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Panamas Low Income Consumers Brand Loyalty Panamanian Consumers
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Book Synopsis Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers by : Rossano V. Gerald
Download or read book Panama's Low-Income Consumers' Brand Loyalty: Panamanian Consumers written by Rossano V. Gerald and published by Universal-Publishers. This book was released on 2011-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research problem focused on Panama's low-income consumers' decision making process when shopping for consumer-products. The purpose of the research was to determine Panama's low-income consumers' consumption values, preferences, and loyalty towards a particular brand over another. The qualitative research method was employed in this study, and the data collection process consisted of observation and in-depth interview documents that were organized and categorized. The results of the study found that Panama's low-income consumers' brand preferences were widely varied and brand-loyalty behavior was influenced by consumers' knowledge, perceptions, and commitment towards a particular product and service provider. Recommendation for further study addressed the marketing strategy that could be used to identify consumers' consumption preferences and loyalty towards a particular brand.
Book Synopsis Business in Emerging Latin America by : Fernando Robles
Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com
Book Synopsis The Pending Free Trade Agreements with Colombia, Panama, and South Korea and the Creation of U.S. Jobs by : United States. Congress. House. Committee on Ways and Means
Download or read book The Pending Free Trade Agreements with Colombia, Panama, and South Korea and the Creation of U.S. Jobs written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 2011 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :WHO Commission on Social Determinants of Health Publisher :World Health Organization ISBN 13 :9241563702 Total Pages :257 pages Book Rating :4.2/5 (415 download)
Book Synopsis Closing the Gap in a Generation by : WHO Commission on Social Determinants of Health
Download or read book Closing the Gap in a Generation written by WHO Commission on Social Determinants of Health and published by World Health Organization. This book was released on 2008 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social justice is a matter of life and death. It affects the way people live, their consequent chance of illness, and their risk of premature death. We watch in wonder as life expectancy and good health continue to increase in parts of the world and in alarm as they fail to improve in others.
Book Synopsis The Tobacco Atlas by : Judith Mackay
Download or read book The Tobacco Atlas written by Judith Mackay and published by . This book was released on 2006 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers cigarette consumption, health risks, and tobacco industry in nations of the world.
Book Synopsis Consumer Marketing in Latin America by : Economist Intelligence Unit (New York, N.Y.)
Download or read book Consumer Marketing in Latin America written by Economist Intelligence Unit (New York, N.Y.) and published by . This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Challenges of Party-Building in Latin America by : Steven Levitsky
Download or read book Challenges of Party-Building in Latin America written by Steven Levitsky and published by Cambridge University Press. This book was released on 2016-10-13 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly four decades since the onset of the third wave, political parties remain weak in Latin America: parties have collapsed in much of the region, and most new party-building efforts have failed. Why do some new parties succeed while most fail? This book challenges the widespread belief that democracy and elections naturally give rise to strong parties and argues that successful party-building is more likely to occur under conditions of intense conflict than under routine democracy. Periods of revolution, civil war, populist mobilization, or authoritarian repression crystallize partisan attachments, create incentives for organization-building, and generate a 'higher cause' that attracts committed activists. Empirically rich chapters cover diverse cases from across Latin America, including both successful and failed cases.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1971 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Book Synopsis The Next 4 Billion by : Allen L. Hammond
Download or read book The Next 4 Billion written by Allen L. Hammond and published by World Resources Institute. This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.
Download or read book Commerce written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U.S. News & World Report written by and published by . This book was released on 1964 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prize Possession written by John Major and published by Cambridge University Press. This book was released on 2003-10-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prize Possession is a history of United States policy towards the Panama Canal, focusing principally on the first two generations of American tenure of the Canal Zone between 1904 and 1955. John Major also provides an extensive look at the nineteenth-century background, the making of the 1903 canal treaty with Panama, the move after 1955 towards the new treaty settlement of 1977, and the crucial significance of the Canal to American policy-makers and their public. The book is based for the most part on the hitherto largely untapped sources of US government agencies, namely, the State, War, and Navy Department, and the Canal Zone administration, as well as on the papers of notable dramatis personae such as Theodore and Franklin Roosevelt and Philippe Bunau-Varilla. As such it makes an important and original contribution to our knowledge and understanding of a subject which has not yet received its due from historians.
Download or read book AgExporter written by and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competitiveness In International Food Markets by : Maurey E Bredahl
Download or read book Competitiveness In International Food Markets written by Maurey E Bredahl and published by CRC Press. This book was released on 2019-08-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The successful completion of the GATT negotiations and the North American Free Trade Agreement and the completion of the EC Internal Market mean that food and agricultural sectors must become internationally competitive. Firms, farm organizations, and governments are seeking to identify strategies and public policies that will increase their compet
Author :Michael Vogel, Alexis Papathanassis and Ben Wolber Publisher :CABI ISBN 13 :9781845938468 Total Pages :275 pages Book Rating :4.9/5 (384 download)
Book Synopsis The Business and Management of Ocean Cruises by : Michael Vogel, Alexis Papathanassis and Ben Wolber
Download or read book The Business and Management of Ocean Cruises written by Michael Vogel, Alexis Papathanassis and Ben Wolber and published by CABI. This book was released on 2012 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.
Book Synopsis Cruise Tourism in the Caribbean by : Martha Honey
Download or read book Cruise Tourism in the Caribbean written by Martha Honey and published by Routledge. This book was released on 2019-06-17 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up shop in Florida and began selling winter cruises to the Caribbean targeting American retirees. For geopolitical reasons, the US initially excluded cruises to Cuba. This changed in 2016, following the historic Obama-Castro agreement to move towards diplomatic, trade and travel normalization. Cuba quickly became the Caribbean’s fastest growing cruise destination. This book considers the limited economic benefits of cruise tourism, its environmental and social impacts, and the effects of climate change, and "overtourism." Based on this analysis and case studies of key Caribbean and Mediterranean destinations, this book cautions against overdependence on cruise tourism and outlines reforms needed to bring more benefits and equity to Caribbean countries. It will be valuable to professionals, businesses, development agencies, NGOs, and academics interested in a sustainable cruise industry and the economic well-being of Caribbean island nations.
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
