Author : World Tourism Organization. Market Intelligence and Promotion Section
Publisher : World Trade Organization
ISBN 13 : 9789284405275
Total Pages : 48 pages
Book Rating : 4.4/5 (52 download)
Book Synopsis Outbound Tourism of Scandinavia by : World Tourism Organization. Market Intelligence and Promotion Section
Download or read book Outbound Tourism of Scandinavia written by World Tourism Organization. Market Intelligence and Promotion Section and published by World Trade Organization. This book was released on 2002 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: For tourism product development and the promotion of destinations in nowadays-competitive age it is necessary to achieve a clear profile of the travel behavior and preferences of actual and potential clients. This is the aim of these reports which provide a sound basis of information on outbound tourism from the respective countries. They focus on the characteristics of outbound travel, give significant information on the generating markets and describe the target group profiles. These reports have become an essential and valuable tool for both the public and private sector in destinations interested in or receiving tourists from these markets as well as for the travel industry in these generating countries