Online Marketing To Investors

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Online Marketing to Investors

Author : Daniel R. Valentine
Publisher : Business Expert Press
ISBN 13 : 1631571419
Total Pages : 135 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Online Marketing to Investors by : Daniel R. Valentine

Download or read book Online Marketing to Investors written by Daniel R. Valentine and published by Business Expert Press. This book was released on 2015-04-13 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.

Attracting Investors

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 0471682861
Total Pages : 258 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis Attracting Investors by : Philip Kotler

Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.

FUTURES TRADING Online Marketing 2020 + Investing for Beginners 2020

Author : Henry Price
Publisher : Charlie Creative Lab
ISBN 13 : 9781801092265
Total Pages : 248 pages
Book Rating : 4.0/5 (922 download)

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Book Synopsis FUTURES TRADING Online Marketing 2020 + Investing for Beginners 2020 by : Henry Price

Download or read book FUTURES TRADING Online Marketing 2020 + Investing for Beginners 2020 written by Henry Price and published by Charlie Creative Lab. This book was released on 2020-10-04 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Do you want to achieve your Online Marketing goals and profit margins this year? - Do you struggle to find the time, money and expertise required for success in online marketing? - Have you ever wanted to commence trading on the stock market but weren't sure where to start? If so, then keep reading! Welcome to "A Bundle of 2 Books: FUTURES TRADING". Online marketing is a very important business support tool used by companies and marketing experts around the world. A strong virtual presence is very important for every society in the 21st century. In this bundle, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. This book, you'll master how to use technical analysis the right way so you can easily make a good profit from your trade by just buying low and selling high. The book is excellent for beginners, but even seasoned Marketers will most definitely find lots of useful tips and tricks in this book! This book enables every person to invest their money in the right place This bundle contains a complete step by step guide to investment in stock market. In this bundle, you find all the information needed to grow your business through investment. This bundle helps you to identify the terminologies used in the stock market, how to find out the wrong person and through tips and techniques how you will get save from them Bundle consists of the following: Book 1: INTRODUCTION TO ONLINE MARKETING Everything You Need to Know About Online Marketing - Discover a number of ways to market your business online. - What is online marketing and what are the channels - Reach your audience everywhere they hang out online - Implement a simple online marketing plan that works Book 2: INVESTING FOR BEGINNERS Learn Our Step-by-Step Process to Find, Analyze, and Value Stocks and Invest with Absolute Confidence - Understand the meaning of investment - Learn the investments objectives and investment process - Learn the types of investment - Learn how to invest in winning stocks & get paid dividends monthly Interested? Then Scroll up, Click on "Buy now with 1- Click", and Get Your Copy Now! Copyright: (c) 2020 by Henry Prince, All rights reserved.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author : Eric Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071819517
Total Pages : 369 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

Download or read book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Marketing to the Invisible Investor

Author : Paul Das
Publisher :
ISBN 13 : 9781800310599
Total Pages : 120 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Marketing to the Invisible Investor by : Paul Das

Download or read book Marketing to the Invisible Investor written by Paul Das and published by . This book was released on 2021-08-13 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.

FUTURES TRADING _ Online Marketing 2020 + Investing for Beginners 2020

Author : Henry Price
Publisher : Independently Published
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.6/5 (345 download)

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Book Synopsis FUTURES TRADING _ Online Marketing 2020 + Investing for Beginners 2020 by : Henry Price

