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Author : Stewart W. Bither
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.0/5 ( download)
Download or read book On Applying Expectancy-attitude Models in Marketing Research written by Stewart W. Bither and published by . This book was released on 1972 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Arthur Dover
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.0/5 ( download)
Download or read book Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information written by Philip Arthur Dover and published by . This book was released on 1977 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Klaus Günter Grunert
Publisher : Springer Science & Business Media
ISBN 13 : 9400924704
Total Pages : 432 pages
Book Rating : 4.4/5 (9 download)
Download or read book Understanding Economic Behaviour written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: may be related to another basic assumption in economic psychology: that the human capacity to process information from the environment is limited, and that the kind of optimal use of that information postulated in many economic theories is therefore not possible. The research methods used are mainly geared towards empirical research, and there mostly towards survey research and experimentation. Experimentation involves most often simulated behaviour in a laboratory, which allows the experimental manipulation of possible causes of behaviour which would not be possible in real life. Survey research is the most widely used instrument for investigating real-world behaviour, with all its caveats about establishing causal explanations. Several introductory books (e. g. , Fumham & Lewis, 1986; Lea, Tarpy, & Webley, 1987; van Raaij, van Veldhoven, & Wlimeryd, 1988) and articles (e. g. , van Raaij, 1979; Wiswede, 1988) have appeared recently, which try to give an overview of the field of economic psychology, and which, in varying degrees, demonstrate the three foundations of economic psychology just mentioned. Others have concentrated on certain subtopics, such as the psychology of the labour market (e. g. , Baxter, 1988; Pelzmann, 1986).
Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert D. Harrell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book The Extended Expectancy-value Model of Attitude Measurement as a Predictor of Physician Prescribing Behavior written by Gilbert D. Harrell and published by . This book was released on 1974 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Foxall
Publisher : Springer
ISBN 13 : 0230375170
Total Pages : 211 pages
Book Rating : 4.2/5 (33 download)
Download or read book Marketing Psychology written by G. Foxall and published by Springer. This book was released on 1997-09-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.
Author : David T. Wilson
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.0/5 ( download)
Download or read book Attitude as a Predictor of Behavior in a Buyer-seller Bargaining Situation written by David T. Wilson and published by . This book was released on 1972 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew Alexander Mitchell
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.:/5 (29 download)
Download or read book An Exploration Into the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior Using an Expectancy Theory Framework written by Andrew Alexander Mitchell and published by . This book was released on 1973 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Chipman Olson
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.0/5 ( download)
Download or read book Cue Properties of Price written by Jerry Chipman Olson and published by . This book was released on 1974 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arno J. Rethans
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Towards Determinants of Acceptance Risk written by Arno J. Rethans and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Lee Mathews
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book An Empirical Test of the Fishbein Behavioral Intention Model written by H. Lee Mathews and published by . This book was released on 1974 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Juslin
Publisher : Psychology Press
ISBN 13 : 1135668736
Total Pages : 353 pages
Book Rating : 4.1/5 (356 download)
Download or read book Judgment and Decision Making written by Peter Juslin and published by Psychology Press. This book was released on 2007-09-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on human judgment and decision making has been strongly guided by a normative/descriptive approach, according to which human decision making is compared to the normative models provided by decision theory, statistics, and the probability calculus. A common empirical finding has been that human behavior deviates from the prescriptions by normative models--that judgments and decisions are subject to cognitive biases. It is interesting to note that Swedish research on judgment and decision making made an early departure from this dominating mainstream tradition, albeit in two different ways. The Neo-Brunswikian research highlights the relationship between the laboratory task and the adaptation to a natural environment. The process-tracing approach attempts to identify the cognitive processes before, during, and after a decision. This volume summarizes current Swedish research on judgment and decision making, covering topics, such as dynamic decision making, confidence research, the search for dominance structures and differentiation, and social decision making.
Author : Peter J. Bambic
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.0/5 ( download)
Download or read book A Method of Clustering Individuals on the Basis of Perceived Similarities written by Peter J. Bambic and published by . This book was released on 1975 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.0/5 ( download)
Download or read book The Stability of Responses Obtained by Free Elicitation written by Jerry Corrie Olson and published by . This book was released on 1978 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P. S. Raju
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Response to Deals written by P. S. Raju and published by . This book was released on 1979 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Dale Wilson
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.0/5 ( download)
Download or read book Strength of Claims in Comparative Advertising written by R. Dale Wilson and published by . This book was released on 1979 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca H. Holman
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)
Download or read book The Availability of Discretionary Time written by Rebecca H. Holman and published by . This book was released on 1979 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
