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Author : Gwil Griffiths
Publisher :
ISBN 13 : 9780525174394
Total Pages : 72 pages
Book Rating : 4.1/5 (743 download)
Download or read book Packard: a History in Ads ... 1903-1956 written by Gwil Griffiths and published by . This book was released on 1970 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gwil Griffiths
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (91 download)
Download or read book Packard: a History in Ads ... 1903-1956 written by Gwil Griffiths and published by . This book was released on 1970 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313016062
Total Pages : 516 pages
Book Rating : 4.3/5 (13 download)
Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author : Packards International Motor Car Club
Publisher :
ISBN 13 :
Total Pages : 828 pages
Book Rating : 4.3/5 (91 download)
Download or read book Packards International Motor Car Club written by Packards International Motor Car Club and published by . This book was released on 1976 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1040 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Cross
Publisher : Greenwood
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)
Download or read book A Century of American Icons written by Mary Cross and published by Greenwood. This book was released on 2002-10-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products—ten per decade—that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols. A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur W. Einstein, Jr.
Publisher : McFarland
ISBN 13 : 0786456612
Total Pages : 283 pages
Book Rating : 4.7/5 (864 download)
Download or read book "Ask the Man Who Owns One" written by Arthur W. Einstein, Jr. and published by McFarland. This book was released on 2014-01-10 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1973 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.:/5 (321 download)
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1148 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cars & Parts written by and published by . This book was released on 1995 with total page 1148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Union Catalog written by and published by . This book was released on 1979 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : Jef I Richards
Publisher : Rowman & Littlefield
ISBN 13 : 1538141221
Total Pages : 465 pages
Book Rating : 4.5/5 (381 download)
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (31 download)
Download or read book Catalog of Copyright Entries. Fourth Series written by Library of Congress. Copyright Office and published by . This book was released on 1971 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Jan Young
Publisher : Lulu.com
ISBN 13 : 1105168018
Total Pages : 325 pages
Book Rating : 4.1/5 (51 download)
Download or read book TW Index Volumes 1 and 2 Combined written by Jan Young and published by Lulu.com. This book was released on 2011-10-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: TW Index is a complete and detailed index of everything that has appeared in the SDC Turning Wheels magazine since its inception in 1972. Of greatest importance are the advice items that are indexed by subject (engines, brakes, steering, etc.), model AND year including all individual letters that appear in the Co-Operator column. Historical items are also indexed by subject as well as by the vehicle (model and year) they relate to. If you own, for instance, a 1959 Hawk, TW Index will give you instant access to everything that has been published about your car and much more. Each listing, of course, refers you to the specific issue of "Turning Wheels" and cites the page on which the item begins. Rated "excellent" by Fred Fox and Bob Palma. Volume 1 of Turning Wheels Index includes issues of Turning Wheels from 1972 through 1992 with 10,711 references on 159 pages. Volume 2 includes 1993 through 2009 with 9,995 references on 158 pages.
Author : R.R. Bowker Company. Department of Bibliography
Publisher :
ISBN 13 :
Total Pages : 1434 pages
Book Rating : 4.4/5 (91 download)
Download or read book American Book Publishing Record Cumulative, 1950-1977 written by R.R. Bowker Company. Department of Bibliography and published by . This book was released on 1978 with total page 1434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