Download or read book FUTURES TRADING _ Online Marketing 2020 + Investing for Beginners 2020 written by Henry Price and published by Independently Published. This book was released on 2020-04-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to achieve your Online Marketing goals and profit margins this year? Do you struggle to find the time, money and expertise required for success in online marketing? Have you ever wanted to commence trading on the stock market but weren't sure where to start? If so, then keep reading! Welcome to "A Bundle of 2 Books: FUTURES TRADING". Online marketing is a very important business support tool used by companies and marketing experts around the world. A strong virtual presence is very important for every society in the 21st century. In this bundle, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. This book, you'll master how to use technical analysis the right way so you can easily make a good profit from your trade by just buying low and selling high. The book is excellent for beginners, but even seasoned Marketers will most definitely find lots of useful tips and tricks in this book! This book enables every person to invest their money in the right place This bundle contains a complete step by step guide to investment in stock market. In this bundle, you find all the information needed to grow your business through investment. This bundle helps you to identify the terminologies used in the stock market, how to find out the wrong person and through tips and techniques how you will get save from them Bundle consists of the following: Book 1: INTRODUCTION TO ONLINE MARKETING Everything You Need to Know About Online Marketing Discover a number of ways to market your business online. What is online marketing and what are the channels Reach your audience everywhere they hang out online Implement a simple online marketing plan that works Book 2: INVESTING FOR BEGINNERS Learn Our Step-by-Step Process to Find, Analyze, and Value Stocks and Invest with Absolute Confidence Understand the meaning of investment Learn the investments objectives and investment process Learn the types of investment Learn how to invest in winning stocks & get paid dividends monthly Interested? Then Scroll up, Click on "Buy now with 1-Click", and Get Your Copy Now! Copyright: © 2020 by Henry Prince, All rights reserved.

Social Media Metrics

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 047062258X
Total Pages : 265 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Social Media Metrics by : Jim Sterne

Download or read book Social Media Metrics written by Jim Sterne and published by John Wiley & Sons. This book was released on 2010-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Investor Relationship Marketing for Start-ups

Author : André Presse
Publisher : GRIN Verlag
ISBN 13 : 3638269140
Total Pages : 145 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Investor Relationship Marketing for Start-ups by : André Presse

Download or read book Investor Relationship Marketing for Start-ups written by André Presse and published by GRIN Verlag. This book was released on 2004-04-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1 (B), Leipzig University of Applied Sciences (Marketing Management), language: English, abstract: The declining stock markets in 2000 and 2001 have made it more difficult for entrepreneurs to obtain the financing for new ventures and have had an impact on existing relationships between young companies and their investors. Investor relationship marketing addressing the specific and varying requirements of investors is crucial as professional investors in particular apply stringent criteria for investments and as it is becoming increasingly difficult for start-ups to raise funds . Entrepreneurs face significant difficulties when acquiring capital for a start-up . Having at their disposal a variety of potential sources founders sometimes fail to chose the optimal alternative. This can impose considerable limitations on growth and development potential, increase the susceptibility to crises and threaten the very existence of the company . Professional management of relationships to potential and actual investors ought to be one of the main focuses of entrepreneurs’ attention as inappropriate financing has been identified as the most frequent reason for the failure of new ventures . Entrepreneurial activities considerably influence the growth of an economy and have a positive effect on prosperity . In the Federal Republic of Germany (FRG) small and medium-sized enterprises (SME), which most new ventures are , account for more than half of the gross value added of all businesses and for over two thirds of all jobs . SMEs are not only essential for labour markets. Because they can react faster and more flexibly to changing market situations they contribute to an economy’s ability to compete internationally. Since only a limited number of them survives – in Germany approximately 50% of new companies fail within the first five years – an economy must dispose of a sufficiently large base of young and growing ventures . A systematic investor relationship marketing for these ventures is essential for their survival and prosperity, because they help them to acquire the capital for sustaining loss-incurring periods and consolidating their operations. Investor relationship marketing for start-ups is particularly important because the investment can be a prerequisite for the establishment of the venture and ultimately a determinant for an economy’s base of new ventures.

