Otl Aicher An Der Arbeit Fur Norman Foster

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Analogous and Digital

Author : Otl Aicher
Publisher : John Wiley & Sons
ISBN 13 : 3433031193
Total Pages : 188 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Analogous and Digital by : Otl Aicher

Download or read book Analogous and Digital written by Otl Aicher and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. "An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete." Wilhelm Vossenkuhl

Annual Bibliography of Modern Art

Author : Museum of Modern Art (New York, N.Y.). Library
Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Annual Bibliography of Modern Art by : Museum of Modern Art (New York, N.Y.). Library

Download or read book Annual Bibliography of Modern Art written by Museum of Modern Art (New York, N.Y.). Library and published by . This book was released on 1992 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graphis

Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Graphis by :

Download or read book Graphis written by and published by . This book was released on 1995 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Otl Aicher's Isny

Author : Patrick Eley
Publisher :
ISBN 13 : 9781999823108
Total Pages : 116 pages
Book Rating : 4.8/5 (231 download)

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Book Synopsis Otl Aicher's Isny by : Patrick Eley

Download or read book Otl Aicher's Isny written by Patrick Eley and published by . This book was released on 2017-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher?s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the?antithesis of the postcard mentality.?0With stops at the Ulm School and Aicher?s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.

Annual of light and architecture

Author :
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.F/5 ( download)

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Download or read book Annual of light and architecture written by and published by . This book was released on 1995 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The World as Design

Author : Otl Aicher
Publisher : John Wiley & Sons
ISBN 13 : 3433031177
Total Pages : 196 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis The World as Design by : Otl Aicher

Download or read book The World as Design written by Otl Aicher and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". Wolfgang Jean Stock

Art School

Author : Steven Henry Madoff
Publisher : MIT Press
ISBN 13 : 0262134934
Total Pages : 387 pages
Book Rating : 4.2/5 (621 download)

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Book Synopsis Art School by : Steven Henry Madoff

Download or read book Art School written by Steven Henry Madoff and published by MIT Press. This book was released on 2009-09-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading international artists and art educators consider the challenges of art education in today's dramatically changed art world. The last explosive change in art education came nearly a century ago, when the German Bauhaus was formed. Today, dramatic changes in the art world—its increasing professionalization, the pervasive power of the art market, and fundamental shifts in art-making itself in our post-Duchampian era—combined with a revolution in information technology, raise fundamental questions about the education of today's artists. Art School (Propositions for the 21st Century) brings together more than thirty leading international artists and art educators to reconsider the practices of art education in academic, practical, ethical, and philosophical terms. The essays in the book range over continents, histories, traditions, experiments, and fantasies of education. Accompanying the essays are conversations with such prominent artist/educators as John Baldessari, Michael Craig-Martin, Hans Haacke, and Marina Abramovic, as well as questionnaire responses from a dozen important artists—among them Mike Kelley, Ann Hamilton, Guillermo Kuitca, and Shirin Neshat—about their own experiences as students. A fascinating analysis of the architecture of major historical art schools throughout the world looks at the relationship of the principles of their designs to the principles of the pedagogy practiced within their halls. And throughout the volume, attention is paid to new initiatives and proposals about what an art school can and should be in the twenty-first century—and what it shouldn't be. No other book on the subject covers more of the questions concerning art education today or offers more insight into the pressures, challenges, risks, and opportunities for artists and art educators in the years ahead. Contributors Marina Abramovic, Dennis Adams, John Baldessari, Ute Meta Bauer, Daniel Birnbaum, Saskia Bos, Tania Bruguera, Luis Camnitzer, Michael Craig-Martin, Thierry de Duve, Clémentine Deliss, Charles Esche, Liam Gillick, Boris Groys, Hans Haacke, Ann Lauterbach, Ken Lum, Steven Henry Madoff, Brendan D. Moran, Ernesto Pujol, Raqs Media Collective, Charles Renfro, Jeffrey T. Schnapp, Michael Shanks, Robert Storr, Anton Vidokle

