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Author : Robert G. Neubauer
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (91 download)
Download or read book Packaging: the Contemporary Media written by Robert G. Neubauer and published by . This book was released on 1973 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author : Marianne R. Klimchuk
Publisher : John Wiley & Sons
ISBN 13 : 1118501802
Total Pages : 274 pages
Book Rating : 4.1/5 (185 download)
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2012-07-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Author : William David Sloan
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.3/5 ( download)
Download or read book Contemporary Media Issues written by William David Sloan and published by . This book was released on 1998 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Giles Calver
Publisher : Rotovision
ISBN 13 : 9782940361885
Total Pages : 255 pages
Book Rating : 4.3/5 (618 download)
Download or read book What is Packaging Design? written by Giles Calver and published by Rotovision. This book was released on 2007 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.
Author : Marianne R. Klimchuk
Publisher : John Wiley & Sons
ISBN 13 : 111802706X
Total Pages : 256 pages
Book Rating : 4.1/5 (18 download)
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author : Deborah L. Jaramillo
Publisher : Indiana University Press
ISBN 13 : 0253003407
Total Pages : 273 pages
Book Rating : 4.2/5 (53 download)
Download or read book Ugly War, Pretty Package written by Deborah L. Jaramillo and published by Indiana University Press. This book was released on 2009-09-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deborah L. Jaramillo investigates cable news' presentation of the Iraq War in relation to "high concept" filmmaking. High concept films can be reduced to single-sentence summaries and feature pre-sold elements; they were considered financially safe projects that would sustain consumer interest beyond their initial theatrical run. Using high concept as a framework for the analysis of the 2003 coverage of the Iraq War -- paying close attention to how Fox News and CNN packaged and promoted the U.S. invasion of Iraq -- Ugly War, Pretty Package offers a new paradigm for understanding how television news reporting shapes our perceptions of events.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1976 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Coles
Publisher : CRC Press
ISBN 13 : 9780849397882
Total Pages : 370 pages
Book Rating : 4.3/5 (978 download)
Download or read book Food Packaging Technology written by Richard Coles and published by CRC Press. This book was released on 2003-08-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The protection and preservation of a product, the launch of new products or re-launch of existing products, perception of added-value to products or services, and cost reduction in the supply chain are all objectives of food packaging. Taking into consideration the requirements specific to different products, how can one package successfully meet all of these goals? Food Packaging Technology provides a contemporary overview of food processing and packaging technologies. Covering the wide range of issues you face when developing innovative food packaging, the book includes: Food packaging strategy, design, and development Food biodeterioation and methods of preservation Packaged product quality and shelf life Logistical packaging for food marketing systems Packaging materials and processes The battle rages over which type of container should be used for which application. It is therefore necessary to consider which materials, or combination of materials and processes will best serve the market and enhance brand value. Food Packaging Technology gives you the tools to determine which form of packaging will meet your business goals without compromising the safety of your product.
Author : Raka Shome
Publisher : University of Illinois Press
ISBN 13 : 0252096681
Total Pages : 273 pages
Book Rating : 4.2/5 (52 download)
Download or read book Diana and Beyond written by Raka Shome and published by University of Illinois Press. This book was released on 2014-10-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The death of Princess Diana unleashed an international outpouring of grief, love, and press attention virtually unprecedented in history. Yet the exhaustive effort to link an upper class white British woman with "the people" raises questions. What narrative of white femininity transformed Diana into a simultaneous signifier of a national and global popular? What ideologies did the narrative tap into to transform her into an idealized woman of the millennium? Why would a similar idealization not have appeared around a non-white, non-Western, or immigrant woman? Raka Shome investigates the factors that led to this defining cultural/political moment and unravels just what the Diana phenomenon represented for comprehending the relation between white femininity and the nation in postcolonial Britain and its connection to other white female celebrity figures in the millennium. Digging into the media and cultural artifacts that circulated in the wake of Diana's death, Shome investigates a range of theoretical issues surrounding motherhood and the production of national masculinities, global humanitarianism, transnational masculinities, the intersection of fashion and white femininity, and spirituality and national modernity. Her analysis explores how images of white femininity in popular culture intersect with issues of race, gender, class, sexuality, and transnationality in the performance of Anglo national modernities. Moving from ideas on the positioning of privileged white women in global neoliberalism to the emergence of new formations of white femininity in the millennium , Diana and Beyond fearlessly explains the late princess's never-ending renaissance and ongoing cultural relevance.
Author : Richard Koci Hernandez
Publisher : Routledge
ISBN 13 : 131781407X
Total Pages : 232 pages
Book Rating : 4.3/5 (178 download)
Download or read book The Principles of Multimedia Journalism written by Richard Koci Hernandez and published by Routledge. This book was released on 2015-06-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling. Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.
