Operations in an Omnichannel World

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Author :
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Operations in an Omnichannel World by : Santiago Gallino

Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Logistics and Retail Management

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749468246
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Logistics and Retail Management by : John Fernie

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

Network and Discrete Location

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118030737
Total Pages : 519 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Network and Discrete Location by : Mark S. Daskin

Download or read book Network and Discrete Location written by Mark S. Daskin and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive introduction to the art and science of locating facilities to make your organization more efficient, effective, and profitable. For the professional siting facilities, the task of translating organizational goals and objectives into concrete facilities requires a working familiarity with the theoretical and practical fundamentals of facility location planning and modeling. The first hands-on guide to using and developing facility location models, Network and Discrete Location offers a practiceoriented introduction to model-building methods and solution algorithms, complete with software to solve classical problems of realistic size and end-of-chapter exercises to enhance the reader's understanding. The text introduces the reader to the key classical location problems (covering, center, median, and fixed charge) which form the nucleus of facility location modeling. It also discusses real-life extensions of the basic models used in locating: production and distribution facilities, interacting services and facilities, and undesirable facilities. The book outlines a host of methodological tools for solving location models and provides insights into when each approach is useful and what information it provides. Designed to give readers a working familiarity with the basic facility location model types as well as an intuitive knowledge of the uses and limits of modeling techniques, Network and Discrete Location brings students and professionals alike swiftly from basic theory to technical fluency.

Research Methodologies in Supply Chain Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3790816361
Total Pages : 616 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Research Methodologies in Supply Chain Management by : Herbert Kotzab

Download or read book Research Methodologies in Supply Chain Management written by Herbert Kotzab and published by Springer Science & Business Media. This book was released on 2006-01-16 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: For reseach in all subjects and among different philisopical paradigms, research methodologies form one of the key issues to rely on. This volume brings a series of papers together, which present different research methodologies as applied in supply chain management. This comprises review oriented papers that look at what kind of methodologies have been applied, as well as methodological papers discussing new developments needed to successfully conduct research in supply chain management. The third group is made up of applications of the respective methodologies, which serve as examples on how the different methodological approaches can be applied. All papers have undergone a review process to ensure their quality. Therefore, we hope that this book will serve as a valid source for current and future researchers in the field. While the workshop on “Research Methodologies in Supply Chain Management” took place at the Supply Chain Management Center, Carl von Ossietzky Univ- sity in Oldenburg, Germany, it is based on a collaboration with the Supply Chain Management Group of the Department of Operations Management at the Cop- hagen Business School and the Department of Production Management at the Vienna University of Economics and Business Administration. We would like to thank all those who contributed to the workshop and this book.

ChatGPT Prompts for Productivity: 10,000+ Prompts to Boost Your Work, Creativity, and Even Save Your Love Life

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Author :
Publisher : Anusorn Soisa-ngim
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.3/5 (391 download)

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Book Synopsis ChatGPT Prompts for Productivity: 10,000+ Prompts to Boost Your Work, Creativity, and Even Save Your Love Life by : Anusorn Soisa-ngim

Download or read book ChatGPT Prompts for Productivity: 10,000+ Prompts to Boost Your Work, Creativity, and Even Save Your Love Life written by Anusorn Soisa-ngim and published by Anusorn Soisa-ngim. This book was released on 2024-10-03 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the true potential of ChatGPT with over 10,000 carefully curated prompts! This comprehensive guide is designed to supercharge your productivity, spark creativity, and even help you navigate personal relationships. Whether you're an entrepreneur, content creator, or just someone looking to optimize their time, this book is your go-to resource for making ChatGPT work smarter for you. Inside, you’ll discover prompts that help with: Boosting productivity by streamlining tasks and workflows. Generating fresh ideas for content creation, marketing, and more. Building stronger personal connections through enhanced communication prompts. With clear instructions and actionable prompts, this book will help you harness AI for everyday success. Say goodbye to writer’s block, inefficiency, and stress—ChatGPT Prompts for Productivity is here to make your life easier.

The Art of Digital Marketing for Fashion and Luxury Brands

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Author :
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Exploring Omnichannel Retailing

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Author :
Publisher : Springer
ISBN 13 : 3319982737
Total Pages : 292 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz

Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

Logistics Operations and Management

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Author :
Publisher : Elsevier
ISBN 13 : 012385203X
Total Pages : 486 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Logistics Operations and Management by : Reza Farahani

Download or read book Logistics Operations and Management written by Reza Farahani and published by Elsevier. This book was released on 2011-05-25 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of how to strategically manage the movement and storage of products or materials from any point in the manufacturing process to customer fulfillment. Topics covered include important tools for strategic decision making, transport, packaging, warehousing, retailing, customer services and future trends. - An introduction to logistics - Provides practical applications - Discusses trends and new strategies in major parts of the logistic industry