The Secret Method of Digital Marketing and Sales for Entrepreneurs

Author : Matthew Rymer Harrison
Publisher : Books for smart investors and entrepreneurs
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Secret Method of Digital Marketing and Sales for Entrepreneurs by : Matthew Rymer Harrison

Download or read book The Secret Method of Digital Marketing and Sales for Entrepreneurs written by Matthew Rymer Harrison and published by Books for smart investors and entrepreneurs. This book was released on 2023-12-22 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how to make money online from home? Are you ready to take your business to the next level and succeed as an entrepreneur in today's digital age? Look no further than "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget." This comprehensive guide is packed with valuable tips, tricks, and strategies for mastering digital marketing and sales without breaking the bank. Inside, you'll find: Proven methods for reaching and engaging your target audience online Strategies for increasing website traffic and converting visitors into customers The key to making your marketing investment profitable. Stories with which you will understand and internalize the essence of the method in a pleasant way. This is not another boring book that you will abandon after reading a couple of pages. This e-book will help you to: Increase your online visibility Achieve more sales with less budget Understand how to use digital marketing tools Get actionable steps to boost your business Learn how to create a profitable marketing strategy Don't wait any longer to take your business to the next level. Get "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget" today and start seeing real results!

Marketing to the Invisible Investor (Second Edition)

Author : Paul Das
Publisher : New Generation Publishing
ISBN 13 : 9781835630914
Total Pages : 0 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Marketing to the Invisible Investor (Second Edition) by : Paul Das

Download or read book Marketing to the Invisible Investor (Second Edition) written by Paul Das and published by New Generation Publishing. This book was released on 2023-12-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.

Evaluation of investments in online marketing

Author : Vincent Ntaro
Publisher : GRIN Verlag
ISBN 13 : 334696003X
Total Pages : 15 pages
Book Rating : 4.3/5 (469 download)

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Book Synopsis Evaluation of investments in online marketing by : Vincent Ntaro

Download or read book Evaluation of investments in online marketing written by Vincent Ntaro and published by GRIN Verlag. This book was released on 2023-10-25 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: DOCTOR OF BUSINESS ADMINISTRATION, language: English, abstract: This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. The outline of paragraphs in this essay starts with an overview of the topic, definition of key terms, evaluation of investment in online marketing, the impact of online marketing, social media benefits and choices, risks of social media marketing and conclusion. The revolution of online marketing and the innovation of faster communication channels continue to present opportunities for start-ups to quickly reach out, attract and retain customers. This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. As the business World is becoming more and more digitized, capacities to adapt to new advancements has become a challenging reality to businesses. For a business to develop and grow, it must be able to mobilize reasonable customers. Mobilizing customers using online marketing and social media channels requires investment in operating systems. Further, Li emphasized the need for investment in order to enhance the business capacity to utilize social media. Often, businesses get challenged when additional investment is required, especially start ups. Improved business performance is highly desirable.

Social Networking and Internet Marketing for Real Estate Investors

Author : Lex Levinrad
Publisher : Real Estate Institute
ISBN 13 : 9780984341719
Total Pages : 172 pages
Book Rating : 4.3/5 (417 download)

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Book Synopsis Social Networking and Internet Marketing for Real Estate Investors by : Lex Levinrad

Download or read book Social Networking and Internet Marketing for Real Estate Investors written by Lex Levinrad and published by Real Estate Institute. This book was released on 2010-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing strategies for open-end real estate funds

Author : Melanie Kotschenreuther
Publisher : GRIN Verlag
ISBN 13 : 3656198616
Total Pages : 50 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis Marketing strategies for open-end real estate funds by : Melanie Kotschenreuther