Industrial Design and Artistic Expression

Author : Barbara Pasa
Publisher : BRILL
ISBN 13 : 9004430318
Total Pages : 143 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Industrial Design and Artistic Expression by : Barbara Pasa

Download or read book Industrial Design and Artistic Expression written by Barbara Pasa and published by BRILL. This book was released on 2020-03-09 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complex nature of industrial design, which combines functional and aesthetic elements, allows different modes of protection: cumulative, separate or partially overlapping regimes are applicable according to different legal systems. The legal framework is rapidly changing, especially in Europe where the principle of cumulation of a special sui generis regime for protecting industrial design with copyright rules has been established. In the last decade, national courts of some Member States conferred to the “cumulative regime” a peculiar meaning, other courts enforced design rights in line with the interpretation given by the Court of Justice of the EU. The copyright/design interface is presented here to a wider, non-specialist audience, taking as a starting point the notion of industrial design derived from design studies, on the border between art and science.

Design Dictionary

Author : Michael Erlhoff
Publisher : Walter de Gruyter
ISBN 13 : 376438140X
Total Pages : 450 pages
Book Rating : 4.7/5 (643 download)

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Book Synopsis Design Dictionary by : Michael Erlhoff

Download or read book Design Dictionary written by Michael Erlhoff and published by Walter de Gruyter. This book was released on 2007-12-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary provides a stimulating and categorical foundation for a serious international discourse on design. It is a handbook for everyone concerned with design in career or education, who is interested in it, enjoys it, and wishes to understand it. 110 authors from Japan, Austria, England, Germany, Australia, Switzerland, the Netherlands, the United States, and elsewhere have written original articles for this design dictionary. Their cultural differences provide perspectives for a shared understanding of central design categories and communicating about design. The volume includes both the terms in use in current discussions, some of which are still relatively new, as well as classics of design discourse. A practical book, both scholarly and ideal for browsing and reading at leisure.

Design

Author : Bernhard E. Bürdek
Publisher : Birkhäuser
ISBN 13 : 3035603944
Total Pages : 296 pages
Book Rating : 4.0/5 (356 download)

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Book Synopsis Design by : Bernhard E. Bürdek

Download or read book Design written by Bernhard E. Bürdek and published by Birkhäuser. This book was released on 2015-08-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress

The Customer Centric Enterprise

Author : Mitchell M. Tseng
Publisher : Springer Science & Business Media
ISBN 13 : 3642554601
Total Pages : 528 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis The Customer Centric Enterprise by : Mitchell M. Tseng

Download or read book The Customer Centric Enterprise written by Mitchell M. Tseng and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

Innovation in Architecture

Author : Alan J. Brookes
Publisher : Taylor & Francis
ISBN 13 : 1134549326
Total Pages : 348 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Innovation in Architecture by : Alan J. Brookes

Download or read book Innovation in Architecture written by Alan J. Brookes and published by Taylor & Francis. This book was released on 2012-12-06 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this highly original book, through a series of essays, key architects and engineers in Europe, Australia, and the USA describe the ideas and development behind the innovative technology in their chosen projects, with the emphasis being on the means of production and the links between design and the manufacturing process.

Metamodern Design

Author : Jordan Lee
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.6/5 (871 download)

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Book Synopsis Metamodern Design by : Jordan Lee

Download or read book Metamodern Design written by Jordan Lee and published by . This book was released on 2020-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: IntroductionThis book was written from a perspective over the past 13+ years of my experience working as a designer in both print and digital mediums across mobile, digital, web marketing, platform design, ux design, print design, brand identity design, responsive design, augmented reality design and environmental design for agencies, startups, global corporations, entrepreneurs, public figures, celebrities and entertainment companies.Over the course of my career, I have worked across these various areas within design utilizing design thinking, processes and execution of work in collaboration with many others in the corporate global space, startups, small businesses and non-profits.This writing serves as an exercise in thinking about design, the current landscape of design, and what might the future designer need to encompass for design to evolve and succeed amidst the changing global cultural landscape.The idea of the term "metamodernism" serves as a framework to observe and describe a sensibility happening within culture. The first half of this book discusses views on design and culture and the last half explores how the designer might approach the future of design related to these observations. Within these two sections, I try to describe and articulate the ideas around "metamodernism" and how we came to be within that movement today.It's been a long journey of success and failure within the work of design. This book is a collection of thoughts and observations collected over time through working on large and small design projects, leading teams, failing in startups, writing code, building apps, creating album art, designing brands and building platforms and campaigns for some of the biggest companies in the world.This book doesn't provide specific answers to become a great designer through practice and technique, but provokes you to think about the observations laid out to create a new place to observe, think and find new ways to apply design for the future.