Strategies for e-Business

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Author :
Publisher : Springer Nature
ISBN 13 : 3030489507
Total Pages : 793 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Strategies for e-Business by : Tawfik Jelassi

Download or read book Strategies for e-Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Fashion Retail Supply Chain Management

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Author :
Publisher : CRC Press
ISBN 13 : 0203764692
Total Pages : 122 pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Fashion Retail Supply Chain Management by : Tsan-Ming Choi

Download or read book Fashion Retail Supply Chain Management written by Tsan-Ming Choi and published by CRC Press. This book was released on 2014-05-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply ch

Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management

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Author :
Publisher : IBM Redbooks
ISBN 13 : 0738435600
Total Pages : 268 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management by : Charlton Lee

Download or read book Selling and Fulfillment Solutions Using WebSphere Commerce and IBM Sterling Order Management written by Charlton Lee and published by IBM Redbooks. This book was released on 2011-06-03 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This IBM® Redbooks® publication brings together subject matter experts with experience using the leading IBM customer interaction platform for cross-channel and online commerce, IBM WebSphere® Commerce, with the powerful IBM Sterling Order Management, which coordinates order fulfillment from all channels and across the extended enterprise. An integrated solution was built in the lab that illustrates how these products can be integrated to benefit IBM customers. This publication focuses on the integration of the IBM high-volume commerce solution designed to address enterprise commerce needs by delivering a rich, robust multi-channel customer experience, with Sterling Order Management, designed to enable supplier collaboration with management and order fulfillment process optimization. By integrating WebSphere Commerce and Sterling Order Management with out-of-the-box components, we prove that customers are provided an end-to-end solution to address a complete opportunity for a fulfillment life cycle that is cost effective and easy to implement. This publication targets a technical audience for the documentation of the integration approach by explaining the solution architecture and the implementation details. However, this publication also contains introductory chapters that contain executive summary material and provides well-documented scenarios with use cases for business analysts whose domain would be these systems.

Multiple Criteria Analysis for Agricultural Decisions, Second Edition

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Author :
Publisher : Elsevier
ISBN 13 : 0080537081
Total Pages : 201 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Multiple Criteria Analysis for Agricultural Decisions, Second Edition by : C. Romero

Download or read book Multiple Criteria Analysis for Agricultural Decisions, Second Edition written by C. Romero and published by Elsevier. This book was released on 2003-03-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the Multiple Criteria Decision Making (MCDM) paradigm for modelling agricultural decision-making in three parts. The first part, comprising two chapters, is philosophical in nature and deals with the concepts that define the underlying structure of the MCDM paradigm. The second part is the largest part consisting of five chapters, each of which presents the logic of a specific MCDM technique, and demonstrates how it can be used to model a particular decision problem. In the final part, some selected applications of the MCDM techniques to agricultural problems are presented and thus reinforce the development of an understanding of the MCDM paradigm.The book has been designed for use at different levels: as a textbook for final year undergraduate and postgraduate courses in modelling for decision-making; as a manual for researchers and practising modellers; and, as general reference on the application of MCDM techniques. Readers with basic appreciation of algebra and linear programming can easily follow the contents of this book.

Marketing Channel Strategy

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Author :
Publisher : Routledge
ISBN 13 : 1000649997
Total Pages : 374 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Channel Strategy by : Robert W. Palmatier

Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2019-07-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.

Customer Engagement Marketing

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Author :
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Channel Strategies and Marketing Mix in a Connected World

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Publisher : Springer Nature
ISBN 13 : 3030317331
Total Pages : 290 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Channel Strategies and Marketing Mix in a Connected World by : Saibal Ray

Download or read book Channel Strategies and Marketing Mix in a Connected World written by Saibal Ray and published by Springer Nature. This book was released on 2019-12-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.

Retailing in the 21st Century

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

The Ecosystem of e-Business: Technologies, Stakeholders, and Connections

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Author :
Publisher : Springer
ISBN 13 : 3030227847
Total Pages : 203 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis The Ecosystem of e-Business: Technologies, Stakeholders, and Connections by : Jennifer J. Xu

Download or read book The Ecosystem of e-Business: Technologies, Stakeholders, and Connections written by Jennifer J. Xu and published by Springer. This book was released on 2019-06-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised selected papers from the 17th Workshop on e-Business, WeB 2018, which took place in Santa Clara, CA, USA, in December 2018. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2018 theme was “The Ecosystem of e-Business: Technologies, Stakeholders, and Connections.” There was a total of 47 submissions and 41 papers were presented at the conference. Of these, 19 revised papers are presented in this volume. These contributions are organized in the following topical sections: social, policy, and privacy issues; e-market; FinTech; and artificial intelligence.