One Hour Strategy

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The One-Hour Strategy

Author : Jeroen Kraaijenbrink
Publisher : Greenleaf Book Group
ISBN 13 : 1639080317
Total Pages : 93 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis The One-Hour Strategy by : Jeroen Kraaijenbrink

Download or read book The One-Hour Strategy written by Jeroen Kraaijenbrink and published by Greenleaf Book Group. This book was released on 2023-02-07 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale about strategy done differently The One-Hour Strategy follows Martin, the new sales team lead at Waters & Flows, which attracted him because of their unique way of doing strategy. We shadow Martin as he onboards with his new colleagues, who walk him through each aspect of their One-Hour Strategy, answering his questions and addressing his reservations. Along the way, Martin learns: • Why employees at every level in the firm should be involved in strategy • How strategic competence creates company agility, which is crucial in disruptive times • How this new approach closes the strategy-versus-execution gap Martin’s story introduces an easy but valuable tool for integrating strategic planning into your organization’s culture. Martin’s notes on key takeaways distill the information he learns, and each chapter includes self-evaluation questions to help you consider how this new way of thinking could be integrated at your company. If you’re dissatisfied with the traditional way of doing strategy or your company seems stuck in a rut of strategizing that never turns into action, this book offers a solution.

The One Hour Content Plan

Author : Meera Kothand
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974415700
Total Pages : 0 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis The One Hour Content Plan by : Meera Kothand

Download or read book The One Hour Content Plan written by Meera Kothand and published by Createspace Independent Publishing Platform. This book was released on 2017-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you unlock a full year's worth of blog traffic-building content ideas in 60 minutes or less.

One Hour Strategy

Author : Mark North
Publisher :
ISBN 13 : 9781549518089
Total Pages : 110 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis One Hour Strategy by : Mark North

Download or read book One Hour Strategy written by Mark North and published by . This book was released on 2017-08-18 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of "Inspired. Logical. Strategy That Works.", Mark North's new book, "One Hour Strategy", focuses on the people who drive the economy of the United States: entrepreneurs, startups and small business owners. One Hour Strategy is built around a vital business startup element: developing a winning strategy. What makes this book different, and a must have for anyone who owns a small business or considering starting one, is a practical process for developing an effective and implementable strategy that can be prepared in just one hour!

The One Hour China Book

Author : Jeffrrey Alan Towson
Publisher :
ISBN 13 : 9780991445028
Total Pages : 123 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The One Hour China Book by : Jeffrrey Alan Towson

Download or read book The One Hour China Book written by Jeffrrey Alan Towson and published by . This book was released on 2014-01-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002 "Without question, the best 60 minutes you will spend on China." - Jonathan Anderson, Emerging Markets Advisors This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world. This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say." Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm's most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China's urbanization. Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies - primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the "Arabian Warren Buffett" and arguably the world's first private global investor.

I Have a Strategy (No, You Don't)

Author : Howell J. Malham, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118484207
Total Pages : 234 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis I Have a Strategy (No, You Don't) by : Howell J. Malham, Jr.

Download or read book I Have a Strategy (No, You Don't) written by Howell J. Malham, Jr. and published by John Wiley & Sons. This book was released on 2013-02-18 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. An open and visual book that defines the most over-used (and least understood) business term: strategy Author is the co-founder of Insight Labs Produced in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

Making Sense of Strategy

Author : Anthony D. Manning
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814426548
Total Pages : 124 pages
Book Rating : 4.4/5 (265 download)

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Book Synopsis Making Sense of Strategy by : Anthony D. Manning

Download or read book Making Sense of Strategy written by Anthony D. Manning and published by AMACOM/American Management Association. This book was released on 2002 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not rocket science. Its about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they cant keep up with the evolving demands of the market.Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of guru babble to bring the reader only the most genuinely valuable information: the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Mannings refreshingly streamlined approach to strategy encompasses: * The value of shared ideas* The importance of creating and sustaining unique communities for your products or services* The link between a companys values and those of its customers and shareholders* And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership.A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action - fast

The 1 Hour Trade

Author : Brian Anderson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781503095939
Total Pages : 0 pages
Book Rating : 4.0/5 (959 download)

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Book Synopsis The 1 Hour Trade by : Brian Anderson

Download or read book The 1 Hour Trade written by Brian Anderson and published by Createspace Independent Publishing Platform. This book was released on 2014-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Generate an Income, or Grow Your Account Balance - Trading as Little as 1 Hour Daily Is the market beating you up? Do you feel like you're taking one step forward, 2 steps back with your investment income? Would you like a proven, step-by-step strategy for generating consistent trading profits? Trading is one of the few ways to realistically create your own "Rags to Riches" Story. But it's not a get rich quick strategy that will get you there. The secret is to adopt a laser beam focus on ONE specific strategy until you've mastered it. In "The 1 Hour Trade," you'll get a detailed, step-by-step blueprint that works. Unlike other trading books giving you investment theory, you'll be taught a successful strategy in its entirety, including the specific scanning parameters for locating the trades, the exact analysis decisions you'll need to qualify the trade, and the specific steps to take to execute the trade and come out with a profit. This Book Is Not a "Black Box" Automated Trading System You will need to use your brain, and work hard practicing the analysis process in order to be successful. But if you follow the strategy, and maintain discipline & patience, the setup taught in this book will make you a better, profitable trader. "The 1 Hour Trade" details a short term investment system for getting into stocks making big price gains. The best part? It can be done in as little as an hour after the market opens each morning. You'll learn how to: Scan in real time for stocks poised for huge intraday gains Analyze chart history to identify whether a setup is likely to succeed or not Identify areas that allow for optimal exits in order to maximize profit "Listen" to what the price action and volume are saying about what's likely to unfold You can be a successful trader!Follow this guide and you will learn a proven system for generating profits in the market.

