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Orientation To Business Research
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Book Synopsis Business Research Methods by : S Sreejesh
Download or read book Business Research Methods written by S Sreejesh and published by Springer Science & Business Media. This book was released on 2013-07-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
Book Synopsis Developing a Market Orientation by : Rohit Deshpande
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert
Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Book Synopsis Marketing Research by : Daniel Nunan
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Book Synopsis Entrepreneurial Orientation and Opportunities for Global Economic Growth by : Rua, Orlando Lima
Download or read book Entrepreneurial Orientation and Opportunities for Global Economic Growth written by Rua, Orlando Lima and published by IGI Global. This book was released on 2018-11-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the global economy have drastically transformed traditional businesses and trading systems. New communications and computing technology have not only opened global trade but have also provided customers with more choices and transparent supply alternatives. As such, modern firms are forced to adapt effective strategies that allow them to stay competitive in a global economy. Entrepreneurial Orientation and Opportunities for Global Economic Growth provides innovative insights into the present-day trends and applications of entrepreneurship and innovation in relation to different countries economic and social development. The content within this publication encompasses topics including female entrepreneurship, internationalization, and social development. It is a vital reference source for policymakers, economists, academicians, researchers, entrepreneurs, business students, managers, and stakeholders seeking coverage on topics centered on adopting and implementing entrepreneurship in a modern setting.
Book Synopsis Business Process Orientation by : Kevin P. McCormack
Download or read book Business Process Orientation written by Kevin P. McCormack and published by CRC Press. This book was released on 2001-01-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "why" and the "how" for building the "horizontal" organization - an essential component of the "e" in e-commerce and business. This book shows you how to weave your business processes into hard-to-imitate strategic capabilities that distinguish you from your competition. The book explores the impact that well-defined and carefully integrated processes have on organizational performance. Using the results of extensive research conducted among consumer, business-to-business, and services-based companies, the authors demonstrate that adopting a business process orientation (BPO) has a positive impact on the organizational culture and business performance. The resulting process oriented e-corporation is now positioned as a necessity not only to thrive but also to survive. The old ways of conducting business are out: pushing costs and compromising quality in order to achieve the lowest possible price. The emerging paradigm focuses on the core processes. The hallmarks of a great business still include high customer relevance, internally consistent decisions about scope and value chain activities performed, value capture mechanisms, a source of differentiation and strategic control, a sound operational system, and carefully designed processes. Business Process Orientation: Gaining the E-Business Competitive Advantage shows you how to balance your functional and horizontal orientation to create and maintain a healthy organization.
Book Synopsis Orientation to Business Research by : Schuyler Franklin Otteson
Download or read book Orientation to Business Research written by Schuyler Franklin Otteson and published by . This book was released on 1956 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation Orientation in Business Services by : Krzysztof Borodako
Download or read book Innovation Orientation in Business Services written by Krzysztof Borodako and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
Book Synopsis How to Design and Report Experiments by : Andy Field
Download or read book How to Design and Report Experiments written by Andy Field and published by SAGE. This book was released on 2002-12-20 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Design and Report Experiments is the perfect textbook and guide to the often bewildering world of experimental design and statistics. It provides a complete map of the entire process beginning with how to get ideas about research, how to refine your research question and the actual design of the experiment, leading on to statistical procedure and assistance with writing up of results. While many books look at the fundamentals of doing successful experiments and include good coverage of statistical techniques, this book very importantly considers the process in chronological order with specific attention given to effective design in the context of likely methods needed and expected results. Without full assessment of these aspects, the experience and results may not end up being as positive as one might have hoped. Ample coverage is then also provided of statistical data analysis, a hazardous journey in itself, and the reporting of findings, with numerous examples and helpful tips of common downfalls throughout. Combining light humour, empathy with solid practical guidance to ensure a positive experience overall, How to Design and Report Experiments will be essential reading for students in psychology and those in cognate disciplines with an experimental focus or content in research methods courses.
Book Synopsis Market Orientation by : Dr Paul Custance
Download or read book Market Orientation written by Dr Paul Custance and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Book Synopsis Orientation to Business by : Arthur Martin Weimer
Download or read book Orientation to Business written by Arthur Martin Weimer and published by . This book was released on 1958 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Changing Market Relationships in the Internet Age by : Jean-Jacques Lambin
Download or read book Changing Market Relationships in the Internet Age written by Jean-Jacques Lambin and published by Presses univ. de Louvain. This book was released on 2013-04-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Download or read book ICIC 2020 written by Bedjo Santoso and published by European Alliance for Innovation. This book was released on 2020-12-14 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are delighted to introduce the proceedings of the 1st INTERNATIONAL CONFERENCE ON ISLAMIC CIVILIZATION (ICIC) 2020 bringing together researchers, academics, experts and professionals in examining selected theme on Islamic Perspective of Sustainable Development and The Role of Islamic Economics In Today's Global Finance. This event was held on 27 August 2020 virtually by Universitas Islam Sultan Agung in collaboration along with some Islamic universities in Indonesia and overseas. The papers published in this proceeding are from multidisciplinary researches related to economy, education, humanities, Islamic studies, laws, social sciences and health. Each contributed paper was refereed before being accepted for publication. The single-blind peer reviewed was used in the paper selection.
Book Synopsis Business & Management Practices by : Duygu Fırat
Download or read book Business & Management Practices written by Duygu Fırat and published by IJOPEC PUBLICATION. This book was released on 2019-12-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
Book Synopsis Business-to-Business Marketing by : Ross Brennan
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2010-10-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge
Book Synopsis Information Orientation by : Donald A. Marchand
Download or read book Information Orientation written by Donald A. Marchand and published by Oxford University Press. This book was released on 2001 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the results of an international research project designed to evaluate how effectively people use information and IT to improve business performance. In particular it looks at three dimensions - information behavior and values; information management practices; and IT practices - and their relationship to business performance. The book combines a focus on business relevance with strong empirical research.
Book Synopsis Entrepreneurial Orientation by : Andrew C. Corbett
Download or read book Entrepreneurial Orientation written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2021-01-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.
