Partnering With The Frenemy

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Partnering with the Frenemy

Author : Sandy Jap
Publisher : FT Press
ISBN 13 : 0134386930
Total Pages : 315 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Partnering with the Frenemy by : Sandy Jap

Download or read book Partnering with the Frenemy written by Sandy Jap and published by FT Press. This book was released on 2015-11-28 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as a finalist for the 2018 Leonard L. Berry Marketing Book Award! Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the widespread “frenemy” phenomenon in organizational partnerships, where partners who start as non-competitive “friends” become “enemies” over time. She identifies key economical and structural causes of “frenemization,” in which success creates imbalances in power dynamics, leading partners to generate resentment, contempt, and often direct competition. She also illuminates crucial social causes for partnership failure, where seemingly innocuous acts of interpersonal opportunism and “sins of omission” gradually poison collaboration. To support her insights, she offers numerous case studies, both ongoing and historical, including Samsung/Google, Martha Stewart/Macy’s, Oracle/Sun Microsystems, Best Buy/Apple, Calvin Klein/Warnaco, and Nike/Footlocker. Most important, she offers specific recommendations for avoiding problems, revitalizing weakening partnerships, and recognizing when a partnership can’t be saved. IT’S NOT JUST ABOUT CONTRACTS AND MONEY Understand how to better manage emotions, suspicions, and expectations from Day 1 WHAT YOU CAN LEARN FROM OTHERS’ FAILING PARTNERSHIPS Anticipate, prevent, and mitigate the core causes of business relationship failure RECOGNIZE PARTNERING “OPPORTUNISM” BEFORE IT DESTROYS COLLABORATION Fix partnering problems while you still can IT’S NOT A MARRIAGE: HOW TO BECOME COMFORTABLE SAYING GOODBYE Know when to end a partnership, and how to part as “friends”

Partnering with the Frenemy

Author : Sandy D. Jap
Publisher :
ISBN 13 : 9780134386928
Total Pages : pages
Book Rating : 4.3/5 (869 download)

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Book Synopsis Partnering with the Frenemy by : Sandy D. Jap

Download or read book Partnering with the Frenemy written by Sandy D. Jap and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Frenemies

Author : Mark L. Haas
Publisher : Cornell University Press
ISBN 13 : 1501761250
Total Pages : 304 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Frenemies by : Mark L. Haas

Download or read book Frenemies written by Mark L. Haas and published by Cornell University Press. This book was released on 2022-01-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Frenemies Mark L. Haas addresses policy-guiding puzzles such as: Why do international ideological enemies sometimes overcome their differences and ally against shared threats? Why, just as often, do such alliances fail? Alliances among ideological enemies confronting a common foe, or "frenemy" alliances, are unlike coalitions among ideologically-similar states facing comparable threats. Members of frenemy alliances are perpetually torn by two powerful opposing forces. Haas shows that shared material threats push these states together while ideological differences pull them apart. Each of these competing forces has dominated the other at critical times. This difference has resulted in stable alliances among ideological enemies in some cases but the delay, dissolution, or failure of these alliances in others. Haas examines how states' susceptibility to major domestic ideological changes and the nature of the ideological differences among countries provide the key to alliance formation or failure. This sophisticated framework is applied to a diverse range of critical historical and contemporary cases, from the failure of British and French leaders to ally with the Soviet Union against Nazi Germany in the 1930s to the likely evolution of the United States' alliance system against a rising China in the early 21st century. In Frenemies, Haas develops a groundbreaking argument that explains the origins and durability of alliances among ideological enemies and offers policy-guiding perspectives on a subject at the core of international relations.

Handbook of Business-to-Business Marketing

Author : Lilien, Gary L.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376871
Total Pages : 713 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.

Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

Mapping Out Marketing

Author : Ronald Paul Hill
Publisher : Routledge
ISBN 13 : 1351622528
Total Pages : 272 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Mapping Out Marketing by : Ronald Paul Hill

Download or read book Mapping Out Marketing written by Ronald Paul Hill and published by Routledge. This book was released on 2018-05-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.

Honeybees and Frenemies

Author : Kristi Wientge
Publisher : Simon & Schuster Books for Young Readers
ISBN 13 : 1534438157
Total Pages : 256 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Honeybees and Frenemies by : Kristi Wientge

Download or read book Honeybees and Frenemies written by Kristi Wientge and published by Simon & Schuster Books for Young Readers. This book was released on 2019-06-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey. It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.