German books in print

Author :
Publisher :
ISBN 13 :
Total Pages : 2316 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis German books in print by :

Download or read book German books in print written by and published by . This book was released on 1975 with total page 2316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Voiture Minimum

Author : Antonio Amado
Publisher : MIT Press
ISBN 13 : 0262015366
Total Pages : 363 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Voiture Minimum by : Antonio Amado

Download or read book Voiture Minimum written by Antonio Amado and published by MIT Press. This book was released on 2011-02-11 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: A colorful account of Le Corbusier's love affair with the automobile, his vision of the ideal vehicle, and his tireless promotion of a design that industry never embraced. Le Corbusier, who famously called a house “a machine for living,” was fascinated—even obsessed—by another kind of machine, the automobile. His writings were strewn with references to autos: “If houses were built industrially, mass-produced like chassis, an aesthetic would be formed with surprising precision,” he wrote in Toward an Architecture (1923). In his “white phase” of the twenties and thirties, he insisted that his buildings photographed with a modern automobile in the foreground. Le Corbusier moved beyond the theoretical in 1936, entering (with his cousin Pierre Jeanneret) an automobile design competition, submitting plans for “a minimalist vehicle for maximum functionality,” the Voiture Minimum. Despite Le Corbusier's energetic promotion of his design to several important automakers, the Voiture Minimum was never mass-produced. This book is the first to tell the full and true story of Le Corbusier's adventure in automobile design. Architect Antonio Amado describes the project in detail, linking it to Le Corbusier's architectural work, to Modernist utopian urban visions, and to the automobile design projects of other architects including Walter Gropius and Frank Lloyd Wright. He provides abundant images, including many pages of Le Corbusier's sketches and plans for the Voiture Minimum, and reprints Le Corbusier's letters seeking a manufacturer. Le Corbusier's design is often said to have been the inspiration for Volkswagen's enduringly popular Beetle; the architect himself implied as much, claiming that his design for the 1936 competition originated in 1928, before the Beetle. Amado Lorenzo, after extensive examination of archival and source materials, disproves this; the influence may have gone the other way. Although many critics considered the Voiture Minimum a footnote in Le Corbusier's career, Le Corbusier did not. This book, lavishly illustrated and exhaustively documented, restores Le Corbusier's automobile to the main text.

Otl Aicher

Author : Markus Rathgeb
Publisher : Phaidon Press
ISBN 13 : 9780714869384
Total Pages : 0 pages
Book Rating : 4.8/5 (693 download)

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Book Synopsis Otl Aicher by : Markus Rathgeb

Download or read book Otl Aicher written by Markus Rathgeb and published by Phaidon Press. This book was released on 2015-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant. The definitive monograph on the pioneering German graphic designer.

In the Shadow of the Tree and the Knot of the Earth

Author : Anish Kapoor
Publisher :
ISBN 13 : 9780947830380
Total Pages : 0 pages
Book Rating : 4.8/5 (33 download)

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Book Synopsis In the Shadow of the Tree and the Knot of the Earth by : Anish Kapoor

Download or read book In the Shadow of the Tree and the Knot of the Earth written by Anish Kapoor and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is an artist's book, containing 160 pages of images depicting Kapoor's most recent work. Anish Kapoor is one of the most influential sculptors of his generation. Throughout his sculptures his fascination with darkness and light is apparent; the translucent quality of the resin works, the absorbent nature of the pigment, the radiant glow of alabaster and the fluid reflections of stainless steel and water.