UK's executive search and selection consultancies.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921306
Total Pages : 591 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment & Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-01-22 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers profiles on many of firms in film, radio, television, cable, media, and publishing of various types including books, magazines and newspapers. This book contains many contacts for business and industry leaders, industry associations, Internet sites and other resources. It provides profiles of nearly 400 of top entertainment and media firms.
Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)
Download or read book Hollywood Music Industry Directory written by and published by . This book was released on 2008 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find the biggest names in music--fast! * The full 411 on everybody who's anybody in music * Title, address, phone, fax, e-mail--even assistants' names--in every listing * Replaces 1-928936-54-7, Hollywood Music Industry Directory, 4th Edition The new edition of the Hollywood Music Industry Directory lets everyone's fingers do the walking through the music business today. For professionals and aspiring musicians alike, the directory is an up-to-the-minute guide to finding contacts who will listen to a demo tape, offer a music publishing contract, license a song for a soundtrack, book a concert tour...it's like having a friend in the business! Each accurate and complete listing includes company name, title, address, phone, fax, e-mail, assistants' names, and web site, plus genres of music represented or published, artists' rosters, and submission policies. Anyone who's serious about a career in music needs this convenient guide to the industry's It List.
Author : Al Lieberman
Publisher : FT Press
ISBN 13 : 0133742857
Total Pages : 737 pages
Book Rating : 4.1/5 (337 download)
Download or read book Your Guide To Entertainment Marketing and Performance (Collection) written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
Author : Jim Grout
Publisher : Richards Education
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4./5 ( download)
Download or read book Harmony in Business: A Comprehensive Guide to Establishing a Record Label written by Jim Grout and published by Richards Education. This book was released on with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.
Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593920660
Total Pages : 585 pages
Book Rating : 4.5/5 (939 download)
Download or read book Plunkett's Entertainment and Media Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. You'll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors.
Author : Glenn M. Wong
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602037
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 251 pages
Book Rating : 4./5 ( download)
Download or read book BoogarLists | Directory of Marketing Services written by and published by BoogarLists. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1616 pages
Book Rating : 4.3/5 ( download)
Download or read book Chambers & Partners' Directory of the Legal Profession written by and published by . This book was released on 1996 with total page 1616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book BoogarLists | Directory of Public Relations Firms written by and published by BoogarLists. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
