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Owners Guide To A Small Business Website
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Book Synopsis Owner's Guide to a Small Business Website by : Lisa Spann
Download or read book Owner's Guide to a Small Business Website written by Lisa Spann and published by How To Books. This book was released on 2014-05-15 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.
Book Synopsis Small Business Owners Guide To Marketing Your Business On The Internet by : Ben Wheeler
Download or read book Small Business Owners Guide To Marketing Your Business On The Internet written by Ben Wheeler and published by Ben Wheeler. This book was released on 2015-02-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.
Download or read book Website Blueprint written by Gregg Murray and published by . This book was released on 2010-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website Blueprint was created for busy small business owners. It is the first book every entrepreneur should read to understand everything that's required to have a successful online presence. This is not a "how to build a website" book. It's a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website. You'll find simple directions on getting organized, finding a designer on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO, email marketing, business blogging, social media, and more.
Book Synopsis The Pocket Small Business Owner's Guide to Business Plans by : Brian Hill
Download or read book The Pocket Small Business Owner's Guide to Business Plans written by Brian Hill and published by Simon and Schuster. This book was released on 2013-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality. Topics covered include: Creating a business model Identifying and beating the competition Calculating expenses Determining whether you need additional capital Avoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner’s Guide will help you to achieve your goals!
Book Synopsis The Small Business Website Checklist by : Nick Loper
Download or read book The Small Business Website Checklist written by Nick Loper and published by Createspace Independent Publishing Platform. This book was released on 2014-01-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Your Business Needs a Website If you're doing business today - online OR offline - you need a website. It's that simple. Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business. Who is This Book For? This book is for small business owners who: -Have a website, but feel like it's not delivering the results it could. -Need a website, but aren't sure where to start or who to trust for advice. -Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online. After all, isn't that what it's all about? Why This List? There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers. What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site. That's where this book comes in. I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.
Book Synopsis How to Turn Your Website Into a Customer Getting Machine by : John McDonald
Download or read book How to Turn Your Website Into a Customer Getting Machine written by John McDonald and published by CreateSpace. This book was released on 2015-11-17 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we'll cover the different components of a well-rounded online presence that will turn your website into a Customer Getting Machine that you can count on as an asset for your business. Not only will you get enough information to understand what needs to be done so that you can speak intelligently with a professional web consultant should you choose to have someone else do the work for you, you'll also be armed with the knowledge to do it yourself should you choose to go that route.
Book Synopsis Make Your Small Business Website Work by : John Heartfield
Download or read book Make Your Small Business Website Work written by John Heartfield and published by Rockport Pub. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Learn "how to build an integrate your website into your business- Advice and tips for what works online and how to get to most out it- Geared toward Web designers and small business owners and employees - Features extensive information on how to home in on the core message and construct effective homepages, how small business sites differ from others, and how to create navigation systems that don't frustrate
Book Synopsis The Small Business Website Design Guide by : Lisa Pecunia
Download or read book The Small Business Website Design Guide written by Lisa Pecunia and published by Avarra Solutions. This book was released on 2011-02 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Website Design Guide is specifically for the non-technical small business owner.* Are you thinking of redesigning your web site, but you're not sure who to turn to?* Have you heard stories about other businesses whose web designer just up and disappeared?* Do you wonder why your website isn't getting any "hits"?* Does the whole internet marketing craze make you wonder what you're missing?Until you know the basics of how good web design and internet marketing work, you aren't equipped to make the best e-marketing decisions for your company.This book will help! It answers all your questions and guides you down the right path of redesigning your website and promoting it properly.
Book Synopsis The Small Business Owner's Manual by : Joe Kennedy
Download or read book The Small Business Owner's Manual written by Joe Kennedy and published by Red Wheel/Weiser. This book was released on 2005-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. Weigh the pros and cons among 8 legal structures, from corporations to LLCs. Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. Develop a powerful business plan in half the time. Learn to sell products and services by considering 10 possible sales and distribution channels. Discover the latest trends to quickly and inexpensively set up a website and e-store. Get taxes paid on time, collect from deadbeats, protect the business from litigation, and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. Get a quick overview of the 14 top forms of business insurance including workers comp and medical. Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. Understand the legal side of hiring, firing, and managing employees and contractors. Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers, and download links are also included. Credit cards are critical these days, so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud and lots more too! Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision, and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry, Joe knows a lot about the Internet too so the content here is better than web-based searches. The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.
Book Synopsis Understanding Your Website by : Thomas Brunt
Download or read book Understanding Your Website written by Thomas Brunt and published by . This book was released on 2010-12-20 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone who owns a small business Website. It is not a technical "how-to" guide. It is a big-picture overview of what can be done with your Web presence.You don't need to know how to take a car apart and put it together, but you do need to know what it can do. The same is true for your Web presence.
