Direct, Digital & Data-Driven Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1529712394
Total Pages : 785 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Direct, Digital & Data-Driven Marketing by : Lisa Spiller

Download or read book Direct, Digital & Data-Driven Marketing written by Lisa Spiller and published by SAGE. This book was released on 2020-01-09 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Violence and Social Orders

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Publisher : Cambridge University Press
ISBN 13 : 0521761735
Total Pages : 345 pages
Book Rating : 4.5/5 (217 download)

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Book Synopsis Violence and Social Orders by : Douglass Cecil North

Download or read book Violence and Social Orders written by Douglass Cecil North and published by Cambridge University Press. This book was released on 2009-02-26 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the problem of violence into a larger framework, showing how economic and political behavior are closely linked.

Customer Loyalty and Brand Management

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Author :
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Contemporary Direct & Interactive Marketing

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Author :
Publisher :
ISBN 13 : 9780136086109
Total Pages : 0 pages
Book Rating : 4.0/5 (861 download)

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Book Synopsis Contemporary Direct & Interactive Marketing by : Lisa Spiller

Download or read book Contemporary Direct & Interactive Marketing written by Lisa Spiller and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing require a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. The Foundations of Direct & Interactive Marketing (D&IM); Integrated Marketing Communication (IMC): The Message & Media Decisions in Direct & Interactive Marketing; Response, Measurement & Metrics of Direct & Interactive Marketing; Applications & Future Directions of Direct & Interactive Marketing A career in marketing today increasingly requires direct marketing and online marketing skills. Spiller/Baier prepares students with everything they need in order to plan and execute interactive and direct marketing campaigns using today’s latest technology.

Virtual Reality

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1623564743
Total Pages : 217 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Virtual Reality by : Melanie Chan

Download or read book Virtual Reality written by Melanie Chan and published by Bloomsbury Publishing USA. This book was released on 2014-01-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of virtual realities has a long and complex historical trajectory, spanning from Plato's concept of the cave and the simulacrum, to artistic styles such as Trompe L'oeil, and more recently developments in 3D film, television and gaming. However, this book will pay particular attention to the time between the 1980s to the 1990s when virtual reality and cyberspace were represented, particularly in fiction, as a wondrous technology that enabled transcendence from the limitations of physical embodiment. The purpose of this critical historical analysis of representations of virtual reality is to examine how they might deny, repress or overlook embodied experience. Specifically, the author will contend that embodiment is a fundamental aspect of immersion in virtual reality, rather than something which is to be transcended. In this way, the book aims to challenge distorted ideas about transcendence and productively contribute to debates about embodiment and technology.

Political Marketing

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Publisher : Routledge
ISBN 13 : 131768625X
Total Pages : 292 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Political Marketing by : Jennifer Lees-Marshment

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Managing Electronic Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136031618
Total Pages : 434 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Managing Electronic Media by : Joan Van Tassel

Download or read book Managing Electronic Media written by Joan Van Tassel and published by Taylor & Francis. This book was released on 2012-09-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Business Marketing Management

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Publisher :
ISBN 13 : 9789814510608
Total Pages : 438 pages
Book Rating : 4.5/5 (16 download)

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Book Synopsis Business Marketing Management by : Michael D. Hutt

Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 2014 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.

Electoral Engineering

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Publisher : Cambridge University Press
ISBN 13 : 9780521536714
Total Pages : 384 pages
Book Rating : 4.5/5 (367 download)

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Book Synopsis Electoral Engineering by : Pippa Norris

Download or read book Electoral Engineering written by Pippa Norris and published by Cambridge University Press. This book was released on 2004-02-09 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Kosovo to Kabul, the last decade witnessed growing interest in ?electoral engineering?. Reformers have sought to achieve either greater government accountability through majoritarian arrangements or wider parliamentary diversity through proportional formula. Underlying the normative debates are important claims about the impact and consequences of electoral reform for political representation and voting behavior. The study compares and evaluates two broad schools of thought, each offering contracting expectations. One popular approach claims that formal rules define electoral incentives facing parties, politicians and citizens. By changing these rules, rational choice institutionalism claims that we have the capacity to shape political behavior. Alternative cultural modernization theories differ in their emphasis on the primary motors driving human behavior, their expectations about the pace of change, and also their assumptions about the ability of formal institutional rules to alter, rather than adapt to, deeply embedded and habitual social norms and patterns of human behavior.

Of Love and Papers

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Publisher : University of California Press
ISBN 13 : 0520344359
Total Pages : 244 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Of Love and Papers by : Laura E. Enriquez

Download or read book Of Love and Papers written by Laura E. Enriquez and published by University of California Press. This book was released on 2020-04-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A free open access ebook is available upon publication. Learn more at www.luminosoa.org. Of Love and Papers explores how immigration policies are fundamentally reshaping Latino families. Drawing on two waves of interviews with undocumented young adults, Enriquez investigates how immigration status creeps into the most personal aspects of everyday life, intersecting with gender to constrain family formation. The imprint of illegality remains, even upon obtaining DACA or permanent residency. Interweaving the perspectives of US citizen romantic partners and children, Enriquez illustrates the multigenerational punishment that limits the upward mobility of Latino families. Of Love and Papers sparks an intimate understanding of contemporary US immigration policies and their enduring consequences for immigrant families.