The One Hour Content Plan by Meera Kothand (Summary)

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis The One Hour Content Plan by Meera Kothand (Summary) by : QuickRead

Download or read book The One Hour Content Plan by Meera Kothand (Summary) written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the Solopreneur’s guide to a year’s worth of blog post ideas in just 60 minutes and learn to create content that sells and hooks. Imagine what it would be like to never run out of blog post ideas. How would your blog and business change? Imagine knowing exactly what to create, when to create it, and what results it would drive. Imagine if your offers became seductive magnets of yes! that readers couldn’t resist. In today’s world, content creation is becoming more important than ever for businesses and bloggers, but what’s the secret to creating content that sells? Throughout The One Hour Content Plan, you’ll learn the following: - Three core ways to instantly generate content ideas with ease. - The 5 types of content that will turn your reader into a buyer. - The fastest way to determine your brand voice so that you create content that fits you. So if you want to learn all this and more, keep reading to learn how you can use the one-hour content plan to help you generate countless ideas. Discover how you can generate a full year’s worth of traffic building and sales-boosting content ideas in just 60 minutes or less.

Mobile Marketing

Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118462408
Total Pages : 384 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Mobile Marketing by : Rachel Pasqua

Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Intellectual Property Strategy

Author : John Palfrey
Publisher : MIT Press
ISBN 13 : 026229799X
Total Pages : 260 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Intellectual Property Strategy by : John Palfrey

Download or read book Intellectual Property Strategy written by John Palfrey and published by MIT Press. This book was released on 2011-10-07 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 593 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

How to be Strategic

Author : Fred Pelard
Publisher : Penguin UK
ISBN 13 : 0241988136
Total Pages : 272 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis How to be Strategic by : Fred Pelard

Download or read book How to be Strategic written by Fred Pelard and published by Penguin UK. This book was released on 2020-10-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ 'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time. 'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe 'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

Deep Dive

Author : Rich Horwath
Publisher : Greenleaf Book Group
ISBN 13 : 1608320332
Total Pages : 152 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Deep Dive by : Rich Horwath

Download or read book Deep Dive written by Rich Horwath and published by Greenleaf Book Group. This book was released on 2009-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get competitive by learning to think strategically.The inability to set good strategy can sink a company¿and a leader¿s career. A recent Wall Street Journal study revealed that the most sought-after executive skill is strategic thinking, but only three out of ten managers have this skill set.Horwath explains the three keys to strategic thinking, breaks them down into simple, attainable skills, and gives you practical tools to apply them every day, providing managers with a clear path to mastery of the three disciplines: 1. Acumen¿generate critical insights through a step-by-step evaluation of your business and its environment2. Allocation¿focus your limited resources through strategic trade-offs 3. Action¿implement a system to guarantee effective execution of strategy at all levels of your organization Based on new research with senior executives from 150 companies and the author¿s experience as a thought-leading strategist, Deep Dive is the first book to focus on the most important level of strategy¿you. Armed with this knowledge and dozens of effective tools, you can become a truly strategic leader for your organization.--Rich Horwath is the president of the Strategic Thinking Institute, a former chief strategy officer, and professor of strategy at the Lake Forest Graduate School of Management. As a thought-leading strategist, he has worked with such giants as Adidas, Amgen, and Pfizer. He is the author of four books and more than fifty articles on strategic thinking and has been profiled in business publications around the world, including Investor¿s Business Daily.

Instructional Coaching

Author : Jim Knight
Publisher : Corwin Press
ISBN 13 : 1452293341
Total Pages : 301 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Instructional Coaching by : Jim Knight

Download or read book Instructional Coaching written by Jim Knight and published by Corwin Press. This book was released on 2007-05-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative professional development strategy that facilitates change, improves instruction, and transforms school culture! Instructional coaching is a research-based, job-embedded approach to instructional intervention that provides the assistance and encouragement necessary to implement school improvement programs. Experienced trainer and researcher Jim Knight describes the "nuts and bolts" of instructional coaching and explains the essential skills that instructional coaches need, including getting teachers on board, providing model lessons, and engaging in reflective conversations. Each user-friendly chapter includes: First-person stories from successful coaches Sidebars highlighting important information A "Going Deeper" section of suggested resources Ready-to-use forms, worksheets, checklists, logs, and reports

The Untitled Leaders Press Book

Author : JEROEN. KRAAIJENBRINK
Publisher : Leaders Press
ISBN 13 : 9781637351116
Total Pages : 0 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Untitled Leaders Press Book by : JEROEN. KRAAIJENBRINK

Download or read book The Untitled Leaders Press Book written by JEROEN. KRAAIJENBRINK and published by Leaders Press. This book was released on 2022-11-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Leaders Press Book Leaders Press has shared more than 500 entrepreneurs’ stories with the world and 220 of these entrepreneurs became USA Today or Wall Street Journal best-selling authors. Our mission is to help 10,000 entrepreneurs share their wisdom with the world by 2030.

ZAG

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.