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Only One Copywriter Can Stay In Our Minds Forever
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Book Synopsis Only One Copywriter Can Stay in Our Minds Forever by : Alyssa Dooley
Download or read book Only One Copywriter Can Stay in Our Minds Forever written by Alyssa Dooley and published by . This book was released on 2021-07-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: BEAUTIFUL APPRECIATION GIFT JOURNAL Features: Duo sided ruled sheets Professionally designed soft matte cover 6" x 9" (A5) dimensions; sufficient and lightweight size for work, desk, school, project and More. This Beautiful Notebook will make a great gift for any occasion. Buy Now!
Book Synopsis Basics Advertising 01: Copywriting by : Rob Bowdery
Download or read book Basics Advertising 01: Copywriting written by Rob Bowdery and published by Bloomsbury Publishing. This book was released on 2008-06-16 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Book Synopsis The Heartless Stone by : Tom Zoellner
Download or read book The Heartless Stone written by Tom Zoellner and published by Macmillan. This book was released on 2007-06-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American Library Association Notable Book When he proposed to his girlfriend, Tom Zoellner gave what is expected of every American man--a diamond engagement ring. But when the relationship broke apart, he was left with a used diamond that began to haunt him. His obsession carried him around the globe; from the "blood diamond" rings of Africa; to the sweltering polishing factories of India; to mines above the Arctic Circle; to illegal diggings in Brazil; to the London headquarters of De Beers, the secretive global colossus that has dominated the industry for more than a century and permanently carved the phrase "A diamond is forever" on the psyche. An adventure story in the tradition of Susan Orlean's The Orchid Thief, The Heartless Stone is a voyage into the cold heart of the world's most unyielding gem.
Download or read book Blood on the Stone written by Ian Smillie and published by Anthem Press. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa's diamond wars took four million lives. They destroyed the lives of millions more and they crippled the economies of Angola, the Congo, Liberia and Sierra Leone. The biggest UN peacekeeping forces in the world-in Sierra Leone, Liberia, the Congo and C te d'Ivoire―are the legacy of 'conflict' or 'blood diamonds'. 'Blood on the Stone' tells the story of how diamonds came to be so dangerous. It describes the history of the great diamond cartel and how it gradually lost control of the precious mineral, as country after country descended into anarchy and wars fuelled by diamonds. The book describes the diamond pipeline, from war-torn Africa to the glittering showrooms of Paris, London and New York. It describes the campaign that began in 1999 and which eventually forced the industry and more than 50 governments to create a global certification system known as the Kimberley Process, aimed at wringing blood diamonds out of the retail trade. This gripping account concludes with a sobering assessment of the certification system, which soon became hostage to political chicanery, mismanagement and vested interests. Too important to fail, the Kimberley Process has been hailed as a regulatory model for Africa's extractive minerals. Behind the scenes, however, it runs the risk of becoming an ineffectual talk shop, standing aside as criminals re-infest the diamond world.
Download or read book Advertiser's Weekly written by and published by . This book was released on 1928 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis All Marketers are Liars by : Seth Godin
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Book Synopsis The Wealthy Freelancer by : Pete Savage
Download or read book The Wealthy Freelancer written by Pete Savage and published by Penguin. This book was released on 2010-03-02 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being your own boss can lead to incredible profts - here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, 'The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle', shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment... Filled with proven ideas and real-world examples from dozens of successful freelancers, 'The Wealthy Freelancer' is essential reading for any solo professional who wants to enjoy a lifestyle that's 'wealthy' in every sense of the word. Here's a glimpse of what's waiting for you inside this book: * Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals. * How to get more prospects to say "Yes!" to the fees that you propose. * Why striving to be the "best" in your field almost never works, and what to do instead. * How to charge more - and earn more - by creating new income streams closely related to your core business. *How to have more time for the life you want and still have a great income. *How to "test the waters" and land freelance work now, even if you're already employed. * Why freelancing has moved beyond creative fields and into mainstream careers such as Engineering, Software Development, Bookkeeping, and more than 160 other professions. * Stories of real-life freelancers who destroy the myth that freelancers barely scrape by. * Dozens more proven tips and strategies to build a more profitable and fulfilling solo business.