Author : Ryan Lizardi
Publisher : Lexington Books
ISBN 13 : 0739196227
Total Pages : 167 pages
Book Rating : 4.7/5 (391 download)
Download or read book Mediated Nostalgia written by Ryan Lizardi and published by Lexington Books. This book was released on 2014-11-06 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the current rash of film remakes, vintage video game downloads, and box sets of bygone television shows, media today is obsessed with nostalgia. Instead of presenting a past that functions as an adaptive mirror with which we can compare our contemporary situation, the past is instead presented as an individualized version that transfixes us as uncritical citizens of our own culture. Mediated Nostalgia: Individual Memory and Contemporary Mass Media argues that the cultural implication of a cross-media eternal return to nostalgia is an increasing reliance on defining who we are as people and societies by what media we consumed as children. The unblinking eye toward the past knows no progress, or at the very least, does not employ the past to compare and adaptively engage with the present or future. Examining film, literature, television, and video games, Ryan Lizardi tackles the idea of why that strong sense of nostalgia is such a popular tactic for the media industry, and why it is problematic.
Author : Philip D. Bust
Publisher : CRC Press
ISBN 13 : 9780415374484
Total Pages : 676 pages
Book Rating : 4.3/5 (744 download)
Download or read book Contemporary Ergonomics 2005 written by Philip D. Bust and published by CRC Press. This book was released on 2005-05-12 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broad and developing scope of ergonomics - the application of scientific knowledge to improve peoples' interaction with products, systems and environments - has been illustrated for over twenty years by the books that make up the Contemporary Ergonomics series. Presenting the proceedings of the Ergonomics Society's annual conference, the series embraces the wide range of topics. Individual papers provide insight into current practice, present new research findings and form an invaluable reference source. The volumes provide a fast track for the publication of suitable papers from international contributors. These are chosen on the basis of abstracts submitted to a selection panel in the autumn prior to the Ergonomics Society's annual conference held in the spring. A wide range of topics are covered in these proceedings, including: applications of ergonomics, air traffic control, cognitive ergonomics, defence, design, environmental ergonomics, ergonomics4schools, hospital ergonomics, inclusive design, methods and tools, occupational health and safety, slips, trips & falls and transport. As well as being of interest to mainstream ergonomists and human factors specialists, Contemporary Ergonomics will appeal to all those who are concerned with people's interactions with their working and leisure environment including designers, manufacturing and production engineers, health and safety specialists, occupational, applied and industrial psychologists, and applied physiologists.
Author : Melanie Chan
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623564743
Total Pages : 217 pages
Book Rating : 4.6/5 (235 download)
Download or read book Virtual Reality written by Melanie Chan and published by Bloomsbury Publishing USA. This book was released on 2014-01-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.
Author : Maher Asaad Baker
Publisher : tredition
ISBN 13 : 338427119X
Total Pages : 120 pages
Book Rating : 4.3/5 (842 download)
Download or read book Colors of the Kingdom written by Maher Asaad Baker and published by tredition. This book was released on 2024-06-25 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a journey through the rich and intricate world of Thai art. This book explores Thailand's traditional music, calligraphy, painting, pottery, and sculptures, revealing the deep cultural and spiritual significance that has shaped its artistic heritage. Discover how Thai painting reflects nature, religion, and history, and learn about Thai pottery's craftsmanship and its sculptures' symbolism. This book traces the influences of neighboring civilizations and global trade, uncovering the fusion of tradition and innovation that characterizes contemporary Thai art. Through the perspectives of renowned artists and modern technology, witness how Thailand's artistic expression continues to thrive and adapt in the digital age. "Colors of the Kingdom" is not just a record of art; it's a profound reflection on identity, society, and the enduring human spirit. Join us as we invite you to experience the soul of Thailand, where art is a universal quest for beauty and meaning.
Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 131768401X
Total Pages : 275 pages
Book Rating : 4.3/5 (176 download)
Download or read book Media and the Sexualization of Childhood written by Barrie Gunter and published by Routledge. This book was released on 2014-04-29 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can have on the socialisation and psychological development of children and the extent to which the premature introduction of sexuality into their lives can place them at risk of unwanted attention. This book explores these issues using an evidence based approach that draws on research findings from around the world, representing the most comprehensive single account of the field. The book will be invaluable to students studying topics surrounding children and the media and childhood studies, as well as students of communication, media, cultural studies, sociology, psychology and health science.
Author : Emily J. H. Contois
Publisher : UNC Press Books
ISBN 13 : 146966075X
Total Pages : 207 pages
Book Rating : 4.4/5 (696 download)
Download or read book Diners, Dudes, and Diets written by Emily J. H. Contois and published by UNC Press Books. This book was released on 2020-10-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phrase "dude food" likely brings to mind a range of images: burgers stacked impossibly high with an assortment of toppings that were themselves once considered a meal; crazed sports fans demolishing plates of radioactively hot wings; barbecued or bacon-wrapped . . . anything. But there is much more to the phenomenon of dude food than what's on the plate. Emily J. H. Contois's provocative book begins with the dude himself—a man who retains a degree of masculine privilege but doesn't meet traditional standards of economic and social success or manly self-control. In the Great Recession's aftermath, dude masculinity collided with food producers and marketers desperate to find new customers. The result was a wave of new diet sodas and yogurts marketed with dude-friendly stereotypes, a transformation of food media, and weight loss programs just for guys. In a work brimming with fresh insights about contemporary American food media and culture, Contois shows how the gendered world of food production and consumption has influenced the way we eat and how food itself is central to the contest over our identities.