Book Synopsis The Small Business Website Checklist by : Nick Loper
Download or read book The Small Business Website Checklist written by Nick Loper and published by CreateSpace. This book was released on 2013-11-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Your Business Needs a WebsiteIf you're doing business today – online OR offline – you need a website. It's that simple.Every day, Google completes more than 5 billion searches. Think some of those people, even just a tiny fraction, might be searching for what you sell? If you don't have a website, how will they ever find you? This book is about setting up your web presence the right way, or optimizing your existing website to reach more visitors. Ultimately it's about generating more traffic, more leads, and more sales and profit for your small business.Who is This Book For?This book is for small business owners who: – Have a website, but feel like it's not delivering the results it could. – Need a website, but aren't sure where to start or who to trust for advice. – Are confused and intimidated when dealing with technical problems or contracting with programmers. Have you been overpromised or oversold by web developers in the past? You're not alone. In fact, it happened to me. It seems like there's an entire industry out there trying to milk small business owners out of their hard-earned cash. But you don't need to be another victim. Armed with this checklist, you'll have a working knowledge of all the important elements of a truly awesome website; one that presents your brand to the world and helps achieve your goals online.After all, isn't that what it's all about? Why This List?There is no shortage of resources when it comes to getting started online. Some of these are genuinely helpful, and many of those will be mentioned in the pages ahead. But others just want to sell you some service you don't really need, or get you to sign up for a hosting package through their affiliate link so they can earn a commission. Do they really have your best interest in mind? Many only give you part of the story, or leave you with more questions than answers.What's missing is a comprehensive checklist for small businesses to use when evaluating their current website or when planning out their new site.That's where this book comes in.I'm a small business owner myself, and have been working online for nearly 10 years. In that time, I've come across too many amazing businesses with amazingly bad websites. Or worse, local businesses I wanted to find information on and patronize but that had no website at all. This checklist is my effort to help give small business owners the information they need to succeed online. From one entrepreneur to another, let's get started! What are you waiting for? Hit the Buy Now button and get started today.
Book Synopsis Small Business For Dummies® by : Eric Tyson
Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.
Book Synopsis Million Dollar Website by : Lori Culwell
Download or read book Million Dollar Website written by Lori Culwell and published by Penguin. This book was released on 2009-05-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out
Book Synopsis Small Business Owner's Guide to Local Lead Generation by : Ray Perry
Download or read book Small Business Owner's Guide to Local Lead Generation written by Ray Perry and published by CreateSpace. This book was released on 2015-06-19 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it's another story - one with a VERY happy ending for your business. With the right strategies and tactics, it's easy to attract and engage more ideal customers right in your backyard - and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust - and they love being able to support local businesses in their own communities. "If you build it, they will come" only works in the movies. You need a simple, surefire way to market your small business... and one that won't break the bank or distract you from your primary role in your business. If you'd like to double or triple your local customer base this year, you should keep reading. Here's what you're about to discover: * Even though you can't out-spend them, you CAN out-think them. Here's how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.* What you can start doing right now to help make more potential customers in your community eager to do business with you.* How to make sure your company's website works to skyrocket your revenue and chop your sales cycle in half.* Which numbers really matter when you're measuring the effectiveness of your marketing program.* A "new" old marketing tactic that you've never heard of - and how it can put your business right in front of your entire community. * How to make sure your online listings are helping you - and not hurting you.* What it takes to get found online, even in the most competitive markets.* A headache-free way to use social media marketing to bring in even more business.* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way. If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You're about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth. The Small Business Owner's Guide to Local Lead Generation is a little book with a big promise: If you put what you're about to learn into action, your local business will grow.
Book Synopsis The Complete Idiot's Guide to Starting a Web-Based Business by : Steve Slaunwhite
Download or read book The Complete Idiot's Guide to Starting a Web-Based Business written by Steve Slaunwhite and published by Penguin. This book was released on 2009-09-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
Book Synopsis Unofficial Guide to Starting a Business Online by : Jason R. Rich
Download or read book Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business
Book Synopsis The Battle to Get Traffic to Your Website by : Seggy T Segaran
Download or read book The Battle to Get Traffic to Your Website written by Seggy T Segaran and published by Ohm Books. This book was released on 2014-07-03 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last! A guide to web marketing written by a small business owner for small business owners. This jargon-free guide takes the reader step by step through the black art of trying to get websites to the front page of Google. Based on the author's own experience over the last 15 years with various websites for his own business, this guide covers the basics of keyword strategy, optimising page content, linking and using Google to get websites to the first page in Google. You don t have to know anything about designing websites to benefit from this book. If you use external web designers then the information in this book can be used to badger and cajole them into putting many of these ideas into practice. If your web designers are telling you that they are experts in optimising websites to appear on Google, then this book will help you check this from the comfort of your own desk. More importantly, if your competitor s websites are doing better than your own, then this book will help you analyse how they are achieving this and how to use this information to improve your own website. This book is for all those hard working small business owners out there. Use it and make your on-line business prosper.
