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Otl Aicher
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Download or read book The World as Design written by Otl Aicher and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". Wolfgang Jean Stock
Download or read book Otl Aicher written by Markus Rathgeb and published by Phaidon Press. This book was released on 2015-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markus Rathgeb completed his Ph.D. dissertation, 'Otl Aicher: Design as a Method of Action', for the Department of Typography and Graphic Communication at the University of Reading in England and has published several articles on Aicher's work in both English and German. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant. The definitive monograph on the pioneering German graphic designer.
Book Synopsis Otl Aicher: Architecture and Landscape by : Otl Aicher
Download or read book Otl Aicher: Architecture and Landscape written by Otl Aicher and published by La Fabrica. This book was released on 2021-09-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unpublished drawings and archival materials from the 70-year career of Otto "Otl" Aicher With previously unpublished materials, this book highlights the career of German graphic designer and typographer Otto "Otl" Aicher (born 1922), including drawings from his project for the Metro Bilbao, the 1972 Munich Olympics and collaborations with Norman Foster.
Book Synopsis Timm Rautert: Otl Aicher / Rotis by : Timm Rautert
Download or read book Timm Rautert: Otl Aicher / Rotis written by Timm Rautert and published by Steidl. This book was released on 2021-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photographic celebration of German typographer Otto "Otl" Aicher Photographs by Timm Rautert (born 1941) taken between 1972 and 1991 celebrate the renowned German graphic designer and typographer Otto "Otl" Aicher, who developed the popular Rotis font family. Accompanying texts by design historians examine the role of Rotis within the cultural history of West Germany.
Download or read book Otl Aicher's Isny written by Patrick Eley and published by . This book was released on 2017-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher?s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the?antithesis of the postcard mentality.?0With stops at the Ulm School and Aicher?s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.
Book Synopsis Analogous and Digital by : Otl Aicher
Download or read book Analogous and Digital written by Otl Aicher and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. "An integral component of Aicher's work is that it is anchored in a "philosophy of making" inspired by such thinkers as Ockham, Kant or Wittgenstein, a philosophy concerned with the prerequisites and aims, the objects and claims, of design. Aicher's complete theoretical and practical writings on design (which include all other aspects of visual creativity, such as architecture) are available with this new edition of the classic work. If Aicher prefers the analogous and concrete to the digital and abstract he does it with a philosophical intention. He relativizes the role of pure reason. He criticizes the rationality of Modernism as a result of the dominance of purely abstract thinking. Anyone who prefers the abstract to the concrete does not only misunderstand the mutual dependence of concept and view. In Aicher's judgement he is also creating a false hierarchy, a rank order that is culturally fatal. Things that are digital and abstract are not greater, higher and more important than things that are analogous and concrete." Wilhelm Vossenkuhl
Download or read book World as Design written by Otl Aicher and published by John Wiley & Sons. This book was released on 1994-07-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Otl Aicher's writings are explorations of that world. They are a substantive part of his work. In moving through the history of thought and design, building and construction he assures the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilization culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitute offers. Otl Aicher has a taste for dispute. For this reason this volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. Aicher fights with productive obstinacy above all for the renewal of Modernism, which he says has largely exhausted itself in aesthetic visions. He insists that the ordinary working day is still more important than "cultural sunday." Wolfgang Jean Stock
Download or read book The White Rose written by Inge Scholl and published by Wesleyan University Press. This book was released on 1983-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique study of the WW2 culture of Germany.