Book Synopsis Advertising Secrets of the Written Word by : Joseph Sugarman
Download or read book Advertising Secrets of the Written Word written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman
Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2009-07-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Book Synopsis Your First $5000 Month by : Joanna Wiebe
Download or read book Your First $5000 Month written by Joanna Wiebe and published by CH Publishing. This book was released on 2023-06-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your copywriting side hustle could be more than a side hustle? What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your own terms? That's the goal of Your First $5000 Month. But this isn't just a guide to making money. It's a guide to building a sustainable and fulfilling career as a freelance copywriter. In Your First $5000 Month, Joanna Wiebe, the founder and CEO of Copyhackers, reveals the secrets to unlocking the freedom and flexibility that come with running your own copywriting business. Packed with invaluable advice, actionable strategies and real-life anecdotes from copywriters that have already hit that coveted $5K month milestone, this book is for ambitious freelance copywriters. Your First $5000 Month is perfect for you if at least FOUR of the following are true for you: • You seek the freedom of a freelance lifestyle • You’re already making some money as a freelance writer • You want to attract higher-paying clients • You aspire to make a significant income as a copywriter • You're prepared to embark on a journey of personal growth • You dream of transforming your passion for writing into a lucrative career Hop off the side gig train and step into a copywriting career that knows no bounds. Your First $5000 Month is your all-access pass to help you become a $5K freelance copywriter.
Book Synopsis Someone Who Will Love You in All Your Damaged Glory by : Raphael Bob-Waksberg
Download or read book Someone Who Will Love You in All Your Damaged Glory written by Raphael Bob-Waksberg and published by Vintage. This book was released on 2019-06-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with all the scathing dark humor that is a hallmark of BoJack Horseman, Raphael Bob-Waksberg delivers a fabulously off-beat collection of short stories about love—the best and worst thing in the universe. Featuring: • A young engaged couple forced to deal with interfering relatives dictating the appropriate number of ritual goat sacrifices for their wedding. • A pair of lonely commuters who ride the subway in silence, forever, eternally failing to make that longed-for contact. • A struggling employee at a theme park of U.S. presidents who discovers that love can’t be genetically modified. And fifteen more tales of humor, romance, whimsy, cultural commentary, and crushing emotional vulnerability.
Book Synopsis The Middle Finger Project by : Ash Ambirge
Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.
Book Synopsis Who Do You Think You Are? by : Stephen M. Smith
Download or read book Who Do You Think You Are? written by Stephen M. Smith and published by John Wiley & Sons. This book was released on 2017-11-06 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your kids their greatest chance at success Who Do You Think You Are? helps parents, school counselors, and administrators get teens thinking about—and interested in—their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping out the academic path to support it. This book shows you how to guide teens along on this journey, and how to stick with them until they reach the goals they've set. From helping them discover just what it is they're interested in, to finding the institution that will help them flourish and setting out a clear "plan of attack," this book provides invaluable insight from an expert in student success. No one expects every student to have a definitive life plan by high school graduation, but having some idea of direction is critical. Nearly 3.3 million students will graduate high school this year, and most will head straight to college—but just 20 percent of those who pursue an associate’s degree complete within four years, and only 60 percent of those who pursue a bachelor's degree complete within six years. Even those who earn a degree may struggle to move from school to work. Those who do succeed have done so because they've planned their work and worked their plans. This book shows you how to help your child to be one of the success stories. Map out an academic plan to support each kid’s field of interest Identify the best-fit institution to get them where they want to be Balance support and independence throughout your teen’s journey Help your child be prepared for college so they can succeed far beyond Adults know that success in life comes from plenty of hard work and thorough preparation—but for kids in middle and high school, that lesson is just now beginning to hit home. Who Do You Think You Are? helps you guide them through the transition successfully, so they can come out the other side exactly where they want to be.
Book Synopsis Cutting Edge Advertising by : Jim Aitchison
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Download or read book Nooners written by James Patterson and published by BookShots. This book was released on 2017-07-03 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fast-paced mystery from the world's #1 writer, a New York ad agency is ruled by sex, drugs . . . and murder. Everyone who knows Tim says he's a good guy. But the popular advertising exec has a problem: a lot of the people who know him are getting murdered. And by the time he figures out why, Tim won't feel so good anymore. BookShots Lightning-fast stories by James Patterson Novels you can devour in a few hours Impossible to stop reading All original content from James Patterson
Book Synopsis The Ghost in the Little House by : William Holtz
Download or read book The Ghost in the Little House written by William Holtz and published by University of Missouri Press. This book was released on 1995 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Rose Wilder Lane, ghostwriter of her mother's "Little House" books and a journalist.
Download or read book New York Magazine written by and published by . This book was released on 1981-08-24 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
