Online Community Management For Dummies

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Online Community Management For Dummies

Author : Deborah Ng
Publisher : John Wiley & Sons
ISBN 13 : 1118182782
Total Pages : 338 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Online Community Management For Dummies by : Deborah Ng

Download or read book Online Community Management For Dummies written by Deborah Ng and published by John Wiley & Sons. This book was released on 2011-12-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Online Community Management For Dummies

Author : Deborah Ng
Publisher : John Wiley & Sons
ISBN 13 : 1118099176
Total Pages : 338 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Online Community Management For Dummies by : Deborah Ng

Download or read book Online Community Management For Dummies written by Deborah Ng and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Addresses the role of the community manager, the core community management tasks, and how to create an online community. Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism. Offers advice for establishing policies and transparency and encouraging community interaction.

Community Building on the Web

Author : Amy Jo Kim
Publisher : Peachpit Press
ISBN 13 : 013270515X
Total Pages : 594 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Community Building on the Web by : Amy Jo Kim

Download or read book Community Building on the Web written by Amy Jo Kim and published by Peachpit Press. This book was released on 2006-07-19 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.

Managing Online Forums

Author : Patrick O'Keefe
Publisher : AMACOM
ISBN 13 : 0814412939
Total Pages : 321 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Managing Online Forums by : Patrick O'Keefe

Download or read book Managing Online Forums written by Patrick O'Keefe and published by AMACOM. This book was released on 2008-04-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including: • choosing a name and domain name • picking the right software • deciding on user options like avatars and private messaging • setting guidelines and dealing with violators • ensuring that posts stay on topic • settling online disputes among users • involving users and keeping the site interesting Managing Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

Handbook of Community Management

Author : Stan Garfield
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110673827
Total Pages : 259 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Handbook of Community Management by : Stan Garfield

Download or read book Handbook of Community Management written by Stan Garfield and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereby contributes to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.

The Complete Social Media Community Manager's Guide

Author : Marty Weintraub
Publisher : John Wiley & Sons
ISBN 13 : 111860542X
Total Pages : 338 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Complete Social Media Community Manager's Guide by : Marty Weintraub

Download or read book The Complete Social Media Community Manager's Guide written by Marty Weintraub and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

The Art of Community

Author : Jono Bacon
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379311
Total Pages : 396 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of Community by : Jono Bacon

Download or read book The Art of Community written by Jono Bacon and published by "O'Reilly Media, Inc.". This book was released on 2009-08-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants. Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force. The Art of Community will help you: Develop a strategy, with specific objectives and goals, for building your community Build simple, non-bureaucratic processes to help your community perform tasks, work together, and share successes Provide tools and infrastructure that let contributors work quickly Create buzz around your community to get more people involved Track the community's work so it can be optimized and simplified Explore a capable, representative governance strategy for your community Identify and manage conflict, including dealing with divisive personalities

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 0470932996
Total Pages : 848 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2010-08-26 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back

Social Media Marketing All-in-One For Dummies

Author : Jan Zimmerman
Publisher : John Wiley & Sons
ISBN 13 : 1118951352
Total Pages : 840 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

Community 101

Author : Robyn Tippins
Publisher : Happy About
ISBN 13 : 1600051537
Total Pages : 101 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis Community 101 by : Robyn Tippins

Download or read book Community 101 written by Robyn Tippins and published by Happy About. This book was released on 2010-10 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.

The Community Manager's Playbook

Author : Lauren Perkins
Publisher : Apress
ISBN 13 : 143024996X
Total Pages : 304 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Community Manager's Playbook by : Lauren Perkins

Download or read book The Community Manager's Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.

18 Rules of Community Engagement

Author : Angela Connor
Publisher : Happy About
ISBN 13 : 160005143X
Total Pages : 102 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis 18 Rules of Community Engagement by : Angela Connor

Download or read book 18 Rules of Community Engagement written by Angela Connor and published by Happy About. This book was released on 2009 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connor shares how she helped her online community surpass 11,000 members in 18 short months in this definitive guide for those seeking to facilitate and grow online communities and develop social media strategies for themselves or their organizations.

Small Town Rules

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0132953706
Total Pages : 224 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Small Town Rules by : Barry J. Moltz

Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Buzzing Communities

Author : Richard Millington
Publisher :
ISBN 13 : 9780988359901
Total Pages : 291 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Buzzing Communities by : Richard Millington

Download or read book Buzzing Communities written by Richard Millington and published by . This book was released on 2012-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: guide to online community management for professionals

People Powered

Author : Jono Bacon
Publisher : HarperCollins Leadership
ISBN 13 : 1400214890
Total Pages : 321 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis People Powered by : Jono Bacon

Download or read book People Powered written by Jono Bacon and published by HarperCollins Leadership. This book was released on 2019-11-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Online Community Building for Beginners

Author : Tanja Laub
Publisher : Independently Published
ISBN 13 : 3982569656
Total Pages : 79 pages
Book Rating : 4.9/5 (825 download)

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Book Synopsis Online Community Building for Beginners by : Tanja Laub

Download or read book Online Community Building for Beginners written by Tanja Laub and published by Independently Published. This book was released on 2023-10-25 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world shaped by ongoing digitization and interconnectivity, this book emphasizes the pivotal role of communities in achieving sustained business success. It serves as a guiding light through the realm of community building, going beyond mere theoretical concepts. Tanja Laub introduces the unique Community Circle Model, which not only imparts theoretical knowledge but also provides practical strategies and proven techniques to steer a community toward success. This comprehensive guide offers pragmatic tips and straightforward steps for nurturing an active and engaged community, catering to both internal and external audiences. It sheds light on fundamental aspects of community management, aids in defining a community's purpose and objectives clearly, and demonstrates how to cultivate a robust community culture while forging meaningful relationships. Furthermore, the book offers valuable insights into measuring and optimizing communities for success. A valuable companion for both seasoned community managers and newcomers, this book imparts not just essential knowledge but also the inspiration and motivation needed to ignite enthusiasm, foster loyalty, and sustain engagement within any community. With proven strategies and a holistic approach, this book serves as an indispensable guide for those seeking to effectively build and advance communities.