Book Synopsis Graphic Design Play Book by : Sophie Cure
Download or read book Graphic Design Play Book written by Sophie Cure and published by Laurence King Publishing. This book was released on 2019-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Book Synopsis American Trademark Designs by : Barbara Baer Capitman
Download or read book American Trademark Designs written by Barbara Baer Capitman and published by Courier Corporation. This book was released on 1976-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black-and-white reproductions of the identifying marks and symbols of American institutions, industries, and products, arranged by category, show current trends in American trademark design
Download or read book No beginning, no end written by Max Bill and published by . This book was released on 2008 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Questions? written by Veronica Ditting and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Q: What did you do exactly? A: First, in May 2015, and then again in November 2017, we invited a selection of graphic designers to Otl Aicher's 'Institut für analoge Studien' in Rotis, near Leutkirch im Allgäu. Over two days these designers were interviewed in a myriad of ways by graphic design students from the Karlsruhe University of Arts and Design, whose assignment it was to learn to ask, and design, questions. Q: Who did you invite? A: Marietta Eugster and Manuel Krebs (Norm) from Switzerland, Wayne Daly and Veronica Ditting from the UK, Elisabeth Klement & Laura Pappa and Vinca Kruk (Metahaven) from the Netherlands, Monika Maus from Germany, Boy Vereeken from Belgium, Vier 5 from France and Honza Zamojski from Poland. Q: How did it go? A: Weeeeelllll."-- Summary on spine.
Book Synopsis German Design 1949-1989 by : Mateo Kries
Download or read book German Design 1949-1989 written by Mateo Kries and published by Vitra Design Museum. This book was released on 2021-04-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fertile dual evolution of design under socialism and capitalism in postwar Germany The cheap, colorful plastic designs of East Germany pitted against the cool functionalism of West German design: German Design 1949-1989: Two Countries, One Historydoes away with such clichés. More than 30 years after German reunification, it presents a comprehensive overview of German design history of the postwar period for the first time ever. With over 300 illustrations and numerous examples from the fields of design--fashion, furniture, graphics, automobile, industrial and interiors--the book shows how design featured in daily life on both sides of the Wall, the important part it played in the reconstruction process and how it served as a propaganda tool during the Cold War. Key objects and protagonists--from Dieter Rams or Otl Aicher in the West to Rudolf Horn or Renate Müller in the East--are presented alongside formative factors such as the Bauhaus legacy and important institutions such as the Hochschule für Gestaltung (HfG) Ulm. The exceptional case of the division of Germany allows a unique comparative perspective on the role design played in promoting socialism and capitalism. While in the Federal Republic to the West, it became a generator of the export economy and the "Made in Germany" brand, in the East it was intended to fuel the socialist planned economy and affordability for broad sections of the population was key. While the book highlights the different realities of East and West, the many cross references that connected design in both are also examined. It impressively illustrates the many facets of German design history in the postwar period: from the domestic sphere to global politics, from industrial products to design's role as a tool of protest that foreshadowed the fall of the Berlin Wall in 1989.
Download or read book Ulm Design written by Herbert Lindinger and published by Mit Press. This book was released on 1991 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviewers of the German edition of this book have compared it to Hans Wingler's bookon the Bauhaus—a definitive reference and source, containing a historical account of theschool, a descriptive compendium of objects and designs produced there, an assessment of theschool's curriculum, a profile of student life, and a roster of the faculty and guest instructorswho taught there.
Book Synopsis The 1972 Munich Olympics and the Making of Modern Germany by : Kay Schiller
Download or read book The 1972 Munich Olympics and the Making of Modern Germany written by Kay Schiller and published by Univ of California Press. This book was released on 2010-08-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1972 Munich Olympics were intended to showcase the New Germany and replace lingering memories of the Third Reich. In this cultural and political history of the Munich Olympics, the authors set these games into both the context of 1972 and the history of the modern Olympiad.
Book Synopsis Graphic Design, Referenced by : Bryony Gomez-Palacio
Download or read book Graphic Design, Referenced written by Bryony Gomez-Palacio and published by . This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Book Synopsis Airline Visual Identity, 1945-1975 by : Matthias C. Hühne
Download or read book Airline Visual Identity, 1945-1975 written by Matthias C. Hühne and published by . This book was released on 2016-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collector's Limited Edition A super stylish journey: The ultimate sourcebook for the best airline graphic design presented in a handcrafted, aluminum covered clamshell caseArguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the "golden age of flying." It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. Created by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Airline Visual Identity 1945-1975 was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The clamshell case, also designed by Yvonne Quirmbach and limited to an edition of 999, was handcrafted in Berlin, Germany and features a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s.