Frenemies

Author : Ken Auletta
Publisher : Penguin
ISBN 13 : 0735220875
Total Pages : 384 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Frenemies by : Ken Auletta

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2018-06-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

My Famous Frenemy

Author : Piper Rayne
Publisher : Piper Rayne, Inc.
ISBN 13 :
Total Pages : 249 pages
Book Rating : 4./5 ( download)

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Book Synopsis My Famous Frenemy by : Piper Rayne

Download or read book My Famous Frenemy written by Piper Rayne and published by Piper Rayne, Inc.. This book was released on 2022-01-25 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood heartthrob, Gavin Price invaded our small town, Sunrise Bay, like he owned it. Gavin was my biggest celebrity crush when I was young. He bears the charisma of an easygoing boy-next-door mixed with a rule-breaker personality both in person and on screen. For a moment, I thought maybe my fairy godmother sent him to me. Until he decided to run against my mother for mayor. Everyone in our town knows my mom’s happiness comes before my own, so I take it as my personal mission to show him who really runs this town. I just didn’t realize that being my mom’s right-hand woman would put me in such close proximity to him. Very quickly, I question whether he wants to win the mayoral race or me.

Defending Frenemies

Author : Jeffrey W. Taliaferro
Publisher : Oxford University Press
ISBN 13 : 0190939338
Total Pages : 288 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Defending Frenemies by : Jeffrey W. Taliaferro

Download or read book Defending Frenemies written by Jeffrey W. Taliaferro and published by Oxford University Press. This book was released on 2019-08-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.

Behind Frenemy Lines

Author : Amber Tichenor
Publisher : Morgan James Publishing
ISBN 13 : 163195542X
Total Pages : 349 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Behind Frenemy Lines by : Amber Tichenor

Download or read book Behind Frenemy Lines written by Amber Tichenor and published by Morgan James Publishing. This book was released on 2021-11-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Females are the recipients of rivalrous behaviors from other women, consistently. It’s what people frequently call a “cat-fight,” or “women being dramatic” it isn’t pretty. It can be raw, ugly, confusing, and very painful. Female rivalry is boundless. As a result, there is a hunger for this topic, to better understand it, to curb the behavior, to dive into the misconceptions and reality that it’s not just a cat-fight. It’s much more than that. It’s a silent epidemic. Women who are recipients of this type of behavior often don’t speak about their experience until it is behind them, or near to being over. Silent in the fact that there is often awareness by others about the behavior, but traditionally it’s not dealt with until after the fact, if ever. Behind Frenemy Lines is a practical guide to help women find their peace, explore how they trust, establish true connections and know they are not alone when they are experiencing these types of behaviors. By sharing personal and relatable stories, Behind Frenemy Lines addresses the raw ugliness of female rivalry head on. It offers tips with structure to educate and help women connect with one another about the seriousness of the phenomenon so that they can forge relationships that help them be unstoppable, together.

Defending Frenemies

Author : Jeffrey W. Taliaferro
Publisher : Oxford University Press, USA
ISBN 13 : 0190939303
Total Pages : 313 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Defending Frenemies by : Jeffrey W. Taliaferro

Download or read book Defending Frenemies written by Jeffrey W. Taliaferro and published by Oxford University Press, USA. This book was released on 2019 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.

All Adults Here

Author : Emma Straub
Publisher : Penguin
ISBN 13 : 0698407989
Total Pages : 368 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis All Adults Here by : Emma Straub

Download or read book All Adults Here written by Emma Straub and published by Penguin. This book was released on 2020-05-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER A TODAY SHOW #ReadWithJenna BOOK CLUB PICK! "In a time when all we want is hope, it’s a beautiful book to reach for." -Jenna Bush Hager "Brimming with kindness, forgiveness, humor and love and yet (magically) also a page turner that held me captive until it was finished. This is Emma Straub's absolute best and the world will love it. I love it." —Ann Patchett “An immensely charming and warmhearted book. It’s a vacation for the soul.”—Vox A warm, funny, and keenly perceptive novel about the life cycle of one family--as the kids become parents, grandchildren become teenagers, and a matriarch confronts the legacy of her mistakes. From the New York Times bestselling author of Modern Lovers and The Vacationers, and the forthcoming novel This Time Tomorrow. When Astrid Strick witnesses a school bus accident in the center of town, it jostles loose a repressed memory from her young parenting days decades earlier. Suddenly, Astrid realizes she was not quite the parent she thought she'd been to her three, now-grown children. But to what consequence? Astrid's youngest son is drifting and unfocused, making parenting mistakes of his own. Her daughter is pregnant yet struggling to give up her own adolescence. And her eldest seems to measure his adult life according to standards no one else shares. But who gets to decide, so many years later, which long-ago lapses were the ones that mattered? Who decides which apologies really count? It might be that only Astrid's thirteen-year-old granddaughter and her new friend really understand the courage it takes to tell the truth to the people you love the most. In All Adults Here, Emma Straub's unique alchemy of wisdom, humor, and insight come together in a deeply satisfying story about adult siblings, aging parents, high school boyfriends, middle school mean girls, the lifelong effects of birth order, and all the other things that follow us into adulthood, whether we like them to or not.