Download or read book Marketing strategies for open-end real estate funds written by Melanie Kotschenreuther and published by GRIN Verlag. This book was released on 2012-05-24 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Nürtingen University; Geislingen (Fakultät Wirtschaft und Recht, Fachbereich Immobilienmarketing), language: English, abstract: The latest crisis in real estate which had widened to a global financial crisis extremely affected an assumed solid and safe investment vehicle – open end real estate funds. The high share redemption by institutional investors caused a wave of redemptions since the reaction of institutional investors had lead to an uncertainty of private investors. The consequence: many open ended funds suspended the right of the redemption of share certificates by reason of illiquidity. And even today numerous capital investment companies still suspend the share redemption, respectively again. The problem is a high information asymmetry. Many investors are informed in an insufficient way. New investors need to be appealed and activated to achieve the goal of new issuance of shares. A sustainable success of the fund products for investors can only be achieved by new guidelines for liquidity management and the help of a competency based holistic marketing strategy. Mr. Wolfgang Schäuble (CDU) wants to achieve a minimum investment horizon for open ended funds, but this would endanger the main advantage of this asset class – the daily possibility of redemption. Therefore it would be better to implement the law only for institutional investors. However, it is questionable whether this product can further exist in this form. The Term paper deals with open ended funds which are mainly launched for private investors. Aside exists special funds which are launched for the specific needs of institutional investors. The aim of the paper is to figure out which instrumental strategies are applied pursued by open ended funds.

The Website Investor

Author : Jeff Hunt
Publisher : Morgan James Publishing
ISBN 13 : 1630473669
Total Pages : 194 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The Website Investor by : Jeff Hunt

Download or read book The Website Investor written by Jeff Hunt and published by Morgan James Publishing. This book was released on 2015-04-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever Wanted to Own Your Own Business? The Website Investor exposes the financial potential of website ownership to everyone who ever wanted to own their own business and work from home. Whether you want to earn $500 per month or $5 million, there is already a website for sale doing just that. Savvy businesspeople know never to start from scratch. The Website Investor reveals how to find websites with existing profits and existing customers so you can take advantage of someone else’s hard work. You’ll learn how to: • Locate website opportunities that are right for you • Uncover hidden gems by assessing untapped potential • Estimate a website’s value • Avoid risk and scams • Get the price you want • Take over from the seller with minimum fuss • Outsource work you don’t want to do or don’t know how to do • Make passive income from “no effort” and “low effort” websites "......endorsement....." Joel Comm - New York Times bestselling author of KaChing: Running an Online Business That Pays and Pays Jeff Hunt owns more than three hundred income-producing websites and will help you get in the game at HeckYeah.org – Heck Yeah You Can Do It!

Digital Impact

Author : Vipin Mayar
Publisher : John Wiley & Sons
ISBN 13 : 1118087747
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Digital Impact by : Vipin Mayar

Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

The Complete Guide to Internet Marketing for Real Estate Investors

Author : Ed Stapleton
Publisher :
ISBN 13 : 9781671647558
Total Pages : 130 pages
Book Rating : 4.6/5 (475 download)

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Book Synopsis The Complete Guide to Internet Marketing for Real Estate Investors by : Ed Stapleton

Download or read book The Complete Guide to Internet Marketing for Real Estate Investors written by Ed Stapleton and published by . This book was released on 2019-12-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: For both the novice and experienced Real Estate investor this book will show you how to harness the power of proper internet marketing to dominate your local Google search results and crush your competition. You'll learn how to build websites that convert cold traffic into motivated sellers wanting you to buy their homes, how to properly setup your Google Maps listing and get it ranked #1, how to optimize your website so it appears on page 1 of Google and brings in a flood of free traffic. Lastly you'll learn the power of online advertising with Google Ads and retargeting so that you can crank up your revenue and deal flow as easy as turning up the volume on a radio.

Return on Marketing Investment

Author : Guy R. Powell
Publisher : Guy Powell
ISBN 13 : 0971859817
Total Pages : 172 pages
Book Rating : 4.9/5 (718 download)

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Book Synopsis Return on Marketing Investment by : Guy R. Powell

Download or read book Return on Marketing Investment written by Guy R. Powell and published by Guy Powell. This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you are the marketing executive or the departmental manager, this book provides numerous examples illustrating how to calculate the Return on Marketing Investment (ROMI) for real life marketing activities. Whether those activities are focused on lead generation or brand awareness, marketing now can show the results of their activities in a simple language understood by all layers of management.