Global Political Ecology

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Author :
Publisher : Routledge
ISBN 13 : 1136904328
Total Pages : 655 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Global Political Ecology by : Richard Peet

Download or read book Global Political Ecology written by Richard Peet and published by Routledge. This book was released on 2010-12-17 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is caught in the mesh of a series of environmental crises. So far attempts at resolving the deep basis of these have been superficial and disorganized. Global Political Ecology links the political economy of global capitalism with the political ecology of a series of environmental disasters and failed attempts at environmental policies. This critical volume draws together contributions from twenty-five leading intellectuals in the field. It begins with an introductory chapter that introduces the readers to political ecology and summarizes the books main findings. The following seven sections cover topics on the political ecology of war and the disaster state; fuelling capitalism: energy scarcity and abundance; global governance of health, bodies, and genomics; the contradictions of global food; capital’s marginal product: effluents, waste, and garbage; water as a commodity, a human right, and power; the functions and dysfunctions of the global green economy; political ecology of the global climate, and carbon emissions. This book contains accounts of the main currents of thought in each area that bring the topics completely up-to-date. The individual chapters contain a theoretical introduction linking in with the main themes of political ecology, as well as empirical information and case material. Global Political Ecology serves as a valuable reference for students interested in political ecology, environmental justice, and geography.

Brand Touchpoints

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Author :
Publisher : Nova Science Publishers
ISBN 13 : 9781536135664
Total Pages : 0 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Brand Touchpoints by : Aparna Sundar

Download or read book Brand Touchpoints written by Aparna Sundar and published by Nova Science Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University

Understanding and Managing Organizational Behviour Global Edition

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Publisher : Pearson Higher Ed
ISBN 13 : 1292014318
Total Pages : 661 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Understanding and Managing Organizational Behviour Global Edition by : Jennifer M. George

Download or read book Understanding and Managing Organizational Behviour Global Edition written by Jennifer M. George and published by Pearson Higher Ed. This book was released on 2014-09-10 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one-semester, undergraduate/graduate level courses in Organizational Behavior. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Vivid examples, thought-provoking activities—get students engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help students become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion–be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information.

Regional Public Goods

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Publisher : IDB
ISBN 13 : 1931003858
Total Pages : 455 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Regional Public Goods by : Antoni Estevadeordal

Download or read book Regional Public Goods written by Antoni Estevadeordal and published by IDB. This book was released on 2004 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sustainable Chef

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Author :
Publisher : Routledge
ISBN 13 : 1351740237
Total Pages : 406 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Sustainable Chef by : Stefan Gössling

Download or read book The Sustainable Chef written by Stefan Gössling and published by Routledge. This book was released on 2021-12-09 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the first systematic and accessible text for students of hospitality and the culinary arts that directly addresses how more sustainable restaurants and commercial food services can be achieved. Food systems receive growing attention because they link various sustainability dimensions. Restaurants are at the heart of these developments, and their decisions to purchase regional foods, or to prepare menus that are healthier and less environmentally problematic, have great influence on food production processes. This book is systematically designed around understanding the inputs and outputs of the commercial kitchen as well as what happens in the restaurant from the perspective of operators, staff and the consumer. The book considers different management approaches and further looks at the role of restaurants, chefs and staff in the wider community and the positive contributions that commercial kitchens can make to promoting sustainable food ways. Case studies from all over the world illustrate the tools and techniques helping to meet environmental and economic bottom lines. This will be essential reading for all students of hospitality and the culinary arts.

Goldfrank's Toxicologic Emergencies, Tenth Edition (ebook)

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071801855
Total Pages : 1909 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Goldfrank's Toxicologic Emergencies, Tenth Edition (ebook) by : Robert S. Hoffman

Download or read book Goldfrank's Toxicologic Emergencies, Tenth Edition (ebook) written by Robert S. Hoffman and published by McGraw Hill Professional. This book was released on 2014-09-22 with total page 1909 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard-setting reference in medical toxicology—trusted as the leading evidencebased resource for poison emergencies A Doody's Core Title for 2017! For decades, one name has been synonymous with the most respected, rigorous perspectives on medical toxicology and the treatment of poisoned and overdosed patients: Goldfrank's Toxicologic Emergencies. Presented in full color, Goldfrank’s delivers essential, patientcenteredcoverage of every aspect of poison management. The editors and authors are recognized as preeminent scholars in their specialties and provide unmatched coverage of all aspects of toxicologic emergencies, from pharmacology and clinical presentation to cutting-edge treatment strategies. Goldfrank's Toxicologic Emergencies, Tenth Edition begins with an examination of medical toxicology principles and techniques. It then reviews the biochemical, molecular, and pathophysiologic basis of toxicology, followed by an intense focus on toxicologic principles related to special patient populations. Features Case studies enhance your understanding of the clinical application of the text material Practical focus on the pathophysiologic basis of medical toxicology The Antidotes in Depth sections delivers the expertise of toxicologists across the world as they present treatments for critically ill poisoned and overdosed patients and allow you to easily identify key issues relating to the use of complex and often unfamiliar therapies The principles of risk management, medicolegal decision making, patient safety, post mortem toxicology and the assessment of ethanol induced impairment described in chapters and Special Considerations emphasize the interface between medical toxicology, the law, and quality care

Mapping Cyberspace

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Author :
Publisher : Routledge
ISBN 13 : 113463899X
Total Pages : 385 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Mapping Cyberspace by : Martin Dodge

Download or read book Mapping Cyberspace written by Martin Dodge and published by Routledge. This book was released on 2003-09-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mapping Cyberspace is a ground-breaking geographic exploration and critical reading of cyberspace, and information and communication technologies. The book: * provides an understanding of what cyberspace looks like and the social interactions that occur there * explores the impacts of cyberspace, and information and communication technologies, on cultural, political and economic relations * charts the spatial forms of virutal spaces * details empirical research and examines a wide variety of maps and spatialisations of cyberspace and the information society * has a related website at http://www.MappingCyberspace.com. This book will be a valuable addition to the growing body of literature on cyberspace and what it means for the future.