The New Marketing Playbook

Author : Ritchie Mehta
Publisher : Pearson UK
ISBN 13 : 1292373792
Total Pages : 345 pages
Book Rating : 4.2/5 (923 download)

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Book Synopsis The New Marketing Playbook by : Ritchie Mehta

Download or read book The New Marketing Playbook written by Ritchie Mehta and published by Pearson UK. This book was released on 2021-05-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

The Golden Ticket

Author : Lance Fortnow
Publisher : Princeton University Press
ISBN 13 : 0691175780
Total Pages : 188 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Golden Ticket by : Lance Fortnow

Download or read book The Golden Ticket written by Lance Fortnow and published by Princeton University Press. This book was released on 2017-02-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The P-NP problem is the most important open problem in computer science, if not all of mathematics. Simply stated, it asks whether every problem whose solution can be quickly checked by computer can also be quickly solved by computer. The Golden Ticket provides a nontechnical introduction to P-NP, its rich history, and its algorithmic implications for everything we do with computers and beyond. Lance Fortnow traces the history and development of P-NP, giving examples from a variety of disciplines, including economics, physics, and biology. He explores problems that capture the full difficulty of the P-NP dilemma, from discovering the shortest route through all the rides at Disney World to finding large groups of friends on Facebook. The Golden Ticket explores what we truly can and cannot achieve computationally, describing the benefits and unexpected challenges of this compelling problem.

A Field Guide to Channel Strategy

Author : Anne T. Coughlan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539987741
Total Pages : 206 pages
Book Rating : 4.9/5 (877 download)

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Book Synopsis A Field Guide to Channel Strategy by : Anne T. Coughlan

Download or read book A Field Guide to Channel Strategy written by Anne T. Coughlan and published by Createspace Independent Publishing Platform. This book was released on 2016-11-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.

Globalisation and Higher Education Reforms

Author : Joseph Zajda
Publisher : Springer
ISBN 13 : 3319281917
Total Pages : 213 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Globalisation and Higher Education Reforms by : Joseph Zajda

Download or read book Globalisation and Higher Education Reforms written by Joseph Zajda and published by Springer. This book was released on 2016-02-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interrelationship between ideology, the state and higher education reforms, setting it in a global context. It examines some of the major higher education reforms and policy issues in a global culture, particularly in the light of recent shifts in quality and standards-driven education and policy research. In doing so, the book provides a comprehensive picture of the intersecting and diverse discourses of globalisation and policy-driven reforms in higher education. Representing scholarly research on major discourses in the field of higher education reforms, the book draws upon recent studies in the areas of globalisation, equality, and the role of the state in higher education reforms. It critiques the neo-liberal ideological imperatives of current higher education and policy reforms, and illustrates the way that shifts in the relationship between the state and higher education policy affect current trends in higher education reforms. Individual chapters critically assess the dominant discourses and debates on higher education and policy reforms. Using diverse comparative education paradigms from critical theory to historical-comparative research, the chapters focus on globalisation, ideology and higher education reforms and examine both the reasons and outcomes of higher education reforms and policy change. “Anyone who has been involved in higher education over the past few decades cannot fail to be affected by the impact of globalisation and neo-liberal policies on universities and society at large. In 'Globalisation and Higher Education Reforms', the 15th volume of the series 'Globalisation, Comparative Education and Policy Research', Joseph Zajda and Val Rust present chapters on education reform in the USA and in international contexts that highlight the inroads that neo-liberalism has made into policy making at higher education institutions. The chapters also illustrate the way universities have been reinventing themselves to meet the demands of a knowledge society in which corporate values of efficiency, performance and managerialism drive the agenda. What are the effects of internationalisation on higher education in the universities of today? With chapters from internationally respected scholars from around the globe, this book seeks to address the many issues of the new reality in higher education. This is a welcome, accessible volume for all those concerned with research, policy-making and curriculum development.”Professor Suzanne Majhanovich, Western University

Tales from a Not-So-Friendly Frenemy

Author : Rachel Renee Russell
Publisher : Thorndike Striving Reader
ISBN 13 : 9781432874841
Total Pages : 302 pages
Book Rating : 4.8/5 (748 download)

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Book Synopsis Tales from a Not-So-Friendly Frenemy by : Rachel Renee Russell

Download or read book Tales from a Not-So-Friendly Frenemy written by Rachel Renee Russell and published by Thorndike Striving Reader. This book was released on 2020-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nikki Maxwell has the worst luck. Of all the schools she could have been assigned to for the student exchange week program, she's stuck at North Hampton Hills, her arch nemesis MacKenzie Hollister's new school. Even worse, there might just be someone at NHH who can out-MacKenzie MacKenzie! At least Nikki can write about every moment of drama in her diary, so readers won't miss a moment of it. Can the queen of dorks survive a week at the head CCP's new school or will it be a dorky disaster? ("--