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Online Offline Und Omni Channeling Welche Chancen Bietet Der E Commerce Fur Stationare Einzelhandler
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Book Synopsis Online-, Offline- und Omni-Channeling. Welche Chancen bietet der E-Commerce für stationäre Einzelhändler? by : Janine Kuhlmann
Download or read book Online-, Offline- und Omni-Channeling. Welche Chancen bietet der E-Commerce für stationäre Einzelhändler? written by Janine Kuhlmann and published by GRIN Verlag. This book was released on 2022-09-29 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projektarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule für Medien, Kommunikation und Wirtschaft, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, zu untersuchen, inwieweit und unter Einsatz welcher Maßnahmen die Einzelhändler die Chancen des E-Commerce für sich nutzen können, um auch den zukünftigen Bedürfnissen des Marktes bzw. der Konsumenten gerecht werden zu können. Um dies zu beantworten, werden zunächst die Begriffe E-Commerce und stationärer Einzelhandel definiert und die verschiedenen Kanalstrategien vorgestellt. Im Folgenden wird die heutige Bedeutung der beiden Vertriebskanäle für den Markt und die Gesellschaft dargestellt und auf die jeweiligen Chancen und Herausforderungen eingegangen. Darauf aufbauend folgt die Analyse der Nutzung der Chancen, indem neue Geschäftsmodelle und ein Best Practice Konzept aus der Praxis vorgestellt werden. Ein Fazit beschließt die Arbeit. Um einen Überblick über den E-Commerce und den stationären Einzelhandel zu erhalten, wurde hauptsächlich Sekundärforschung betrieben. "Hat der stationäre Handel eine Zukunft?‘" Kaum eine andere Frage beschäftigt die Handelsexperten und E-Commerce-Forscher zurzeit so sehr wie diese. Seit rund viertausend Jahren existiert der Handel. Damals war er lediglich die Nahtstelle zwischen Hersteller und Konsument. Innerhalb der letzten Jahre hat jedoch eine Entwicklung stattgefunden, die die Rolle des Handels drastisch verändert hat. Dazu beigetragen haben verschiedene gesellschaftliche und technologischen Entwicklungen auf dem Markt. In der Presse ist oft die Rede vom "stillen Aussterben des stationären Einzelhandels". Die Ursachen dafür werden zunehmend im E-Commerce gesucht. Mit der steigenden Internetnutzung und dem veränderten Konsumverhalten der Konsumenten steigen auch die Umsätze im E-Commerce nach wie vor rasant an. Während hier die Umsätze in den letzten 15 Jahren um den Faktor zehn gestiegen sind, stagnieren diese beinahe im stationären Einzelhandel. Um in Zukunft erfolgreich zu sein, ist es für stationäre Einzelhändler nun essentiell, mit dieser neuen Form des Wettbewerbs mithalten zu können. Es zeigt sich jedoch, dass hier im stationären Einzelhandel noch enormer Aufholbedarf besteht: So besitzen 36,3 Prozent der Einzelhändler noch immer keine eigene Webpräsenz und 23,8 Prozent keinen Online-Vertriebskanal (n=1.735).
Book Synopsis Strategic Retail Management by : Joachim Zentes
Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Book Synopsis Ephemeral Retailing by : Ghalia Boustani
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Book Synopsis Ecology of Public Administration and Politics in Nigeria by : Sam C. Ugoh
Download or read book Ecology of Public Administration and Politics in Nigeria written by Sam C. Ugoh and published by . This book was released on 2016 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring Omnichannel Retailing by : Wojciech Piotrowicz
Download or read book Exploring Omnichannel Retailing written by Wojciech Piotrowicz and published by Springer. This book was released on 2018-12-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Book Synopsis Retail Isn't Dead by : Matthias Spanke
Download or read book Retail Isn't Dead written by Matthias Spanke and published by Springer Nature. This book was released on 2020-01-10 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers. Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to: Transfer the benefits of online shopping to physical stores Develop new, interactive brand experiences Apply latest in-store technologies Present customers a more sustainable, greener store experience Also included are practical tips for each strategy and 50 best-practice examples from around the world. With this book, readers will learn to navigate the changing retail landscape.
Book Synopsis Handbook of Service Marketing Research by : Roland T. Rust
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
